{"id":22027,"date":"2024-01-24T13:46:13","date_gmt":"2024-01-24T17:46:13","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22027"},"modified":"2024-01-24T13:46:13","modified_gmt":"2024-01-24T17:46:13","slug":"ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts\/","title":{"rendered":"\u6642\u4ee3\u306e\u4e00\u6b69\u5148\u3078\uff1aCriteo \u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u304c 2024 \u5e74\u306e\u5e83\u544a\u696d\u754c\u3092\u4e88\u60f3"},"content":{"rendered":"

2024 \u5e74\u306f\u9593\u9055\u3044\u306a\u304f\u5e83\u544a\u696d\u754c\u306b\u3068\u3063\u3066\u5909\u9769\u306a\u5e74\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002 2024\u5e74\u3092\u8fce\u3048\u3001\u5e83\u544a\u696d\u754c\u306f\u5927\u304d\u306a\u5909\u5316\u306b\u5411\u3051\u3066\u614b\u52e2\u3092\u6574\u3048\u3066\u3044\u307e\u3059\u3002 \u6d88\u8cbb\u8005\u884c\u52d5\u3001\u5e02\u5834\u52d5\u5411\u3001\u305d\u3057\u3066Chrome\u306b\u304a\u3051\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5ec3\u6b62\u306a\u3069\u3001\u9032\u5316\u3057\u7d9a\u3051\u308b\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306f\u3001\u5e83\u544a\u696d\u754c\u3092\u7d76\u3048\u305a\u518d\u69cb\u7bc9\u3057\u3001\u8ab2\u984c\u3068\u6a5f\u4f1a\u306e\u4e21\u65b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u76ee\u307e\u3050\u308b\u3057\u304f\u5909\u308f\u308b\u72b6\u6cc1\u3092\u53d7\u3051\u5165\u308c\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3057\u306a\u304c\u3089\u3001\u4e0d\u78ba\u5b9f\u306a\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3082\u524d\u9032\u3057\u7d9a\u3051\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u5148\u306e\u5c55\u671b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u3001\u5e83\u544a\u696d\u754c\u306e\u5dee\u3057\u8feb\u3063\u305f\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u3001Criteo\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u6570\u540d\u304b\u3089\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u4e88\u6e2c\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002 \u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u4e88\u6e2c\u3092\u53c2\u8003\u306b\u3001\u4eca\u5f8c\u6570\u5e74\u3067\u5e83\u544a\u696d\u754c\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u304c\u3069\u3046\u306a\u308b\u304b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

\"\"
Nola Solomon, SVP, Go-To-Market<\/figcaption><\/figure>\n

1. \u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u306b\u304a\u3051\u308b\u5909\u5316\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u3000\u30c7\u30fc\u30bf\u6226\u7565\u306e\u5f37\u5316\u3092\u4fc3\u9032<\/h3>\n

Google Chrome \u306b\u3088\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306f\u3082\u3046\u3059\u3050\u305d\u3053\u3002\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u306b\u304a\u3051\u308b\u5dee\u3057\u8feb\u3063\u305f\u5909\u5316\u306b\u5411\u3051\u3066\u614b\u52e2\u3092\u6574\u3048\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u5c0f\u58f2\u696d\u8005\uff09\u3068\u306e\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u304c\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u53ce\u76ca\u5316\u3092\u7dad\u6301\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u3053\u306e\u6e96\u5099\u3068\u3001\u5dee\u3057\u8feb\u3063\u305f\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6210\u529f\u306e\u30ab\u30ae\u306f\u53ce\u96c6\u306b\u540c\u610f\u3092\u5f97\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3068\u305d\u306e\u5805\u7262\u6027\u306b\u3042\u308a\u3001\u5358\u306a\u308b\u30c7\u30fc\u30bf\u306e\u6240\u6709\u3084\u53ce\u96c6\u3060\u3051\u3067\u306a\u304f\u3001\u6d88\u8cbb\u8005\u4f53\u9a13\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u305f\u3061\u3067\u5927\u898f\u6a21\u304b\u3064\u5373\u5ea7\u306b\u6d3b\u7528\u3067\u304d\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 \u30af\u30fc\u30dd\u30f3\u3084\u5148\u884c\u8ca9\u58f2\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306a\u3069\u306e\u660e\u78ba\u306a\u4fa1\u5024\u4ea4\u63db\u3092\u884c\u3063\u3066\u60c5\u5831\u53ce\u96c6\u3078\u306e\u540c\u610f\u306b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u5c0f\u58f2\u696d\u8005\u304c\u30c7\u30fc\u30bf\u6226\u7565\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u3067\u3042\u308d\u3046\u7406\u7531\u306f\u3053\u3053\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u5f53\u793e\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u9032\u5316\u306e\u904e\u7a0b\u3092\u4e57\u308a\u5207\u308c\u308b\u3088\u3046\u3001\u9867\u5ba2\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u7686\u3055\u307e\u3092\u7d99\u7d9a\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u6700\u65b0\u60c5\u5831\u3084\u6765\u5e74\u306e\u304a\u77e5\u3089\u305b\u3092\u968f\u6642\u5171\u6709\u3059\u308b\u5834\u3067\u3042\u308b\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u30cf\u30d6<\/a>\u3092\u662f\u975e\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

<\/h3>\n
\"\"
Liva Ralaivola, Vice President Research, Criteo AI Lab<\/figcaption><\/figure>\n

2. AI \u304c\u5f15\u304d\u7d9a\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u4e16\u754c\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3059<\/h3>\n

\u53bb\u5e74\u306e\u30a2\u30c9\u30c6\u30c3\u30af\u3001\u3072\u3044\u3066\u306f\u95a2\u9023\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u306b\u304a\u3044\u3066\u3082\u8a71\u984c\u306e\u4e2d\u5fc3\u306b\u3044\u305f AI\u30022024 \u5e74\u3082\u305d\u306e\u5f79\u5272\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u672c\u6765\u306e\u5f79\u5272\u3067\u3042\u3063\u305f\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u30fb\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u57a3\u6839\u3092\u8d85\u3048\u3001\u666e\u6bb5\u306f\u59ff\u3092\u898b\u305b\u306a\u3044\u6a5f\u68b0\u5b66\u7fd2\u958b\u767a\u8005\u3084\u30a8\u30f3\u30b8\u30cb\u30a2\u3001\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u3092\u652f\u63f4\u3057\u3001\u5e45\u5e83\u3044\u30a6\u30a7\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002 ChatGPT \u3084 Google Bard \u3068\u3044\u3063\u305f\u88fd\u54c1\u306f\u304b\u3064\u3066\u306a\u3044\u53ef\u80fd\u6027\u3092\u898b\u305b\u3066\u304f\u308c\u307e\u3057\u305f\u3002 \u751f\u6210 AI \u306f\u4eca\u5f8c\u3001\u73fe\u884c\u306e\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u30e2\u30c7\u30eb\u3092\u57fa\u76e4\u3068\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u753b\u50cf\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30d3\u30c7\u30aa\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u3069\u3067\u4f7f\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u307e\u305f\u3001Criteo \u306e DEEPKNN \u30e2\u30c7\u30eb<\/a>\u306e\u3088\u3046\u306a\u6700\u521d\u306e\u30b3\u30de\u30fc\u30b9\u57fa\u76e4\u30e2\u30c7\u30eb\u306b\u5411\u3051\u305f\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0 \u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001AI \u306f\u4eca\u5f8c\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u9069\u5316\u306b\u5909\u9769\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u3002 \u3053\u3046\u3044\u3063\u305f\u30e2\u30c7\u30eb\u306e\u7528\u9014\u306f AI \u30d9\u30fc\u30b9\u306e\u5165\u672d\u3001\u304a\u3059\u3059\u3081\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u53ce\u76ca\u4e88\u6e2c\u3001\u4e88\u7b97\u306e\u57f7\u884c\u3084\u30e1\u30c7\u30a3\u30a2\u8a08\u753b\u3067\u306e AI \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3088\u308b\u65b0\u305f\u306a\u30b3\u30d1\u30a4\u30ed\u30c3\u30c8\u6a5f\u80fd\u306a\u3069\u306b\u3088\u308a\u3001\u4eca\u5f8c\u3082\u5e83\u304c\u3063\u3066\u3044\u304f\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u696d\u52d9\u52b9\u7387\u5316\u3068\u3044\u3046\u70b9\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u4eca\u5f8c\u3055\u3089\u306bAI\u3092\u6d3b\u7528\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30c1\u30fc\u30e0\u304c\u96d1\u52d9\u306a\u3069\u3064\u307e\u3089\u306a\u3044\u30bf\u30b9\u30af\u306b\u304b\u3051\u308b\u6642\u9593\u3092\u7bc0\u7d04\u3057\u305f\u308a\u3001\u65b0\u305f\u306a\u30c1\u30e3\u30f3\u30b9\u306e\u5275\u8a2d\u306b\u96c6\u4e2d\u3057\u305f\u308a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u305f\u3068\u3048\u3070\u3001Forrester \u793e\u306e\u4e88\u6e2c\u306b\u3088\u308b\u3068\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba AI \u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u7523\u6027\u3068\u5275\u9020\u7684\u306a\u554f\u984c\u89e3\u6c7a\u309250%\u5411\u4e0a\u3055\u305b\u308b<\/a>\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"
Szi-Wei Lo, APAC Regional Lead<\/figcaption><\/figure>\n

3. SKU \u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u3088\u308a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3084\u30ec\u30dd\u30fc\u30c8\u304c\u3088\u308a\u304d\u3081\u7d30\u304b\u304f\u3001\u8a73\u7d30\u306b<\/h3>\n

\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u306b\u5909\u5316\u304c\u8d77\u3053\u308b 2024 \u5e74\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30bf\u30fc\u304c\u524d\u4f8b\u306e\u306a\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7cbe\u5ea6\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u306e\u30ac\u30a4\u30c9\u3068\u3057\u3066 SKU \u30c7\u30fc\u30bf\u304c\u53f0\u982d\u3059\u308b\u3067\u3057\u3087\u3046\u3002 \u3088\u308a\u7d30\u304b\u3044\u8ffd\u8de1\u304c\u53ef\u80fd\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u7279\u5b9a\u306e\u88fd\u54c1\u3092\u76f4\u63a5\u5e83\u544a\u696d\u52d9\u306b\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306b\u304a\u3051\u308b\u53cd\u97ff\u306e\u5fae\u8abf\u6574\u306a\u3069\u3001SKU\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u57fa\u3065\u3044\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3084\u6226\u7565\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

SKU \u30c7\u30fc\u30bf\u306f\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u53ef\u80fd\u306b\u3057\u3001\u304a\u5ba2\u69d8\u305d\u308c\u305e\u308c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u6df1\u304f\u97ff\u304f\u3001\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u304a\u5ba2\u69d8\u306e\u597d\u307f\u3084\u8cfc\u5165\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002 SKU \u30ec\u30d9\u30eb\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u30ec\u30dd\u30fc\u30c8\u306e\u5f37\u5316\u3068\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30bf\u30fc\u306f\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u5e02\u5834\u306e\u529b\u95a2\u4fc2\u3092\u6df1\u304f\u7406\u89e3\u3057\u305f\u4e0a\u3067\u8352\u6ce2\u3092\u5207\u308a\u629c\u3051\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3044\u3066\u6bd4\u985e\u306a\u304d\u6700\u9069\u5316\u3068 ROI\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"
Sherry Smith, Executive Managing Director, Americas<\/figcaption><\/figure>\n

4. \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u6210\u719f\u5ea6\u3092\u6a19\u6e96\u5316\u3059\u308b\u305f\u3081\u306e\u5927\u304d\u306a\u3046\u306d\u308a\u304c\u3084\u3063\u3066\u6765\u308b<\/h3>\n

\u5c0f\u58f2\u4f01\u696d\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u6d88\u8cbb\u8005\u3068\u306e\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u306e\u4fa1\u5024\u3092\u307e\u3059\u307e\u3059\u8a8d\u8b58\u3059\u308b\u306b\u3064\u308c\u3001\u3053\u3046\u3057\u305f\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u9b45\u529b\u306f\u98db\u8e8d\u7684\u306b\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002 \u308c\u304b\u3089\u306e1\u5e74\u306f\u3001\u696d\u754c\u5404\u793e\u304c\u5354\u529b\u3057\u3066\u5171\u901a\u306e\u6e2c\u5b9a\u5024\u3084\u5f62\u5f0f\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u78ba\u7acb\u3059\u308b\u52d5\u304d\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002 \u4eca\u5e74\u521d\u982d\u306b\u767a\u8868\u3055\u308c\u305f Criteo \u3068 Integral Ad Science \u306e\u63d0\u643a<\/a>\u304c\u826f\u3044\u4f8b\u3067\u3001\u540c\u4e00\u6761\u4ef6\u3067\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u6e2c\u5b9a\u5024\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002 \u3053\u3046\u3044\u3063\u305f\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u696d\u754c\u306e\u4e00\u4f53\u611f\u3092\u91b8\u6210\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u5c0f\u58f2\u696d\u8005\u306b\u3088\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u672c\u9818\u767a\u63ee\u3092\u963b\u3080\u65ad\u7247\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u6210\u719f\u3057\u3001\u878d\u5408\u3059\u308b\u306b\u3064\u308c\u3001\u5e83\u544a\u696d\u754c\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u306f\u5927\u304d\u304f\u306a\u308a\u3001\u5c0f\u58f2\u696d\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u30aa\u30d5\u30b5\u30a4\u30c8\u3084\u5b9f\u5e97\u8217\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u4f01\u696d\u30d1\u30fc\u30c8\u30ca\u30fc\u3078\u3082\u65b0\u305f\u306a\u30c1\u30e3\u30f3\u30b9\u306e\u6249\u304c\u958b\u304b\u308c\u307e\u3059\u3002 \u3053\u306e\u6a19\u6e96\u5316\u306e\u63a8\u9032\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5168\u4f53\u3067\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5408\u7406\u5316\u3001\u900f\u660e\u6027\u306e\u5f37\u5316\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u4fc3\u9032\u3082\u76ee\u6307\u3057\u3066\u304a\u308a\u3001\u3088\u308a\u7dcf\u5408\u7684\u3067\u5e83\u544a\u4e3b\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u80b2\u6210\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"
Marc Fischli, Executive Managing Director, EMEA<\/figcaption><\/figure>\n

5. \u5b9f\u5e97\u8217\u3068 E \u30b3\u30de\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u304a\u8cb7\u3044\u7269\u4f53\u9a13\u304c\u53ef\u80fd\u306b<\/h3>\n

\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u5e38\u306b\u91cd\u8981\u306a\u5b58\u5728\u3067\u3057\u305f\u304c\u30012024 \u5e74\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u30d5\u30a3\u30b8\u30ab\u30eb\u306a\u5e83\u544a\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u304a\u5ba2\u69d8\u306b\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u305f\u3068\u3048\u3070\u30012023 \u5e74 3 \u6708\u4ee5\u964d\u3001\u82f1\u56fd\u306e\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8 Tesco<\/a> \u306f 400 \u53f0\u306e\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u3092 1,800 \u306e\u5b9f\u5e97\u8217\u306b\u5897\u3084\u3057\u3001\u30c7\u30b8\u30bf\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u88dc\u5b8c\u3059\u308b\u305f\u3081\u306e\u30ea\u30c6\u30fc\u30eb \u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u8cc7\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3001\u3088\u308a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u65b9\u6cd5\u3067\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3088\u304f\u5e97\u5185\u306e\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5b9f\u5e97\u8217\u3067\u4f01\u696d\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u305d\u306e\u88fd\u54c1\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u62e1\u5927\u3057\u305f\u3044\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3082\u3001\u65b0\u898f\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3084\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u3092\u5897\u3084\u3057\u305f\u3044\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u9ad8\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

2024 \u5e74\u3082\u30c8\u30c3\u30d7\u30b9\u30d4\u30fc\u30c9\u3067\u99c6\u3051\u629c\u3051\u308b<\/h3>\n

2024\u5e74\u306f\u9593\u9055\u3044\u306a\u304f\u3001\u5e83\u544a\u696d\u754c\u306b\u3068\u3063\u3066\u9a5a\u304f\u307b\u3069\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5e74\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u696d\u754c\u5168\u4f53\u304c\u5909\u5316\u306e\u9014\u4e2d\u306b\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u9032\u5316\u3068\u3068\u3082\u306b\u6210\u9577\u304c\u4f34\u3044\u307e\u3059\u3002 \u3069\u3093\u306a\u3053\u3068\u304c\u3042\u308d\u3046\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u3001\u30c6\u30c3\u30af\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u6d88\u8cbb\u8005\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u306a\u304c\u3089\u3001\u81ea\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3082\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u30c6\u30b9\u30c8\u3068\u5b66\u7fd2\u3092\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

Criteo \u306f\u4eca\u5f8c\u6570\u5e74\u304b\u3051\u3066 2,900 \u5104\u30c9\u30eb\u306e\u30b3\u30de\u30fc\u30b9 \u30e1\u30c7\u30a3\u30a2 \u30a8\u30b3\u30b7\u30b9\u30c6\u30e0<\/a>\u3092\u6700\u5927\u9650\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u3053\u306e\u3088\u3046\u306a\u5909\u5316\u306e\u4e2d\u3067\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3068\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u5b89\u5b9a\u3057\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u6210\u9577\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u652f\u63f4\u3057\u307e\u3059\u3002 \u308f\u305f\u3057\u305f\u3061\u306f\u4eca\u5f8c\u3082\u3059\u3079\u3066\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u65b9\u6cd5\u3067\u696d\u754c\u3092\u3064\u306a\u3052\u3001\u65ad\u7247\u5316\u3092\u9632\u304e\u3001\u5e83\u544a\u696d\u754c\u306e\u65b0\u6642\u4ee3\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u6240\u5b58\u3067\u3059\u3002<\/p>\n

Criteo \u306e CPO\u3001Todd Parsons \u3092\u306f\u3058\u3081\u3068\u3059\u308b Criteo \u30ea\u30fc\u30c0\u30fc\u306b\u3088\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3055\u3089\u306b\u898b\u308b\u306b\u306f\u3001Criteo \u306e\u591a\u9762\u7684\u306a\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u6226\u7565\u306e\u6982\u8981\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044<\/a>\u30022024 \u5e74\u4ee5\u964d\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

2024 \u5e74\u306f\u9593\u9055\u3044\u306a\u304f\u5e83\u544a\u696d\u754c\u306b\u3068\u3063\u3066\u5909\u9769\u306a\u5e74\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002 2024\u5e74\u3092\u8fce\u3048\u3001\u5e83\u544a\u696d\u754c\u306f\u5927\u304d\u306a\u5909\u5316\u306b\u5411\u3051 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