{"id":18696,"date":"2022-04-13T15:40:11","date_gmt":"2022-04-13T19:40:11","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=18696"},"modified":"2026-01-05T11:44:48","modified_gmt":"2026-01-05T15:44:48","slug":"3-ways-to-prepare-for-the-future-of-commerce","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/","title":{"rendered":"\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5"},"content":{"rendered":"<p>\u5e02\u5834\u8abf\u67fb\u4f1a\u793eeMarketer\u306e\u4e88\u6e2c\u306b\u3088\u308b\u3068\u3001e\u30b3\u30de\u30fc\u30b9\u306e\u8ca9\u58f2\u306f2022\u5e74\u306b\u518d\u30732\u6841\u306e\u5272\u5408\u3067\u5897\u52a0\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<sup><a href=\"#footnotes1\">1<\/a><\/sup> \u3053\u308c\u306f\u3001\u5fc5\u8981\u306b\u8feb\u3089\u308c\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306b\u5b9f\u8cea\u7684\u306a\u4fa1\u5024\u3092\u898b\u3044\u3060\u3057\u305f\u6d88\u8cbb\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u306e\u73fe\u308c\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u308c\u3070\u3001\u305d\u308c\u3060\u3051\u7af6\u4e89\u3082\u6fc0\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u9867\u5ba2\u3092\u7372\u5f97\u30fb\u7dad\u6301\u3057\u3066\u3044\u304f\u306b\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3042\u3089\u3086\u308b\u5834\u6240\u3067\u3001\u3088\u308a\u4e00\u5c64\u5145\u5b9f\u3057\u305f\u4f53\u9a13\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5168\u4f53\u3067\u306e\u30ea\u30fc\u30c1\u306e\u62e1\u5927\u3092\u306f\u3058\u3081\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/what-is-the-first-party-media-network\/\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u6d3b\u6027\u5316<\/a>\u3001\u305d\u3057\u3066\u5805\u5b9f\u306a<a href=\"https:\/\/www.criteo.com\/jp\/blog\/\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\/\">\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2<\/a>\u6226\u7565\u306e\u69cb\u7bc9\u3068\u3044\u3063\u305f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u7740\u5b9f\u306b\u5b9f\u8df5\u3059\u3079\u304d\u624b\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u5c06\u6765\u306b\u5099\u3048\u305f\u5e83\u544a\u306b\u6295\u8cc7\u3059\u308b\u00a0\u00a0<\/strong><\/h3>\n<p>\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u57a3\u6839\u3092\u8d8a\u3048\u3001\u307e\u3059\u307e\u3059\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u696d\u754c\u306e\u5909\u5316\u304c\u76ee\u524d\u306b\u8feb\u308b\u4eca\u3053\u305d\u3001\u5c06\u6765\u306b\u308f\u305f\u3063\u3066\u52b9\u679c\u3092\u767a\u63ee\u3057\u7d9a\u3051\u5f97\u308b\u6a5f\u80fd\u3001\u88fd\u54c1\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h5><strong>\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u5e83\u544a\u00a0\u00a0<\/strong><\/h5>\n<p>\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u5e83\u544a\u304c\u5f37\u529b\u306b\u306a\u3063\u3066\u5e30\u3063\u3066\u304d\u307e\u3057\u305f\u3002Criteo\u72ec\u81ea\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u6a5f\u80fd\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u5f93\u6765\u306e<a href=\"https:\/\/www.criteo.com\/jp\/solutions\/contextual-advertising\/\">\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u5f37\u5316\u3057\u3001\u6700\u3082\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30c9\u30e1\u30a4\u30f3\u3068\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<h5><strong>CTV\u5e83\u544a\u00a0<\/strong><\/h5>\n<p>\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306e\u767b\u5834\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5922\u4e2d\u306b\u306a\u3063\u3066\u3044\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u8cb4\u91cd\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u5f97\u307e\u3057\u305f\u3002Criteo\u306eCTV\u6a5f\u80fd\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3055\u308c\u305f\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u306a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u5229\u7528\u3057\u3001\u5fa1\u793e\u306e\u5546\u54c1\u306b\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3064\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<h5><strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u00a0<\/strong><\/h5>\n<p>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5e2d\u5dfb\u3057\u3066\u3044\u308b\u3053\u306e\u6226\u7565\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u8cb7\u3044\u7269\u5ba2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3068\u540c\u6642\u306b\u3001\u5c0f\u58f2\u696d\u8005\u306f\u81ea\u793e\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u65b0\u305f\u306a\u53ce\u76ca\u6e90\u3078\u3068\u8ee2\u63db\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002Criteo\u306e<a href=\"https:\/\/www.criteo.com\/jp\/products\/retail-media-for-brands\/\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/a>\u306f\u3001\u5c0f\u58f2\u696d\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u58f2\u4e0a\u3068\u4fa1\u5024\u306e\u5411\u4e0a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong>\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u672a\u6765\u306b\u5411\u3051\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30f3\u3092\u69cb\u7bc9\u3059\u308b\u00a0<\/strong><\/h3>\n<p>2023\u5e74\u5f8c\u534a\u306b\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u306e\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u304c\u4e88\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u4f34\u3044\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u672a\u6765\u306b\u304a\u3044\u3066\u52b9\u679c\u7684\u306a\u5e83\u544a\u3092\u5b9f\u73fe\u3059\u308b\u4e0a\u3067\u30ab\u30ae\u3068\u306a\u308b\u306e\u304c\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p><strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf<\/strong>\u3068\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u76f4\u63a5\u53d6\u5f97\u3059\u308b\u60c5\u5831\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3001\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u3001CRM\u3001\u5b9f\u5e97\u8217\u3067\u306e\u58f2\u4e0a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306a\u3069\u304b\u3089\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3092\u306f\u3058\u3081\u3001\u5c0f\u58f2\u696d\u8005\uff0f\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u5b9f\u5e97\u8217\u306a\u3069\u3001\u307e\u3059\u307e\u3059\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u5316\u304c\u9032\u3080\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3067\u8cb7\u3044\u7269\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3001\u95a2\u9023\u6027\u306b\u512a\u308c\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u542b\u3080\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/jp\/blog\/what-is-the-first-party-media-network\/\"><strong>Criteo<\/strong><strong>\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08<\/strong><strong>1PMN<\/strong><strong>\uff09<\/strong><\/a>\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3057\u3001\u5f37\u5316\u30fb\u6d3b\u6027\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u7dad\u6301\u30fb\u5411\u4e0a\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30fc\u30c1\u3084\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u4ee3\u7406\u5e97\u3001\u5c0f\u58f2\u696d\u8005\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u512a\u308c\u305f\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u660e\u65e5\u3092\u898b\u636e\u3048\u305f\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u00a0\u00a0<\/strong><\/h3>\n<p>\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3084AI\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d44\u307f\u5408\u308f\u305b\u306a\u304c\u3089\u3001\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u5bfe\u8c61\u306b\u914d\u4fe1\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u4e00\u5f62\u614b\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3088\u308b\u30b3\u30de\u30fc\u30b9\u6210\u679c\uff08\u58f2\u4e0a\u3001\u53ce\u76ca\u3001\u30ea\u30fc\u30c9\u7372\u5f97\uff09\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u6b21\u306e\u3053\u3068\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b<\/strong>\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u3088\u308a\u591a\u304f\u306e\u9078\u629e\u80a2\u30fb\u767a\u898b\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/li>\n<li>\u6d88\u8cbb\u8005\u304c\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3064\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5e83\u544a\u3068\u3001\u6d88\u8cbb\u8005\u304c\u627f\u8afe\u3057\u305f\u5e83\u544a\u4e3b\u304b\u3089\u306e\u5e83\u544a\u306e\u307f\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001<strong>\u3088\u308a\u512a\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u3092\u63d0\u4f9b<\/strong>\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u306b<\/strong>\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u9069\u3057\u305f\u30c1\u30e3\u30cd\u30eb\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f7f\u3063\u3066<strong>\u30ea\u30fc\u30c1<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002CTV\u3084\u5c0f\u58f2\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u5e83\u544a\u3092\u51fa\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u4f8b\u3048\u3070\u3001\u30ed\u30dc\u30c3\u30c8\u6383\u9664\u6a5f\u306e\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306b\u3001\u5f7c\u3089\u304c\u3069\u3053\u306b\u3044\u3066\u3082\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>Criteo\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306e\u7686\u69d8\u304c\u4e16\u754c\u6700\u5927\u306e\u30aa\u30fc\u30d7\u30f3\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u30cf\u30a4\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306a\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306b\u5909\u63db\u3067\u304d\u308b\u3001<strong>\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong>\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u30b3\u30de\u30fc\u30b9\u306b\u7279\u5316\u3057\u305fAI\u3092\u99c6\u4f7f\u3057\u3066\u3001Criteo\u72ec\u81ea\u306e\u6709\u671b\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u3001\u5f7c\u3089\u3092\u6d3b\u6027\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u6d88\u8cbb\u8005\u306b\u8c4a\u304b\u306a\u4f53\u9a13\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><sup><a id=\"footnotes1\"><\/a>1&lt;\u51fa\u5178\uff1aeMarketer\u3001Global Ecommerce Forecast 2022<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e02\u5834\u8abf\u67fb\u4f1a\u793eeMarketer\u306e\u4e88\u6e2c\u306b\u3088\u308b\u3068\u3001e\u30b3\u30de\u30fc\u30b9\u306e\u8ca9\u58f2\u306f2022\u5e74\u306b\u518d\u30732\u6841\u306e\u5272\u5408\u3067\u5897\u52a0\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":18699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[610],"class_list":{"0":"post-18696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-solution-contextual-advertising","9":"criteo-solution-video-advertising","10":"criteo-topic-commerce-media","11":"criteo-topic-first-party-data"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65b9\u6cd5\u304c\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u304c\u6765\u308b\u3079\u304d\u672a\u6765\u306b\u5099\u3048\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u3088\u308a\u8c4a\u304b\u306a\u6d88\u8cbb\u8005\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65b9\u6cd5\u304c\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u304c\u6765\u308b\u3079\u304d\u672a\u6765\u306b\u5099\u3048\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u3088\u308a\u8c4a\u304b\u306a\u6d88\u8cbb\u8005\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-13T19:40:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T15:44:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/04\/Blog-Feature-Image-6-1-e1647562338397.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"782\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5\",\n\t            \"datePublished\": \"2022-04-13T19:40:11+00:00\",\n\t            \"dateModified\": \"2026-01-05T15:44:48+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/\"\n\t            },\n\t            \"wordCount\": 21,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/04\/Blog-Feature-Image-6-1-e1647562338397.png\",\n\t            \"keywords\": [\n\t                \"\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/04\/Blog-Feature-Image-6-1-e1647562338397.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/04\/Blog-Feature-Image-6-1-e1647562338397.png\",\n\t            \"width\": 1200,\n\t            \"height\": 782\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5 | JP - Criteo.com","description":"\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65b9\u6cd5\u304c\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u304c\u6765\u308b\u3079\u304d\u672a\u6765\u306b\u5099\u3048\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u3088\u308a\u8c4a\u304b\u306a\u6d88\u8cbb\u8005\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5 | JP - Criteo.com","og_description":"\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65b9\u6cd5\u304c\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u304c\u6765\u308b\u3079\u304d\u672a\u6765\u306b\u5099\u3048\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u3088\u308a\u8c4a\u304b\u306a\u6d88\u8cbb\u8005\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/","og_site_name":"JP - Criteo.com","article_published_time":"2022-04-13T19:40:11+00:00","article_modified_time":"2026-01-05T15:44:48+00:00","og_image":[{"width":1200,"height":782,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/04\/Blog-Feature-Image-6-1-e1647562338397.png","type":"image\/png"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5","datePublished":"2022-04-13T19:40:11+00:00","dateModified":"2026-01-05T15:44:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/"},"wordCount":21,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/04\/Blog-Feature-Image-6-1-e1647562338397.png","keywords":["\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2"],"articleSection":["\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/04\/Blog-Feature-Image-6-1-e1647562338397.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/04\/Blog-Feature-Image-6-1-e1647562338397.png","width":1200,"height":782},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/3-ways-to-prepare-for-the-future-of-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u5099\u3048\u308b3\u3064\u306e\u65b9\u6cd5"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/18696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=18696"}],"version-history":[{"count":5,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/18696\/revisions"}],"predecessor-version":[{"id":24516,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/18696\/revisions\/24516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/18699"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=18696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=18696"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=18696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}