{"id":18524,"date":"2022-03-17T00:00:23","date_gmt":"2022-03-17T04:00:23","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=18524"},"modified":"2026-01-05T11:59:21","modified_gmt":"2026-01-05T15:59:21","slug":"shopper-story-2022-global-consumer-trends-the-future-of-commerce-global-report","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/shopper-story-2022-global-consumer-trends-the-future-of-commerce-global-report\/","title":{"rendered":"Criteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc2022\uff1a\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765"},"content":{"rendered":"<p>\u3053\u306e\u6570\u5e74\u306e\u9593\u306b\u3001\u4e16\u754c\u4e2d\u306e\u4eba\u306e\u65e5\u5e38\u751f\u6d3b\u306f\u5927\u304d\u306a\u5909\u5316\u306b\u76f4\u9762\u3057\u3001\u6d88\u8cbb\u8005\u306f\u305d\u308c\u306b\u9069\u5fdc\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u8ee2\u8077\u3084\u5f15\u3063\u8d8a\u3057\u306a\u3069\u306b\u3088\u308a\u3001\u4eba\u751f\u306e\u65b0\u305f\u306a\u30b9\u30c6\u30fc\u30b8\u306b\u5165\u3063\u305f\u4eba\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u5916\u51fa\u306e\u6a5f\u4f1a\u304c\u3050\u3063\u3068\u6e1b\u308b\u306a\u304b\u3067\u3001\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3068\u51fa\u4f1a\u3046\u5834\u6240\u3084\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u3057\u3001\u8cfc\u5165\u3059\u308b\u306e\u304b\u3068\u3044\u3063\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u65b9\u6cd5\u3082\u5927\u304d\u304f\u5909\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Criteo 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18526 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Screen-Shot-2022-01-27-at-3.43.08-PM-768x4311-1.png\" alt=\"\" width=\"768\" height=\"431\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Screen-Shot-2022-01-27-at-3.43.08-PM-768x4311-1.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Screen-Shot-2022-01-27-at-3.43.08-PM-768x4311-1-300x168.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Screen-Shot-2022-01-27-at-3.43.08-PM-768x4311-1-630x354.png 630w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3><strong>\u30c8\u30ec\u30f3\u30c91\uff1aE\u30b3\u30de\u30fc\u30b9\u306e\u6210\u9577\u304c\u9855\u8457\u3067\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u6d88\u8cbb\u8005\u306f\u4f9d\u7136\u3068\u3057\u3066\u5b9f\u5e97\u8217\u5fd7\u5411<\/strong><\/h3>\n<p>2019\u5e74\u306beMarketer\u306f\u3001\u7fcc\u5e74\u306eE\u30b3\u30de\u30fc\u30b9\u306e\u6210\u9577\u7387\u306f\u524d\u5e74\u6bd419\uff05\u306b\u306a\u308b\u3068\u4e88\u6e2c\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u305d\u306e2\u5e74\u5f8c\u30012020\u5e74\u306eE\u30b3\u30de\u30fc\u30b9\u306e\u5b9f\u969b\u306e\u6210\u9577\u7387\u306f25.7\uff05\u3068\u306a\u308a\u3001\u305d\u306e\u984d\u306f\u5b9f\u306b4\u51462,100\u5104\u7c73\u30c9\u30eb\u306b\u4e0a\u308a\u307e\u3057\u305f\u3002<sup>1<\/sup><\/p>\n<p>\u3068\u306f\u3044\u3048\u3001Criteo \u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u30012021\u5e74\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c55\u958b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306e\u5b9f\u5e97\u8217\u306e\u58f2\u4e0a\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u898f\u5236\u304c\u89e3\u9664\u3055\u308c\u305f\u5730\u57df\u3067\u306f\u6210\u9577\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u305f\u3068\u3048\u3070\u7c73\u56fd\u306e\u5834\u5408\u3001\u5b9f\u5e97\u8217\u306b\u304a\u3051\u308b\u305d\u306e\u5e74\u306e\u58f2\u4e0a\u306f20\uff05\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<sup>2<\/sup><\/p>\n<figure id=\"attachment_18527\" aria-describedby=\"caption-attachment-18527\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18527 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_1_LikelytoShopInPhysicalStore-e1647354305564-1024x627.png\" alt=\"\" width=\"640\" height=\"392\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_1_LikelytoShopInPhysicalStore-e1647354305564-1024x627.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_1_LikelytoShopInPhysicalStore-e1647354305564-300x184.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_1_LikelytoShopInPhysicalStore-e1647354305564-768x470.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_1_LikelytoShopInPhysicalStore-e1647354305564-1536x941.png 1536w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_1_LikelytoShopInPhysicalStore-e1647354305564-630x386.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_1_LikelytoShopInPhysicalStore-e1647354305564.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-18527\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u4e16\u754c\uff08\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u82f1\u56fd\u3001\u7c73\u56fd\uff09\u30012021\u5e748\u6708\uff5e11\u6708\u3001\u56de\u7b54\u8005\u6570\uff1a7,282\u4eba\uff0f2019\u5e747\u6708\uff5e10\u6708\u3001\u56de\u7b54\u8005\u6570\uff1a7,102\u4eba<\/figcaption><\/figure>\n<h3><\/h3>\n<p style=\"text-align: left;\">\u307e\u305fCriteo\u306e\u6700\u65b0\u306e\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u8abf\u67fb\u3067\u3082\u300110\u4eba\u4e2d4\u4eba\u306e\u6d88\u8cbb\u8005\u304c\u5b9f\u5e97\u8217\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u9078\u3076\u4e3b\u306a\u7406\u7531\u3068\u3057\u3066\u3001\u300c\u4fbf\u5229\u306a\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\uff0845\uff05\uff09\u3001\u300c\u3059\u3050\u306b\u5546\u54c1\u304c\u5fc5\u8981\u306a\u305f\u3081\u300d\uff0843\uff05\uff09\u3068\u56de\u7b54\u3057\u3001\u4f9d\u7136\u3068\u3057\u3066\u5b9f\u5e97\u8217\u306e\u5b58\u5728\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u6570\u5b57\u306f2019\u5e74\u306b\u540c\u3058\u8abf\u67fb\u3092\u884c\u3063\u305f\u3068\u304d\u3088\u308a\u3082\u6e1b\u5c11\u3057\u3066\u304a\u308a\u3001\u3059\u3050\u306b\u5546\u54c1\u304c\u6b32\u3057\u3044\u3068\u3044\u3046\u7406\u7531\u3067\u5b9f\u5e97\u8217\u3092\u5229\u7528\u3059\u308b\u50be\u5411\u306f\u5f31\u307e\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<sup>3<\/sup><\/p>\n<h3><strong>\u30c8\u30ec\u30f3\u30c92\uff1a2022\u5e74\u306f\u793e\u4f1a\u751f\u6d3b\u304c\u518d\u958b<\/strong><\/h3>\n<p>2019\u5e74\u4ee5\u964d\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u50be\u5411\u3068\u597d\u307f\u306e\u5909\u5316\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3068\u306f\u5225\u306b\u3001\u79c1\u305f\u3061\u306f\u6d88\u8cbb\u8005\u304c2022\u5e74\u306b\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u518d\u958b\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u304b\u3092\u8cea\u554f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u5c4b\u5916\u3067\u306e\u6d3b\u52d5\u518d\u958b\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u308b\u306e\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u30022021\u5e74\u3068\u6bd4\u8f03\u3057\u3066\u30012022\u5e74\u306b\u306f3\u5206\u306e1\u4ee5\u4e0a\u306e\u4eba\u304c\u7d50\u5a5a\u5f0f\u3084\u30d1\u30fc\u30c6\u30a3\u30fc\u306a\u3069\u30c9\u30ec\u30b9\u30a2\u30c3\u30d7\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u7d04\u534a\u6570\uff0849\uff05\uff09\u306e\u4eba\u304c\u53cb\u9054\u3068\u96c6\u307e\u308b\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u4e88\u5b9a\u3060\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<sup>4<\/sup><\/p>\n<figure id=\"attachment_18529\" aria-describedby=\"caption-attachment-18529\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18529 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_2_ConsumersPlanfor2022-1024x672.png\" alt=\"\" width=\"640\" height=\"420\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_2_ConsumersPlanfor2022-1024x672.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_2_ConsumersPlanfor2022-300x197.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_2_ConsumersPlanfor2022-768x504.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_2_ConsumersPlanfor2022-1536x1008.png 1536w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_2_ConsumersPlanfor2022.png 2048w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_2_ConsumersPlanfor2022-630x413.png 630w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-18529\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo\u300c\u6d88\u8cbb\u8005\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u306b\u95a2\u3059\u308b\u8abf\u67fb\u300d\u3001\u4e16\u754c\uff08\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u30a4\u30f3\u30c9\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30b9\u30da\u30a4\u30f3\u3001\u82f1\u56fd\u3001\u7c73\u56fd\uff09\u30012021\u5e7411\u6708\u3001\u56de\u7b54\u8005\u6570\uff1a3,805\u4eba\u3002<\/figcaption><\/figure>\n<h3><\/h3>\n<p>Criteo\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e<a href=\"https:\/\/www.criteo.com\/jp\/blog\/commerce-trends-dashboard\/\">\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30c7\u30fc\u30bf<\/a>\u3092\u5206\u6790\u3057\u3066\u3082\u3001\u540c\u69d8\u306e\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u3002\u4eba\u3005\u306f\u30d3\u30c7\u30aa\u901a\u8a71\u3060\u3051\u3067\u306a\u304f\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u3068\u30ea\u30a2\u30eb\u306b\u3064\u306a\u304c\u308a\u3001\u4eba\u751f\u3092\u8b33\u6b4c\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u591a\u304f\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u30ef\u30f3\u30de\u30a4\u30eb\u30a6\u30a7\u30a2\u3084\u30a2\u30b9\u30ec\u30b8\u30e3\u30fc\u304b\u3089\u304a\u3057\u3083\u308c\u306a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u5207\u308a\u66ff\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7c73\u56fd\u3067\u306f2021\u5e74\u306e\u590f\u306b\u30d1\u30fc\u30c6\u30a3\u30fc\u306b\u95a2\u9023\u3057\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a2\u30a4\u30c6\u30e0\u306e\u58f2\u4e0a\u304c\u5897\u52a0\u3057\u307e\u3057\u305f\uff1a<\/p>\n<figure id=\"attachment_18533\" aria-describedby=\"caption-attachment-18533\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18533 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_3-1024x418.png\" alt=\"\" width=\"640\" height=\"261\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_3-1024x418.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_3-300x123.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_3-768x314.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_3-1536x628.png 1536w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_3-630x257.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_3.png 1772w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-18533\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo\u306e\u30c7\u30fc\u30bf\u3001\u7c73\u56fd\u30012020\u5e748\u6708\u3068\u6bd4\u8f03\u3057\u305f2021\u5e748\u6708\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u7dcf\u58f2\u4e0a\u306b\u57fa\u3065\u304f\u3002<\/figcaption><\/figure>\n<h3><\/h3>\n<p>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u306e\u5185\u9762\u3092\u78e8\u304f\u3053\u3068\u3082\u5927\u5207\u306b\u3057\u3066\u3044\u307e\u3059\u30022021\u5e74\u306e\u79cb\u307e\u3067\u306b\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u306e\u5916\u898b\u3084\u5370\u8c61\u3001\u9999\u308a\u306b\u4e00\u5c64\u6c17\u3092\u914d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<figure id=\"attachment_18534\" aria-describedby=\"caption-attachment-18534\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18534 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_4-1024x354.png\" alt=\"\" width=\"640\" height=\"221\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_4-1024x354.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_4-300x104.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_4-768x266.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_4-1536x531.png 1536w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_4-630x218.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_4.png 2010w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-18534\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo\u306e\u30c7\u30fc\u30bf\u3001\u7c73\u56fd\u30012020\u5e749\u6708\u3068\u6bd4\u8f03\u3057\u305f2021\u5e749\u6708\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u7dcf\u58f2\u4e0a\u306b\u57fa\u3065\u304f\u3002<\/figcaption><\/figure>\n<p>\u300c\u30b3\u30ed\u30ca\u660e\u3051\u300d\u3078\u306e\u671f\u5f85\u3068\u697d\u3057\u3080\u6e96\u5099\u306f\u4e07\u7aef\u3067\u3059\u3002\u4e2d\u306b\u306f\u7d50\u5a5a\u3092\u6e96\u5099\u3057\u3066\u3044\u308b\u4eba\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u7d50\u5a5a\u62ab\u9732\u5bb4\u7528\u30c9\u30ec\u30b9\u306e\u58f2\u4e0a\u306f\u524d\u5e74\u6bd4\uff0b172%\u3068\u306a\u308a\u30012022\u5e74\u306f\u3088\u308a\u591a\u304f\u306e\u30ab\u30c3\u30d7\u30eb\u304c\u7d50\u5a5a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002<sup>5<\/sup><\/p>\n<h3><strong>\u30c8\u30ec\u30f3\u30c93\uff1a\u5bb6\u96fb\u88fd\u54c1\u304c\u30a6\u30a9\u30ec\u30c3\u30c8\u30b7\u30a7\u30a2\u306e\u5927\u90e8\u5206\u3092\u7372\u5f97<\/strong><\/h3>\n<p>\u65b0\u3057\u3044\u4e16\u754c\u306e\u30cb\u30fc\u30ba\u306b\u6700\u3082\u8fc5\u901f\u304b\u3064\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u5bfe\u5fdc\u3057\u305f\u5c0f\u58f2\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u5bb6\u96fb\u88fd\u54c1\u3067\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u88fd\u54c1\u306f\u4eba\u3005\u306b\u3088\u308a\u751f\u7523\u7684\u306a\u751f\u6d3b\u3068\u697d\u3057\u307f\u3092\u3082\u305f\u3089\u3057\u3001\u3064\u306a\u304c\u308a\u3082\u52a0\u901f\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u3055\u3089\u306b\u3088\u308a\u826f\u3044\u88fd\u54c1\u3001\u65b0\u3057\u3044\u88fd\u54c1\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e16\u754c\u4e2d\u3067\u591a\u304f\u306e\u4eba\u3005\u304c\u81ea\u5b85\u3067\u4ed5\u4e8b\u3084\u5b66\u7fd2\u3092\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f2020\u5e74\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%83%aa%e3%83%a2%e3%83%bc%e3%83%88%e3%83%af%e3%83%bc%e3%82%af%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%ef%bc%9a%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9\/\">\u5bb6\u96fb\u88fd\u54c1<\/a>\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u5909\u9769\u306e\u5e74\u3068\u306a\u308a\u307e\u3057\u305f\u30022021\u5e74\u306f\u4e16\u754c\u7684\u306a\u30c1\u30c3\u30d7\u4e0d\u8db3\u3084\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u95a2\u9023\u306e\u554f\u984c\u304c\u6301\u3061\u4e0a\u304c\u308a\u307e\u3057\u305f\u304c\u30012021\u5e7410\u6708\u6642\u70b9\u306eCriteo\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u898b\u3066\u307f\u308b\u3068\u3001\u5bb6\u96fb\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u306f\u305d\u308c\u3067\u30822019\u5e74\u306e\u6c34\u6e96\u3092\u4e0a\u56de\u308a\u3001+28%\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f2020\u5e74\u306b\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u5bb6\u96fb\u3092\u8cfc\u5165\u3057\u3066\u81ea\u5b85\u74b0\u5883\u3092\u6574\u3048\u3066\u3044\u305f\u3082\u306e\u306e\u30012021\u5e74\u306f\u3055\u3089\u306b\u591a\u304f\u306e\u5bb6\u96fb\u88fd\u54c1\u3092\u8cb7\u3046\u610f\u6b32\u3084\u4f59\u5730\u304c\u3042\u3063\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_18535\" aria-describedby=\"caption-attachment-18535\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18535 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_5-1024x486.png\" alt=\"\" width=\"640\" height=\"304\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_5-1024x486.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_5-300x142.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_5-768x364.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_5-1536x729.png 1536w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_5-630x299.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_5.png 1924w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-18535\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo\u306e\u30c7\u30fc\u30bf\u3001\u7c73\u56fd\u3001\u5c0f\u58f2\u696d\u8005\u30012019\u5e7410\u6708\u3068\u6bd4\u8f03\u3057\u305f2020\u5e74\u304a\u3088\u30732021\u5e74\u306e\u5bb6\u96fb\u88fd\u54c1\u306e\u58f2\u4e0a\u6307\u6a19\u3002<\/figcaption><\/figure>\n<h3><\/h3>\n<p>Criteo\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e\u5bb6\u96fb\u88fd\u54c1\u3078\u306e\u652f\u51fa\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u3067\u306f\u30012021\u5e74\u306e\u534a\u5e74\u306e\u9593\u306b\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<sup>6<\/sup><\/p>\n<ul>\n<li>47\uff05\u306e\u6d88\u8cbb\u8005\u304c200\u30c9\u30eb\u4ee5\u4e0a\u306e\u5bb6\u96fb\u88fd\u54c1\u3092\u5b9f\u5e97\u8217\u300136\uff05\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/li>\n<li>\u4e00\u65b9\u3001\u540c\u6642\u671f\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\uff06\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u306b\u3064\u3044\u3066\u898b\u3066\u307f\u308b\u3068\u3001\u5b9f\u5e97\u8217\u3067200\u30c9\u30eb\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u6d88\u8cbb\u8005\u306f34\uff05\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u306f26\uff05\u306b\u3068\u3069\u307e\u308a\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n<p>\u6570\u3042\u308b\u5bb6\u96fb\u88fd\u54c1\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u4e2d\u3067\u3001\u30c8\u30c3\u30d7\u306b\u8e8d\u308a\u51fa\u3066\u3044\u308b\u306e\u304c\u96fb\u6c60\u3067\u3059\u30022021\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u307e\u3067\u306e2\u9031\u9593\u3001\u5bb6\u96fb\u88fd\u54c1\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u5168\u4f53\u306e\u58f2\u4e0a\u306f11\u6708\u306e\u7b2c1\u9031\u3068\u6bd4\u8f03\u3057\u3066+29\uff05\u3067\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u6570\u767e\u4e07\u70b9\u306b\u53ca\u3076\u5546\u54c1\u306e\u5546\u54c1\u540d\u306b\u542b\u307e\u308c\u308b\u7279\u5b9a\u306e\u7528\u8a9e\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001\u300ccordless\uff08\u30b3\u30fc\u30c9\u30ec\u30b9\uff09\u300d\u3001\u300cbattery\uff08\u96fb\u6c60\/\u30d0\u30c3\u30c6\u30ea\u30fc\uff09\u300d\u3001\u300cwireless\uff08\u30ef\u30a4\u30e4\u30ec\u30b9\uff09\u300d\u3001\u300crechargeable\uff08\u5145\u96fb\u53ef\u80fd\uff09\u300d\u306a\u3069\u306e\u8a00\u8449\u304c\u542b\u307e\u308c\u308b\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u7387\u306f\u3001\u305d\u308c\u305e\u308c+39%\u3001+46%\u3001+67%\u3001+71%\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u96fb\u6c17\u81ea\u52d5\u8eca\u3001\u81ea\u8ee2\u8eca\u3001\u30b9\u30af\u30fc\u30bf\u30fc\u306a\u3069\u306e\u9ad8\u984d\u5546\u54c1\u306e\u4e16\u754c\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3068\u76f8\u307e\u3063\u3066\u3001\u30d0\u30c3\u30c6\u30ea\u30fc\u99c6\u52d5\u88fd\u54c1\u3078\u306e\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u5bb6\u96fb\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u304c\u30a8\u30cd\u30eb\u30ae\u30fc\u30b3\u30f3\u30b7\u30e3\u30b9\u306a\u6642\u4ee3\u3092\u8fce\u3048\u3064\u3064\u3042\u308b\u3053\u3068\u304c\u4f3a\u3048\u307e\u3059\u3002<\/p>\n<h3><strong>\u30c8\u30ec\u30f3\u30c94\uff1a\u52d5\u753b\u304c\u3053\u308c\u304b\u3089\u306e\u6642\u4ee3\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc<\/strong><\/h3>\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4e2d\u3001\u5287\u7684\u306a\u5897\u52a0\u3092\u898b\u305b\u305f\u306e\u304c\u52d5\u753b\u306e\u6d88\u8cbb\u3067\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u5bfe\u9762\u5f0f\u306e\u5a2f\u697d\u306b\u5236\u9650\u304c\u3042\u308b\u4e2d\u3001\u52d5\u753b\u306e\u8996\u8074\u306f\u6700\u3082\u6ca1\u5165\u611f\u304c\u3042\u308a\u3001\u5e83\u544a\u3092\u542b\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f53\u9a13\u3059\u308b\u306e\u306b\u9b45\u529b\u7684\u306a\u65b9\u6cd5\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>Criteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\uff0f\u885b\u661f\u653e\u9001\u306b\u52a0\u5165\u3057\u3066\u3044\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u306f\u904e\u53bb2\u5e74\u9593\u3067\u6e1b\u5c11\u3057\u305f\u4e00\u65b9\u3001\u30b2\u30fc\u30e0\u6a5f\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8TV\u7528\u30c7\u30d0\u30a4\u30b9\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306b\u5bfe\u5fdc\u3057\u305f\u88fd\u54c1\u3092\u6240\u6709\u3059\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u306f\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_18536\" aria-describedby=\"caption-attachment-18536\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18536 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_6-1024x617.png\" alt=\"\" width=\"640\" height=\"386\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_6-1024x617.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_6-300x181.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_6-768x463.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_6-1536x926.png 1536w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_6-630x380.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/03\/Chart_6.png 1988w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-18536\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u4e16\u754c\uff08\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u82f1\u56fd\u3001\u7c73\u56fd\uff09\u30012021\u5e748\u6708\uff5e11\u6708 \u56de\u7b54\u8005\u6570\uff1a7,330\u4eba\uff0f2019\u5e747\u6708\uff5e10\u6708 \u56de\u7b54\u8005\u6570\uff1a7,102\u4eba\u5272\u5408\u306f\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u30c7\u30d0\u30a4\u30b9\uff0f\u30b5\u30fc\u30d3\u30b9\u306e1\u3064\u4ee5\u4e0a\u3092\u3001\u9031\u306b\u6570\u56de\u4ee5\u4e0a\u5229\u7528\u3057\u3066\u3044\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3067\u3059\u3002<\/figcaption><\/figure>\n<h3><\/h3>\n<p>Criteo\u306e\u5225\u306e\u8abf\u67fb\u3067\u3001\u52d5\u753b\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u308b\u306e\u304b\u3092\u6d88\u8cbb\u8005\u306b\u5c0b\u306d\u305f\u3068\u3053\u308d\u3001\u00a0<a href=\"https:\/\/www.criteo.com\/jp\/solutions\/video-advertising\/\">\u52d5\u753b\u5e83\u544a<\/a>\u304c\u691c\u7d22\u3084\u8cfc\u5165\u3092\u4fc3\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u5b9f\u969b\u3001\u5168\u4e16\u754c\u306e\u8996\u8074\u8005\u306e\u534a\u6570\u304c\u3001\u52d5\u753b\u5e83\u544a\u3067\u898b\u305f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u534a\u6570\u4ee5\u4e0a\u304c\u3001\u30d1\u30bd\u30b3\u30f3\uff0858\uff05\uff09\u3084\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\uff0857\uff05\uff09\u3067\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u691c\u7d22\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u5e83\u544a\u4e3b\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\uff0852\uff05\uff09\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_18537\" 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