{"id":21234,"date":"2023-06-01T11:12:27","date_gmt":"2023-06-01T15:12:27","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=21234"},"modified":"2024-07-31T10:35:23","modified_gmt":"2024-07-31T14:35:23","slug":"expand-from-walled-garden-only-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/expand-from-walled-garden-only-advertising\/","title":{"rendered":"\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u5916\u3067\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u3079\u304d4\u3064\u306e\u7406\u7531"},"content":{"rendered":"<p>\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306a\u3001\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6301\u3061\u3001\u304b\u3064ID\u306b\u3072\u3082\u4ed8\u304f\u5f62\u3067\u9589\u3058\u305f\u4e16\u754c\u3067\u30c7\u30fc\u30bf\u304c\u4f7f\u308f\u308c\u308b\u5de8\u5927\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3068\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u5834\u5408\u3001\u5e83\u544a\u4e3b\u306f\u5927\u898f\u6a21\u306a\u30e6\u30fc\u30b6\u30fc\u3068\u5bc6\u63a5\u306b\u3064\u306a\u304c\u308a\u3001\u9589\u9396\u7684\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5185\u3067\u5f7c\u3089\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e00\u65b9\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30b5\u30a4\u30c8\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30d6\u30ed\u30b0\u3001\u30a2\u30d7\u30ea\u306b\u307e\u305f\u304c\u3063\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3067\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u78ba\u304b\u306b\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u5185\u3067\u306e\u5e83\u544a\u6d3b\u52d5\u306f\u9b45\u529b\u7684\u306a\u9078\u629e\u80a2\u3067\u3059\u304c\u3001\u9867\u5ba2\u306e\u6210\u9577\u3092\u6700\u5927\u9650\u306b\u52a0\u901f\u3055\u305b\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u81ea\u793e\u306e\u5e83\u544a\u6d3b\u52d5\u3092\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3082\u62e1\u5927\u3059\u308b\u4fa1\u5024\u306f\u5341\u5206\u3042\u308a\u307e\u3059\u3002\u00a0 \u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3082\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u3079\u304d4\u3064\u306e\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/212yy83mlo.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_212yy83mlo seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/212yy83mlo\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><strong>1. \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30fc\u30c1\u62e1\u5927<\/strong><\/h2>\n<p>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u306f\u3001\u5e83\u5927\u306a\u672a\u958b\u62d3\u9818\u57df\u306b\u3044\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002Criteo\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u30017\u5272\u306e\u4eba\u304c\u91cd\u8981\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3084\u521d\u3081\u3066\u306e\u5e97\u8217\u3067\u8cfc\u5165\u3059\u308b\u524d\u306b\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u8a18\u4e8b\u306b\u76ee\u3092\u901a\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"#footnotes1\">1<\/a><\/sup> \u3064\u307e\u308a\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u306f\u3053\u308c\u3089\u306e\u81a8\u5927\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u5e83\u7bc4\u306a\u9867\u5ba2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u3064\u306a\u304c\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2><strong>2. \u8cb7\u3044\u7269\u5ba2\u304c\u6700\u3082\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u5834\u6240\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3088\u3046<\/strong><\/h2>\n<p>\u6d88\u8cbb\u8005\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9577\u3044\u6642\u9593\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u904e\u3054\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3082\u300166\uff05\u3082\u306e\u6642\u9593\u3092\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u904e\u3054\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"#footnotes2\">2<\/a><\/sup> \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3067\u5f7c\u3089\u3068\u7d99\u7d9a\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308c\u3070\u3001\u65b0\u898f\u30fb\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2><strong>3. \u512a\u308c\u305f\u900f\u660e\u6027\u3067\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316<\/strong><\/h2>\n<p>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3082\u30461\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u512a\u308c\u305f\u900f\u660e\u6027\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306f\u9589\u9396\u7684\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u81ea\u793e\u306e\u5e83\u544a\u304c\u3069\u3053\u306b\u63b2\u8f09\u3055\u308c\u3001\u8ab0\u304c\u305d\u308c\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306f\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5834\u6240\u3092\u3088\u308a\u81ea\u7531\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u3001\u307e\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3082\u7c21\u5358\u306b\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u512a\u308c\u305f\u900f\u660e\u6027\u306e\u304a\u304b\u3052\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7279\u5b9a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u306a\u304c\u3089\u6210\u679c\u306e\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2><strong>4. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a<\/strong><\/h2>\n<p>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u307e\u305f\u3044\u3067\u5e83\u7bc4\u56f2\u306b\u308f\u305f\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u3089\u308c\u308b\u306e\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u9732\u51fa\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5834\u6240\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u96a3\u306b\u81ea\u793e\u306e\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u3053\u3068\u3092\u56de\u907f\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3082\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u8cb7\u3044\u7269\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3092\u5b9f\u73fe\u3059\u308b Criteo \u306e\u30b3\u30de\u30fc\u30b9\u30b0\u30ed\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/p>\n<p>\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u5185\u3067\u306e\u5e83\u544a\u6d3b\u52d5\u306b\u306f\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u62e1\u5927\u3092\u72d9\u3046\u306e\u3067\u3042\u308c\u3070\u3001\u300c\u3068\u308a\u3042\u3048\u305a\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u304b\u3089\u4e00\u6b69\u8e0f\u307f\u51fa\u3059\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u3082\u305f\u3089\u3059\u5927\u898f\u6a21\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30fc\u30c1\u3068\u3001\u8c4a\u5bcc\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3001\u512a\u308c\u305f\u900f\u660e\u6027\u3001\u305d\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u9069\u3057\u305f\u74b0\u5883\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u305b\u3070\u3001<a href=\"https:\/\/www.criteo.com\/jp\/solutions\/customer-acquisition\/\">\u65b0\u898f\u9867\u5ba2\u7372\u5f97<\/a>\u3068<a href=\"https:\/\/www.criteo.com\/jp\/solutions\/customer-retention\/\">\u9867\u5ba2\u7dad\u6301<\/a>\u3092\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u52a0\u901f\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>Criteo \u306e\u30b3\u30de\u30fc\u30b9\u30b0\u30ed\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001Criteo\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306b\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><sup>\u51fa\u5178\uff1a<\/sup><br \/>\n<sup><a id=\"footnotes1\"><\/a>1<\/sup>Criteo\u306e\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc2022\uff1a\u6d88\u8cbb\u8005\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765<br \/>\n<sup><a id=\"footnotes2\"><\/a>2<\/sup>Harris Poll\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6 vs. \u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\uff1a\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3068\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306e\u6a5f\u4f1a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306a\u3001\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6301\u3061\u3001\u304b\u3064ID\u306b\u3072\u3082\u4ed8\u304f\u5f62\u3067\u9589 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