{"id":19829,"date":"2022-09-13T10:53:27","date_gmt":"2022-09-13T14:53:27","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=19829"},"modified":"2022-09-13T10:54:24","modified_gmt":"2022-09-13T14:54:24","slug":"criteo-marketer-survey-2h-2022","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/","title":{"rendered":"Criteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d"},"content":{"rendered":"

Criteo\u3067\u306f\u3053\u306e\u307b\u3069\u4e16\u754c\u5404\u5730\u57df\u3067\u6d3b\u8e8d\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u3092\u5bfe\u8c61\u306b\u30012022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u672c\u8abf\u67fb\u306e\u7d50\u679c\u6982\u8981\u3092\u304b\u3044\u3064\u307e\u3093\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5fa1\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7b56\u5b9a\u306e\u30d2\u30f3\u30c8\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u3059\u3079\u3066\u306e\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u5e83\u544a\u8cbb\u304c\u5897\u52a0\u3002\u65e5\u672c\u306e\u52d5\u753b\u5e83\u544a\u5e02\u5834\u898f\u6a21\u306f5128\u5104\u5186\u306b<\/strong><\/h3>\n

2022\u5e74\u3082\u6b8b\u308a\u534a\u5e74\u3092\u5207\u308a\u307e\u3057\u305f\u3002\u30b3\u30ed\u30ca\u798d\u306e\u5f71\u97ff\u3082\u6839\u5f37\u3044\u4e0a\u306b\u3001\u70ba\u66ff\u306e\u5927\u304d\u306a\u5909\u52d5\u3084\u539f\u6cb9\u9ad8\u306a\u3069\u3001\u7d4c\u6e08\u60c5\u52e2\u304c\u76ee\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u4e2d\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u3055\u3093\u306f\u3069\u306e\u3088\u3046\u306a\u76ee\u6a19\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u672c\u8abf\u67fb\u30672022\u5e74\u306e\u4e3b\u306a\u76ee\u6a19\u3092\u805e\u3044\u305f\u3068\u3053\u308d\u3001\uff11\u4f4d\u306f\u3084\u306f\u308a\u300c\u53ce\u76ca\u306e\u5897\u52a0\u300d\uff0858%\uff09\u3001\u6b21\u3044\u3067\u300c\u58f2\u308a\u4e0a\u3052\u306e\u62e1\u5927\u300d\uff0853%\uff09\u3001\u300c\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u300d\uff0845%\uff09\u3001\u300c\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u300d\uff0845%\uff09\u3001\u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\uff0f\u8a98\u5f15\u300d\uff0845%\uff09\u3068\u7d9a\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u58f2\u4e0a\u30fb\u53ce\u76ca\u5897\u3068\u3044\u3046\u5927\u304d\u306a\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u3001\u300c\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u300d\u3084\u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\uff0f\u8a98\u5f15\u300d\u306a\u3069\u306e\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3080\u4f01\u696d\u304c\u591a\u3044\u3053\u3068\u304c\u898b\u3066\u53d6\u308c\u307e\u3059\u3002<\/p>\n

\u6b21\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306b\u3064\u3044\u3066\u304d\u3044\u305f\u3068\u3053\u308d\u3001\u3059\u3079\u3066\u306e\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u3001\u300c\u6628\u5e74\u306b\u6bd4\u3079\u3066\u4e88\u7b97\u304c\u5897\u3048\u305f\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u304c\u300c\u4e88\u7b97\u304c\u6e1b\u3063\u305f\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u6700\u3082\u4e88\u7b97\u304c\u5897\u3048\u305f\u30c1\u30e3\u30cd\u30eb\u306f\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\uff0875%\uff09\u3067\u3001\u6b21\u3044\u3067\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\uff0866%\uff09\u3001\u300c\u691c\u7d22\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08SEM\uff09\u300d(65%)\u3001\u52d5\u753b\u5e83\u544a\uff0864%\uff09\u3001\u5c0f\u58f2\u30b5\u30a4\u30c8\uff0f\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff08\u30a2\u30de\u30be\u30f3\u3092\u9664\u304f\uff09\uff0863%\uff09\u3068\u7d9a\u304d\u307e\u3057\u305f\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u7a4d\u6975\u6295\u8cc7\u306e\u50be\u5411\u304c\u7d99\u7d9a\u3059\u308b\u4e2d\u3001\u6ce8\u76ee\u3059\u3079\u304d\u306f6\u5272\u3092\u8d85\u3048\u308b\u4f01\u696d\u304c\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3078\u306e\u6295\u8cc7\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u3053\u3068\u3002\u3044\u308f\u3086\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u671f\u5f85\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u307e\u305f\u3001\u4e16\u754c\u7684\u306b\u52d5\u753b\u5e83\u544a\u306e\u4e88\u7b97\u62e1\u5927\u50be\u5411\u3082\u76ee\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u5e02\u5834\u3060\u3051\u3092\u898b\u3066\u3082\u3001\u305d\u306e\u52e2\u3044\u306f\u6b62\u307e\u308a\u307e\u305b\u3093\u30022022\u5e743\u6708\u306b\u96fb\u901a\u304c\u767a\u8868\u3057\u305f\u8abf\u67fb\u30ea\u30dd\u30fc\u30c8\u300c2021\u5e74\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u3000\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\u8a73\u7d30\u5206\u6790\u300d\u306b\u3088\u308b\u3068\u30012021\u5e74\u306e\u52d5\u753b\u5e83\u544a\u8cbb\u306f\u524d\u5e74\u6bd4132.8%\u5897\u306e5128\u5104\u5186\u3068\u306a\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\u5168\u4f53\u306e23.8%\u3092\u5360\u3081\u308b\u307e\u3067\u306b\u4f38\u3073\u3066\u3044\u307e\u3059\u3002\u3061\u306a\u307f\u306b\u3001\u305d\u306e\u5185\u8a33\u306f\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5e83\u544a\u304c57%\u3001\u30a2\u30a6\u30c8\u30b9\u30c8\u30ea\u30fc\u30e0\u5e83\u544a\u304c43%\u3067\u3057\u305f\u3002\u52d5\u753b\u5e83\u544a\u5e02\u5834\u306f\u4eca\u5f8c\u3082\u9806\u8abf\u306b\u62e1\u5927\u3057\u3066\u3044\u304f\u3068\u898b\u3089\u308c\u3066\u304a\u308a\u3001\u96fb\u901a\u3067\u306f2022\u5e74\u306e\u52d5\u753b\u5e83\u544a\u8cbb\u306f\u524d\u5e74\u6bd4120\uff05\u5897\u306e6,178\u5104\u5186\u306b\u9054\u3059\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3067\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306b\u6ce8\u76ee<\/strong><\/h3>\n

\u7d9a\u3044\u3066\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6226\u7565\u3068\u3057\u3066\u4e16\u754c\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u5206\u91ce\u306b\u3064\u3044\u3066\u3001\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u4eca\u56de\u306ecriteo\u306e\u8abf\u67fb\u3067\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u3001\u3069\u3093\u306a\u6226\u7565\u3092\u512a\u5148\u3055\u305b\u3066\u3044\u308b\u306e\u304b\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u6700\u3082\u591a\u304b\u3063\u305f\u306e\u304c\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u300d\uff0868%\uff09\u3067\u3057\u305f\u3002\u305d\u3057\u3066\uff12\u756a\u76ee\u306b\u591a\u304b\u3063\u305f\u306e\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u5e83\u544a\uff08\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\uff09\u300d(53%)\u3001\u6b21\u3044\u3067\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\uff0847%\uff09\u3001\u300c\u52d5\u753b\u5e83\u544a\u300d\uff0845%\uff09\u3068\u7d9a\u304d\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u3082\u3001\u3084\u306f\u308a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u904e\u534a\u6570\u306e\u652f\u6301\u3092\u96c6\u3081\u3066\u30e9\u30f3\u30af\u30a4\u30f3\u3002\u6539\u3081\u3066\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3078\u306e\u671f\u5f85\u306e\u9ad8\u3055\u304c\u3046\u304b\u304c\u3048\u308b\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u7d9a\u3044\u3066\u3001\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c\u3067\u3042\u308b\u300c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u300d\u306e\u6210\u529f\u5ea6\u5408\u3044\u3092\u6e2c\u308b\u305f\u3081\u306eKPI\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u6700\u3082\u591a\u304b\u3063\u305f\u306e\u306f\u300c\u8cfc\u5165\u983b\u5ea6\u300d\u3068\u300c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u300d\uff08\u3068\u3082\u306b45%\uff09\u3001\u3064\u3044\u3067\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u7387\u300d\u304c44%\u3001\u300c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u300d\u304c41%\u3001\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u300d\uff0840%\uff09\u3002\uff11\u5ea6\u304d\u308a\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u7372\u5f97\u3057\u305f\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u8ee2\u63db\u3059\u308b\u3053\u3068\u3092\u3001\u672c\u5f53\u306e\u610f\u5473\u3067\u306e\u300c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u300d\u3068\u3068\u3089\u3048\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u591a\u3044\u3053\u3068\u304c\u3088\u304f\u308f\u304b\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001\u672c\u8abf\u67fb\u3067\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30c7\u30fc\u30bf\uff0f\u6307\u6a19\u306f\u4f55\u304b\u300d\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u6700\u3082\u591a\u304b\u3063\u305f\u306e\u304c\u3001\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u58f2\u4e0a\u300d\u3067\u3001\u5168\u4f53\u306e\u5b9f\u306b98%\u304c\u300c\u5f71\u97ff\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3067\u306f\u3001\u5404\u4f01\u696d\u3067\u306f\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u4eca\u56de\u306ecriteo\u306e\u8abf\u67fb\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304b\u3089\u306e\u56de\u7b54\u3067\u6700\u3082\u591a\u304b\u3063\u305f\u306e\u306f\u3001\u3084\u306f\u308a\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\uff0857%\uff09\u3001\u6b21\u3044\u3067\u300cE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\uff0849%\uff09\u3001\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\uff0843%\uff09\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\uff08\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\uff09\u5e83\u544a\u300d(40%)\u306b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u53f0\u982d\u3082\u8457\u3057\u3044\u3082\u306e\u306e\u3001\u3084\u306f\u308a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068E\u30e1\u30fc\u30eb\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u3067\u3042\u308b\u3053\u3068\u3092\u88cf\u4ed8\u3051\u308b\u7d50\u679c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30bf\u30fc\u306e\uff13\u5272\u8d85\u306f\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4e0d\u6e80<\/strong><\/h3>\n

\u3055\u3089\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u3001\u6700\u3082\u983b\u7e41\u306b\u76f4\u9762\u3059\u308b\u8ab2\u984c\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u300c\u5fc5\u305a\u3057\u3082\u9069\u5207\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u3066\u3044\u306a\u3044\u300d\uff0835%\uff09\u304c\u6700\u3082\u591a\u304f\u3001\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30b9\u30c8\u304c\u9ad8\u3059\u304e\u308b\u300d(33%)\u3001\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u65b0\u898f\u9867\u5ba2\u3092\u5341\u5206\u306b\u53d6\u308a\u8fbc\u3081\u3066\u3044\u306a\u3044\u300d\uff0832%\uff09\u3068\u3001\uff13\u5272\u4ee5\u4e0a\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4fa1\u683c\u3084\u6210\u679c\u306b\u6e80\u8db3\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u6700\u5f8c\u306b\u3001\u904e\u53bb\uff16\u304b\u6708\u9593\u306b\u76f4\u9762\u3057\u305f\u8ab2\u984c\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u300c\u4eba\u4ef6\u8cbb\u306e\u5897\u52a0\u300d\uff0838%\uff09\u3001\u300c\u914d\u9001\uff0f\u8f38\u9001\u30b3\u30b9\u30c8\u306e\u5897\u52a0\u300d\uff0837%\uff09\u3001\u300c\u53ce\u76ca\u306e\u4f4e\u4e0b\u300d(30%)\u3001\u300c\u58f2\u308a\u4e0a\u3052\u306e\u6e1b\u5c11\u300d\uff0829%\uff09\u3001\u300c\u30a4\u30f3\u30d5\u30ec\u306b\u3088\u308b\u30de\u30fc\u30b8\u30f3\u3078\u306e\u5727\u529b\u300d\uff0828%\uff09\u306a\u3069\u3001\u4eba\u4ef6\u8cbb\u3084\u914d\u9001\u8cbb\u3068\u3044\u3063\u305f\u30b3\u30b9\u30c8\u306e\u5897\u52a0\u306b\u60a9\u3080\u4f01\u696d\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n

\u7d4c\u6e08\u72b6\u6cc1\u306e\u5148\u884c\u304d\u304c\u4e0d\u900f\u660e\u306a\u4e2d\u3001\u4f01\u696d\u304c\u5358\u72ec\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3064\u3064\u3001\u30b3\u30b9\u30c8\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3082\u3068\u308a\u306a\u304c\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u7dad\u6301\u3057\u7d9a\u3051\u308b\u306e\u306f\u81f3\u96e3\u306e\u696d\u3067\u3042\u308a\u3001\u6210\u529f\u3092\u53ce\u3081\u308b\u306b\u306f\u3001\u512a\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5354\u696d\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u30022022\u5e74\u3082\u6b8b\u308a\u3042\u3068\u6570\u30f5\u6708\u3002\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e0d\u6e80\u70b9\u3092\u6d17\u3044\u51fa\u3057\u3001\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3068\u3082\u306b\u30012023\u5e74\u306b\u5411\u3051\u305f\u6226\u7565\u306e\u69cb\u7bc9\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u4eca\u56de\u306e\u8abf\u67fb\u306e\u8a73\u7d30\u3084\u3001criteo\u304c\u63d0\u6848\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u304a\u77e5\u308a\u306b\u306a\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u30d5\u30a9\u30fc\u30e0<\/a>\u304b\u3089\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002\u62c5\u5f53\u8005\u3088\u308a\u8ffd\u3063\u3066\u3054\u9023\u7d61\u3092\u5dee\u3057\u4e0a\u3052\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Criteo\u3067\u306f\u3053\u306e\u307b\u3069\u4e16\u754c\u5404\u5730\u57df\u3067\u6d3b\u8e8d\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u3092\u5bfe\u8c61\u306b\u30012022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u95a2 […]<\/p>\n","protected":false},"author":9,"featured_media":19830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-19829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nCriteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo\u3067\u306f\u3053\u306e\u307b\u3069\u4e16\u754c\u5404\u5730\u57df\u3067\u6d3b\u8e8d\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u3092\u5bfe\u8c61\u306b\u30012022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u672c\u8abf\u67fb\u306e\u7d50\u679c\u6982\u8981\u3092\u304b\u3044\u3064\u307e\u3093\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo\u3067\u306f\u3053\u306e\u307b\u3069\u4e16\u754c\u5404\u5730\u57df\u3067\u6d3b\u8e8d\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u3092\u5bfe\u8c61\u306b\u30012022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u672c\u8abf\u67fb\u306e\u7d50\u679c\u6982\u8981\u3092\u304b\u3044\u3064\u307e\u3093\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T14:53:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T14:54:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/JP-marketing-survey-2h-2022-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1390\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Karen Mangonon\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t },\n\t \"headline\": \"Criteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d\",\n\t \"datePublished\": \"2022-09-13T14:53:27+00:00\",\n\t \"dateModified\": \"2022-09-13T14:54:24+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/\"\n\t },\n\t \"wordCount\": 11,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/JP-marketing-survey-2h-2022-min.jpg\",\n\t \"keywords\": [\n\t \"Video\",\n\t \"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\"\n\t ],\n\t \"articleSection\": [\n\t \"\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\"\n\t ],\n\t \"inLanguage\": \"ja\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/JP-marketing-survey-2h-2022-min.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/JP-marketing-survey-2h-2022-min.jpg\",\n\t \"width\": 1390,\n\t \"height\": 900\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Criteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t \"name\": \"Karen Mangonon\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"caption\": \"Karen Mangonon\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Criteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d | JP - Criteo.com","description":"Criteo\u3067\u306f\u3053\u306e\u307b\u3069\u4e16\u754c\u5404\u5730\u57df\u3067\u6d3b\u8e8d\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u3092\u5bfe\u8c61\u306b\u30012022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u672c\u8abf\u67fb\u306e\u7d50\u679c\u6982\u8981\u3092\u304b\u3044\u3064\u307e\u3093\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/","og_locale":"ja_JP","og_type":"article","og_title":"Criteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d | JP - Criteo.com","og_description":"Criteo\u3067\u306f\u3053\u306e\u307b\u3069\u4e16\u754c\u5404\u5730\u57df\u3067\u6d3b\u8e8d\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u3092\u5bfe\u8c61\u306b\u30012022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u672c\u8abf\u67fb\u306e\u7d50\u679c\u6982\u8981\u3092\u304b\u3044\u3064\u307e\u3093\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/","og_site_name":"JP - Criteo.com","article_published_time":"2022-09-13T14:53:27+00:00","article_modified_time":"2022-09-13T14:54:24+00:00","og_image":[{"width":1390,"height":900,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/JP-marketing-survey-2h-2022-min.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"Criteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d","datePublished":"2022-09-13T14:53:27+00:00","dateModified":"2022-09-13T14:54:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/"},"wordCount":11,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/JP-marketing-survey-2h-2022-min.jpg","keywords":["Video","\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2"],"articleSection":["\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/JP-marketing-survey-2h-2022-min.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/09\/JP-marketing-survey-2h-2022-min.jpg","width":1390,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/criteo-marketer-survey-2h-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"Criteo Marketer Survey \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u805e\u304f\uff01\u300c2022\u5e74\u4e0b\u534a\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=19829"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19829\/revisions"}],"predecessor-version":[{"id":19835,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/19829\/revisions\/19835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/19830"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=19829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=19829"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=19829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}