{"id":19734,"date":"2022-08-31T13:18:07","date_gmt":"2022-08-31T17:18:07","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=19734"},"modified":"2022-09-15T03:54:00","modified_gmt":"2022-09-15T07:54:00","slug":"global-identity-trend-and-how-criteo-is-approaching","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/","title":{"rendered":"\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f"},"content":{"rendered":"<p>\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u306e\u58f0\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u00a0\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u672a\u6765\u306b\u5411\u304b\u3063\u3066\u3001\u69d8\u3005\u306a\u53d6\u308a\u7d44\u307f\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u53bb\u308b\uff17\u670828\u65e5\u306b\u884c\u308f\u308c\u305fCriteo Agency Award Ceremony\u3067Criteo\u306e\u5317APAC\u62c5\u5f53\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30bb\u30fc\u30eb\u30b9\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u7267\u91ce\u81e8\u592a\u90ce\u304c\u884c\u3063\u305f\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5143\u306b\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u53d6\u308a\u5dfb\u304f\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u4e16\u754c\u7684\u306a\u30de\u30fc\u30b1\u30c3\u30c8\u30c8\u30ec\u30f3\u30c9\u3000from IAB EMEA \u30a6\u30a7\u30d3\u30ca\u30fc<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19736\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-2-min.png\" alt=\"\" width=\"1074\" height=\"600\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-2-min.png 1074w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-2-min-300x168.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-2-min-1024x572.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-2-min-768x429.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-2-min-630x352.png 630w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\" \/><\/p>\n<p>2022\u5e747\u6708\u306bIAB\u304c\u884c\u3063\u305f\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u306f\u3001\u4e3b\u306b\u6b21\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\uff08\u30a6\u30a7\u30d6\u3068 Android \u30a2\u30d7\u30ea\u306e\u4e21\u65b9\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u5f37\u5316\u3059\u308b\u696d\u754c\u5168\u4f53\u306e\u53d6\u308a\u7d44\u307f\uff09\u306b\u3064\u3044\u3066\u306f\u3001\u4eca\u5e74\u304b\u3089\u30aa\u30ea\u30b8\u30f3\u30c8\u30e9\u30a4\u30a2\u30eb\uff08\u65b0\u6a5f\u80fd\u691c\u8a3c\uff09\u304c\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u3046\u3061\u306e\uff11\u3064\u3067\u3042\u308bTopics\u306e\u30c6\u30b9\u30c8\u3082\uff17\u67081\u65e5\u306b\u59cb\u307e\u3063\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u4eca\u5e74\u306eQ4\uff0810\u6708\uff09\u4ee5\u964d\u306e\u5c55\u958b\u3092\u76ee\u6307\u3057\u3066\u5404\u793e\u304c\u30c6\u30b9\u30c8\u3092\u9032\u3081\u3066\u3044\u308b\u3002<\/li>\n<li>\u30e8\u30fc\u30ed\u30c3\u30d1\u3067\u306f\u3059\u3067\u306b80\u4ee5\u4e0a\u306eID\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u6d41\u901a\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u6d41\u901a\u3057\u3066\u3044\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u307f\u3082\u3001\u78ba\u5b9a\u3001\u63a8\u5b9a\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u7ba1\u7406\u3001\u30af\u30ea\u30fc\u30f3\u30eb\u30fc\u30e0\u30bf\u30a4\u30d7\u306a\u3069\u591a\u5f69\u306b\u63c3\u3063\u3066\u3044\u308b\u3002<\/li>\n<li>EUID\uff08EC\u306b\u304a\u3051\u308b\u5171\u901a\u898f\u683c\uff09\u306e\u6574\u5099\u3082\u9032\u3093\u3067\u3044\u308b\u3002<\/li>\n<li>\u5a92\u4f53\u5074\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306e\u63d0\u4f9b\u3082\u9032\u3093\u3067\u304a\u308a\u3001EMEA\u3067\u306fTOP1000\u5a92\u4f53\u306e\u3046\u3061\u5e73\u5747\u3057\u3066800\u7a0b\u306e\u5a92\u4f53\u304c\u63d0\u4f9b\u3092\u958b\u59cb\u3002\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3055\u3089\u306b\u591a\u304fTOP1000\u306e\u307b\u307c\u5a92\u4f53\u5168\u3066\u304c\u63d0\u4f9b\u3092\u59cb\u3081\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<p>\u65e5\u672c\u3067\u306f\u3044\u307e\u3060\u69d8\u5b50\u898b\u306e\u4f01\u696d\u304c\u591a\u3044\u4e2d\u3001\u6b27\u7c73\u8af8\u56fd\u3067\u306fID\u3078\u306e\u5bfe\u5fdc\u304c\u6025\u901f\u306b\u9032\u3093\u3067\u304a\u308a\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u767b\u58c7\u8005\u304b\u3089\u306f\u300c\u4ee5\u524d\u306f\u5909\u5316\u3092\u6050\u308c\u3066\u3044\u305f\u304c\u3001\u4eca\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u7406\u89e3\u3057\u3066\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3078\u306e\u5bfe\u5fdc\u3092\u3059\u308b\u3053\u3068\u304c\u901a\u5e38\u696d\u52d9\u306b\u5165\u3063\u3066\u304d\u3066\u3044\u308b\u300d\u300c\u30af\u30c3\u30ad\u30fc\u4ee5\u5916\u306e\u624b\u6cd5\u306e\u30c6\u30b9\u30c8\u304c\u9032\u3093\u3067\u304a\u308a\u3001(\u30c6\u30b9\u30c8\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u3068\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u9593\u3067)\u77e5\u898b\u306e\u4e8c\u6975\u5316\u304c\u8d77\u304d\u3066\u3044\u308b\u300d\u3068\u306e\u58f0\u304c\u805e\u304b\u308c\u307e\u3057\u305f\u3002Chrome\u3067\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306f\u5ef6\u671f\u3055\u308c\u307e\u3057\u305f\u304c\u3001\u5ef6\u671f\u306b\u5b89\u5835\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u65e5\u672c\u3067\u3082ID\u3078\u306e\u5bfe\u5fdc\u3092\u52a0\u901f\u3057\u3066\u3044\u304b\u306d\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3><strong>Criteo\u306e\u512a\u5148\u9805\u76ee<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19737\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-3-min.png\" alt=\"\" width=\"1076\" height=\"600\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-3-min.png 1076w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-3-min-300x167.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-3-min-1024x571.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-3-min-768x428.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-3-min-630x351.png 630w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/p>\n<p>\u3082\u3061\u308d\u3093\u3001Criteo\u3067\u3082\u3059\u3067\u306b\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u3055\u307e\u3056\u307e\u306a\u53d6\u308a\u7d44\u307f\u3092\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u7279\u306b\u512a\u5148\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u9805\u76ee\u3092\u3044\u304f\u3064\u304b\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4><strong>(1) \u30a2\u30c9\u30ec\u30b5\u30d6\u30eb \uff5ePrebid Addressability Framework\u306e\u6d3b\u7528<\/strong><\/h4>\n<p>\u79c1\u305f\u3061Criteo\u3067\u306f\u3001\u300c\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u300d\uff1d\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff5e\u8a08\u6e2c\uff5e\u6700\u9069\u5316\u304c\u3067\u304d\u308b\u72b6\u614b\u306e\u3053\u3068\u300d\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u306a\u72b6\u614b\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u3092\u4f7f\u308f\u305a\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u8a8d\u8b58\u3067\u304d\u308b\u3001\u30cf\u30c3\u30b7\u30e5\u5316\u3055\u308c\u305fE\u30e1\u30fc\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3067\u306f\u3001\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3069\u3046\u3059\u308b\u306e\u304b\u3068\u3044\u3046\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u696d\u754c\u5168\u4f53\u304b\u3089\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001Prebid Addressability Framework (PAF)\u3067\u3059\u3002Prebid Addressability Framework\u3068\u306f\u3000\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u3082\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u4e0a\u3067\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u8cac\u4efb\u3092\u3082\u3063\u3066\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5927\u898f\u6a21\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u3001\u3088\u308a\u826f\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u69cb\u7bc9\u306e\u305f\u3081\u306ePAF\u6d3b\u7528\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u539f\u5247\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3059\u308b\u3053\u3068<\/li>\n<li>\u6d88\u8cbb\u8005\u306b\u900f\u660e\u6027\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068<\/li>\n<li>\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u3067\u76f8\u4e92\u904b\u7528\u304c\u53ef\u80fd\u306a\u3053\u3068<\/li>\n<li>\u72ec\u7acb\u3057\u305f\u30ac\u30d0\u30ca\u30f3\u30b9\u304c\u3042\u308b\u3053\u3068<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001PAF\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4e00\u8cab\u3057\u305fID\u306e\u751f\u6210<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u30d7\u30ec\u30d5\u30a1\u30ec\u30f3\u30b9\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3092\u5909\u3048\u3089\u308c\u308b\uff09\u8a2d\u5b9a<\/li>\n<li>\u76e3\u67fb\u30ed\u30b0\uff08\u900f\u660e\u6027\u3092\u767a\u63ee\u3059\u308b\u305f\u3081\u306b\u3001\u5fc5\u8981\u306a\u6642\u306b\u306f\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u306e\u30c7\u30fc\u30bf\u304c\u51fa\u305b\u308b\u6a5f\u80fd\uff09<\/li>\n<\/ul>\n<p>\u306a\u304a\u3001Criteo\u3067\u306f\u300cOneKey\u300d\u3068\u3044\u3046PAF\u306e\u4ed5\u7d44\u307f\u3092\u8003\u6848\u3057\u3066\u3044\u307e\u3059\u3002OneKey\u3067\u306f\u3001\u8cdb\u540c\u3059\u308b\u5a92\u4f53\u3084\u5e83\u544a\u4e3b\u306e\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u914d\u4fe1\u3092\u3069\u306e\u3088\u3046\u306b\u3059\u308b\u304b\u3092\u9078\u629e\u3067\u304d\u308b\u753b\u9762\u3092\u63d0\u793a\u3057\u307e\u3059\u304c\u3001\u3053\u306e\u753b\u9762\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h5><strong>\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3092\u3044\u3064\u3067\u3082\u884c\u4f7f\u53ef\u80fd<\/strong><\/h5>\n<p>OneKey\u306b\u8cdb\u540c\u3059\u308b\u5a92\u4f53\u3084\u5e83\u544a\u4e3b\u306e\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u3001\u5e83\u544a\u914d\u4fe1\u3092\u3069\u306e\u3088\u3046\u306b\u3059\u308b\u304b\u3092\u9078\u629e\u3067\u304d\u308b\u753b\u9762\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n<h5><strong>\u30e6\u30fc\u30b6\u30fc\u306b\u5206\u304b\u308a\u3084\u3059\u3044Ad Choice\u8aac\u660e<\/strong><\/h5>\n<p>\u5e73\u6613\u306a\u30d5\u30ec\u30fc\u30ba\u306eAd Choice\u306e\u8aac\u660e\u6587\u3092\u63d0\u793a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9069\u5207\u306a\u5224\u65ad\u3092\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<h5><strong>\u521d\u56de\u9078\u629e\u3092\u4ed6\u30b5\u30a4\u30c8\u3067\u3082\u81ea\u52d5\u8a2d\u5b9a\u53ef\u80fd\u306b<\/strong><\/h5>\n<p>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u6700\u4f4e\u9650\u306b\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30c8\u30ec\u30b9\u3092\u8efd\u6e1b\u3057\u307e\u3059\u3002<\/p>\n<p>OneKey\u306f\u3001\u307e\u3060\u958b\u767a\u9014\u4e2d\u3067\u306f\u3042\u308a\u3001\u5168\u8c8c\u3092\u304a\u4f1d\u3048\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u4eca\u5f8c\u3082\u5f15\u304d\u7d9a\u304d\u3001\u5916\u90e8\u306e\u7686\u69d8\u306e\u3054\u610f\u898b\u3082\u53cd\u6620\u3055\u305b\u3064\u3064\u3001\u3088\u308a\u826f\u3044\u4ed5\u7d44\u307f\u3068\u3057\u3066\u6574\u5099\u3067\u304d\u308b\u3088\u3046\u6e96\u5099\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>(2) \u30b3\u30db\u30fc\u30c8~Privacy Sandbox<\/strong><\/h4>\n<p>\u5192\u982d\u306b\u7533\u3057\u3042\u3052\u305f\u3068\u304a\u308a\u3001\u4e16\u754c\u3067\u306fPrivacy Sandbox\u3001\u3064\u307e\u308aChrome\u30d6\u30e9\u30a6\u30b6\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u5f37\u5316\u3059\u308b\u696d\u754c\u5168\u4f53\u3092\u5dfb\u304d\u8fbc\u3080\u53d6\u308a\u7d44\u307f\u3078\u306e\u6ce8\u76ee\u304c\u96c6\u307e\u3063\u3066\u3044\u307e\u3059\u3002Criteo\u306f\u3053\u306e\u9818\u57df\u3067\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u7fa4 (=\u30b3\u30db\u30fc\u30c8)\u5358\u4f4d\u3067\u306e\u53ef\u80fd\u306a\u9650\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u3053\u306e\u53d6\u308a\u7d44\u307f\u3092\u884c\u3046\u306b\u3042\u305f\u3063\u3066\u3001Criteo\u3068\u3057\u3066\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u304c\u3001\u6b21\u306e\uff13\u70b9\u3067\u3059\u3002<\/p>\n<h5><strong>\u2460\u3000\u7406\u89e3<\/strong><\/h5>\n<ul>\n<li>\u30b9\u30da\u30c3\u30af\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u69d8\u3005\u306a\u30b1\u30fc\u30b9\u304c\u8d77\u3053\u308a\u3046\u308b\u3053\u3068\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068<\/li>\n<li>Privacy\u306b\u95a2\u3059\u308b\u53cd\u5bfe\u6d3e\u306e\u8996\u70b9\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068<\/li>\n<\/ul>\n<h5><strong>\u2461\u3000\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong><\/h5>\n<ul>\n<li>Google\u3068\u696d\u754c\u306b\u5bfe\u3057\u3066\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3057\u3001\u3088\u308a\u826f\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u767a\u3059\u308b<\/li>\n<li>\u4ed6\u793e\u304b\u3089\u306e\u30d7\u30ed\u30dd\u30fc\u30b6\u30eb\u3078\u306e\u8b70\u8ad6\u3078\u306e\u53c2\u52a0<\/li>\n<\/ul>\n<h5><strong>\u2462\u3000Privacy Sandbox\u306e\u4e2d\u3067\u7279\u306b\u95a2\u9023\u3057\u3066\u304f\u308b\u30d7\u30ed\u30dd\u30fc\u30b6\u30eb<\/strong><\/h5>\n<ul>\n<li>Fledge<\/li>\n<li>Topics<\/li>\n<li>Measurement<\/li>\n<\/ul>\n<p>\u306a\u304a\u3001Privacy Sandbox\u306b\u95a2\u3059\u308bCriteo\u306e\u53d6\u308a\u7d44\u307f\u306e\u73fe\u72b6\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>FLoC\uff08Topics\u306e\u65e7\u540d\uff09\u3068Fledge\u306e\u30c6\u30b9\u30c8\u3084\u8b70\u8ad6\u306b\u9031\u6b21\u30d9\u30fc\u30b9\u3067\u53c2\u753b\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u7d99\u7d9a\u7684\u304b\u3064\u5065\u5168\u306a\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u5b9f\u73fe\u306e\u305f\u3081\u3001\u7a4d\u6975\u7684\u306b\u8b70\u8ad6\u306b\u53c2\u52a0\u3057\u3001\u958b\u767a\u306e\u65b9\u5411\u6027\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u7acb\u5834\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>7\u6708\u306b\u59cb\u307e\u3063\u305fTopics\u306eOrigin Trial (\u696d\u754c\u5185\u306e\u4e3b\u8981\u4f01\u696d\u304c\u7279\u5b9a\u671f\u9593\u884c\u3046\u30c6\u30b9\u30c8\u3067\u3001\u5404\u65b0\u6a5f\u80fd\u306e\u958b\u767a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30c6\u30b9\u30c8)\u3092\u59cb\u3081\u3001\u4e0a\u8a18\uff13\u3064\u306e\u30d7\u30ed\u30dd\u30fc\u30b6\u30eb\u306e\u3059\u3079\u3066\u306b\u53c2\u753b\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<h4><strong>(3) \u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\uff0b\u03b1\u3000\uff5e\u30df\u30c9\u30eb\uff06\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u306e\u52b9\u679c\u6539\u5584<\/strong><\/h4>\n<h5><strong>\u2460 <\/strong><strong>\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u00d7\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf<\/strong><\/h5>\n<p>\u4ee5\u524d\u306f\u30b9\u30bf\u30f3\u30c9\u30a2\u30ed\u30fc\u30f3\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u3057\u3066\u6271\u3063\u3066\u3044\u305f\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u306b\u3064\u3044\u3066\u3001\u4eca\u5f8c\u306f\u3001\u65e2\u5b58\u306e\u30df\u30c3\u30c9\u301c\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u306e\u7d71\u5408\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u306b\u3088\u308a\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3002\u3059\u3067\u306b\u3001CPM 20%\u6539\u5584\u3001CPO 9~33%\u306e\u6539\u5584\u3068\u3044\u3046\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u305f\u4e8b\u4f8b\u3082\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n<h5><strong>\u2461 Buyer Index\u306e\u6d3b\u7528<\/strong><\/h5>\n<p>\u307e\u305f\u3001Buyer Index\u3068\u3044\u3046\u72ec\u81ea\u306eAI\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u30af\u30c3\u30ad\u30fc\u306b\u983c\u308b\u3053\u3068\u306a\u304f\u3001\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u898b\u30fb\u7372\u5f97\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>Next Steps\uff5e\u696d\u754c\u5168\u4f53\u3067\u524d\u306e\u3081\u308a\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u5927\u5207<\/strong><\/h3>\n<p>\u4eca\u5f8c\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u306e\u6d41\u308c\u3068\u3057\u3066\u3001Criteo\u3067\u306f\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u63cf\u3044\u3066\u3044\u307e\u3059\u30022022\u5e74Q\uff13\u306f\u5f15\u304d\u7d9a\u304d\u3001Topics Origin Trial\u306b\u53c2\u753b\u3057\u3001\u540c\u6642\u306b\u5a92\u4f53\u793e\u5074\u3067OneKey\u306e\u30c6\u30b9\u30bf\u30fc\u3092\u52df\u96c6\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Q4\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u3055\u3089\u306a\u308b\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3079\u304f\u3001POC\u3092\u9032\u3081\u3066\u53c2\u308a\u307e\u3059\u3002<\/p>\n<p>Chrome\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306f\u5c11\u306a\u304f\u3068\u3082\uff11\u5e74\u9593\u306f\u5ef6\u671f\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u901a\u5e38\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9\u306f\u6b27\u7c73\u304b\u3089\u9045\u308c\u3066\u6570\u5e74\u5f8c\u306b\u6765\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u672c\u5ec3\u6b62\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u4e16\u754c\u540c\u6642\u306b\u3084\u3063\u3066\u304d\u307e\u3059\u3002\u65e5\u672c\u3067\u3082\u3001\u6b27\u7c73\u306b\u5f8c\u308c\u3092\u3068\u3089\u306a\u3044\u3088\u3046\u3001\u65e9\u3081\u65e9\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u305c\u3072Criteo\u306e\u30c6\u30b9\u30c8\u306b\u53c2\u753b\u3044\u305f\u3060\u304d\u3001\u696d\u754c\u4e00\u4e38\u3068\u306a\u3063\u3066\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u5bfe\u7b56\u306b\u53d6\u308a\u7d44\u3093\u3067\u53c2\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u306e\u58f0\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u00a0\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u672a\u6765\u306b\u5411\u304b\u3063\u3066\u3001 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":19735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495],"coauthors":[],"class_list":{"0":"post-19734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u306e\u58f0\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u00a0\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u672a\u6765\u306b\u5411\u304b\u3063\u3066\u3001\u69d8\u3005\u306a\u53d6\u308a\u7d44\u307f\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u53bb\u308b\uff17\u670828\u65e5\u306b\u884c\u308f\u308c\u305fCriteo Agency Award Ceremony\u3067Criteo\u306e\u5317APAC\u62c5\u5f53\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30bb\u30fc\u30eb\u30b9\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u7267\u91ce\u81e8\u592a\u90ce\u304c\u884c\u3063\u305f\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5143\u306b\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u53d6\u308a\u5dfb\u304f\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u306e\u58f0\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u00a0\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u672a\u6765\u306b\u5411\u304b\u3063\u3066\u3001\u69d8\u3005\u306a\u53d6\u308a\u7d44\u307f\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u53bb\u308b\uff17\u670828\u65e5\u306b\u884c\u308f\u308c\u305fCriteo Agency Award Ceremony\u3067Criteo\u306e\u5317APAC\u62c5\u5f53\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30bb\u30fc\u30eb\u30b9\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u7267\u91ce\u81e8\u592a\u90ce\u304c\u884c\u3063\u305f\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5143\u306b\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u53d6\u308a\u5dfb\u304f\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T17:18:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-15T07:54:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-1-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f\",\n\t            \"datePublished\": \"2022-08-31T17:18:07+00:00\",\n\t            \"dateModified\": \"2022-09-15T07:54:00+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/\"\n\t            },\n\t            \"wordCount\": 93,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-1-min.png\",\n\t            \"keywords\": [\n\t                \"Online Identity\",\n\t                \"Privacy\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Criteo \u306e\u6700\u65b0\u60c5\u5831\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-1-min.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-1-min.png\",\n\t            \"width\": 1192,\n\t            \"height\": 675\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f | JP - Criteo.com","description":"\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u306e\u58f0\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u00a0\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u672a\u6765\u306b\u5411\u304b\u3063\u3066\u3001\u69d8\u3005\u306a\u53d6\u308a\u7d44\u307f\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u53bb\u308b\uff17\u670828\u65e5\u306b\u884c\u308f\u308c\u305fCriteo Agency Award Ceremony\u3067Criteo\u306e\u5317APAC\u62c5\u5f53\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30bb\u30fc\u30eb\u30b9\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u7267\u91ce\u81e8\u592a\u90ce\u304c\u884c\u3063\u305f\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5143\u306b\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u53d6\u308a\u5dfb\u304f\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f | JP - Criteo.com","og_description":"\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u306e\u58f0\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u00a0\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u672a\u6765\u306b\u5411\u304b\u3063\u3066\u3001\u69d8\u3005\u306a\u53d6\u308a\u7d44\u307f\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u53bb\u308b\uff17\u670828\u65e5\u306b\u884c\u308f\u308c\u305fCriteo Agency Award Ceremony\u3067Criteo\u306e\u5317APAC\u62c5\u5f53\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30bb\u30fc\u30eb\u30b9\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u7267\u91ce\u81e8\u592a\u90ce\u304c\u884c\u3063\u305f\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5143\u306b\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u53d6\u308a\u5dfb\u304f\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/","og_site_name":"JP - Criteo.com","article_published_time":"2022-08-31T17:18:07+00:00","article_modified_time":"2022-09-15T07:54:00+00:00","og_image":[{"width":1192,"height":675,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-1-min.png","type":"image\/png"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f","datePublished":"2022-08-31T17:18:07+00:00","dateModified":"2022-09-15T07:54:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/"},"wordCount":93,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-1-min.png","keywords":["Online Identity","Privacy"],"articleSection":["Criteo \u306e\u6700\u65b0\u60c5\u5831"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-1-min.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/08\/JP-global-identity-image-1-min.png","width":1192,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/global-identity-trend-and-how-criteo-is-approaching\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u95a2\u9023\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30ec\u30f3\u30c9\u3068Criteo\u306e\u53d6\u308a\u7d44\u307f"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=19734"}],"version-history":[{"count":6,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19734\/revisions"}],"predecessor-version":[{"id":19765,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19734\/revisions\/19765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/19735"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=19734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=19734"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=19734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}