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\u30d3\u30b8\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>Criteo\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u6210\u3059\u308b4\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h2>\n<p>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u65b0\u305f\u306a\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u304cCriteo<a href=\"https:\/\/www.criteo.com\/jp\/platform\/commerce-media-platform\/\">\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u6226\u7565\u306e\u57fa\u76e4\u3092\u7bc9\u304d\u3001\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u306b\u8c4a\u304b\u306a\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046Criteo\u306e\u30d3\u30b8\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002 Criteo\u306f\u88fd\u54c1\u30c1\u30fc\u30e0\u3068R&amp;D\u30c1\u30fc\u30e0\u306e\u5353\u8d8a\u3057\u305f\u53d6\u308a\u7d44\u307f\u3068\u3001<a href=\"https:\/\/criteo.investorroom.com\/2022-08-03-CRITEO-REPORTS-STRONG-SECOND-QUARTER-2022-RESULTS\" target=\"_blank\" rel=\"noopener\">IPONWEB\u306e\u8cb7\u53ce<\/a>\u306b\u3088\u308a\u7372\u5f97\u3057\u305f\u753b\u671f\u7684\u306a\u30c4\u30fc\u30eb\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u958b\u767a\u30c1\u30fc\u30e0\u306b\u3088\u3063\u3066\u6226\u7565\u3092\u63a8\u9032\u3057\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3068AI\u306e\u5f37\u529b\u306a\u57fa\u76e4\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>4\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u6226\u7565\u306e\u4e2d\u5fc3\u306b\u3001\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u3068\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u306e\u4e21\u65b9\u304c\u6c42\u3081\u308b\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>Commerce Max<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u3068\u4ee3\u7406\u5e97\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u63d0\u4f9b\u3059\u308b<a href=\"https:\/\/www.criteo.com\/jp\/platform\/commerce-max\/\">Commerce Max\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09<\/a>\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u8907\u6570\u30b7\u30b9\u30c6\u30e0\u306e\u904b\u7528\u306b\u8ffd\u52a0\u30b3\u30b9\u30c8\u3092\u767a\u751f\u3055\u305b\u308b\u3053\u3068\u306a\u304f\u3001\u7570\u306a\u308b\u74b0\u5883\u3092\u307e\u305f\u3044\u3067\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 \u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001Commerce Max\u306b\u3088\u3063\u3066\u30aa\u30f3\u30b5\u30a4\u30c8\u3068\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u4e21\u65b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3057\u30af\u30ed\u30fc\u30ba\u30eb\u30fc\u30d7\u578b\u306e\u6e2c\u5b9a\u7d50\u679c\u3092\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u62bd\u51fa\u3067\u304d\u3001\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3067\u4f55\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u3088\u308a\u4e00\u5c64\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u628a\u63e1\u3067\u304d\u308b\u70b9\u3067\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u30b3\u30de\u30fc\u30b9\u30b0\u30ed\u30fc\u30b9<\/strong>\uff1a\u3053\u306eDTC\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3068\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u5e45\u5e83\u304f\u5bfe\u5fdc\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u53ce\u76ca\u62e1\u5927\u3092\u76ee\u7684\u306b\u8a2d\u8a08\u3055\u308c\u307e\u3057\u305f\u3002<a href=\"https:\/\/www.criteo.com\/jp\/platform\/commerce-growth\/\">\u30b3\u30de\u30fc\u30b9\u30b0\u30ed\u30fc\u30b9<\/a>\u306f\u3001\u696d\u52d9\u30d5\u30ed\u30fc\u306e\u8907\u96d1\u3055\u3092\u89e3\u6d88\u3057\u3001\u6709\u52b9\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u3088\u3063\u3066\u65b0\u898f\u9867\u5ba2\u3092\u7d99\u7d9a\u7684\u306b\u7372\u5f97\u30fb\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3001\u300c\u30aa\u30fc\u30eb\u30a6\u30a7\u30a4\u30ba\u30aa\u30f3\u300d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30b7\u30b0\u30ca\u30eb\u306e\u5229\u7528\u5ec3\u6b62\u306b\u4f34\u3044\u3001Criteo\u306f\u8cb7\u3044\u7269\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u901a\u3058\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3067\u304d\u308b\u3088\u3046\u3001\u30b3\u30de\u30fc\u30b9\u30b0\u30ed\u30fc\u30b9\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u30b3\u30de\u30fc\u30b9\u30a4\u30fc\u30eb\u30c9<\/strong>\uff1a\u5c0f\u58f2\u5927\u624b\u3084\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u5411\u3051\u306b\u5c55\u958b\u3055\u308c\u308b\u3001\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u53ce\u76ca\u5316\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002 Criteo\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u652f\u3048\u3066\u304d\u305f\u9577\u5e74\u306e\u5b9f\u7e3e\u3092\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u6d3b\u304b\u3057\u3001\u5c0f\u58f2\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3067\u306e\u691c\u7d22\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30ea\u30b9\u30c8\u306a\u3069\u3001\u5c0f\u58f2\u696d\u8005\u306b\u5305\u62ec\u7684\u306a\u53ce\u76ca\u5316\u6a5f\u80fd\u30bb\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 \u30b3\u30de\u30fc\u30b9\u30a4\u30fc\u30eb\u30c9\u306f\u3001\u30aa\u30d5\u30b5\u30a4\u30c8\u306e\u30e1\u30c7\u30a3\u30a2\u3078\u3082\u5c0f\u58f2\u696d\u8005\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u62e1\u5f35\u3057\u3084\u3059\u304f\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u30b3\u30de\u30fc\u30b9\u30b0\u30ea\u30c3\u30c9<\/strong>\uff1a\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u5bfe\u8c61\u3068\u3057\u305f\u3001\u30b3\u30de\u30fc\u30b9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u53ce\u76ca\u5316\u3059\u308b\u65b0\u305f\u306a\u9053\u3092\u5207\u308a\u62d3\u304f\u3001\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SSP\uff09\u3067\u3059\u3002 \u30c7\u30b8\u30bf\u30eb\u5e97\u8217\u306e\u5165\u53e3\u3068\u30aa\u30d5\u30b5\u30a4\u30c8\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u63a5\u7d9a\u3057\u3066\u3001\u3042\u3089\u3086\u308b\u5834\u6240\u3092\u30b3\u30de\u30fc\u30b9\u306e\u30c1\u30e3\u30f3\u30b9\u306b\u8ee2\u63db\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20577 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/02\/JP-Commerce-Media-Platform-graphic-min-1-e1675797723281.png\" alt=\"\" width=\"1051\" height=\"559\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/02\/JP-Commerce-Media-Platform-graphic-min-1-e1675797723281.png 1051w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/02\/JP-Commerce-Media-Platform-graphic-min-1-e1675797723281-300x160.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/02\/JP-Commerce-Media-Platform-graphic-min-1-e1675797723281-1024x545.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/02\/JP-Commerce-Media-Platform-graphic-min-1-e1675797723281-768x408.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/02\/JP-Commerce-Media-Platform-graphic-min-1-e1675797723281-630x335.png 630w\" sizes=\"auto, (max-width: 1051px) 100vw, 1051px\" 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\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u7686\u69d8\u304c\u30b3\u30de\u30fc\u30b9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u30012023\u5e74\u3082\u30b3\u30de\u30fc\u30b9\u6210\u679c\u306e\u62e1\u5927\u3092\u671f\u5f85\u3067\u304d\u308b\u3088\u3046\u3001\u5f15\u304d\u7d9a\u304d\u6a5f\u80fd\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p>Criteo\u304c\u63d0\u4f9b\u3059\u308b4\u3064\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u8a73\u7d30\u60c5\u5831\u306b\u3064\u3044\u3066\u306f\u3001Todd Parsons\u306e\u307b\u304b\u3001CEO\u306eMegan Clarken\u3084\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30c1\u30fc\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u304b\u3089\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072<a href=\"https:\/\/onlinexperiences.com\/scripts\/Server.nxp?LASCmd=AI:4;F:QS!10100&amp;ShowUUID=625F5907-4466-4C34-9B8B-13D66E799C28\" target=\"_blank\" rel=\"noopener\">Criteo Investor Day 2022<\/a>\u306e\u52d5\u753b\u3092\u3054\u8996\u8074\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criteo\u306f\u4eca\u5e74\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u3068\u5bfe\u8a71\u3092\u91cd\u306d\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u8907\u96d1\u306b\u65ad\u7247\u5316\u3059\u308b\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u72b6\u6cc1\u306b\u5bfe\u5fdc\u3059\u308b [&hellip;]<\/p>\n","protected":false},"author":151,"featured_media":20576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495],"coauthors":[669],"class_list":{"0":"post-20573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Criteo \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u304a\u77e5\u3089\u305b\uff1a\u30b3\u30de\u30fc\u30b9\u6210\u679c\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u5c02\u7528\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306b\u308f\u305f\u308a\u5f71\u97ff\u529b\u3042\u308b\u30b3\u30de\u30fc\u30b9\u6210\u679c\u3092\u5f15\u304d\u51fa\u3059\u3001Criteo\u306e\u6700\u65b0\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001Todd Parsons\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/criteo-product-update-purpose-built-solutions-for-commerce-outcomes\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteo \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 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