{"id":20312,"date":"2022-11-18T13:55:40","date_gmt":"2022-11-18T17:55:40","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=20312"},"modified":"2022-12-01T14:23:48","modified_gmt":"2022-12-01T18:23:48","slug":"criteo-reseller-program-expantion-to-support-upper-funnel-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo-reseller-program-expantion-to-support-upper-funnel-marketing-strategy\/","title":{"rendered":"\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u5f37\u529b\u306b\u30b5\u30dd\u30fc\u30c8\uff01 \u300cCriteo\u30ea\u30bb\u30e9\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u300d\u3001\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u5411\u3051\u6a5f\u80fd\u62e1\u5927\u3078"},"content":{"rendered":"

Criteo\u306f\u3053\u306e\u307b\u3069\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u578b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u306e\u53ce\u76ca\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cCriteo \u30ea\u30bb\u30e9\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0(\u82f1\u8a9e\u540d\u79f0\uff1aCriteo Offsite Ads)\u300d\uff08\u4ee5\u4e0b\u3001CRP\uff09\u306e\u6a5f\u80fd\u62e1\u5f35\u3092\u5b9f\u73fe\u3001\u53bb\u308b11\u670822\u65e5\u306b\u8a18\u8005\u767a\u8868\u4f1a\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002<\/p>\n

CRP\u3068\u306f\uff1f<\/strong><\/h3>\n

\"\"<\/p>\n

CRP\u306f\u3001Criteo \u306e\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u578b\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u304c\u3001\u81ea\u793e\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u3001\u51fa\u5e97\u3059\u308b\u30bb\u30e9\u30fc\u306b\u5bfe\u3057\u500b\u5225\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n

CRP\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u3068\u30bb\u30e9\u30fc\u53cc\u65b9\u306b\u3001\u305d\u308c\u305e\u308c\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3082\u305f\u3089\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u898f\u6a21\u62e1\u5927\u306b\u3088\u308b\u53ce\u76ca\u6027\u5411\u4e0a<\/strong><\/h5>\n

\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30bb\u30e9\u30fc\u304c\u52a0\u308f\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u898f\u6a21\u306e\u5927\u304d\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u304b\u3064\u5e83\u544a\u53ce\u5165\u3082\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u53ce\u76ca\u6027\u304c\u5411\u4e0a\u3059\u308b\u3002<\/p>\n

\u30bb\u30e9\u30fc\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\uff1a\u81ea\u793e\u306e\u96c6\u5ba2\u3084\u8cfc\u8cb7\u306e\u5f37\u5316<\/strong><\/h5>\n

\u6570\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3092\u6271\u3046\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u578b\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e3b\u5c0e\u306e\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u5168\u4f53\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u9069\u5316\u306b\u3088\u3063\u3066\u6ce8\u76ee\u5ea6\u306e\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u304c\u5e83\u544a\u5185\u3067\u983b\u7e41\u306b\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u3001\u6ce8\u76ee\u5ea6\u306e\u4f4e\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u6539\u5584\u3055\u308c\u306b\u304f\u3044\u70b9\u304c\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001CRP \u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30bb\u30e9\u30fc\u304c\u81ea\u793e\u306e\u96c6\u5ba2\u3084\u8cfc\u8cb7\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7c21\u5358\u306b\u5b9f\u65bd\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u8cfc\u8cb7\u898b\u8fbc\u306e\u9ad8\u3044\u3001\u65b0\u898f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b<\/strong><\/h3>\n

\u5f93\u6765\u306eCRP\u3067\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3053\u3068\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u306e\u307f\u304c\u53ef\u80fd\u3067\u3057\u305f\u304c\u3001\u3053\u306e\u5ea6\u306e\u6a5f\u80fd\u62e1\u5f35\u306b\u3088\u308a\u3001\u30b3\u30de\u30fc\u30b9\u306b\u7279\u5316\u3057\u305f Criteo \u306e\u81a8\u5927\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u306e\u4e2d\u304b\u3089\u3001\u8cfc\u8cb7\u306b\u7e4b\u304c\u308b\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u3002\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u578b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u306e\u53ce\u76ca\u6027\u306e\u5411\u4e0a\u3068\u3001\u5404\u30bb\u30e9\u30fc\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u96c6\u5ba2\u3084\u8cfc\u8cb7\u3092\u5f37\u529b\u306b\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u5c0e\u5165\u4f01\u696d\u69d8\u306e\u58f0\uff1a\u30de\u30af\u30a2\u30b1\u3055\u307e<\/strong><\/h3>\n

\u4eca\u56de\u306e\u8a18\u8005\u767a\u8868\u4f1a\u3067\u306f\u3001\u7d043\u5e74\u524d\u304b\u3089CRP\u3092\u6d3b\u7528\u3057\u3001\u4eca\u56de\u65b0\u3057\u304f\u62e1\u5f35\u3055\u308c\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u3092\u5c0e\u5165\u3057\u305f\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30a2\u30b1\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u672c\u90e8\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\/\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30b0\u30ed\u30fc\u30b9\u30c1\u30fc\u30e0 \u6817\u5ca9 \u6d0b\u5e73\u6c0f\u304c\u30b2\u30b9\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u3068\u3057\u3066\u767b\u58c7\u3002\u30a2\u30bf\u30e9\u30b7\u30a4\u3082\u306e\u3084\u4f53\u9a13\u306e\u5fdc\u63f4\u8cfc\u5165\u30b5\u30fc\u30d3\u30b9\u300cMakuake(\u30de\u30af\u30a2\u30b1)\u300d\u306b\u304a\u3044\u3066CRP\u306b\u51fa\u7a3f\u3059\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u8ab2\u984c\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u70b9\u3092\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n

\u8ab2\u984c\uff1a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306e\u4e88\u7b97\uff0f\u914d\u4fe1\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u7ba1\u7406<\/p>\n

\u21d2CRP\u3067\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306b\u8a2d\u5b9a\u304c\u53ef\u80fd<\/p>\n

\u8ab2\u984c\uff1a\u5165\u7a3f\u5de5\u6570<\/p>\n

\u21d2CRP\u306f\u30d5\u30a3\u30fc\u30c9\u9023\u643a\u306e\u305f\u3081\u500b\u5225\u3067\u306e\u5165\u7a3f\u306f\u4e0d\u8981<\/p>\n

\u8ab2\u984c\uff1a\u7d30\u304b\u306a\u904b\u7528<\/p>\n

\u21d2\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306b\u5165\u672d\u304c\u53ef\u80fd<\/p>\n

\u8ab2\u984c\uff1a\u5e83\u544a\u52b9\u679c<\/p>\n

\u21d2\u4ed6\u30e1\u30c7\u30a3\u30a2\u3068\u6bd4\u8f03\u3057\u3066\u826f\u597d\u306a\u4e8b\u4f8b\u304c\u591a\u6570<\/p>\n

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\u4eca\u5f8c\u306e\u4e88\u5b9a<\/strong><\/h3>\n

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