{"id":21924,"date":"2024-01-11T12:49:12","date_gmt":"2024-01-11T16:49:12","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=21924"},"modified":"2024-01-15T03:25:27","modified_gmt":"2024-01-15T07:25:27","slug":"introducing-criteo-retail-media-at-perpetua-growth-labs-tokyo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/introducing-criteo-retail-media-at-perpetua-growth-labs-tokyo\/","title":{"rendered":"\u3010\u767b\u58c7\u5831\u544a\u3011Perpetua Growth Labs Tokyo\u3067Criteo Retail \u30e1\u30c7\u30a3\u30a2\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>Amazon\u5e83\u544a\u3092\u81ea\u52d5\u6700\u9069\u5316\u3059\u308b\u30af\u30e9\u30a6\u30c9\u578b\u30bd\u30d5\u30c8\u30a6\u30a8\u30a2\u300cPerpetua\uff08\u30d1\u30fc\u30da\u30c1\u30e5\u30a2\uff09\u300d\u3092\u63d0\u4f9b\u3059\u308bPerpetua\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001\u53bb\u308b2023\u5e7411\u670814\u65e5\u3001\u6771\u4eac\u30fb\u6e0b\u8c37\u306b\u3066\u3001\u30ea\u30c6\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u3059\u308b\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u304c\u5b66\u3079\u308b\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8\u300cPerpetua Growth Lab\u300d\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002Criteo\u306f\u672c\u30a4\u30d9\u30f3\u30c8\u306b\u5354\u8cdb\u3059\u308b\u3068\u3068\u3082\u306bHead of Enterprise Sales Japan\u306e\u84d1\u8f2a \u8aa0\u4e00\u3001Head of Retail\u3000Medea\u306e\u7267\u91ce\u81e8\u592a\u90ce\u306e\uff12\u540d\u304c\u3001\u30a2\u30bf\u30e9\u5408\u540c\u4f1a\u793e\u5275\u696d\u8005CEO\u306e\u6749\u539f\u6c0f\u3068\u3068\u3082\u306b\u30b2\u30b9\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u3068\u3068\u3057\u3066\u767b\u58c7\u3001\u300c2023\u5e74\u306b\u301d\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u301f\u5143\u5e74\u3092\u8fce\u3048\u308b \u65e5\u672c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u671f\u5f85\u3068\u306f!?\u300d\u3068\u984c\u3057\u3066\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306e\u4e3b\u306a\u5185\u5bb9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h4>1. 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href=\"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/retail-media\/#:~:text=Criteo%E3%81%A7%E3%81%AF%E3%80%81%E5%B0%8F%E5%A3%B2%E6%A5%AD%E8%80%85%E3%81%AE,%E5%A2%97%E3%82%84%E3%81%99%E3%81%93%E3%81%A8%E3%81%8C%E3%81%A7%E3%81%8D%E3%81%BE%E3%81%99%E3%80%82\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/p>\n<h4>2. \uff35\uff33\u3067\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30c8\u30ec\u30f3\u30c9<\/h4>\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f2022\u5e74\u306b\u6025\u6210\u9577\u3057\u305f\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306e\uff11\u3064\uff08\u524d\u5e74\u6bd422%\u5897\u306e380\u5104\u30c9\u30eb\uff09\u3067\u3042\u308a\u3001\u305d\u306e\u5e02\u5834\u898f\u6a21\u306f\u4eca\u5f8c\uff15\u5e74\u9593\u3067\uff12\u500d\u4ee5\u4e0a\u306e1070\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4eca\u5e7411\u6708\uff12\u65e5\u306b\u958b\u50ac\u3055\u308c\u305f\u30a2\u30e1\u30ea\u30abAdWeek\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30b5\u30df\u30c3\u30c8\u3067\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u70b9\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u305f\u3002<\/p>\n<ul>\n<li>\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u3066\u5b66\u3076\u3053\u3068\u304c\u5927\u5207<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u306f\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u30c1\u30fc\u30e0\u306e\u4e00\u54e1\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u3002\u4f1d\u3048\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5171\u6709\u3059\u308b<\/li>\n<li>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u30b5\u30a4\u30ed\u306b\u305b\u305a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u53d6\u308a\u7d44\u3080\u3053\u3068<\/li>\n<li>\u6b63\u3057\u3044\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6b21\u306b\u30de\u30cd\u30bf\u30a4\u30ba\u304c\u6765\u308b<\/li>\n<\/ul>\n<h4>3. \u65e5\u672c\u304cU\uff33\u306e\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u5b66\u3079\u308b\u3053\u3068<\/h4>\n<p>JBP\uff08joint\u3000business\u3000plan\u3001\u9867\u5ba2\u30fb\u58f2\u5834\u8d77\u70b9\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u5c0f\u58f2\u696d\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u8ab2\u984c\u3092\u76f8\u4e92\u7406\u89e3\u3057\u305f\u4e0a\u3067\u7d99\u7d9a\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306b\u89e3\u6c7a\u3057\u3066\u3044\u304f\u5354\u50cd\u30d7\u30ed\u30bb\u30b9\uff09\u3092\u4e2d\u5fc3\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u8ab2\u984c\u306b\u5411\u304d\u5408\u3046\u3053\u3068\u304c\u5927\u5207\u3002\u4f8b\u3048\u3070\u30c7\u30fc\u30bf\u5206\u6790\u3092\u30d9\u30fc\u30b9\u306b\u2460\u30ab\u30c6\u30b4\u30ea\u30fc\u30d9\u30fc\u30b9\u306e\u58f2\u4e0a\u9054\u6210\u76ee\u6a19\u306e\u8a2d\u5b9a\u3001\u2461\u65b0\u3057\u3044\u5e83\u544a\u67a0\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7b49\u306e\u5171\u540c\u8003\u6848\u3068\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u884c\u3046\u3001\u2462\u5b63\u7bc0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u306a\u3069\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u5148\u884c\u3059\u308bUS\u3068\u306f\u30ea\u30c6\u30fc\u30e9\u30fc\u306e\u898f\u6a21\u3084\u72b6\u6cc1\u3001\u5546\u7fd2\u6163\u304c\u65e5\u672c\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u5358\u7d14\u306bUS\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u305d\u306e\u307e\u307e\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u4ee5\u5916\u306e\u74b0\u5883\u3082\u542b\u3081\u305f\u6226\u7565\u3092\u7df4\u308b\u3053\u3068\u304c\u91cd\u8981\u3002\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u8907\u6570\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d4c\u7531\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u306e\u307b\u304b\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u6bd4\u3079\u3066\u9ad8\u3044\u50be\u5411\u306b\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3002<\/p>\n<h4>4. \u307e\u3068\u3081<\/h4>\n<p>\u3010Criteo\u767a\u8a00\u306e\u307e\u3068\u3081\u3011<\/p>\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n<ul>\n<li>Retailers\uff08\u6d41\u901a\u3001\u5c0f\u58f2\uff09\u3068Brands\uff08\u30e1\u30fc\u30ab\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\uff09\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u5f37\u307f\u3084\u76ee\u6307\u3059\u5f62\u306b\u3064\u3044\u3066\u5bfe\u8a71\u3057\u3001\u76f8\u4e92\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068<\/li>\n<li>\u9577\u671f\u306b\u308f\u305f\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u305f\u3081Retailers\u306f\u7d4c\u55b6\u5c64\u3068\u306e\u30a2\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u3082\u3068\u3001\u4f53\u5236\u3092\u6574\u3048\u3066\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<li>Brand\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65b9\u91dd\u306b\u6cbf\u3063\u305fRetailer\u30fb\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/li>\n<\/ul>\n<p>\u3059\u3079\u3066\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u7d42\u4e86\u5f8c\u300117\u6642\uff13\uff10\u5206\uff5e19\u664230\u5206\u306b\u306fSpecial Dinner\uff08Sponsored by Google\uff09\u304c\u300119\u664230\u5206\u304b\u3089\u306fAfter Party \uff08Sponsored by Criteo\uff09\u304c\u958b\u50ac\u3055\u308c\u3001\u53c2\u52a0\u8005\u306e\u7686\u3055\u3093\u3068\u6709\u610f\u7fa9\u306a\u4ea4\u6d41\u306e\u6642\u9593\u3092\u697d\u3057\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u6765\u308b2024\u5e74\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306f\u3044\u3088\u3044\u3088\u672c\u683c\u59cb\u52d5\u306e\u6642\u3092\u8fce\u3048\u307e\u3059\u3002\u3053\u306e\u5927\u304d\u306a\u6ce2\u306b\u4e57\u308a\u9045\u308c\u306a\u3044\u3088\u3046\u306b\u3001\u307e\u305a\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u57fa\u672c\u306b\u3064\u3044\u3066\u5b66\u3093\u3067\u307f\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>Criteo\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u304a\u77e5\u308a\u306b\u306a\u308a\u305f\u3044\u65b9\u306f\u3001\u304a\u6c17\u8efd\u306bCriteo\u307e\u3067\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002\u8ffd\u3063\u3066\u62c5\u5f53\u8005\u3088\u308a\u3054\u9023\u7d61\u3092\u5dee\u3057\u4e0a\u3052\u307e\u3059\u3002<\/p>\n<p>\u304a\u554f\u3044\u5408\u308f\u305b\u306f<a href=\"https:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\">\u3053\u3061\u3089<\/a>\u304b\u3089<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u5e83\u544a\u3092\u81ea\u52d5\u6700\u9069\u5316\u3059\u308b\u30af\u30e9\u30a6\u30c9\u578b\u30bd\u30d5\u30c8\u30a6\u30a8\u30a2\u300cPerpetua\uff08\u30d1\u30fc\u30da\u30c1\u30e5\u30a2\uff09\u300d\u3092\u63d0\u4f9b\u3059\u308bPerpe 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