{"id":20707,"date":"2023-03-09T15:23:29","date_gmt":"2023-03-09T19:23:29","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=20707"},"modified":"2023-03-13T23:26:15","modified_gmt":"2023-03-14T03:26:15","slug":"criteo-agencies-conversations-series-part-2","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo-agencies-conversations-series-part-2\/","title":{"rendered":"Criteo\u00d7\u4ee3\u7406\u5e97\u5bfe\u8ac7\u30b7\u30ea\u30fc\u30ba\u300c\u5e83\u544a\u306e\u672a\u6765\u306e\u8a71\u3092\u3057\u3088\u3046\u300d Vol.1 \u3000Criteo\u00d7\u30aa\u30d7\u30c8\u3000\u5f8c\u7de8"},"content":{"rendered":"

\u5199\u771f\u53f3\u304b\u3089\u5b89\u7530\u3000\u62d3 \u6c0f\uff08\u682a\u5f0f\u4f1a\u793e\u30aa\u30d7\u30c8\u3000\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u90e8 \u30e1\u30c7\u30a3\u30a2\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\uff09\u3001\u6075\u4e0b \u9ebb\u7406\u5b50 \u6c0f\uff08\u682a\u5f0f\u4f1a\u793e\u30aa\u30d7\u30c8\u3000\u30e1\u30c7\u30a3\u30a2\u7d71\u62ec\u517c\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u7b2c\uff11\u90e8\u9577\uff09\u3001\u9d8f\u7530\u3000\u85ab\uff08CRITEO\u682a\u5f0f\u4f1a\u793e Head of Agency Sales \uff06 Partnerships\uff09<\/em><\/cite><\/p>\n

\uff1c\u524d\u7de8\u304b\u3089\u8aad\u3080<\/a>\uff1e<\/p>\n

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\n\u805e\u304d\u624b\uff1a\u9d8f\u7530\u3000\u85ab\u3000\uff08CRITEO\u682a\u5f0f\u4f1a\u793e Head of Agency Sales \uff06 Partnerships\uff09<\/p>\n

\n
    \n
  1. \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u84c4\u7a4d\u306b\u6ce8\u529b<\/li>\n
  2. \u77e5\u8b58\u306e\u84c4\u7a4d\u3068\u5171\u6709\u304c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u7e4b\u304c\u308b<\/li>\n
  3. \u5909\u308f\u308a\u3086\u304f\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u5f79\u5272<\/li>\n
  4. \u5730\u65b9EC\u5e02\u5834\u306e\u958b\u62d3\u3001\u8cbb\u7528\u9762\u306e\u30b5\u30dd\u30fc\u30c8\u3082\u8996\u91ce\u306b<\/li>\n
  5. \u3053\u308c\u304b\u3089\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u306b\u554f\u308f\u308c\u308b\u300c\u8a2d\u8a08\u529b\u300d<\/li>\n<\/ol>\n
    \n

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    \u5b89\u7530\uff1a\u30aa\u30d7\u30c8\u306e\u5834\u5408\u3001\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u306e\u89b3\u70b9\u306b\u57fa\u3065\u3044\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092<\/span>\u304c\u3042\u308a\u3001\u4ed6\u793e\u3088\u308a\u3082\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n

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    \u6075\u4e0b\uff1a\u6cd5\u5f8b\u304c\u5909\u308f\u308b\u3068\u5229\u7528\u3067\u304d\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3001\u4f7f\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u4eca\u306e\u3068\u3053\u308d\u3001\u6ce8\u529b\u3059\u3079\u304d\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u3057\u3063\u304b\u308a\u96c6\u3081\u3066\u84c4\u7a4d\u3059\u308b\u3053\u3068\u306a\u306e\u304b\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u9d8f\u7530\uff1a\u3059\u308b\u3068\u5fa1\u793e\u306e\u4e2d\u3067ONE’s Data\u304c\u3001\u304b\u306a\u308a\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u305d\u3046\u3067\u3059\u306d\u3002ONE’s Data\u3068Feed Terminal\u3067\u3001\u591a\u54c1\u76ee\u3092\u53d6\u308a\u6271\u3046\u304a\u5ba2\u3055\u3093\u3078\u306e\u652f\u63f4\u3092\u9032\u3081\u3066\u3044\u304f\u611f\u3058\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

    \u6075\u4e0b\uff1a\u305d\u3046\u3067\u3059\u306d\u3002\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u591a\u54c1\u76ee\u5546\u54c1\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u4e88\u6e2c\u3082\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3068\u3001\u5165\u672d\u306a\u3069\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u72ec\u81ea\u306e\u8272\u304c\u51fa\u305b\u308b\u6307\u91dd\u304c\u3067\u304d\u308b\u304b\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u9d8f\u7530\uff1aONE’s Data\u306a\u3089\u3067\u306f\u306e\u5f37\u307f\u306f\u3001\u3069\u3093\u306a\u3068\u3053\u308d\u306b\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

    \u5b89\u7530\uff1a\u5916\u90e8ID\u3068\u7e4b\u3050\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u305d\u306e\u5f8c\u3001\u304a\u5ba2\u3055\u307e\u306e\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u5916\u3067\u6d88\u8cbb\u8005\u304c\u3069\u3046\u3044\u3046\u884c\u52d5\u3092\u3057\u305f\u306e\u304b\u307e\u3067\u306e\u30c7\u30fc\u30bf\u3092\u30a4\u30f3\u30dd\u30fc\u30c8\u3067\u304d\u308b\u70b9\u304c\u5f37\u307f\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u6700\u8fd1\u3067\u306f\u3001\u5e83\u544a\u4e3b\u4f01\u696d\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u5b8c\u7d50\u3057\u306a\u3044\u6700\u7d42\u6210\u679c\u3092\u5e83\u544a\u5a92\u4f53\u306b\u53d6\u308a\u8fbc\u307f\u3001\u5e83\u544a\u914d\u4fe1\u3078\u6d3b\u304b\u3059\u50be\u5411\u304c\u5f37\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u30b7\u30fc\u30c9\u30c7\u30fc\u30bf\u3068\u3057\u305f\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30b9\u30c8\u306a\u3069\u3001ONE’s Data \u3068GA4\u3092\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306a\u5ea7\u7d44\u3082\u3042\u308a\u3001\u305d\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u6700\u8fd1\u306f\u305d\u306e\u53d6\u7d44\u304c\u826f\u3044\u4e8b\u4f8b\u306b\u306a\u3063\u3066\u3044\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n

    \u9d8f\u7530\uff1aONE’s Data\u3092\u5165\u308c\u308b\u30fb\u5165\u308c\u306a\u3044\u3067\u3001\u6700\u7d42\u7684\u306a\u5e83\u544a\u6210\u679c\u306b\u9055\u3044\u304c\u51fa\u3066\u304f\u308b\u3082\u306e\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

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    \u9d8f\u7530\uff1aONE’s Data\u306f\u3001\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u5927\u898f\u6a21\u306a\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u7cfb\u306e\u304a\u5ba2\u69d8\u5411\u3051\u306a\u3093\u3067\u3059\u304b\uff1f<\/p>\n

    \u5b89\u7530\uff1a\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u7cfb\u306b\u9650\u5b9a\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u4e2d\u5c0f\u898f\u6a21\u306e\u304a\u5ba2\u69d8\u3067\u3082\u5c0e\u5165\u3057\u3084\u3059\u3044\u30d7\u30e9\u30f3\u3082\u3042\u308a\u307e\u3059\u3002ONE’s Data\u81ea\u4f53\u306f\u4ed6\u306eDMP\u3068\u6bd4\u3079\u3066\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u3082\u3042\u3063\u3066\u3001\u5168\u3066\u306e\u30c7\u30fc\u30bf\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u5e83\u544a\u306b\u7279\u5316\u3057\u305fDMP\u306b\u8fd1\u3044\u3093\u3067\u3059\u3002\u305d\u306e\u5206\u3001\u4fa1\u683c\u3092\u6291\u3048\u3089\u308c\u3066\u3044\u308b\u3093\u3067\u3059\u3088\u306d\u3002<\/p>\n

    \u6075\u4e0b\uff1aONE’s Data\u306e\u5c0e\u5165\u3092\u63a8\u9032\u3059\u3079\u304f\u3001ONE\u2019s Data\u306e\u5c0e\u5165\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u7d44\u7e54\u3082\u3042\u308a\u307e\u3059\u3002Feed Terminal\u3082\u305d\u3046\u306a\u3093\u3067\u3059\u304c\u3001\u793e\u5185\u3067\u958b\u767a\uff5e\u8ca9\u58f2\uff5e\u5b9f\u884c\u6a5f\u80fd\u307e\u3067\u6301\u3063\u3066\u3044\u305f\u307b\u3046\u304c\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3082\u3057\u3084\u3059\u3044\u306e\u3067\u3001\u30bb\u30fc\u30eb\u30b9\u3082\u542b\u3081\u3066\u4e00\u8cab\u3057\u3066\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u3066\u3044\u307e\u3059\u3002\u30aa\u30d7\u30c8\u306e\u9867\u5ba2\u4f01\u696d\u306e\u306e\u591a\u304f\u306fONE\u2019s Data\u304bFeed Terminal\u3092\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4ed6\u306e\u30c4\u30fc\u30eb\u3067\u306f\u5e83\u544a\u4ee5\u5916\u3082\u30b5\u30dd\u30fc\u30c8\u7bc4\u56f2\u306b\u3042\u308a\u5e83\u544a\u6a5f\u80fd\u306e\u512a\u5148\u5ea6\u304c\u843d\u3061\u305f\u7d50\u679c\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5bfe\u5fdc\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3001\u30aa\u30d7\u30c8\u5074\u304cONE\u2019s Data\u3078\u306e\u4e57\u308a\u63db\u3048\u63d0\u6848\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u306d\u3002<\/p>\n

    <\/h2>\n

    \u77e5\u8b58\u306e\u84c4\u7a4d\u3068\u5171\u6709\u304c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u7e4b\u304c\u308b<\/strong><\/h2>\n

    \u9d8f\u7530\uff1a ONE’s Data\u3084Feed Terminal\u306a\u3069\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u70b9\u4ee5\u5916\u306b\u306f\u3001\u30aa\u30d7\u30c8\u3055\u3093\u306e\u5f37\u307f\u3068\u3057\u3066\u306f\u3069\u3093\u306a\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u304b\uff1f<\/p>\n

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    <\/h2>\n

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    \"\"<\/p>\n

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    <\/h2>\n

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    \"\"<\/p>\n

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    \u9d8f\u7530\uff1a\u6295\u8cc7\u3057\u3066\u65b0\u3057\u3044\u3082\u306e\u306b\u53d6\u308a\u7d44\u3081\u3066\u3001\u3055\u3089\u306b\u58f2\u308a\u4e0a\u3052\u3082\u4f5c\u308c\u308b\u3093\u3060\u3063\u305f\u3089\u3001\u3059\u3054\u304f\u6709\u610f\u7fa9\u306a\u3053\u3068\u3067\u3059\u3088\u306d\u3002<\/p>\n

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    <\/h2>\n

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    \u9d8f\u7530\uff1a\u4eca\u3001\u5927\u304d\u304f\uff12\u3064\u306e\u65b9\u91dd\u3092\u63b2\u3052\u3066\u3044\u307e\u3059\u3002\uff11\u3064\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306e\u5f37\u5316\u3067\u3059\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u975e\u5e38\u306b\u5927\u304d\u306a\u5e02\u5834\u304c\u898b\u8fbc\u3081\u308b\u4e0a\u306b\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3055\u3093\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u306e\u3067\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306b\u4f9d\u5b58\u3057\u307e\u305b\u3093\u3002\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u6642\u4ee3\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u5e83\u544a\u624b\u6cd5\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u304b\u3089\u3001\u4eca\u5f8c\u3082\u5f15\u304d\u7d9a\u304d\u6ce8\u529b\u3057\u3066\u3044\u304d\u307e\u3059\u30022023\u5e74\u4ee5\u964d\u3001\u307e\u305a\u306f\u5927\u898f\u6a21\u306a\u30ea\u30c6\u30fc\u30e9\u30fc\u306b\u5c0e\u5165\u3092\u63a8\u9032\u3059\u3079\u304f\u3001\u76ee\u4e0b\u6e96\u5099\u3092\u9032\u3081\u3066\u3044\u308b\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n

    \u3082\u3046\uff11\u3064\u306f\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4f9d\u5b58\u304b\u3089\u306e\u8131\u5374\u3067\u3059\u3002\u6c7a\u3057\u3066\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3084\u3081\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u4e8b\u696d\u5168\u4f53\u306b\u5360\u3081\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5272\u5408\u3092\u6e1b\u3089\u3057\u3066\u3001\u30df\u30c9\u30eb\u3001\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u58f2\u308a\u4e0a\u3052\u6bd4\u7387\u3092\u9ad8\u3081\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u30cf\u30c3\u30b7\u30e5E\u30e1\u30fc\u30eb\u3067\u30a2\u30c9\u30ec\u30c3\u30b5\u30d6\u30eb\u306a\u74b0\u5883\u3092\u69cb\u7bc9\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u5f53\u7136\u4eca\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0100\uff05\u7dad\u6301\u306f\u7d76\u5bfe\u306b\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u305d\u3053\u304c\u6e1b\u3063\u3066\u3082\u4ed6\u3067\u3061\u3083\u3093\u3068\u30ab\u30d0\u30fc\u3067\u304d\u308b\u72b6\u614b\u3001\u3064\u307e\u308a\u5065\u5168\u306a\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u4f5c\u3063\u3066\u3044\u304f\u3068\u3044\u3046\u306e\u304c\u3001\u3053\u306e\uff12\u5e74\u3067\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c\u3067\u3059\u3002<\/p>\n

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