{"id":22308,"date":"2023-12-19T09:46:27","date_gmt":"2023-12-19T13:46:27","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22308"},"modified":"2024-03-19T10:13:31","modified_gmt":"2024-03-19T14:13:31","slug":"black-friday-2023","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/","title":{"rendered":"2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"

2023\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u58f2\u5229\u4e0a\u3052\u306e\u4f38\u3073\u304c\u671f\u5f85\u3067\u304d\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306e\u72c2\u4e71\u304c\u843d\u3061\u7740\u3044\u305f\u4eca\u3001100\u304b\u56fd1\u4e078,000\u793e\u306eE\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3092\u7db2\u7f85\u3057\u305fCriteo\u72ec\u81ea\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306e\u5206\u6790\u7d50\u679c\u304b\u3089\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u6d88\u8cbb\u8005\u52d5\u5411\u3084\u4eba\u6c17\u30a2\u30a4\u30c6\u30e0\u3092\u63a2\u3063\u3066\u307f\u307e\u3057\u305f\u3002
\n\u4eca\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n

1. \u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u524d\u306e\u6570\u9031\u9593\u306b\u308f\u305f\u3063\u3066\u8cfc\u5165\u304c\u5897\u52a0<\/span><\/b><\/h3>\n

11\u6708\u6700\u521d\u306e3\u9031\u9593\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5c0f\u58f2\u53d6\u5f15\u306f\u4e16\u754c\u898f\u6a21\u30677%\u5897\u52a0\u3057\u30019\u6708\u306e3.1%\u5897\u52a0\u300110\u6708\u306e5%\u5897\u52a0\u306b\u7d9a\u304d\u3001\u5b89\u5b9a\u7684\u306a\u5897\u52a0\u3092\u898b\u305b\u307e\u3057\u305f\u3002<\/p>\n

\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\uff08APAC\uff09\u306e\u5c0f\u58f2\u696d\u8005\u3067\u306f\u7279\u306b\u5927\u304d\u306a\u5897\u52a0\u304c\u898b\u3089\u308c\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u307e\u3067\u306e\u6570\u9031\u9593\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u304c15%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u4ed6\u306e\u3069\u306e\u5730\u57df\u3088\u308a\u3082\u9ad8\u3044\u4f38\u3073\u3067\u3059\u3002 \u4e2d\u3067\u3082\u97d3\u56fd\u3067\u306f7%\u3001\u65e5\u672c\u3067\u306f4%\u3082\u53d6\u5f15\u304c\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\uff08EMEA\uff09\u3067\u306f7%\u5897\u52a0\u3057\u3001 \u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u304c\u30a4\u30ae\u30ea\u30b9\u306711%\u3001\u30c9\u30a4\u30c4\u30678%\u3001\u30d5\u30e9\u30f3\u30b9\u30676%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u524d\u306e\u5317\u7c73\u3001\u4e2d\u5357\u7c73\u306e\u5c0f\u58f2\u696d\u8005\u306b\u304a\u3051\u308b\u5897\u52a0\u306f\u63a7\u3048\u3081\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u304c2%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u904e\u53bb\u6570\u5e74\u3088\u308a\u3082\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u5f85\u3063\u3066\u3044\u305f\u8cb7\u3044\u7269\u5ba2\u304c\u591a\u304b\u3063\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u305d\u3093\u306a\u4e2d\u3001\u3053\u306e\u5730\u57df\u306e\u6c34\u6e96\u3092\u306f\u308b\u304b\u306b\u8d85\u3048\u305f\u30d6\u30e9\u30b8\u30eb\u3067\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u524d\u306e\u6570\u9031\u9593\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u304c11%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n

EMEA\u5168\u571f\u306e\u5c0f\u58f2\u696d\u8005\u306b\u304a\u3051\u308b\u65e5\u6b21\u6307\u6a19\uff082023\u5e7410\u6708\uff5e2023\u5e7411\u6708\uff09 <\/strong><\/p>\n

\"\"
\u51fa\u5178\uff1aCriteo\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf – 2023\u5e7410\u6708\u7b2c1\uff5e4\u9031\u3068\u6bd4\u8f03\u3057\u305f\u58f2\u4e0a\u3092\u6307\u6570\u5316\/ \u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u30bf\u30a4\u30d7\u3002 \u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab. \u540c\u3058\u57fa\u6e96\u30672023\u5e74\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u671f\u9593\u306e\u6307\u5b9a\u6307\u6a19\u3068\u6bd4\u3079\u305f\u5897\u6e1b\u3092\u30d1\u30fc\u30bb\u30f3\u30c8\u8868\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/figcaption><\/figure>\n

<\/h3>\n

2. \u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u58f2\u4e0a\u304c\u8a18\u9332\u3092\u66f4\u65b0<\/span><\/b><\/h3>\n

\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u306f\u4e16\u754c\u4e2d\u3067\u5927\u5e45\u306b\u5897\u52a0\u3057\u300112.3%\u5897\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u4eca\u5e74\u306f\u7279\u306bAPAC\u3067\u306e\u71b1\u72c2\u304c\u6fc0\u3057\u304f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u306f25.5%\u5897\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f13.6%\u5897\u3068\u306a\u308a\u307e\u3057\u305f\u3002 \u6ce8\u76ee\u306b\u5024\u3059\u308b\u306e\u306f\u65e5\u672c\u306e\u6307\u6a19\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u304c16%\u5897\u52a0\u3057\u3001\u3053\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30a4\u30d9\u30f3\u30c8\u304c\u5e02\u6c11\u6a29\u3092\u5f97\u3064\u3064\u3042\u308b\u3053\u3068\u3092\u7269\u8a9e\u308b\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u5317\u7c73\u3001\u4e2d\u5357\u7c73\u3067\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u58f2\u4e0a\u306f\u524d\u5e74\u6bd45%\u5897\u3067\u3001 \u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u306f9.8%\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f11.7%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u5c0f\u58f2\u696d\u8005\u3067\u306f\u5927\u304d\u304f\u58f2\u4e0a\u304c\u5897\u52a0\u3057\u3001\u524d\u5e74\u6bd412%\u5897\u3068\u306a\u308a\u307e\u3057\u305f\u3002 \u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u306f6.4%\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f7.5%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

<\/h3>\n

3. \u30a2\u30e1\u30ea\u30ab\u3067\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u58f2\u4e0a\u306f\u5168\u696d\u7a2e\u3067\u6025\u4e0a\u6607<\/span><\/b><\/h3>\n

\u4eca\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u7a2e\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u304c\u524d\u5e74\u6bd4\u5897\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304a\u3088\u3073\u30c7\u30d1\u30fc\u30c8\u90e8\u9580\u304c\u7279\u306b\u5927\u304d\u304f\u8e8d\u9032\u3057\u3001\u3053\u306e\u90e8\u9580\u3067\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u306f\u524d\u5e74\u6bd412%\u5897\u3068\u306a\u308a\u307e\u3057\u305f\u3002 \u6b21\u306b\u50c5\u5dee\u3067\u304a\u3082\u3061\u3083\u90e8\u9580\u304c\u7d9a\u304d\u3001\u524d\u5e74\u6bd411%\u5897\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u306e\u53d6\u5f15\u306f\u524d\u5e74\u6bd46%\u5897\u3001\u751f\u6d3b\u7528\u54c1\u306e\u53d6\u5f15\u306f\u524d\u5e74\u6bd43%\u5897\u3067\u3057\u305f\u3002<\/p>\n

\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3051\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u671f\u9593\u306e\u4eba\u6c17\u696d\u7a2e\u306e\u524d\u5e74\u6bd4\u58f2\u4e0a<\/strong><\/p>\n

\"\"
\u51fa\u5178\uff1aCriteo\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf \u2013 \u5168\u5c0f\u58f2\u696d\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3001\u30a2\u30d7\u30ea\u3002 2023\u5e74\u30682022\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u6bd4\u8f03 \u7c73\u56fd\u3002<\/figcaption><\/figure>\n

<\/h3>\n

4. \u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u7dcf\u58f2\u4e0a\u984d\u304c\u524d\u5e74\u6bd4\u3067\u5897\u52a0<\/span><\/b><\/h3>\n

\u3059\u3079\u3066\u306e\u5730\u57df\u306b\u308f\u305f\u3063\u3066\u4eca\u5e74\u306e\u5c0f\u58f2\u696d\u8005\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u304c\u53bb\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u7dcf\u58f2\u4e0a\u984d\u3092\u4e0a\u56de\u308a\u3001 \u524d\u5e74\u6bd4\u3067APAC\u3067\u306f18%\u3001EMEA\u3067\u306f5%\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f3%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u307e\u305f\u3001\u4eca\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306fAPAC\u3067\u524d\u5e74\u6bd410%\u5897\u3001EMEA\u3067\u524d\u5e74\u6bd47%\u5897\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u524d\u5e74\u6bd49%\u5897\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u53ce\u76ca\u306fAPAC\u3067\u524d\u5e74\u6bd412%\u5897\u3001EMEA\u3067\u524d\u5e74\u6bd47%\u5897\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u5c0f\u58f2\u696d\u8005\u3067\u306f\u53bb\u5e74\u306e\u984d\u3068\u5909\u308f\u3089\u305a\u5b89\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

2023\u5e74\u30682022\u5e74\u306eCyber 6\u671f\u9593\uff08\u91d1\u66dc\uff5e\u6c34\u66dc\uff09\u306b\u304a\u3051\u308bAPAC\u306e\u58f2\u4e0a\u6307\u6a19\u6bd4\u8f03<\/strong><\/p>\n

\"\"
\u51fa\u5178\uff1aCriteo\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf \u2013 \u5168\u5c0f\u58f2\u696d\u8005\u306b\u304a\u3051\u308b2023\u5e74Cyber 6\u671f\u9593\u30682022\u5e74Cyber 6\u671f\u9593\u306e\u6bd4\u8f03\u3002 \u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u30bf\u30a4\u30d7\u3002 APAC\u3002<\/figcaption><\/figure>\n

<\/h3>\n

5. \u8cfc\u5165\u307e\u3067\u306b\u304b\u304b\u308b\u6642\u9593\u306f\u5e73\u5747\u30672.5\u9031\u9593<\/span><\/b><\/h3>\n

\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304b\u3089\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u307e\u3067\u306e\u671f\u9593\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u5c0f\u58f2\u696d\u8005\u304b\u3089\u521d\u3081\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u4eba\u306f\u3001\u521d\u3081\u3066\u5546\u54c1\u7d39\u4ecb\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u65e5\u304b\u3089\u5e73\u574718.3\u65e5\u304b\u3051\u3066\u53d6\u5f15\u3092\u5b8c\u4e86\u3055\u305b\u307e\u3059\u3002<\/p>\n

\u305f\u3060\u3057\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u9031\u672b\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u4eba\u306e\u4e2d\u3067\u8cfc\u5165\u307e\u3067\u306e\u901f\u5ea6\u304c\u6700\u3082\u901f\u304425%\u304c\u8cfc\u5165\u306b\u304b\u3051\u308b\u6642\u9593\u306f\u3001\u5e73\u5747\u3067\u308f\u305a\u304b3\u6642\u9593\u3067\u3059\u3002 \u53cd\u5bfe\u306b\u3001\u5546\u54c1\u306e\u8cfc\u5165\u306b\u6700\u3082\u6642\u9593\u304c\u304b\u304b\u308b25%\u306e\u4eba\u304c\u8cfc\u5165\u306b\u304b\u3051\u308b\u5e73\u5747\u6642\u9593\u306f45\u65e5\u3067\u3059\u3002<\/p>\n

\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3051\u308b\u8cfc\u5165\u307e\u3067\u306e\u9053\u306e\u308a \u2013 2023\u5e7411\u670824\uff5e27\u65e5<\/strong><\/p>\n

\"\"
\u51fa\u5178\uff1aCriteo\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf \u2013 \u5168\u5c0f\u58f2\u696d\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\uff08\u30a2\u30d7\u30ea\u9664\u5916\uff09\u3002 \u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304a\u3088\u3073\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\uff08\u91d1\u66dc\uff5e\u6708\u66dc\uff09 2023\u5e74\u30682022\u5e74\u306e\u6bd4\u8f03\u3002 \u7c73\u56fd\u3002<\/figcaption><\/figure>\n

<\/h3>\n

\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u3092\u98fe\u308b\u30db\u30ea\u30c7\u30fc\u30a4\u30d9\u30f3\u30c8\u306e\u6700\u65b0\u60c5\u5831\u3092\u30ad\u30e3\u30c3\u30c1<\/strong><\/h3>\n

\u4e16\u754c\u4e2d\u306e\u6d88\u8cbb\u8005\u304c\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u8cfc\u5165\u3059\u308b\u5546\u54c1\u306b\u95a2\u3057\u3066\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u304a\u6c42\u3081\u306e\u5834\u5408\u306f\u3001\u4eca\u5e74\u306e\u72ec\u8eab\u306e\u65e5<\/a>\u304a\u3088\u3073\u30c7\u30a3\u30ef\u30ea\uff08\u30a4\u30f3\u30c9\u306e\u304a\u6b63\u6708\uff09<\/a>\u3067\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u304a\u3055\u3089\u3044\u3057\u307e\u3057\u3087\u3046\u3002\uff08\u3053\u308c\u3089\u4e8c\u3064\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u306f\u82f1\u8a9e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u3051\u307e\u3059\u3002\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"

2023\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u58f2\u5229\u4e0a\u3052\u306e\u4f38\u3073\u304c\u671f\u5f85\u3067\u304d\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u628a […]<\/p>\n","protected":false},"author":169,"featured_media":22317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[612],"class_list":{"0":"post-22308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-retail-media","9":"criteo-business-small-and-medium","10":"criteo-business-agency","11":"criteo-business-enterprise","12":"criteo-topic-black-friday","13":"criteo-topic-holiday-festive-season"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"2023\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u58f2\u5229\u4e0a\u3052\u306e\u4f38\u3073\u304c\u671f\u5f85\u3067\u304d\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"2023\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u58f2\u5229\u4e0a\u3052\u306e\u4f38\u3073\u304c\u671f\u5f85\u3067\u304d\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-19T13:46:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T14:13:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/black-friday.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Elizabeth Kim\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\"\n\t },\n\t \"headline\": \"2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9\",\n\t \"datePublished\": \"2023-12-19T13:46:27+00:00\",\n\t \"dateModified\": \"2024-03-19T14:13:31+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/\"\n\t },\n\t \"wordCount\": 51,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/black-friday.jpg\",\n\t \"articleSection\": [\n\t \"\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\"\n\t ],\n\t \"inLanguage\": \"ja\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/black-friday.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/black-friday.jpg\",\n\t \"width\": 1201,\n\t \"height\": 651\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\",\n\t \"name\": \"Elizabeth Kim\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/ba450563f8ce5703dfeb8408147f9907\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Elizabeth-Kim-author-1-96x96.jpeg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Elizabeth-Kim-author-1-96x96.jpeg\",\n\t \"caption\": \"Elizabeth Kim\"\n\t },\n\t \"description\": \"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/elizabkim\"\n\t ],\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/elizabeth\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com","description":"2023\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u58f2\u5229\u4e0a\u3052\u306e\u4f38\u3073\u304c\u671f\u5f85\u3067\u304d\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/","og_locale":"ja_JP","og_type":"article","og_title":"2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com","og_description":"2023\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u58f2\u5229\u4e0a\u3052\u306e\u4f38\u3073\u304c\u671f\u5f85\u3067\u304d\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/","og_site_name":"JP - Criteo.com","article_published_time":"2023-12-19T13:46:27+00:00","article_modified_time":"2024-03-19T14:13:31+00:00","og_image":[{"width":1201,"height":651,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/black-friday.jpg","type":"image\/jpeg"}],"author":"Elizabeth Kim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Kim","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/"},"author":{"name":"Elizabeth Kim","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0"},"headline":"2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9","datePublished":"2023-12-19T13:46:27+00:00","dateModified":"2024-03-19T14:13:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/"},"wordCount":51,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/black-friday.jpg","articleSection":["\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/black-friday.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/black-friday.jpg","width":1201,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"2023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u632f\u308a\u8fd4\u308b\uff1a\u30b5\u30a4\u30d0\u30fc\u30fb\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3092\u5f69\u3063\u305f5\u3064\u306e\u30c8\u30ec\u30f3\u30c9"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0","name":"Elizabeth Kim","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/ba450563f8ce5703dfeb8408147f9907","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Elizabeth-Kim-author-1-96x96.jpeg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Elizabeth-Kim-author-1-96x96.jpeg","caption":"Elizabeth Kim"},"description":"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.","sameAs":["https:\/\/www.linkedin.com\/in\/elizabkim"],"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/elizabeth\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=22308"}],"version-history":[{"count":8,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22308\/revisions"}],"predecessor-version":[{"id":22324,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22308\/revisions\/22324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/22317"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=22308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=22308"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=22308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}