{"id":20189,"date":"2022-11-18T12:46:38","date_gmt":"2022-11-18T16:46:38","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=20189"},"modified":"2023-01-18T16:28:27","modified_gmt":"2023-01-18T20:28:27","slug":"pet-supply-consumer-trends-2022","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/pet-supply-consumer-trends-2022\/","title":{"rendered":"2022\u5e74\u7b2c2\u56db\u534a\u671f\u3001\u30da\u30c3\u30c8\u7528\u54c1\u306e\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\uff1a\u72ac\u7528\u304a\u3080\u3064\u3001\u5ba4\u5185\u30a2\u30af\u30a2\u30ea\u30a6\u30e0\u306e\u30a2\u30a4\u30c6\u30e0\u3001\u732b\u7528\u30b0\u30c3\u30ba"},"content":{"rendered":"<p>\u30da\u30c3\u30c8\u7528\u54c1\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e02\u5834\u898f\u6a21\u306f2022\u5e74\u306b2,610\u5104\u30c9\u30eb\u306b\u9054\u3057\u3001\u4ee5\u5f8c5\u5e74\u9593\u3067\u6bce\u5e746\uff05\u305a\u3064\u6210\u9577\u3057\u3066\u3044\u304f\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<sup><a href=\"#footnotes1\">1<\/a><\/sup>\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u5fc5\u9700\u54c1\uff08\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u3084\u30da\u30c3\u30c8\u30b7\u30fc\u30c4\uff09\u306e\u9700\u8981\u306e\u9ad8\u307e\u308a\u3092\u6349\u3048\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u4f8b\u3048\u3070\u300c\u304a\u3084\u3064\u304c\u51fa\u3066\u304f\u308b\u72ac\u7528\u304a\u3082\u3061\u3083\u300d\u306e\u3088\u3046\u306a\u65b0\u5546\u54c1\u3092\u767a\u58f2\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u611f\u67d3\u62e1\u5927\u306e\u30d4\u30fc\u30af\u671f\u306b\u3001Criteo\u306f\u30da\u30c3\u30c8\u7528\u54c1\u306e\u9700\u8981\u6025\u5897\u306b\u3064\u3044\u3066\u30ec\u30dd\u30fc\u30c8\u3057\u307e\u3057\u305f\u3002\u3042\u308c\u304b\u30892\u5e74\u4ee5\u4e0a\u304c\u7d4c\u904e\u3057\u307e\u3057\u305f\u304c\u3001\u5909\u5316\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c1\u3064\u3042\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u306e\u30da\u30c3\u30c8\u3092\u611b\u3057\u3066\u3044\u3066\u3001\u305d\u306e\u305f\u3081\u306e\u652f\u51fa\u3092\u53ad\u308f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><strong>\u6d88\u8cbb\u8005\u306e\u30c8\u30ec\u30f3\u30c9<\/strong><strong>1<\/strong><strong>\uff1a\u30da\u30c3\u30c8\u3092\u98fc\u3044\u59cb\u3081\u308b\u4eba\u306e\u5897\u52a0<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/jp\/blog\/commerce-trends-dashboard\/\">Criteo\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf<\/a>\u3092\u898b\u308b\u3068\u3001\u6700\u8fd1\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30da\u30c3\u30c8\u751f\u4f53\u8ca9\u58f2\u306e\u58f2\u4e0a\u304c\u6025\u5897\u3057\u3066\u304a\u308a\u3001\u82f1\u56fd\u3001\u65e5\u672c\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u7c73\u56fd\u306e\u3088\u3046\u306b\u3001\u524d\u5e74\u6bd42\u500d\uff5e3\u500d\u8fd1\u304f\u5897\u52a0\u3057\u3066\u3044\u308b\u56fd\u3082\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20262\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-2-min.png\" alt=\"\" width=\"602\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-2-min.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-2-min-300x199.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-2-min-768x510.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-2-min-630x418.png 630w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<p>\u307e\u305f\u3001\u72ac\u5c0f\u5c4b\u306e\u58f2\u4e0a\u306f\u4e00\u6b69\u98db\u3073\u629c\u3051\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u5730\u57df\u3001\u5357\u5317\u30a2\u30e1\u30ea\u30ab\u5730\u57df\u3059\u3079\u3066\u3067\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20261\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-3-min.png\" alt=\"\" width=\"601\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-3-min.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-3-min-300x200.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-3-min-768x511.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-3-min-630x420.png 630w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/p>\n<p>\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3067\u306f\u3001\u72ac\u7528\u304a\u3080\u3064\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u3082\u5897\u3048\u30014\u6708\u306b\u306f\u524d\u5e74\u3068\u6bd4\u3079\u3066300\uff05\u4ee5\u4e0a\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u72ac\u306b\u95a2\u9023\u3059\u308b\u5546\u54c1\u304c\u30da\u30c3\u30c8\u7528\u54c1\u8ca9\u58f2\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"#footnotes2\">2<\/a><\/sup><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20260\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-4-min-e1668789935260.png\" alt=\"\" width=\"624\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-4-min-e1668789935260.png 942w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-4-min-e1668789935260-300x192.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-4-min-e1668789935260-768x492.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-4-min-e1668789935260-630x404.png 630w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3><strong>\u6d88\u8cbb\u8005\u306e\u30c8\u30ec\u30f3\u30c9<\/strong><strong>2<\/strong><strong>\uff1a\u5ba4\u5185\u30a2\u30af\u30a2\u30ea\u30a6\u30e0\u306e\u4eba\u6c17\u4e0a\u6607<\/strong><\/h3>\n<p>Criteo\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u304b\u3089\u30014\u6708\u306b\u6c34\u69fd\u306a\u3069\u30a2\u30af\u30a2\u30ea\u30a6\u30e0\u95a2\u9023\u5546\u54c1\u306e\u58f2\u4e0a\u304c\u6025\u5897\u3057\u305f\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u7279\u306b\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3067\u306f\u3001\u30a2\u30af\u30a2\u30ea\u30a6\u30e0\u306f\u30a4\u30f3\u30c6\u30ea\u30a2\u3068\u3057\u3066\u306e\u4eba\u6c17\u304c\u9ad8\u304f\u3001\u690d\u7269\u3084\u77f3\u3001\u30df\u30cb\u30c1\u30e5\u30a2\u306e\u30ac\u30bc\u30dc\u3084\u4e38\u592a\u306e\u30aa\u30d6\u30b8\u30a7\u306a\u3069\u3001\u6c34\u69fd\u7528\u30c7\u30b3\u30a2\u30a4\u30c6\u30e0\u306e\u58f2\u4e0a\u306f1\u5e74\u524d\u306b\u6bd4\u3079\u30662\u500d\u4ee5\u4e0a\u306b\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20259\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-5-min.png\" alt=\"\" width=\"601\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-5-min.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-5-min-300x200.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-5-min-768x511.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-5-min-630x420.png 630w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/p>\n<p>\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3067\u306f\u3001\u5c0f\u52d5\u7269\u7528\u306e\u30b1\u30fc\u30b8\u306e\u8ca9\u58f2\u304c\u597d\u8abf\u3067\u3001\u3053\u306e\u5730\u57df\u5168\u4f53\u3067\u58f2\u4e0a\u304c2\u500d\u306b\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u306f3\u500d\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u611f\u67d3\u62e1\u5927\u306e\u30d4\u30fc\u30af\u671f\u306b\u3042\u3063\u305f2020\u5e74\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b4%e3%83%bc%e3%83%ab%e3%83%87%e3%83%b3%e3%82%a6%e3%82%a3%e3%83%bc%e3%82%af%e5%89%8d%e5%be%8c%e3%81%ae%e6%b6%88%e8%b2%bb%e5%8b%95%e5%90%912020-%ef%bd%9e%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad\/\">\u5c0f\u52d5\u7269\u306e\u30da\u30c3\u30c8\u7528\u54c1<\/a>\u306e\u58f2\u4e0a\u304c\u6025\u5897\u3057\u305f\u3068\u5831\u544a\u3057\u307e\u3057\u305f\u30022022\u5e74\u306e\u4eca\u3001\u3059\u3067\u306b\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304cSTAY HOME\u306b\u6163\u308c\u305f\u3068\u306f\u3044\u3048\u3001\u5927\u304d\u306a\u30da\u30c3\u30c8\u3092\u98fc\u3046\u30b9\u30da\u30fc\u30b9\u306f\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u3002\u30cf\u30e0\u30b9\u30bf\u30fc\u3001\u30e2\u30eb\u30e2\u30c3\u30c8\u3001\u30d5\u30a7\u30ec\u30c3\u30c8\u3001\u30c1\u30f3\u30c1\u30e9\u3068\u3044\u3063\u305f\u5c0f\u3055\u3044\u30da\u30c3\u30c8\u304c\u3061\u3087\u3046\u3069\u3088\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<sup><a href=\"#footnotes2\">2<\/a><\/sup><\/p>\n<h3><strong>\u6d88\u8cbb\u8005\u306e\u30c8\u30ec\u30f3\u30c9<\/strong><strong>3<\/strong><strong>\uff1a\u732b\u7528\u30b0\u30c3\u30ba\u306e\u58f2\u4e0a\u304c\u4e0a\u6607<\/strong><\/h3>\n<p>\u4ed6\u306b\u8ca0\u3051\u305a\u52a3\u3089\u305a\u3001\u732b\u7528\u30b0\u30c3\u30ba\u306e\u58f2\u308c\u884c\u304d\u3082\u597d\u8abf\u3067\u3059\u3002\u629c\u304d\u3093\u51fa\u3066\u3044\u308b\u306e\u306f\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3067\u3001\u30ad\u30e3\u30c3\u30c8\u30d5\u30fc\u30c9\u3001\u732b\u7528\u5bb6\u5177\u3001\u732b\u7528\u30c8\u30a4\u30ec\u306e\u58f2\u4e0a\u304c\u3001\u3044\u305a\u308c\u3082\u524d\u5e74\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u732b\u7528\u30d9\u30c3\u30c9\u306e\u58f2\u4e0a\u306f\u7279\u306b\u597d\u8abf\u3067\u30012022\u5e744\u6708\u306b\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3068\u65e5\u672c\u3067\u306f2\u500d\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"#footnotes2\">2<\/a><\/sup><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20258\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-6-min.png\" alt=\"\" width=\"598\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-6-min.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-6-min-300x201.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-6-min-768x514.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/11\/JP-pets-6-min-630x421.png 630w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u30da\u30fc\u30b8\u4e0b\u90e8\u307e\u305f\u306f<a href=\"https:\/\/youtu.be\/g0JkYNctH0s\" target=\"_blank\" rel=\"noopener\">YouTube\u30c1\u30e3\u30f3\u30cd\u30eb<\/a>\u3067\u30d5\u30eb\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u52d5\u753b\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u904e\u53bb\u306e\u8a18\u4e8b\u3092\u898b\u9003\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u4ee5\u524d\u6295\u7a3f\u3057\u305f\u30a6\u30a7\u30c7\u30a3\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u3092\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u304c\u6301\u3064\u30d1\u30ef\u30fc\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/ultimate-guide-commerce-media\/\">\u300c\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u5b8c\u5168\u6d3b\u7528\u30ac\u30a4\u30c9\u300d<\/a>\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><sup><sup><a id=\"footnotes1\"><\/a>1<\/sup>Global Market Insights\u30012020\u5e74\u306e\u4e88\u6e2c\uff1a<a href=\"https:\/\/www.gminsights.com\/industry-analysis\/pet-care-market\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gminsights.com\/industry-analysis\/pet-care-market<\/a><br \/>\n<sup><a id=\"footnotes2\"><\/a>2<\/sup>\u51fa\u5178\uff1aCriteo\u306e\u30c7\u30fc\u30bf\u3001\u5168\u4e16\u754c\u3001\u5f53\u8a72\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u7dcf\u58f2\u4e0a\u3092\u524d\u5e74\u540c\u6708\u3068\u6bd4\u8f03\u3057\u305f\u7d50\u679c\u306b\u57fa\u3065\u304f\u3002<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30da\u30c3\u30c8\u7528\u54c1\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e02\u5834\u898f\u6a21\u306f2022\u5e74\u306b2,610\u5104\u30c9\u30eb\u306b\u9054\u3057\u3001\u4ee5\u5f8c5\u5e74\u9593\u3067\u6bce\u5e746\uff05\u305a\u3064\u6210\u9577\u3057\u3066\u3044\u304f\u3068\u4e88 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"coauthors":[],"class_list":{"0":"post-20189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":true,"podcast_audio_length":"","has_mobile_version":false,"full_width_content":false,"embed_is_pardot_form":false,"embed_content":"<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/ifjzdzoa2c.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" 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