{"id":19223,"date":"2022-06-24T20:25:55","date_gmt":"2022-06-25T00:25:55","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=19223"},"modified":"2022-07-01T00:48:19","modified_gmt":"2022-07-01T04:48:19","slug":"what-is-pulsed-consumption-behavior","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/","title":{"rendered":"\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f   \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f"},"content":{"rendered":"<h3><b><span data-contrast=\"auto\">\u5076\u7136\u77e5\u3063\u305f\u5546\u54c1\u3092\u8e8a\u8e87\u306a\u304f\u8cb7\u3046\u4eba\u304c\u5897\u3048\u3066\u3044\u308b<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">\u3053\u308c\u307e\u3067\u30cd\u30c3\u30c8\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f\u3001\u6c17\u306b\u306a\u308b\u5546\u54c1\u3092\u898b\u3064\u305f\u3089\u3001\u3058\u3063\u304f\u308a\u3068\u30b9\u30da\u30c3\u30af\u3084\u54c1\u8cea\u306b\u3064\u3044\u3066\u8aac\u660e\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u8aad\u307f\u3001\u985e\u4f3c\u5546\u54c1\u3068\u6bd4\u8f03\u691c\u8a0e\u3001\u5272\u5f15\u4fa1\u683c\u3084\u7279\u5178\u4ed8\u304d\u3067\u58f2\u3063\u3066\u3044\u308b\u30b7\u30e7\u30c3\u30d7\u3092\u307f\u3064\u3051\u3066\u30fb\u30fb\u30fb\u30fb\u3068\u3001\u4e00\u9023\u306e\u3044\u308f\u3086\u308b\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d\u3092\u7d4c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u3057\u304b\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u300c\u5f53\u305f\u308a\u524d\u300d\u306b\u306a\u308a\u300124\u6642\u9593\u3044\u3064\u3067\u3082\u30b9\u30de\u30db\u304b\u3089\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u74b0\u5883\u304c\u5f53\u305f\u308a\u524d\u3068\u306a\u3063\u305f\u4eca\u3001<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><span data-contrast=\"auto\">\u4eba\u3005\u306e\u6d88\u8cbb\u884c\u52d5\u306b\u306f\u3001\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u5909\u5316\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Google<\/span><span data-contrast=\"auto\">\u3067\u306f\u3001\u3053\u306e\u5909\u5316\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\uff13\u3064\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">\u8cb7\u3046\u77ac\u9593\u307e\u3067\u77e5\u3089\u306a\u304b\u3063\u305f\u5546\u54c1\u3092\u8cb7\u3046\u3053\u3068\u306b\u8e8a\u8e87\u3057\u306a\u304f\u306a\u3063\u3066\u3044\u308b<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u4f55\u304b\u3092\u8cb7\u3046\u305f\u3081\u306b\u5e97\u3084EC\u30b5\u30a4\u30c8\u306b\u884c\u304f\u6642\u70b9\u3067\u3001\u5177\u4f53\u7684\u306b\u8cb7\u3046\u3082\u306e\u3092\u6c7a\u3081\u3066\u3044\u306a\u3044<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u6687\u3064\u3076\u3057\u306b\u30b9\u30de\u30db\u3092\u773a\u3081\u3066\u3044\u308b\u3068\u304d\u306b\u5076\u7136\u77e5\u3063\u305f\u5546\u54c1\u3092\u8cb7\u3046\u3053\u3068\u306b\u8e8a\u8e87\u3057\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Google\u3067\u306f\u3001<\/span><span data-contrast=\"auto\">\u3053\u306e\u65b0\u3057\u3044\u6d88\u8cbb\u306e\u5f62\u3092\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u547c\u3073\u3001\u3053\u308c\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u578b\u306e\u6d88\u8cbb\u3068\u306f\u533a\u5225\u3057\u3066\u8003\u3048\u308b\u3079\u304d\u3060\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u3057\u304b\u3057\u3001<\/span><span data-contrast=\"auto\">\u300c<\/span><span data-contrast=\"auto\">\u305f\u307e\u305f\u307e\u77e5\u3063\u305f\u5546\u54c1\u3092\u3059\u3050\u306b\u8cb7\u3046\u300d\u3068\u3044\u3046\u306e\u306f<\/span><span data-contrast=\"auto\">\u3001<\/span><span data-contrast=\"auto\">\u3044\u308f\u3086\u308b\u300c\u885d\u52d5\u8cb7\u3044\u300d\u3068\u540c\u3058\u3067\u306f\uff1f\u3068\u601d\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3088\u306d\u3002\u3053\u306e\u70b9\u306b\u3064\u3044\u3066<\/span><span data-contrast=\"auto\">Google\u3067\u306f\u3001<\/span><span data-contrast=\"auto\">\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u306f\u885d\u52d5\u8cb7\u3044\u3068\u306f\u5225\u7269<\/span><span data-contrast=\"auto\">\u300d<\/span><span data-contrast=\"auto\">\u3068\u3057\u3066\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u305d\u306e\u7406\u7531\u306f\u3001\u3044\u308f\u3086\u308b\u885d\u52d5\u8cb7\u3044\u304c\u3001\u8da3\u5473\u7684\u306a\u5546\u54c1\u306b\u5bfe\u3059\u308b\u975e\u65e5\u5e38\u7684\u306a\u8cb7\u3044\u7269\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u306b\u5bfe\u3057\u3001\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u306f\u3001\u65e5\u5e38\u7684\u306b\u6d88\u8cbb\u3059\u308b\u5546\u54c1\u306b\u5bfe\u3057\u3066\u884c\u308f\u308c\u308b\u304b\u3089\u3002\u3055\u3089\u306b\u3001\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u306f\u3001\u305d\u306e\u5546\u54c1\u306b\u51fa\u4f1a\u3046\u524d\u306b\u300c\u306a\u3093\u3068\u306a\u304f\u6c17\u306b\u306a\u3063\u3066\u300d\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8abf\u3079\u3066\u3044\u305f\u3082\u306e\u3084\u4e8b\u67c4\u306b\u5de6\u53f3\u3055\u308c\u308b\u70b9\u3067\u3082\u3001\u885d\u52d5\u8cb7\u3044\u3068\u306f\u7570\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u306a\u3093\u3068\u306a\u304f\u6c17\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u8abf\u3079\u3066\u3044\u308b\u9014\u4e2d\u3001\u5076\u7136\u76ee\u306b\u3057\u305f\u60c5\u5831\u304c\u304d\u3063\u304b\u3051\u3067\u3001\u7a81\u767a\u7684\u306b\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u308a\u3001\u300c\u305d\u306e\u523a\u6fc0\u304c\u4e00\u5b9a\u4ee5\u4e0a\u306b\u9054\u3057\u305f\u5834\u5408\u306b\u3001\u305d\u306e\u5834\u3067\u8cfc\u5165\u306b\u8e0f\u307f\u5207\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u308b\u300d\u3068<\/span><span data-contrast=\"auto\">Google\u3067\u306f\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u3055\u3089\u306bGoogle\u306e\u5206\u6790\u306b\u3088\u308b\u3068\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u610f\u56f3\u3092\u6301\u305f\u305a\u306b\u59cb\u307e\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3082\u3001\u30d1\u30eb\u30b9\u6d88\u8cbb\u306e\u7279\u5fb4\u306e\uff11\u3064\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u305f\u3068\u3048\u3070\u3001\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u7528\u306e\u5bb6\u5177\u306b\u3064\u3044\u3066\u4f55\u3068\u306a\u304f\u8abf\u3079\u3066\u3044\u305f<\/span><span data-contrast=\"auto\">A\u3055\u3093<\/span><span data-contrast=\"auto\">\u304c\u3001\u5bb6\u5177\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u3046\u3061\u306b\u3001\u5076\u7136\u3001\u30ea\u30be\u30fc\u30c8\u30db\u30c6\u30eb\u306e\u30ef\u2015\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4eba\u306e\u30d6\u30ed\u30b0\u3092\u8aad\u307f\u3001\u3068\u3063\u3055\u306b\u305d\u306e\u30d7\u30e9\u30f3\u306b\u7533\u3057\u8fbc\u3080\u30fb\u30fb\u30fb\u3068\u3044\u3046\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u3059\u3002\u5feb\u9069\u306b\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3092\u3057\u305f\u3044\u3068\u3044\u3046\u6b32\u6c42\u3092\u300c\u5bb6\u5177\u306e\u65b0\u8abf\u300d\u3068\u3044\u3046\u9078\u629e\u80a2\u3067\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u305f\u3068\u3053\u308d\u3001\u5076\u7136\u300c\u30ef\u2015\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3046\u65b0\u3057\u3044\u9078\u629e\u80a2\u3092\u767a\u898b\u3057\u3001\u305d\u308c\u307e\u3067\u60f3\u5b9a\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u8cfc\u8cb7\u884c\u52d5\u306b\u8e0f\u307f\u5207\u3063\u305f\u3001\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002A\u3055\u3093\u306e\u610f\u8b58\u306e\u4e2d\u306b\u300c\u5feb\u9069\u306b\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u304c\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u30cb\u30fc\u30ba\u304c\u306a\u3051\u308c\u3070\u3001\u3044\u304b\u306b\u9b45\u529b\u7684\u306a\u5199\u771f\u3084\u6587\u7ae0\u306e\u5e83\u544a\u3092\u898b\u3066\u3082\u3001\u30ef\u2015\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7533\u3057\u8fbc\u307e\u306a\u304b\u3063\u305f\u306b\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">\u30d1\u30eb\u30b9<\/span><\/b><b><span data-contrast=\"auto\">\u578b\u6d88\u8cbb\u3092\u8d77\u3053\u3059\uff16\u3064\u306e\u30c8\u30ea\u30ac\u30fc<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Google\u3067\u306f\u3001\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u3092<\/span><span data-contrast=\"auto\">\u5f15\u304d\u8d77\u3053\u3059\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\uff16\u3064\u306e\u76f4\u611f\u30bb\u30f3\u30b5\u30fc\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">\u3000\u30bb\u30fc\u30d5\u30c6\u30a3\u30fc\uff1a\u3088\u308a\u5b89\u5168\u306a\u3082\u306e\u306b\u53cd\u5fdc\u3059\u308b\u76f4\u611f\u30bb\u30f3\u30b5\u30fc<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559795&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u00a0\u30d5\u30a9\u30fc\u30fb\u30df\u30fc\uff1a\u300c\u3088\u308a\u81ea\u5206\u306b\u3074\u3063\u305f\u308a\u3060\u3068\u601d\u3046\u3082\u306e\u300d\u306b\u53cd\u5fdc\u3059\u308b\u30bb\u30f3\u30b5\u30fc<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559795&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u3000\u30b3\u30b9\u30c8\u30bb\u30fc\u30d6\uff1a\u300c\u304a\u5f97\u306a\u3082\u306e\u300d\u306b\u53cd\u5fdc\u3059\u308b\u30bb\u30f3\u30b5\u30fc<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559795&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u3000<\/span><span data-contrast=\"auto\">\u30d5\u30a9\u30ed\u30fc\uff1a\u300c\u58f2\u308c\u3066\u3044\u308b\u3082\u306e\u300d\u3084\u300c\u7b2c\u4e09\u8005\u304c\u63a8\u5968\u3059\u308b\u3082\u306e\u300d\u306b\u53cd\u5fdc\u3059\u308b\u30bb\u30f3\u30b5\u30fc<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559795&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u00a0\u30a2\u30c9\u30d9\u30f3\u30c1\u30e3\u30fc\uff1a\u300c\u77e5\u3089\u306a\u304b\u3063\u305f\u3082\u306e\u300d\u3084\u300c\u8208\u5473\u3092\u305d\u305d\u308b\u3082\u306e\u300d\u306b\u53cd\u5fdc\u3059\u308b\u30bb\u30f3\u30b5\u30fc<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559795&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u00a0\u30d1\u30ef\u30fc\u30bb\u30fc\u30d6\uff1a\u300c\u8cb7\u3044\u7269\u306e\u52b4\u529b\u3092\u6e1b\u3089\u305b\u308b\u3053\u3068\u300d\u306b\u53cd\u5fdc\u3059\u308b\u30bb\u30f3\u30b5\u30fc<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559795&quot;:0}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/ja-jp\/marketing-strategies\/app-and-mobile\/shoppersurvey2019-2\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Think with Google<\/span><\/a><span data-contrast=\"auto\">\u3000<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u5546\u54c1\u3068\u306e\u5076\u7136\u306e\u51fa\u4f1a\u3044\u306b\u3088\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u76f4\u611f\u30bb\u30f3\u30b5\u30fc\u304c\u50cd\u3044\u305f\u3068\u304d\u306b\u8cfc\u8cb7\u610f\u6b32\u304c\u6025\u6fc0\u306b\u9ad8\u307e\u308a\u3001\u4eba\u3005\u306f\u300c\u30d1\u30eb\u30b9\u6d88\u8cbb\u300d\u3092\u3059\u308b\u3068\u898b\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5e38\u306b\u540c\u3058\u76f4\u611f\u30bb\u30f3\u30b5\u30fc\u304c\u50cd\u304f\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u81ea\u5206\u81ea\u8eab\u3092\u632f\u308a\u8fd4\u3063\u3066\u307f\u3066\u3082\u3001\u666e\u6bb5\u306f\u300c\u5b89\u5168\u306a\u3082\u306e\u3092\u98df\u3079\u305f\u3044\u300d\u3068\u601d\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u30ec\u30d3\u30e5\u30fc\u3067\u7d76\u8cdb\u3055\u308c\u3066\u3044\u308b\u5927\u4eba\u6c17\u306e\u30b8\u30e3\u30f3\u30af\u30d5\u30fc\u30c9\u3092\u8cb7\u3063\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u5b89\u3055\u306b\u3072\u304b\u308c\u3066\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3067\u306f\u306a\u3044\u5546\u54c1\u3092\u9078\u3093\u3060\u308a\u3057\u3066\u3057\u307e\u3046\u7d4c\u9a13\u3092\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u4eba\u306f\u5c11\u306a\u304f\u306a\u3044\u306f\u305a\u3067\u3059\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">\u6d88\u8cbb\u884c\u52d5\u306f<\/span><\/b><b><span data-contrast=\"auto\">\u300cExplorer\u21d2Hit\u21d2Action\u300d<\/span><\/b><b><span data-contrast=\"auto\">\u3078<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">\u30c8\u30ea\u30ac\u30fc\u304c\u306a\u3093\u3067\u3042\u308b\u306b\u305b\u3088\u3001\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u306f\u3001\u306a\u3093\u3068\u306a\u304f\u30cd\u30c3\u30c8\u3092\u307f\u3066\u3044\u308b\u21d2\uff08Explorer\uff09<\/span><span data-contrast=\"auto\">\u21d2\u51fa\u4f1a\u3046\uff08Hit\uff09\u21d2\u8cb7\u3046\uff08Action\uff09\u3068\u3044\u3046\u6d41\u308c\u3067\u8d77\u304d\u308b\u6d88\u8cbb\u884c\u52d5\u3067\u3042\u308a\u3001\u3053\u308c\u307e\u3067\u306e\u3001<\/span><span data-contrast=\"auto\">\u77e5\u3063\u3066<\/span><span data-contrast=\"auto\">\uff08Aware\uff09\u21d2\u8abf\u3079\u3066\uff08Research\uff09\u21d2<\/span><span data-contrast=\"auto\">\u8cb7\u3046\uff08Action\uff09\u3068\u3044\u3046\u6d88\u8cbb\u884c\u52d5\u306f\u5168\u304f\u7570\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/span><span data-contrast=\"auto\">Google\u3067\u306f\u3001\u300c<\/span><span data-contrast=\"auto\">\u3053\u306e\u65b0\u305f\u306a\u6d88\u8cbb\u884c\u52d5\u3092\u3044\u304b\u306b\u3057\u3066\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u7e54\u308a\u8fbc\u3093\u3067\u3044\u304f\u304b\u3002\u3053\u306e\u3053\u3068\u304c\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8ab2\u984c\u3068\u3057\u3066\u554f\u308f\u308c\u3066\u3044\u308b\u300d\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u7279\u306b\u76f4\u611f\u30bb\u30f3\u30b5\u30fc\u3092\u767a\u52d5\u3055\u305b\u308b\u51fa\u4f1a\u3044\uff1dHit\u3092\u3069\u3046\u4f5c\u308b\u306e\u304b\u304c\u3001\u6975\u3081\u3066\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002\u5148\u306b\u8ff0\u3079\u305f\u3068\u304a\u308a\u3001\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u306f\u3001\u300c\u306a\u3093\u3068\u306a\u304f\u6c17\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u3001\u6687\u306a\u3068\u304d\u306b\u8abf\u3079\u308b\u300d\u3053\u3068\u304b\u3089\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u300c\u306a\u3093\u3068\u306a\u304f\u6c17\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u300d\u3092\u7684\u78ba\u306b\u8aad\u307f\u53d6\u3063\u3066\u30ea\u30fc\u30c1\u3067\u304d\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306e\u76f4\u611f\u30bb\u30f3\u30b5\u30fc\u3092\u523a\u6fc0\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5076\u7136\u77e5\u3063\u305f\u5546\u54c1\u3092\u8e8a\u8e87\u306a\u304f\u8cb7\u3046\u4eba\u304c\u5897\u3048\u3066\u3044\u308b\u00a0 \u3053\u308c\u307e\u3067\u30cd\u30c3\u30c8\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f\u3001\u6c17\u306b\u306a\u308b\u5546\u54c1\u3092\u898b\u3064\u305f\u3089\u3001\u3058\u3063 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":19225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[],"class_list":{"0":"post-19223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f  \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u300c\u5f53\u305f\u308a\u524d\u300d\u306b\u306a\u308a\u300124\u6642\u9593\u3044\u3064\u3067\u3082\u30b9\u30de\u30db\u304b\u3089\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u74b0\u5883\u304c\u5f53\u305f\u308a\u524d\u3068\u306a\u3063\u305f\u4eca\u3001\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f  \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u300c\u5f53\u305f\u308a\u524d\u300d\u306b\u306a\u308a\u300124\u6642\u9593\u3044\u3064\u3067\u3082\u30b9\u30de\u30db\u304b\u3089\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u74b0\u5883\u304c\u5f53\u305f\u308a\u524d\u3068\u306a\u3063\u305f\u4eca\u3001\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-25T00:25:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T04:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-impulse-shopping-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f\",\n\t            \"datePublished\": \"2022-06-25T00:25:55+00:00\",\n\t            \"dateModified\": \"2022-07-01T04:48:19+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/\"\n\t            },\n\t            \"wordCount\": 23,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-impulse-shopping-min.jpg\",\n\t            \"keywords\": [\n\t                \"Consumer Trends\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-impulse-shopping-min.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-impulse-shopping-min.jpg\",\n\t            \"width\": 1000,\n\t            \"height\": 666,\n\t            \"caption\": \"Photo by cottonbro\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f  \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f | JP - Criteo.com","description":"\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u300c\u5f53\u305f\u308a\u524d\u300d\u306b\u306a\u308a\u300124\u6642\u9593\u3044\u3064\u3067\u3082\u30b9\u30de\u30db\u304b\u3089\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u74b0\u5883\u304c\u5f53\u305f\u308a\u524d\u3068\u306a\u3063\u305f\u4eca\u3001","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/","og_locale":"ja_JP","og_type":"article","og_title":"\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f  \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f | JP - Criteo.com","og_description":"\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u300c\u5f53\u305f\u308a\u524d\u300d\u306b\u306a\u308a\u300124\u6642\u9593\u3044\u3064\u3067\u3082\u30b9\u30de\u30db\u304b\u3089\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u74b0\u5883\u304c\u5f53\u305f\u308a\u524d\u3068\u306a\u3063\u305f\u4eca\u3001","og_url":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/","og_site_name":"JP - Criteo.com","article_published_time":"2022-06-25T00:25:55+00:00","article_modified_time":"2022-07-01T04:48:19+00:00","og_image":[{"width":1000,"height":666,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-impulse-shopping-min.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f","datePublished":"2022-06-25T00:25:55+00:00","dateModified":"2022-07-01T04:48:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/"},"wordCount":23,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-impulse-shopping-min.jpg","keywords":["Consumer Trends"],"articleSection":["\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-impulse-shopping-min.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/06\/JP-impulse-shopping-min.jpg","width":1000,"height":666,"caption":"Photo by cottonbro"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/what-is-pulsed-consumption-behavior\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u300c\u306a\u3093\u3068\u306a\u304f\u8cb7\u3063\u3066\u3057\u307e\u3046\u300d\u306e\u306f\u306a\u305c\uff1f \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u306a\u3044\u304a\u8cb7\u3044\u7269\u300c\u30d1\u30eb\u30b9\u578b\u6d88\u8cbb\u300d\u3068\u306f"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=19223"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19223\/revisions"}],"predecessor-version":[{"id":19317,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19223\/revisions\/19317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/19225"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=19223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=19223"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=19223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}