{"id":21154,"date":"2023-05-24T10:21:18","date_gmt":"2023-05-24T14:21:18","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=21154"},"modified":"2023-08-08T11:08:04","modified_gmt":"2023-08-08T15:08:04","slug":"ctv-advertising-predictions-for-2023-and-why-retailers-should-care","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/ctv-advertising-predictions-for-2023-and-why-retailers-should-care\/","title":{"rendered":"CTV\u5e83\u544a\u306b\u95a2\u3059\u308b2023\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u4e88\u60f3\u3068\u3001\u5c0f\u58f2\u696d\u8005\u304cCTV\u5e83\u544a\u306b\u6ce8\u529b\u3059\u3079\u304d3\u3064\u306e\u7406\u7531"},"content":{"rendered":"

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\u305f\u3068\u3048\u3070\u3001\u8cb4\u793e\u306e\u9867\u5ba2\u304c\u300c\u30db\u30ef\u30a4\u30c8\u30fb\u30ed\u30fc\u30bf\u30b9\u300d\u3068\u3044\u3046\u30c9\u30e9\u30de\u3092\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3067\u8996\u8074\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u30c9\u30e9\u30de\u306b\u767b\u5834\u3057\u305f\u306e\u3068\u540c\u3058\u30ea\u30be\u30fc\u30c8\u5730\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3092\u5ba3\u4f1d\u3059\u308b\u30b7\u30e7\u30c3\u30d1\u30d6\u30eb\u5e83\u544a\u3092\u63d0\u793a\u3059\u308c\u3070\u3001\u756a\u7d44\u306b\u71b1\u4e2d\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306f\u3059\u3050\u306b\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002 CTV\u3067\u306f\u73fe\u5728\u3001\u3053\u306e\u624b\u6cd5\u306e\u5b9f\u73fe\u306bQR\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u4eca\u5f8c\u306f\u5e83\u544a\u67a0\u5185\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u884c\u3048\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u53ef\u80fd\u306a\u4f53\u9a13\u304c\u5897\u3048\u3066\u3044\u304f\u306f\u305a\u3067\u3059\u3002 2023\u5e74\u306b\u306f\u3053\u308c\u3068\u540c\u3058\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u30c6\u30ec\u30d3\u753b\u9762\u3067\u3082\u5b9f\u73fe\u3059\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002\u8996\u8074\u8005\u306f\u65b0\u305f\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u624b\u6bb5\u3092\u7a4d\u6975\u7684\u306b\u5229\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3042\u3089\u3086\u308b\u77ac\u9593\u304c\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u3078\u3068\u3064\u306a\u304c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

2023\u5e74\u306fCTV\u5e83\u544a\u3078\u306e\u5927\u304d\u306a\u30b7\u30d5\u30c8\u304c\u8d77\u3053\u308a\u3001\u3088\u308a\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u304c\u5b9f\u73fe\u3059\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002 \u5c0f\u58f2\u696d\u8005\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u95a2\u9023\u6027\u306b\u512a\u308c\u305f\u5e83\u544a\u3084\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u6d3b\u7528\u3057\u3066\u3069\u306e\u3088\u3046\u306bCTV\u306e\u8996\u8074\u8005\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3067\u304d\u308b\u304b\u3001\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u4eca\u3053\u305d\u3001CTV\u306e\u6d3b\u7528\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n

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