{"id":22090,"date":"2024-02-15T12:20:35","date_gmt":"2024-02-15T16:20:35","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22090"},"modified":"2024-07-31T11:01:45","modified_gmt":"2024-07-31T15:01:45","slug":"retail-media-is-attracting-attention-in-2024","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/","title":{"rendered":"\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b"},"content":{"rendered":"<h2>\u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b<\/h2>\n<p>Amazon\u3084\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u3044\u3061\u65e9\u304f\u53c2\u5165\u30fb\u5927\u6210\u529f\u3092\u53ce\u3081\u305f\u306e\u3092\u6a5f\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u6025\u6fc0\u306b\u5e02\u5834\u3092\u62e1\u5927\u3057\u3064\u3064\u3042\u308b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u304c\u4e0d\u8981\u306a\u3053\u3068\u304b\u3089\u3001\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u6642\u4ee3\u306e\u5207\u308a\u672d\u3068\u3057\u3066\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u304a\u308a\u3001\u65e5\u672c\u3067\u3082\u53c2\u5165\u3059\u308b\u5c0f\u58f2\u696d\u8005\u304c\u76f8\u6b21\u3044\u3067\u3044\u307e\u3059\u3002\u65e5\u672c\u306b\u304a\u3044\u3066\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5b9a\u7740\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306b\u8a73\u3057\u3044\u30a2\u30bf\u30e9\u5408\u540c\u4f1a\u793eCEO\u306e\u6749\u539f\u525b\u6c0f\u3092\u30b2\u30b9\u30c8\u306b\u304a\u8fce\u3048\u3057\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5c55\u671b\u3068\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u5bdf\u3057\u307e\u3059\u3002\uff08\uff11\u56de\u76ee\uff0f\u51684\u56de\uff09<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22092 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4578-min.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4578-min.jpg 1200w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4578-min-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4578-min-1024x683.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4578-min-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4578-min-630x420.jpg 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\u30a2\u30bf\u30e9\u5408\u540c\u4f1a\u793eCEO\u3001\u6749\u539f\u3000\u525b\u3000\u6c0f Criteo Sales Director\u3001Japan\u3000\u84d1\u8f2a\u3000\u8aa0\u4e00\u3001Criteo Head Of Retail Media\u3001Japan\u3000\u7267\u91ce\u3000\u81e8\u592a\u90ce<\/p>\n<h2>\u5c0f\u58f2\u4e8b\u696d\u8005\u306b\u65b0\u305f\u306a\u53ce\u76ca\u3092\u751f\u3080\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d<\/h2>\n<p><strong>\u84d1\u8f2a\uff1a<\/strong>\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5143\u5e74\u300d\u3068\u8a00\u308f\u308c\u305f2023\u5e74\u3092\u7d4c\u3066\u3001\u3088\u3046\u3084\u304f\u65e5\u672c\u3067\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3046\u8a00\u8449\u304c\u6d78\u900f\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u304c\u3001\u4eba\u306b\u3088\u3063\u3066\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7406\u89e3\u306b\u3070\u3089\u3064\u304d\u304c\u3042\u308b\u3088\u3046\u306a\u6c17\u304c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u7267\u91ce\uff1a<\/strong>\u305d\u3046\u3067\u3059\u306d\u3002\u69d8\u3005\u306a\u304a\u5ba2\u69d8\u3068\u8a71\u3059\u4e2d\u3067\u611f\u3058\u308b\u306e\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u30d0\u30ba\u30ef\u30fc\u30c9\u306e\u69d8\u306b\u8a71\u3055\u308c\u308b\u4e2d\u3067\u3001\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3084\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u95a2\u9023\u306e\u60c5\u5831\u304c\u6025\u5897\u3057\u3001\u65ad\u7247\u7684\u306a\u8a71\u304c\u591a\u304f\u3001\u5305\u62ec\u7684\u306a\u8a8d\u8b58\u3084\u5b9a\u7fa9\u304c\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u6749\u539f<\/strong>\uff1a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306fRetail\uff08\u5c0f\u58f2\u696d\u8005\uff09\u3068Media\uff08\u30e1\u30c7\u30a3\u30a2\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9020\u8a9e\u3067\u3059\u304c\u3001\u5b9f\u306f\u305d\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u4e16\u754c\u5171\u901a\u306e\u5b9a\u7fa9\u306f\u307e\u3060\u306a\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u305f\u3060\u3001\u3053\u3053\u6570\u5e74\u3001\u4e3b\u306b\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3051\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u52d5\u5411\u3092\u898b\u3066\u6765\u305f\u7d4c\u9a13\u304b\u3089\u79c1\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6b21\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f<\/strong><br \/>\n\u5c0f\u58f2\u696d\u8005\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u306e\u5c5e\u6027\u60c5\u5831\u3084\u8cfc\u8cb7\u5c65\u6b74\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3001\u8208\u5473\u95a2\u5fc3\u304c\u9ad8\u3044\u3068\u601d\u308f\u308c\u308b\u5e83\u544a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b0\u898f\u4e8b\u696d<\/p>\n<p><strong>\u84d1\u8f2a\uff1a<\/strong>\u78ba\u304b\u306b\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u81ea\u793e\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08EC\u30b5\u30a4\u30c8\u306a\u3069\uff09\u306b\u4ed6\u793e\u30fb\u4ed6\u30d6\u30e9\u30f3\u30c9\u306e\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u53ce\u76ca\uff08\u5e83\u544a\u53ce\u5165\uff09\u3092\u4e0a\u3052\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u304b\u3089\u3001\u307e\u3055\u306b\u65b0\u898f\u4e8b\u696d\u3067\u3059\u306d\u3002<\/p>\n<h2><strong>Amazon\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306a\u3069\u5927\u624b\u304c\u7d9a\u3005\u53c2\u5165\u3059\u308b\u7406\u7531\u306f\uff1f<\/strong><\/h2>\n<p><strong>\u7267\u91ce<\/strong>\uff1a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u304d\u3063\u304b\u3051\u306b\u306a\u3063\u305f\u3068\u8a00\u308f\u308c\u308b\u306e\u306f\u3001Amazon\u5e83\u544a\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002Amazon\u306f2000\u5e74\u3054\u308d\u304b\u3089\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306b\u53c2\u5165\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u8abf\u67fb\u4f1a\u793eInsider\u3000intelligence\u306b\u3088\u308b\u30682022\u5e74\u306e\u540c\u793e\u5e74\u9593\u5e83\u544a\u58f2\u4e0a\u9ad8\u306f377\u51043900\u4e07\u30c9\u30eb\uff08\u7d045\u5146\u5186\uff09\u3067\u3001\u524d\u5e74\u304b\u308921.1\uff05\u5897\u3092\u8a18\u9332\u3002\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u5f37\u5316\u306a\u3069\u306e\u5f71\u97ff\u3067\u65e2\u5b58\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6210\u9577\u920d\u5316\u304c\u6307\u6458\u3055\u308c\u308b\u4e2d\u306b\u3042\u3063\u3066\u3001\u305d\u306e\u597d\u8abf\u3076\u308a\u304c\u969b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u6749\u539f\uff1a<\/strong>Amazon\u306b\u8ffd\u968f\u3059\u308b\u5f62\u3067\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306b\u53c2\u5165\u3057\u305f\u5c0f\u58f2\u5404\u793e\u306e\u6210\u9577\u3076\u308a\u306b\u3082\u3001\u76ee\u3092\u898b\u5f35\u308b\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u7c73\u5c0f\u58f2\u308a\u5927\u624b\u306e\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u3067\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u300c\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u30b3\u30cd\u30af\u30c8\u300d\u306b\u3088\u308b\u58f2\u308a\u4e0a\u3052\u304c\u30012021\u5e74\u306f\u7d0421\u5104\u30c9\u30eb\uff083150\u5104\u5186\uff09\u30012022\u5e7427\u5104\u30c9\u30eb\uff084050\u5104\u5186\uff09\u3068\u5927\u304d\u304f\u4f38\u3070\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u305d\u306e\u5229\u76ca\u7387\u306e\u9ad8\u3055\u3067\u3059\u3002\u73fe\u6642\u70b9\u3067\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306b\u3088\u308b\u58f2\u4e0a\u306f\u7dcf\u58f2\u308a\u4e0a\u3052\u306e\u7d040.44%\u306b\u904e\u304e\u307e\u305b\u3093\u304c\u3001\u540c\u4e8b\u696d\u306b\u3088\u308b\u5229\u76ca\u306f\u7dcf\u5229\u76ca\u306e5%\u3092\u5360\u3081\u308b\u307e\u3067\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306e\u3088\u3046\u306a\u5927\u624b\u30b9\u30fc\u30d1\u30fc\u304c\u672c\u696d\uff08\u5c0f\u58f2\uff09\u3067\u3069\u308c\u3060\u3051\u58f2\u308a\u4e0a\u3052\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u300c\u58f2\u4e0a\u9ad8\u55b6\u696d\u5229\u76ca\u7387\u300d\u306f\u4e00\u822c\u7684\u306b\u7d042\uff5e4%\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u53d6\u308a\u7d44\u307f\u65b9\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u5229\u76ca\u738770~90%\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\uff08BCG\u8abf\u3079\uff09\u3002<\/p>\n<p><strong>\u84d1\u8f2a\uff1a<\/strong>\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u4eba\u4ef6\u8cbb\u3084\u5728\u5eab\u7ba1\u7406\u8cbb\u3001\u914d\u9001\u3068\u3044\u3063\u305f\u30b3\u30b9\u30c8\u304c\u304b\u3055\u3080\u672c\u696d\u306b\u6bd4\u3079\u3066\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u304b\u306a\u308a\u52b9\u7387\u304c\u3088\u3044\u4e8b\u696d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306d\u3002<\/p>\n<p><strong>\u6749\u539f\uff1a<\/strong>\u305d\u3046\u3067\u3059\u3002\u5229\u76ca\u7387\u306e\u4f4e\u3044\u672c\u696d\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u307e\u3055\u306b\u30ab\u30f3\u30d5\u30eb\u5264\u7684\u5b58\u5728\u3002\u975e\u5e38\u306b\u9b45\u529b\u7684\u306a\u9818\u57df\u3067\u3001\u3044\u308f\u3070\u4e8b\u696d\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u300c\u30ab\u30f3\u30d5\u30eb\u5264\u300d\u306e\u3088\u3046\u306a\u5b58\u5728\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u7267\u91ce\uff1a<\/strong>\u4e00\u65b9\u3001\u5e83\u544a\u4e3b\u3067\u3042\u308b\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3082\u3001\u3082\u3068\u3082\u3068\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u3059\u308bEC\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u304c\u51fa\u305b\u308b\u308f\u3051\u3067\u3059\u304b\u3089\u3001\u975e\u5e38\u306b\u9b45\u529b\u7684\u306a\u5e83\u544a\u624b\u6cd5\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3082\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u3092\u4f7f\u308f\u305a\u306b\u914d\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u6628\u4eca\u306e<u>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u5229\u7528\u306e\u5236\u9650<\/u>\u306e\u5f71\u97ff\u3092\u53d7\u3051\u305a\u306b\u52b9\u679c\u7684\u306a\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u306d\u3002<\/p>\n<p><strong>\u6749\u539f\uff1a<\/strong>\u52a0\u3048\u3066\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u5bfe\u5fdc\u3057\u305f\u5e83\u544a\u3001\u3064\u307e\u308a\u81ea\u5206\u306e\u8208\u5473\u95a2\u5fc3\u306e\u3042\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5e83\u544a\u3092\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u307e\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u53d7\u3051\u53d6\u308a\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5c0f\u58f2\u696d\u8005\u3001\u5e83\u544a\u4e3b\u3001\u6d88\u8cbb\u8005\u3068\u3082\u306b\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u300c\u4e09\u65b9\u3088\u3057\u300d\u306e\u5e83\u544a\u624b\u6cd5\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h2>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p><strong>\u5c0f\u58f2\u696d\u8005<\/strong><\/p>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c9\/\u30e1\u30fc\u30ab\u30fc\u304c\u5546\u54c1\u3092\u58f2\u308b\u305f\u3081\u306e\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b<\/li>\n<li>\u5229\u76ca\u7387\u306e\u9ad8\u3044\u53ce\u76ca\u3067\u3001\u672c\u696d\u306e\u4f4e\u3044\u5229\u76ca\u7387\u3092\u30ab\u30d0\u30fc\u3067\u304d\u308b<\/li>\n<li>\u5f93\u6765\u306e\u5e83\u544a\u3067\u306f\u3067\u304d\u306a\u304b\u3063\u305f\u3001\u5e83\u544a\u306b\u3088\u3063\u3066\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u306b\u81f3\u3063\u305f\u306e\u304b\u304c\u308f\u304b\u308b<\/li>\n<\/ul>\n<p><strong>\u5e83\u544a\u4e3b(\u30d6\u30e9\u30f3\u30c9\/\u30e1\u30fc\u30ab\u30fc)<\/strong><\/p>\n<ul>\n<li>\u9ad8\u3044\u5e83\u544a\u52b9\u679c<\/li>\n<li>\u5546\u54c1\u306e\u8ca9\u58f2\u4fc3\u9032\u3092\u5b9f\u65bd\u3067\u304d\u308b\u6709\u52b9\u306a\u624b\u6bb5\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<li>\u5f93\u6765\u306e\u5e83\u544a\u3067\u306f\u3067\u304d\u306a\u304b\u3063\u305f\u3001\u5e83\u544a\u306b\u3088\u3063\u3066\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u306b\u81f3\u3063\u305f\u306e\u304b\u304c\u308f\u304b\u308b<\/li>\n<li>\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u5546\u54c1\u8ca9\u4fc3\u4f01\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u3057\u306a\u3044\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n<p><strong>\u6d88\u8cbb\u8005<\/strong><\/p>\n<ul>\n<li>\u81ea\u5206\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u5e83\u544a\u3068\u3044\u3046\u5f62\u3067\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n<h2><\/h2>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.criteo.com\/jp\/blog\/current-status-and-challenges-of-retail-media-in-america\/\">\u300cVol.2\u3000\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3051\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u73fe\u72b6\u3068\u8ab2\u984c\u300d\u306b\u7d9a\u304f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b Amazon\u3084\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u3044\u3061\u65e9\u304f\u53c2\u5165\u30fb\u5927\u6210\u529f\u3092\u53ce\u3081 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[611],"class_list":{"0":"post-22090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-business-retail-media","9":"criteo-solution-retail-media","10":"criteo-platform-commerce-max","11":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Amazon\u3084\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u3044\u3061\u65e9\u304f\u53c2\u5165\u30fb\u5927\u6210\u529f\u3092\u53ce\u3081\u305f\u306e\u3092\u6a5f\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u6025\u6fc0\u306b\u5e02\u5834\u3092\u62e1\u5927\u3057\u3064\u3064\u3042\u308b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3002\u65e5\u672c\u306b\u304a\u3044\u3066\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5b9a\u7740\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Amazon\u3084\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u3044\u3061\u65e9\u304f\u53c2\u5165\u30fb\u5927\u6210\u529f\u3092\u53ce\u3081\u305f\u306e\u3092\u6a5f\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u6025\u6fc0\u306b\u5e02\u5834\u3092\u62e1\u5927\u3057\u3064\u3064\u3042\u308b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3002\u65e5\u672c\u306b\u304a\u3044\u3066\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5b9a\u7740\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-15T16:20:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T15:01:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4730-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"criteo_multi_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"criteo_multi_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"criteo_multi_admin\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298\"\n\t            },\n\t            \"headline\": \"\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b\",\n\t            \"datePublished\": \"2024-02-15T16:20:35+00:00\",\n\t            \"dateModified\": \"2024-07-31T15:01:45+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/\"\n\t            },\n\t            \"wordCount\": 26,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4730-min.jpg\",\n\t            \"articleSection\": [\n\t                \"\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4730-min.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4730-min.jpg\",\n\t            \"width\": 1200,\n\t            \"height\": 800\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298\",\n\t            \"name\": \"criteo_multi_admin\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/5d61a59c4c1d7548157d359036f5113a\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g\",\n\t                \"caption\": \"criteo_multi_admin\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/criteo_multi_admin\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b | JP - Criteo.com","description":"Amazon\u3084\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u3044\u3061\u65e9\u304f\u53c2\u5165\u30fb\u5927\u6210\u529f\u3092\u53ce\u3081\u305f\u306e\u3092\u6a5f\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u6025\u6fc0\u306b\u5e02\u5834\u3092\u62e1\u5927\u3057\u3064\u3064\u3042\u308b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3002\u65e5\u672c\u306b\u304a\u3044\u3066\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5b9a\u7740\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/","og_locale":"ja_JP","og_type":"article","og_title":"\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b | JP - Criteo.com","og_description":"Amazon\u3084\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u3044\u3061\u65e9\u304f\u53c2\u5165\u30fb\u5927\u6210\u529f\u3092\u53ce\u3081\u305f\u306e\u3092\u6a5f\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u6025\u6fc0\u306b\u5e02\u5834\u3092\u62e1\u5927\u3057\u3064\u3064\u3042\u308b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3002\u65e5\u672c\u306b\u304a\u3044\u3066\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5b9a\u7740\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/","og_site_name":"JP - Criteo.com","article_published_time":"2024-02-15T16:20:35+00:00","article_modified_time":"2024-07-31T15:01:45+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4730-min.jpg","type":"image\/jpeg"}],"author":"criteo_multi_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"criteo_multi_admin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/"},"author":{"name":"criteo_multi_admin","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298"},"headline":"\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b","datePublished":"2024-02-15T16:20:35+00:00","dateModified":"2024-07-31T15:01:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/"},"wordCount":26,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4730-min.jpg","articleSection":["\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4730-min.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/DSC_4730-min.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-is-attracting-attention-in-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u3010\u7279\u5225\u9f0e\u8ac7\u30112024\u5e74\u3001\u6ce8\u76ee\u306e\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u73fe\u72b6\u3068\u5c55\u671b \uff1aVol.1 \u305d\u3082\u305d\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u306f\uff1f\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u304b"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298","name":"criteo_multi_admin","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/5d61a59c4c1d7548157d359036f5113a","url":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g","caption":"criteo_multi_admin"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/criteo_multi_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=22090"}],"version-history":[{"count":13,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22090\/revisions"}],"predecessor-version":[{"id":22820,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22090\/revisions\/22820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/22099"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=22090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=22090"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=22090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}