{"id":20679,"date":"2023-03-07T09:55:01","date_gmt":"2023-03-07T13:55:01","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=20679"},"modified":"2023-03-14T10:59:59","modified_gmt":"2023-03-14T14:59:59","slug":"2023-advertisers-guide-to-new-and-emerging-channels","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/2023-advertisers-guide-to-new-and-emerging-channels\/","title":{"rendered":"2023\u5e74\u306b\u4e0a\u6607\u3059\u308b\u5e83\u544a\u30c8\u30ec\u30f3\u30c9\u3092Criteo\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u30c1\u30fc\u30e0\u304c\u4e88\u6e2c"},"content":{"rendered":"

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\"\"
Sherry Smith\u3001Criteo\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u62c5\u5f53GM<\/figcaption><\/figure>\n

1. \u65b0\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u529b\u5f37\u3044\u6210\u9577\u7d9a\u304f<\/strong><\/h3>\n

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eMarketer\u306e\u4e88\u6e2c<\/a>\u306b\u3088\u308c\u3070\u3001\u5e83\u544a\u652f\u51fa\u306e\u5927\u90e8\u5206\u304c\u4eca\u306a\u304a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u5360\u3081\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u4eca\u5e74\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u652f\u51fa\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e5\u500d\u306e\u30da\u30fc\u30b9\u3067\u5897\u52a0\u3059\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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 <\/p>\n

\"\"
Taranjeet Singh\u3001 Criteo\u6771\u5357\u30a2\u30b8\u30a2\uff06\u30a4\u30f3\u30c9\u62c5\u5f53MD<\/figcaption><\/figure>\n

2. \u672c\u6765\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u50be\u5411\u304c\u30bb\u30fc\u30eb\u671f\u9593\u3092\u51cc\u99d5<\/strong><\/h3>\n

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 <\/p>\n

\"\"
Rory Mitchell\u3001Criteo\u30b0\u30ed\u30fc\u30d0\u30eb\u30b0\u30ed\u30fc\u30b9\u62c5\u5f53GM<\/figcaption><\/figure>\n

 <\/p>\n

3. \u30b0\u30ed\u30fc\u30b9\u6226\u7565\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u305f\u306a\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3092\u751f\u307f\u51fa\u3059 <\/strong><\/h3>\n

\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u306f\u3001\u53ce\u76ca\u76ee\u6a19\u306e\u9054\u6210\u3067\u3059\u30022023\u5e74\u3082\u305d\u308c\u304c\u5909\u308f\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30b4\u30fc\u30eb\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306b\u306f\u300c\u30aa\u30fc\u30eb\u30a6\u30a7\u30a4\u30ba\u30fb\u30aa\u30f3\u300d\u306e\u6210\u9577\u6226\u7565\u3092\u5c0e\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8003\u3048\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u6210\u9577\u3092\u76ee\u6307\u3059\u306a\u3089\u3070\u3001\u30b3\u30de\u30fc\u30b9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u3064\u307e\u308a\u8cfc\u5165\u610f\u6b32\u306e\u65fa\u76db\u306a\u300c\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u300d\u3067\u9ad8\u4fa1\u5024\u306a\u8cb7\u3044\u7269\u5ba2\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3053\u3046\u3057\u305f\u6975\u3081\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u308a\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u5358\u306b\u6709\u671b\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u969b\u306b\u5229\u7528\u3057\u3066\u6c17\u306b\u5165\u3063\u3066\u304f\u308c\u308b\u9867\u5ba2\u3092\u898b\u3064\u3051\u51fa\u3059\u3068\u3044\u3046\u3053\u3068\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

2023\u5e74\u306f\u3001\u5e74\u672b\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u7372\u5f97\u3057\u305f\u3070\u304b\u308a\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u6226\u7565\u3092\u7acb\u3066\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u3087\u3046\u3002 \u3053\u3046\u3057\u305f\u7d50\u679c\u3092\u53d7\u3051\u3001Cirteo\u306f\u3001\u300c\u30aa\u30fc\u30eb\u30a6\u30a7\u30a4\u30ba\u30aa\u30f3\u300d\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3068\u3001\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7684\u3092\u7d5e\u3063\u305f\u6210\u9577\u6226\u7565\u306b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u4ee3\u7406\u5e97\u304c\u591a\u304f\u306e\u4e88\u7b97\u3092\u6295\u5165\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"
Sofia Rabellino\u3001Criteo\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30d7\u30e9\u30a4\u62c5\u5f53SVP<\/figcaption><\/figure>\n

4. \u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u5f37\u5316<\/strong><\/h3>\n

\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u95a2\u3057\u3066\u8a71\u984c\u306b\u306a\u308b\u30c8\u30d4\u30c3\u30af\u306e\u4e00\u3064\u3068\u3057\u3066\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u5bfe\u7acb\u95a2\u4fc2\u306b\u3042\u308b\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u8aa4\u89e3\u3067\u3059\u3002 \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30e2\u30c7\u30eb\u3092\u30d9\u30fc\u30b9\u306b\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u81a8\u5927\u306a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u52a0\u3048\u3066\u5b8c\u6210\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3067\u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u9023\u643a\u3059\u308c\u3070\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30b5\u30a4\u30c8\u4e0a\u3067\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u7d50\u679c\u7684\u306b\u53cc\u65b9\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30b3\u30de\u30fc\u30b9\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u878d\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u6d88\u8cbb\u8005\u304c\u51fa\u4f1a\u3046\u65b0\u305f\u306a\u5834\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30b5\u30a4\u30c8\u4e0a\u3067\u6d88\u8cbb\u8005\u304c\u3088\u308a\u7c21\u5358\u306b\u304a\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u65b0\u305f\u306a\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u6a5f\u80fd\u3092\u5f37\u5316\u3059\u308b\u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u3001\u30b7\u30e7\u30c3\u30d1\u30d6\u30eb\u5e83\u544a\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3001\u305d\u3057\u3066\u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u9023\u643a\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e97\u8217\u3092\u901a\u3058\u3066\uff25\u30b3\u30de\u30fc\u30b9\u3055\u3089\u306b\u63a8\u9032\u3057\u3088\u3046\u3068\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u53cc\u65b9\u306b\u3001win-win\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002 \u307e\u305f\u3001\u6d88\u8cbb\u8005\u306b\u4f7f\u3044\u3084\u3059\u304f\u7c21\u6f54\u306a\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u53ce\u76ca\u76ee\u6a19\u306e\u9054\u6210\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u597d\u611f\u5ea6\u3092\u9ad8\u3081\u308b\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\"\"
Grace Fromm, \u5317\u30a2\u30b8\u30a2\u5730\u57df\u304a\u3088\u3073\u4e2d\u56fd\u6700\u9ad8\u8cac\u4efb\u8005 \u517c \u65e5\u672c\u53d6\u7de0\u5f79<\/figcaption><\/figure>\n

5. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c\u306e\u6e2c\u5b9a\u3092\u518d\u5b9a\u7fa9<\/strong><\/h3>\n

\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u9577\u3044\u9593\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u60a9\u307f\u306e\u7a2e\u3067\u3057\u305f\u304c\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u9ad8\u5ea6\u306a\u8a08\u6e2c\u6a5f\u80fd\u306f\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308a\u9ad8\u7cbe\u5ea6\u306a\u5206\u6790\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u7372\u5f97\u3092\u3082\u305f\u3089\u3059\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u3068\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u3092\u3064\u306a\u3050\u305f\u3081\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u3067\u7d71\u5408\u3055\u308c\u305f\u30af\u30ed\u30fc\u30ba\u30eb\u30fc\u30d7\u578b\u306e\u8a08\u6e2c\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u3053\u308c\u306b\u3088\u308a\u3001\u5a92\u4f53\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306b\u5206\u65ad\u3055\u308c\u305f\u8a08\u6e2c\u7d50\u679c\u3067\u306f\u306a\u304f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u3067\u306e\u5b9f\u969b\u306e\u30b3\u30de\u30fc\u30b9\u6210\u679c\uff08\u53ce\u76ca\u3001\u58f2\u4e0a\u9ad8\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3092\u542b\u3080\uff09\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5e83\u544a\u4e88\u7b97\u306b\u5bfe\u3059\u308b\u76f4\u63a5\u7684\u306a\u52b9\u679c\u3092\u628a\u63e1\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u6700\u826f\u306e\u6210\u679c\u3092\u3082\u305f\u3089\u3057\u305f\u8981\u7d20\u306f\u4f55\u304b\u3001\u8a73\u7d30\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u62bd\u51fa\u3067\u304d\u308b\u305f\u3081\u3001\u6226\u7565\u3068\u5e83\u544a\u652f\u51fa\u306b\u95a2\u3059\u308b\u5224\u65ad\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5b9f\u884c\u4e2d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u52a0\u3048\u3001\u5c06\u6765\u5b9f\u65bd\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

 <\/p>\n

<\/h3>\n

<\/h3>\n

2023\u5e74\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u300c\u30a4\u30f3\u30d1\u30af\u30c8\u300d
\n<\/strong><\/h3>\n

\u3053\u3053\u307e\u3067\u306b\u8a71\u3092\u805e\u3044\u305f\u5168\u54e1\u306e\u4e88\u6e2c\u3059\u3079\u3066\u306b\u5171\u901a\u3059\u308b\u30c6\u30fc\u30de\u306f\u30012023\u5e74\u306f\u300c\u30a4\u30f3\u30d1\u30af\u30c8\u300d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u3079\u304d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3082\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3082\u3001\u3053\u306e\u4e00\u5e74\u306f\u884c\u52d5\u3084\u652f\u51fa\u306b\u4f34\u3046\u3042\u3089\u3086\u308b\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002 \u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u3044\u304b\u306b\u81ea\u8eab\u306e\u652f\u51fa\u304b\u3089\u6700\u5927\u9650\u306e\u5229\u7528\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u305b\u308b\u306e\u52dd\u8ca0\u3067\u3059\u3002\u4e00\u65b9\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u5e83\u544a\u6d3b\u52d5\u304b\u3089\u3044\u304b\u306b\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u5f15\u304d\u51fa\u305b\u308b\u304b\u3092\u76ee\u6307\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

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