{"id":19099,"date":"2020-09-28T13:41:31","date_gmt":"2020-09-28T17:41:31","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=19099"},"modified":"2022-06-28T01:03:35","modified_gmt":"2022-06-28T05:03:35","slug":"explosion-in-ecommerce-fuels-the-need-for-retail-media","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/explosion-in-ecommerce-fuels-the-need-for-retail-media\/","title":{"rendered":"E\u30b3\u30de\u30fc\u30b9\u306e\u6025\u6210\u9577\u3067\u9ad8\u307e\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u9700\u8981"},"content":{"rendered":"<p>\u5c0f\u58f2\u696d\u8005\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u5185\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306f\u65b0\u3057\u3044\u6982\u5ff5\u3067\u306f\u306a\u304f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u3001\u3053\u308c\u307e\u3067\u7740\u5b9f\u306b\u6210\u9577\u3092\u7d9a\u3051\u3066\u304d\u307e\u3057\u305f\u3002\u3068\u3053\u308d\u304c\u3001\u3053\u3053\u6570\u30ab\u6708\u3067\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u6025\u6210\u9577\u3057\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u6700\u512a\u5148\u3059\u3079\u304d\u4e88\u7b97\u6295\u4e0b\u5148\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u4eca\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u3053\u308c\u307b\u3069\u306e\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3044\u304f\u3064\u304b\u306e\u7406\u7531\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u304a\u305d\u3089\u304f\u6700\u5927\u306e\u8981\u56e0\u306f\u300cE\u30b3\u30de\u30fc\u30b9\u3078\u306e\u5927\u304d\u306a\u79fb\u884c\u300d\u3060\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>E<\/strong><strong>\u30b3\u30de\u30fc\u30b9\u304c\u666e\u53ca\u3059\u308b\u306e\u306f<\/strong><strong>2023<\/strong><strong>\u5e74\u9803\u3002<\/strong><\/h3>\n<p>\u3053\u306e\u6570\u30ab\u6708\u306e\u9593\u306b\u8d77\u304d\u305fE\u30b3\u30de\u30fc\u30b9\u306e\u6025\u62e1\u5927\u306b\u306f\u3001\u672c\u6765\u3067\u3042\u308c\u30703\uff5e4\u5e74\u306e\u6b73\u6708\u304c\u304b\u304b\u308b\u306f\u305a\u3067\u3057\u305f\u3002\u3068\u3053\u308d\u304c\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a3\u30eb\u30b9\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3068\u3044\u3046\u7570\u4f8b\u306e\u4e8b\u614b\u306b\u3088\u308a\u3001\u5168\u4e16\u754c\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3078\u306e\u79fb\u884c\u304c\u5927\u5e45\u306b\u52a0\u901f\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3067\u306f\u3001\u3053\u306e\u5909\u5316\u306f\u3069\u308c\u307b\u3069\u306e\u898f\u6a21\u306e\u3082\u306e\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u7c73\u56fd\u3068\u6b27\u5dde\u30fb\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u306e\u4e3b\u306a\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.emarketer.com\/content\/us-ecommerce-2020\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>\u00a0\u306f\u3001\u7c73\u56fd\u3067\u306f2020\u5e74\u306bE\u30b3\u30de\u30fc\u30b9\u304c\u5c0f\u58f2\u696d\u306e\u7dcf\u58f2\u4e0a\u9ad8\u306e14.5\uff05\u3092\u5360\u3081\u3001\u300c<em>\u5358\u4e00\u5e74\u5ea6\u3067\u306f\u904e\u53bb\u6700\u9ad8\u304b\u3064\u6700\u5927\u306e\u30b7\u30a7\u30a2\u62e1\u5927<\/em>\u300d\u306b\u306a\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u82f1\u56fd\u5c0f\u58f2\u696d\u8005\u306eE\u30b3\u30de\u30fc\u30b9\u306e\u58f2\u4e0a\u306f<a href=\"https:\/\/content-na2.emarketer.com\/uk-ecommerce-2020\" target=\"_blank\" rel=\"noopener\">\u672c\u5e74\u5ea6\u306e\u5c0f\u58f2\u696d\u7dcf\u58f2\u4e0a\u9ad8\u306e27.5\uff05<\/a>\u3092\u5360\u3081\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3001\u3053\u306e\u5272\u5408\u306f2024\u5e74\u307e\u3067\u306b3\u5206\u306e1\u306b\u307e\u3067\u5230\u9054\u3059\u308b\u3068\u898b\u3089\u308c\u307e\u3059\u3002<\/li>\n<li>\u30d5\u30e9\u30f3\u30b9\u3067\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306eE\u30b3\u30de\u30fc\u30b9\u58f2\u4e0a\u304c<a href=\"https:\/\/content-na2.emarketer.com\/france-ecommerce-2020\" target=\"_blank\" rel=\"noopener\">2020\u5e74\u306b17.1\uff05\u5897\u52a0\u3059\u308b\u3068\u63a8\u5b9a<\/a>\u3055\u308c\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>\u306b\u3088\u308b\u3068\u3001\u5927\u534a\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u30d9\u30fc\u30b9\u304c10\uff05\u4ee5\u4e0a\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u7c73\u56fd\u56fd\u52e2\u8abf\u67fb\u5c40\uff08DOC\uff09\u306e\u5831\u544a\u306b\u3088\u308b\u3068\u3001\u7b2c2\u56db\u534a\u671f\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u306f\u6628\u5e74\u540c\u671f\u6bd4\u306744.5\uff05\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u4e00\u90e8\u306eCriteo\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5831\u544a\u3067\u306f\u30012020\u5e74\u7b2c2\u56db\u534a\u671f\u306eE\u30b3\u30de\u30fc\u30b9\u58f2\u4e0a\u9ad8\u306f100\uff05\uff5e200\uff05\u306e\u5897\u52a0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u65b0\u305f\u306a\u30c7\u30b8\u30bf\u30eb\u30b9\u30c8\u30a2\u306e\u8cb7\u3044\u7269\u5ba2\uff08eMarketer\u306e\u63a8\u5b9a\u306b\u3088\u308b\u3068\u30012020\u5e74\u306e\u65b0\u305f\u306a\u30c7\u30b8\u30bf\u30eb\u30d0\u30a4\u30e4\u30fc\u6570\u306f740\u4e07\u4eba\uff09\u306e\u5897\u52a0\u306f\u4e00\u6642\u7684\u306a\u50be\u5411\u3067\u306f\u306a\u304f\u3001\u6052\u4e45\u7684\u306a\u3082\u306e\u3068\u898b\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001Criteo\u306e\u6d88\u8cbb\u8005\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u7d50\u679c\u306b\u3088\u3063\u3066\u3082\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n<h3><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u6025\u5897\u306f\u4e00\u6642\u7684\u30d6\u30fc\u30e0\u3067\u306f\u306a\u3044\u3002<\/strong><\/h3>\n<p>\u6d88\u8cbb\u8005\u306f\u5fc5\u8981\u306b\u8feb\u3089\u308c\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u518d\u3073\u5b9f\u5e97\u8217\u3067\u5b89\u5fc3\u3057\u3066\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u7d9a\u3051\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1fCriteo\u306e\u6d88\u8cbb\u8005\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u3001\u5927\u534a\u304c\u80af\u5b9a\u7684\u306a\u56de\u7b54\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u56de\u7b54\u3057\u305f\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u306e30\uff05\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4e2d\u306b\u65b0\u305f\u306b\u5229\u7528\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u8cfc\u5165\u3092\u3001\u4eca\u5f8c\u3082\u7d99\u7d9a\u3059\u308b\u3064\u3082\u308a\u3060\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u300121\uff05\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u98df\u6599\u30fb\u65e5\u7528\u54c1\u306e\u8cfc\u5165\u3092\u7d9a\u3051\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u65c5\u884c\u3084\u30ec\u30b9\u30c8\u30e9\u30f3\u3078\u306e\u51fa\u8cbb\u304c\u6e1b\u5c11\u3057\u3001\u8caf\u84c4\u304c\u5897\u52a0\u3057\u305f\u5206\u3092\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5c0f\u58f2\u30b5\u30a4\u30c8\u3084\u98df\u6599\u54c1\u5e97\u3067\u306e\u8cfc\u5165\u306b\u56de\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19100\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/Online-shopping-discovered-global.png\" alt=\"shoppers who recently discovered a new form of online shopping\" width=\"468\" height=\"174\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/Online-shopping-discovered-global.png 468w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/Online-shopping-discovered-global-300x112.png 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>\u5168\u4e16\u754c\u306e10\u4eba\u306b4\u4eba\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u3001\u3053\u308c\u307e\u3067\u306b\u5229\u7528\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u767a\u898b\u3057\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3068\u56de\u7b54\u3057\u3066\u307e\u3059\u3002<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19111\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-ecommerce-retail-media-2-min.png\" alt=\"\" width=\"753\" height=\"428\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-ecommerce-retail-media-2-min.png 753w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-ecommerce-retail-media-2-min-300x171.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-ecommerce-retail-media-2-min-630x358.png 630w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><\/p>\n<p>\u304c\u65b0\u305f\u306b\u5229\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u5e97\u8217\u3067\u4eca\u5f8c\u3082\u8cfc\u5165\u3059\u308b\u3060\u308d\u3046\u3068\u56de\u7b54<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19110\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-ecommerce-retail-media-3-min.png\" alt=\"\" width=\"738\" height=\"256\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-ecommerce-retail-media-3-min.png 738w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-ecommerce-retail-media-3-min-300x104.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-ecommerce-retail-media-3-min-630x219.png 630w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\" rel=\"noopener\">McKinsey\u306e\u30c7\u30fc\u30bf<\/a>\u3067\u3082\u540c\u69d8\u306e\u50be\u5411\u304c\u793a\u3055\u308c\u3066\u304a\u308a\u3001COVID-19\u4ee5\u964d\u3001\u4e16\u754c\u4e2d\u306e\u3042\u3089\u3086\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u610f\u5411\u306e\u4eba\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u307e\u3059\u307e\u3059\u6df7\u96d1\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30b7\u30a7\u30eb\u30d5\u3067\u306e\u53ef\u8996\u6027\u3092\u5f37\u5316<\/strong><\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u6025\u6210\u9577\u3092\u53d7\u3051\u3066\u3001\u5404\u30d6\u30e9\u30f3\u30c9\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3068\u3044\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u3001\u8cb7\u3044\u7269\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u53ef\u8996\u6027\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306e\u691c\u7d22\u7d50\u679c\u306e1\u30da\u30fc\u30b8\u76ee\u306f\u3001\u5168\u53ce\u76ca\u306e\u307b\u307c90\uff05\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3053\u306e1\u30da\u30fc\u30b8\u76ee\u306e\u6700\u521d\u306e10SKU\u306f\u3001\u53ce\u76ca\u306e25\uff5e30\uff05\u3092\u5360\u3081\u307e\u3059\u3002<img 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