{"id":19796,"date":"2022-09-08T20:39:48","date_gmt":"2022-09-09T00:39:48","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=19796"},"modified":"2024-07-31T11:02:43","modified_gmt":"2024-07-31T15:02:43","slug":"retail-media-tech-for-retailers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/","title":{"rendered":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f"},"content":{"rendered":"

\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u901f\u306a\u6210\u9577\u3092\u9042\u3052\u3064\u3064\u3042\u308b\u4e2d\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046eMarketer\u3067\u306f\u3001\u300c\u4eca\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u652f\u51fa\u306e8\u5206\u306e1\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u300d\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5b58\u5728\u306f\u4f55\u5e74\u3082\u524d\u304b\u3089\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u6700\u8fd1\u306b\u306a\u3063\u3066\u5e83\u544a\u4e3b\u306fe\u30b3\u30de\u30fc\u30b9\u3092\u5229\u7528\u3059\u308b\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u3001\u307e\u305f\u5c0f\u58f2\u696d\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u9700\u8981\u306b\u8ffd\u3044\u3064\u304f\u305f\u3081\u306b\u596e\u95d8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u526f\u6b21\u7684\u306a\u53ce\u76ca\u6e90\u304b\u3089\u672c\u683c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u30d3\u30b8\u30cd\u30b9\u3078\u3068\u8ee2\u63db\u3059\u308b\u306b\u306f\u3001\u591a\u984d\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6295\u8cc7\u304c\u5fc5\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001Criteo\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u72b6\u6cc1\u3092\u307f\u308b\u304b\u304e\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u306f\u3001\u3059\u3067\u306b\u6295\u8cc7\u56de\u53ce\u306e\u898b\u901a\u3057\u304c\u7acb\u3061\u3064\u3064\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u305d\u306e\u8a3c\u62e0\u306b\u3001\u5148\u65e5\u767a\u8868\u3055\u308c\u305fThe Forrester Wave\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u304a\u3044\u3066\u3001Criteo\u306f\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u5411\u3051\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u300cCurrent Offering\uff08\u73fe\u884c\u88fd\u54c1\uff09\u300d\u306e\u8a55\u4fa1\u3067\u6700\u9ad8\u30b9\u30b3\u30a2\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002\u3067\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6b21\u306e\u6210\u9577\u30d5\u30a7\u30fc\u30ba\u3067\u5c0f\u58f2\u696d\u8005\u3092\u78ba\u5b9f\u306b\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u3001Criteo\u306f\u3069\u306e\u3088\u3046\u306a\u6295\u8cc7\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u5c0f\u58f2\u696d\u8005\u304c\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u306e\u63d0\u4f9b<\/strong><\/h3>\n

\u591a\u304f\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u57fa\u672c\u3068\u306a\u308b\u306e\u306f\u3084\u306f\u308a\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u4e3b\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u5408\u3057\u304b\u53ce\u76ca\u304c\u51fa\u306a\u3044\u306e\u3067\u3001\u53ce\u76ca\u306e\u5411\u4e0a\u306b\u306f\u7cbe\u5ea6\u306e\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u4e88\u6e2c\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n

Criteo\u306e\u5b9f\u7e3e\u3042\u308bAI\u99c6\u52d5\u306e\u30af\u30ea\u30c3\u30af\u4e88\u6e2c\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u304b\u3089\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Criteo\u306e\u53ce\u76ca\u7ba1\u7406\u6a5f\u80fd\u306f\u6975\u3081\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u9ad8\u304f\u3001\u3053\u308c\u306b\u5339\u6575\u3059\u308b\u6a5f\u80fd\u306f\u4ed6\u306b\u3042\u308a\u307e\u305b\u3093\u3002\u7d71\u5408\u578b\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3068\u3001\u3042\u3089\u3086\u308b\u30c7\u30de\u30f3\u30c9\u30bd\u30fc\u30b9\u304c\u540c\u6642\u306b\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3001\u7d50\u679c\u3068\u3057\u3066\u5c0f\u58f2\u696d\u8005\u306e\u53ce\u76ca\u5897\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u6539\u826f\u3092\u6c42\u3081\u308b\u5c0f\u58f2\u696d\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u3001Criteo\u306f\u65b0\u305f\u306a\u512a\u5148\u5ea6\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u6a5f\u80fd\u3092\u5c0e\u5165\u3002\u3053\u306e\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u5c0f\u58f2\u696d\u8005\u306f\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3078\u306e\u512a\u5148\u7684\u306a\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u5e38\u306b\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u4fdd\u8b77<\/strong><\/h3>\n

\u5c0f\u58f2\u696d\u8005\u304c\u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u306b\u53d6\u308a\u7d44\u3080\u4e0a\u3067\u306e\u6700\u5927\u306e\u8ab2\u984c\u306f\u3001\u5e83\u544a\u53ce\u76ca\u306e\u78ba\u4fdd\u3068\u6d88\u8cbb\u8005\u304b\u3089\u652f\u6301\u3055\u308c\u308b\u8cea\u306e\u826f\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u4e21\u7acb\u3067\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306e\u4e2d\u3067\u3001\u3059\u3079\u3066\u306e\u5e83\u544a\u306e\u95a2\u9023\u6027\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u4e00\u5b9a\u306e\u904b\u7528\u8ca0\u8377\u304c\u751f\u3058\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u5c0f\u898f\u6a21\u3067\u3042\u308c\u3070\u4e0d\u53ef\u80fd\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u308b\u3068\u3001\u58f2\u4e0a\u3092\u4e0b\u3052\u305a\u306b\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u7d9a\u3051\u308b\u306b\u306f\u3001\u3084\u306f\u308a\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n

Criteo\u306e\u81ea\u52d5\u95a2\u9023\u6027\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u5e83\u544a\u5be9\u67fb\u3084\u30ea\u30b9\u30af\u306e\u9ad8\u3044\u5546\u54c1\u5206\u985e\u306b\u57fa\u3065\u304f\u95a2\u9023\u6027\u30eb\u30fc\u30eb\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u304b\u3089\u5b66\u7fd2\u3057\u3001\u5404\u5c0f\u58f2\u696d\u8005\u306b\u7279\u5316\u3057\u305f\u95a2\u9023\u6027\u30e2\u30c7\u30eb\u3092\u5927\u898f\u6a21\u306b\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u95a2\u9023\u6027\u306b\u3064\u3044\u3066\u306e\u5c0f\u58f2\u696d\u8005\u5074\u306e\u5236\u7d04\u3092\u9075\u5b88\u3057\u3064\u3064\u3001\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u53ef\u80fd\u306a\u9650\u308a\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u624b\u52d5\u306b\u3088\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u627f\u8a8d\u30d7\u30ed\u30bb\u30b9\u306e\u904b\u7528\u8ca0\u8377\u3082\u89e3\u6d88\u3055\u308c\u3001\u5b8c\u5168\u306b\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u5316\u3055\u308c\u305f\u4f53\u9a13\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u8c4a\u5bcc\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/strong> \u2013<\/strong> \u30aa\u30f3\u30b5\u30a4\u30c8\u3068\u30aa\u30d5\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u306b\u5bfe\u5fdc<\/strong><\/h3>\n

\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u6700\u5927\u9650\u306e\u5e83\u544a\u652f\u51fa\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u304b\u3089\u5546\u54c1\u306e\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u3001\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u901a\u3058\u3066\u5f7c\u3089\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u305f\u3081\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30b5\u30a4\u30c8\u5185\u3067\u591a\u69d8\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u76ee\u6a19\u306b\u63b2\u3052\u308b\u300c\u30d5\u30a1\u30cd\u30eb\u4e0a\u90e8\u300d\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b5\u30a4\u30c8\u5916\u306b\u3082\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u6a5f\u80fd\u3092\u62e1\u5f35\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u307e\u3067\u3001\u3053\u3046\u3057\u305f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3054\u3068\u306b\u7570\u306a\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u8907\u6570\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u540c\u6642\u306b\u4f7f\u3046\u7ba1\u7406\u74b0\u5883\u306b\u306f\u8ab2\u984c\u3082\u591a\u304f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u898f\u5236\u306e\u5f37\u5316\u3084ID\u5229\u7528\u306e\u5236\u9650\u306e\u6d41\u308c\u3068\u3082\u76f8\u307e\u3063\u3066\u3001\u6700\u8fd1\u3067\u306f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4e00\u5143\u5316\u3092\u6c42\u3081\u308b\u5c0f\u58f2\u696d\u8005\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

Criteo\u306f\u4eca\u5e74\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u3067\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53ce\u76ca\u5316<\/a>\u3092\u76ee\u6307\u3057\u3066\u3001Criteo\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u305d\u3057\u3066\u72ec\u81ea\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6a5f\u80fd\u3082\u7d44\u307f\u8fbc\u307e\u308c\u305f\u7d71\u5408\u578b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u3068\u30aa\u30d5\u30b5\u30a4\u30c8\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u878d\u5408\u306b\u5411\u3051\u305f\u30d3\u30b8\u30e7\u30f3\u3082\u3001\u3059\u3067\u306b\u5b9f\u8df5\u6bb5\u968e\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u306e\u7d71\u5408\u6a5f\u80fd\u3092\u30aa\u30f3\u30b5\u30a4\u30c8\u3067\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53ce\u76ca\u5316\u306b\u6d3b\u304b\u3057\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u5168\u4f53\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3001SKU\u30ec\u30d9\u30eb\u3067\u6210\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u4ee3\u7406\u5e97\u306b\u5bfe\u3057\u3066\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u3068\u30aa\u30d5\u30b5\u30a4\u30c8\u306e\u3069\u3061\u3089\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u4f7f\u3048\u308b\u7d71\u4e00\u3055\u308c\u305f\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30fb\u30b0\u30ec\u30fc\u30c9\u306e\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u30fb\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3001\u5c0f\u58f2\u696d\u8005\u304c\u65b0\u3057\u3044\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u8cbb\u3092\u6d3b\u7528\u3057\u3001\u904b\u55b6\u4e0a\u306e\u8ca0\u8377\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n

\u8907\u6570\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30de\u30f3\u30c9\u3092\u6700\u5927\u5316<\/strong><\/h3>\n

\u5c0f\u58f2\u696d\u8005\u306b\u3088\u3063\u3066\u306f\u793e\u5185\u306b\u76f4\u8ca9\u30c1\u30fc\u30e0\u304c\u8a2d\u3051\u3089\u308c\u3066\u3044\u308b\u3068\u3053\u308d\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u306f\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u901a\u3058\u3066\u30ca\u30ec\u30c3\u30b8\u306e\u84c4\u7a4d\u3068\u30ea\u30fc\u30c1\u306e\u62e1\u5927\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002Criteo\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u8907\u6570\u306e\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30de\u30f3\u30c9\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u958b\u767a\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u95a2\u3059\u308b\u6df1\u3044\u5c02\u9580\u77e5\u8b58\u3092\u5099\u3048\u305f\u30c1\u30fc\u30e0\u306e\u78ba\u7acb\u3001\u5c0f\u58f2\u696d\u8005\u306e\u8ca9\u58f2\u62c5\u5f53\u8005\u5411\u3051\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210\u3001\u4ee3\u7406\u5e97\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u5f37\u5316\u3068\u3044\u3063\u305f\u53d6\u308a\u7d44\u307f\u306b\u3082\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u307e\u3067Criteo\u306f\u3001Pacvue\u3001Skai\u3001Kenshoo\u3001Flywheel\u3001Perpetua\u3001Tradeswell\u3001Tinuiti\u3001Marin\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30c7\u30de\u30f3\u30c9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u308b\u72ec\u81ea\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3044\u305a\u308c\u306e\u30c7\u30de\u30f3\u30c9\u30d1\u30fc\u30c8\u30ca\u30fc\u3082\u3001Criteo\u304c\u63d0\u4f9b\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u6a5f\u80fd\u3084\u30ec\u30dd\u30fc\u30c8API\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u5c0f\u58f2\u696d\u8005\u306f\u3001\u81ea\u793e\u958b\u767a\u306e\u8ca0\u62c5\u3092\u5f37\u3044\u3089\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u30c7\u30de\u30f3\u30c9\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u305fCriteo\u306f\u3001\u5927\u624b\u4ee3\u7406\u5e97\u306e\u6301\u682a\u4f1a\u793e\u3059\u3079\u3066\u3068\u5354\u529b\u95a2\u4fc2\u3092\u7d50\u3093\u3067\u304a\u308a\u3001\u3069\u306e\u4ee3\u7406\u5e97\u3068\u3082\u7af6\u5408\u3059\u308b\u3053\u3068\u304c\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u4ee3\u7406\u5e97\u3068\u9023\u643a\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3078\u306e\u30c7\u30de\u30f3\u30c9\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u6709\u5229\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u4e2d\u7acb\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u3057\u3066\u306f\u3001\u4ee3\u7406\u5e97\u3068\u5404\u793e\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u3084\u76f4\u8ca9\u30c1\u30fc\u30e0\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30bd\u30fc\u30b9\u304b\u3089\u306e\u4e88\u7b97\u7372\u5f97\u306b\u5411\u3051\u3066\u5c0f\u58f2\u696d\u8005\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3001\u6700\u9069\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/strong><\/p>\n

\u30e1\u30c7\u30a3\u30a2\u6307\u6a19\u4ee5\u4e0a\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u3001\u5f37\u529b\u304b\u3064\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u63d0\u4f9b<\/strong><\/h3>\n

\u5546\u54c1\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u306b\u5bfe\u3059\u308b\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u306f\u3001\u304a\u305d\u3089\u304f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u306e\u6700\u5927\u306e\u4fa1\u5024\u63d0\u6848\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002Criteo\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3068\u76f4\u63a5\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001e\u30b3\u30de\u30fc\u30b9\u306e\u30c7\u30fc\u30bf\u3092\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53ce\u96c6\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4e21\u65b9\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u6700\u8fd1\u3067\u306f\u3001\u5e83\u544a\u4e3b\u304b\u3089\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u306b\u5fdc\u3058\u3066\u3001\u30ea\u30c6\u30fc\u30eb\u30c7\u30fc\u30bf\u3092\u5e45\u5e83\u304f\u9069\u7528\u3067\u304d\u308b\u67d4\u8edf\u6027\u3082\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u3001Criteo\u306f\u3059\u3050\u306b\u9069\u7528\u3067\u304d\u308b\u67d4\u8edf\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30dd\u30b9\u30c8\u30af\u30ea\u30c3\u30af\uff0f\u30dd\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u5bfe\u8c61\u671f\u9593\u3084\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7c92\u5ea6\uff08\u5546\u54c1\u306b\u9650\u5b9a\u3057\u305f\u5c5e\u6027\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u52b9\u679c\u3092\u542b\u3081\u305f\u5c5e\u6027\u307e\u3067\uff09\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6761\u4ef6\u3092\u8907\u6570\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304b\u3089\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002\u58f2\u4e0a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u542b\u3081\u3001\u3059\u3079\u3066\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u306f4\uff5e6\u6642\u9593\u3054\u3068\u306b\u66f4\u65b0\u3055\u308c\u308b\u305f\u3081\u3001\u3055\u3089\u306b\u30b9\u30de\u30fc\u30c8\u306a\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ed\u30b0\u5358\u4f4d\u306e\u53d6\u5f15\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u30ab\u30b9\u30bf\u30e0\u306e\u5206\u6790\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u5e38\u306b\u3053\u306e\u5206\u91ce\u306e\u5148\u99c6\u8005\u3067\u3042\u308b\u3053\u3068\u3092\u76ee\u6307\u3059Criteo\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30c7\u30b8\u30bf\u30eb\u30b7\u30a7\u30eb\u30d5\u306e\u5206\u6790\u7d50\u679c\u306e\u878d\u5408\u306b\u3082\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30e1\u30c7\u30a3\u30a2\u6307\u6a19\u3068\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u7279\u5b9a\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u306e\u81ea\u793e\u306e\u7dcf\u5408\u7684\u306a\u30d7\u30ec\u30bc\u30f3\u30b9\u3084\u3001\u7af6\u5408\u3068\u6bd4\u3079\u3066\u3069\u306e\u7a0b\u5ea6\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u3088\u308a\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u3001\u6700\u65b0\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u4e88\u7b97\u306e\u8a08\u753b\u3068\u914d\u5206\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u65b0\u305f\u306a\u6295\u8cc7\u6a5f\u4f1a\u3092\u898b\u6975\u3081\u3066\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u65b0\u305f\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3084\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306e\u6c7a\u5b9a\u306b\u3082\u3001\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u00a0\u00a0<\/strong><\/p>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u3068\u3068\u3082\u306b\u5c0f\u58f2\u696d\u8005\u306e\u53ce\u76ca\u5316\u3092\u30b5\u30dd\u30fc\u30c8<\/strong><\/h3>\n

\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u308b\u5c0f\u58f2\u696d\u8005\u304c\u5897\u3048\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u51fa\u54c1\u8005\u306b\u5e83\u544a\u306e\u6a5f\u4f1a\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u5c0f\u58f2\u696d\u8005\u306b\u306f\u3001\u65b0\u305f\u306a\u53ce\u5165\u6e90\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

Criteo\u306f2021\u5e74\u7b2c2\u56db\u534a\u671f\u306bMabaya\u3092\u8cb7\u53ce\u3057\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3068\u8ca9\u58f2\u8005\u306b\u7279\u6709\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u6280\u8853\u529b\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002 \u00a0\u3059\u3067\u306b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u3092\u7d71\u5408\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u958b\u767a\u4f5c\u696d\u306e\u8ca0\u62c5\u3092\u5f37\u3044\u3089\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u3059\u3050\u306bMabaya\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u5e02\u5834\u306b\u304a\u3051\u308bCriteo\u306e\u72ec\u81ea\u6027\u3068\u3057\u3066\u306f\u3001\u5e83\u544a\u4e3b\u306e\u30bf\u30a4\u30d7\u306b\u5fdc\u3058\u3066\u7570\u306a\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u3001\u5c0f\u58f2\u696d\u8005\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u308b\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5c0f\u58f2\u696d\u8005\u306fCriteo\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u8907\u6570\u306e\u5c0f\u58f2\u696d\u8005\u3092\u6a2a\u65ad\u3057\u3066\u304d\u3081\u7d30\u304b\u3044\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u884c\u3044\u3064\u3064\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u8cfc\u5165\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u3082\u3001\u3042\u308b\u3044\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u5e83\u544a\u3092\u8fc5\u901f\u306b\u914d\u4fe1\u3059\u308b\u305f\u3081\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u52b9\u7387\u5316\u3092\u6c42\u3081\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u306b\u5bfe\u3057\u3066\u3082\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u5c0f\u58f2\u696d\u8005\u306b\u5305\u62ec\u7684\u306a<\/strong>Go-to-Market<\/strong>\u306e\u67d4\u8edf\u6027\u3092\u63d0\u4f9b<\/strong>\u00a0<\/strong><\/h3>\n

\u4eca\u5f8c\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u3069\u3046\u5909\u5316\u3057\u3066\u3044\u304f\u306e\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u610f\u898b\u304c\u3042\u308a\u307e\u3059\u3002\u72ec\u81ea\u306e\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u69cb\u7bc9\u3092\u76ee\u6307\u3059\u5c0f\u58f2\u696d\u8005\u306e\u767b\u5834\u3082\u4e88\u60f3\u3055\u308c\u307e\u3059\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6b74\u53f2\u3092\u632f\u308a\u8fd4\u3063\u3066\u307f\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6295\u8cc7\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u305f\u3081\u306b\u306f\u3001\u5404\u30e1\u30c7\u30a3\u30a2\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u5171\u901a\u306e\u57fa\u6e96\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7ba1\u7406\u3001\u30ec\u30dd\u30fc\u30c8\u3067\u304d\u308b\u30aa\u30fc\u30d7\u30f3\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3053\u3068\u306f\u8ab0\u306e\u76ee\u306b\u3082\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n

Criteo\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u6c42\u3081\u308b\u5e02\u5834\u958b\u62d3\u306e\u624b\u6bb5\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u3063\u3066\u3082\u3001\u81ea\u793e\u306b\u7279\u5316\u3057\u305f\u30db\u30ef\u30a4\u30c8\u30e9\u30d9\u30eb\u306e\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u5f62\u5f0f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u3001\u30aa\u30fc\u30d7\u30f3\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3078\u306e\u53c2\u5165\u3001\u305d\u306e\u4e21\u65b9\u306e\u9023\u643a\u307e\u3067\u3001\u5c0f\u58f2\u696d\u8005\u305d\u308c\u305e\u308c\u306e\u6226\u7565\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u767a\u5c55\u3055\u305b\u3066\u3044\u304f\u306e\u306b\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Criteo\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u95a2\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3001\u30ab\u30d0\u30fc\u5730\u57df\u62e1\u5927\u3078\u306e\u6295\u8cc7\u3092\u7d99\u7d9a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u5c0f\u58f2\u696d\u8005\u306e\u53cc\u65b9\u304c\u3088\u308a\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3066\u3001\u6700\u7d42\u7684\u306b\u5171\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u901f\u306a\u6210\u9577\u3092\u9042\u3052\u3064\u3064\u3042\u308b\u4e2d\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046eMarketer\u3067 […]<\/p>\n","protected":false},"author":9,"featured_media":19797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[610],"class_list":{"0":"post-19796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-solution-retail-media","9":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u9577\u30fb\u62e1\u5f35\u3092\u76ee\u6307\u3059\u5c0f\u58f2\u696d\u8005\u306b\u306f\u30011\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3079\u3066\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u9577\u30fb\u62e1\u5f35\u3092\u76ee\u6307\u3059\u5c0f\u58f2\u696d\u8005\u306b\u306f\u30011\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3079\u3066\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-09T00:39:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T15:02:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/pexels-cottonbro-5076511-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Karen Mangonon\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t },\n\t \"headline\": \"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f\",\n\t \"datePublished\": \"2022-09-09T00:39:48+00:00\",\n\t \"dateModified\": \"2024-07-31T15:02:43+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/\"\n\t },\n\t \"wordCount\": 44,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/pexels-cottonbro-5076511-2.jpg\",\n\t \"keywords\": [\n\t \"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\"\n\t ],\n\t \"articleSection\": [\n\t \"\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\"\n\t ],\n\t \"inLanguage\": \"ja\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/pexels-cottonbro-5076511-2.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/pexels-cottonbro-5076511-2.jpg\",\n\t \"width\": 640,\n\t \"height\": 426\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t \"name\": \"Karen Mangonon\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"caption\": \"Karen Mangonon\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f | JP - Criteo.com","description":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u9577\u30fb\u62e1\u5f35\u3092\u76ee\u6307\u3059\u5c0f\u58f2\u696d\u8005\u306b\u306f\u30011\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3079\u3066\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f | JP - Criteo.com","og_description":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u9577\u30fb\u62e1\u5f35\u3092\u76ee\u6307\u3059\u5c0f\u58f2\u696d\u8005\u306b\u306f\u30011\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3079\u3066\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/","og_site_name":"JP - Criteo.com","article_published_time":"2022-09-09T00:39:48+00:00","article_modified_time":"2024-07-31T15:02:43+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/pexels-cottonbro-5076511-2.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f","datePublished":"2022-09-09T00:39:48+00:00","dateModified":"2024-07-31T15:02:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/"},"wordCount":44,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/pexels-cottonbro-5076511-2.jpg","keywords":["\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2"],"articleSection":["\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/pexels-cottonbro-5076511-2.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/pexels-cottonbro-5076511-2.jpg","width":640,"height":426},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-tech-for-retailers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6025\u6210\u9577\u3002\u5c0f\u58f2\u696d\u8005\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\uff1f"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=19796"}],"version-history":[{"count":3,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19796\/revisions"}],"predecessor-version":[{"id":22821,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19796\/revisions\/22821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/19797"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=19796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=19796"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=19796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}