{"id":22350,"date":"2024-03-26T12:10:56","date_gmt":"2024-03-26T16:10:56","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22350"},"modified":"2025-05-14T10:27:18","modified_gmt":"2025-05-14T14:27:18","slug":"what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/","title":{"rendered":"\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u4e16\u754c\uff1a\u4f01\u696d\u3084\u5c0f\u58f2\u696d\u8005\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3069\u3046\u53d7\u3051\u6b62\u3081\u3066\u3044\u308b\u306e\u304b"},"content":{"rendered":"<p>\u4eca\u5e741\u6708\u3001Google \u306f Chrome \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e 1% \u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u3092\u5ec3\u6b62\u3057\u307e\u3057\u305f\u3002 Google Chrome \u306f\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e 63% \u3092\u5360\u3081\u308b\u305f\u3081\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306b\u4ee3\u308f\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u79fb\u884c\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u7dca\u6025\u8ab2\u984c \u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306e\u5b8c\u5168\u5ec3\u6b62\u306f\u30015\u304b\u6708\u9593\u306e<a href=\"https:\/\/www.criteo.com\/jp\/blog\/what-it-takes-to-test-googles-privacy-sandbox\/\">\u30c6\u30b9\u30c8\u671f\u9593<\/a>\u304a\u3088\u3073\u82f1\u56fd\u306e\u7af6\u4e89\u30fb\u5e02\u5834\u5e81\uff08CMA\uff09\u306b\u3088\u308b\u30c6\u30b9\u30c8\u7d50\u679c\u306e\u8a55\u4fa1\u306b\u3088\u3063\u3066\u6642\u671f\u304c\u305a\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\u3002 CMA \u306e\u627f\u8a8d\u3092\u5f97\u308b\u307e\u3067\u3053\u308c\u4ee5\u4e0a\u306e\u5ec3\u6b62\u304c\u9032\u3080\u3053\u3068\u306f\u306a\u304f\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306f CMA 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\u6b21\u306e\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h2>\u6e96\u5099\u3067\u304d\u3066\u3044\u306a\u3044\u7d44\u7e54\u306f\u5c11\u6570\u6d3e<\/h2>\n<p>\u3069\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u3082\u3001Chrome \u3067\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306b\u5411\u3051\u3066\u3001\u3042\u308b\u7a0b\u5ea6\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002 \u4e16\u754c\u4e2d\u306e\u4f01\u696d\u306e76%\u3001\u5c0f\u58f2\u696d\u8005\u306e68% \u304c\u3042\u308b\u7a0b\u5ea6\u3001\u307e\u305f\u306f\u5341\u5206\u306b\u6e96\u5099\u3067\u304d\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002 \u7c73\u56fd\u306e\u4f01\u696d\u3068\u5c0f\u58f2\u696d\u8005\u306e\u6e96\u5099\u7387\u304c\u6700\u3082\u9ad8\u304f\uff08\u3042\u308b\u7a0b\u5ea6\u6e96\u5099\u3067\u304d\u3066\u3044\u308b\u304c83%\u3001\u5341\u5206\u306b\u6e96\u5099\u3067\u304d\u3066\u3044\u308b\u304c74%\uff09\u3001\u6b27\u5dde\u304c\u50c5\u5dee\u3067\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002 \u6700\u3082\u5f71\u97ff\u304c\u5927\u304d\u3044\u3067\u3042\u308d\u3046\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u6700\u3082\u6e96\u5099\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u611f\u3058\u3066\u304a\u308a\u300147% \u304c\u6e96\u5099\u306e\u5177\u5408\u3092\u300c\u666e\u901a\u300d\u307e\u305f\u306f\u300c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u56de\u7b54\u3057\u300115% \u304c\u300c\u3042\u307e\u308a\u6e96\u5099\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22387 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide1-min.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide1-min.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide1-min-300x169.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide1-min-768x432.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide1-min-630x354.png 630w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin: 0in 0in 24.0pt 0in;\"><span style=\"font-family: 'Graphik LC Web',serif; color: black;\">\u3042\u306a\u305f\u306f\u6e96\u5099\u306e\u9032\u3093\u3067\u3044\u306a\u3044\u5c11\u6570\u6d3e\u3067\u3059\u304b\uff1f <\/span><a href=\"https:\/\/www.criteo.com\/jp\/solutions\/addressability\/\"><span style=\"font-family: 'Graphik LC Web',serif; color: #006cd6;\">\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30cf\u30d6<\/span><\/a><span style=\"font-family: 'Graphik LC Web',serif; color: black;\"> \u3067\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306b\u5099\u3048\u308b\u65b9\u6cd5\u3092\u3054\u78ba\u8a8d\u3044\u305f\u3060\u304d\u3001\u4ed6\u306e\u7d44\u7e54\u306b\u8ffd\u3044\u3064\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2>\u4ee3\u66ff\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5e83\u544a\u306e\u672a\u6765\u306b\u5099\u3048\u305f\u3044\u4f01\u696d\u304c\u5897\u52a0<\/h2>\n<p>\u8abf\u67fb\u306e\u7d50\u679c\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u4e2d\u306e\u4f01\u696d\u306e\u5927\u591a\u6570\u304c\u5ec3\u6b62\u306b\u5099\u3048\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u591a\u89d2\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u3063\u3066\u3044\u308b\u306e\u4f01\u696d\u306f\u7d04\u534a\u6570\u306b\u3068\u3069\u307e\u308a\u307e\u3059\u300251% \u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306e\u5ec3\u6b62\u5f8c\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u6295\u8cc7\u3059\u308b\u4e88\u5b9a\u3067\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.criteo.com\/jp\/blog\/the-multifaceted-solution-for-addressability-what-marketers-need-to-know\/\">\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5229\u7528\u3059\u308b\u3053\u3068<\/a>\u3092\u512a\u5148\u3059\u308b\u4f01\u696d\u306f\u3001\u898f\u6a21\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u3044\u3063\u305f\u9762\u3067\u5065\u95d8\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22386 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide2-min-e1711468806872.png\" alt=\"\" width=\"725\" height=\"467\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide2-min-e1711468806872.png 725w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide2-min-e1711468806872-300x193.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide2-min-e1711468806872-630x406.png 630w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u5c0f\u58f2\u696d\u8005\u306f\u5ec3\u6b62\u5f8c\u306e\u30aa\u30d5\u30b5\u30a4\u30c8\u306e\u53ce\u76ca\u5316\u3092\u512a\u5148<\/h2>\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u63d0\u4f9b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3084\u72ec\u81ea\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u8c4a\u5bcc\u306b\u305d\u308d\u3048\u3066\u3044\u308b\u304a\u304b\u3052\u3067\u3001\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306b\u30aa\u30f3\u30b5\u30a4\u30c8\u5e83\u544a\u306b\u3088\u308b\u53ce\u76ca\u3092\u5897\u3084\u305b\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\uff08\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u5168\u4f53\u3067\u5c0f\u58f2\u696d\u8005\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\uff09\u30aa\u30d5\u30b5\u30a4\u30c8\u306e\u53ce\u76ca\u5316\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306b\u3088\u308b\u5f71\u97ff\u3092\u53d7\u3051\u307e\u3059\u3002<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22385 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide3-min-e1711468890131.png\" alt=\"\" width=\"629\" height=\"493\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide3-min-e1711468890131.png 629w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide3-min-e1711468890131-300x235.png 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/h2>\n<p class=\"P68B1DB1-NormalWeb3\" style=\"margin: 0in 0in 24.0pt 0in;\">\u4e16\u754c\u4e2d\u306e\u5c0f\u58f2\u696d\u8005\u306e\u5927\u591a\u6570\u304c\u3001\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306b\u3088\u308b\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3067\u306e\u53ce\u76ca\u5316\u306e\u898f\u6a21\u3078\u306e\u5f71\u97ff\u3092\u3042\u308b\u7a0b\u5ea6\u5fc3\u914d\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u304b\u3068\u3044\u3063\u3066\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30d5\u30b5\u30a4\u30c8\u5e83\u544a\u3092\u4f7f\u7528\u3057\u305f\u6226\u7565\u3092\u6b62\u3081\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u3053\u306e\u3088\u3046\u306a\u5c0f\u58f2\u696d\u8005\u306e\u534a\u5206\u304c2024\u5e74\u306e\u76ee\u6a19\u9054\u6210\u306b\u30aa\u30d5\u30b5\u30a4\u30c8\u5e83\u544a\u304c\u5f79\u7acb\u3064\u3068\u56de\u7b54\u3057\u3001\u3082\u3046\u534a\u5206\u306f\u30aa\u30d5\u30b5\u30a4\u30c8\u5e83\u544a\u304c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u9577\u306e\u30ab\u30ae\u3092\u63e1\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 \u65b0\u305f\u306b\u7372\u5f97\u3057\u305f\u53ce\u76ca\u6e90\u306e\u30ab\u30d0\u30ec\u30c3\u30b8\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u9069\u5207\u306a\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22384 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide4-min-e1711468947868.png\" alt=\"\" width=\"740\" height=\"233\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide4-min-e1711468947868.png 740w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide4-min-e1711468947868-300x94.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide4-min-e1711468947868-630x198.png 630w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u5f37\u5316\u3057\u3001\u53ce\u76ca\u6e90\u306e\u591a\u69d8\u5316\u3092\u56f3\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059<\/h2>\n<p>\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306e\u5f71\u97ff\u3092\u6700\u3082\u611f\u3058\u3084\u3059\u3044\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u305d\u306e\u5f71\u97ff\u3092\u7de9\u548c\u3059\u308b\u305f\u3081\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3068\u65b0\u305f\u306a\u53ce\u76ca\u6e90\u3092\u512a\u5148\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u7279\u306b\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u4e16\u754c\u306b\u304a\u3044\u3066\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u6226\u7565\u304c\u3044\u304b\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002 \u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u300d\u3092\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u9078\u629e\u3059\u308b\u7d44\u7e54\u304c\u6700\u3082\u591a\u304f\u3001 \u7c73\u56fd\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e3\u5206\u306e1\u4ee5\u4e0a\u3001\u4e16\u754c\u4e2d\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e4\u5206\u306e1\u4ee5\u4e0a\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u6226\u7565\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u65b0\u305f\u306a\u65b9\u6cd5\u3068\u3057\u3066 Google \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30fb\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\u3084<a href=\"https:\/\/www.criteo.com\/jp\/blog\/seller-defined-audiences-what-media-owners-need-to-know\/\">\u30bb\u30e9\u30fc\u5b9a\u7fa9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/a>\u3078\u306e\u5bfe\u5fdc\u3092\u4e88\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22383 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide5-min-e1711469157323.png\" alt=\"\" width=\"732\" height=\"520\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide5-min-e1711469157323.png 732w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide5-min-e1711469157323-300x213.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide5-min-e1711469157323-630x448.png 630w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"P68B1DB1-NormalWeb3\" style=\"margin: 0in 0in 24.0pt 0in;\">\u53ce\u76ca\u5316\u3068\u3044\u3046\u9762\u3067\u898b\u308c\u3070\u3001\u4e16\u754c\u4e2d\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e5\u5206\u306e2\u4ee5\u4e0a\u304c\u3059\u3067\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u304a\u308a\u3001 3\u5206\u306e1\u4ee5\u4e0a\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306a\u3069\u306e\u5546\u54c1\u306e\u8ca9\u58f2\u304b\u3089\u30014\u5206\u306e1\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u62e1\u5f35\u3084\u30c7\u30fc\u30bf\u306e\u53ce\u76ca\u5316\u304b\u3089\u5229\u76ca\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22382 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide6-min-e1711469228677.png\" alt=\"\" width=\"802\" height=\"554\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide6-min-e1711469228677.png 802w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide6-min-e1711469228677-300x207.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide6-min-e1711469228677-768x531.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide6-min-e1711469228677-630x435.png 630w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u304c\u5f15\u304d\u7d9a\u304d\u898f\u6a21\u3084\u30ea\u30fc\u30c1\u306e\u62e1\u5927\u3092\u727d\u5f15<\/h2>\n<p>\u591a\u304f\u306e\u4f01\u696d\u3084\u4ee3\u7406\u5e97\u304c\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u306b\u5bfe\u3059\u308b\u91cd\u70b9\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u4eca\u5f8c\u3082\u7dad\u6301\u3059\u308b\u3068\u8868\u660e\u3057\u307e\u3057\u305f\u3002<strong>37% <\/strong>\u306e\u4f01\u696d\u3068\u4ee3\u7406\u5e97\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u3078\u306e\u5bfe\u5fdc\u304c\u6bb5\u968e\u7684\u306b\u7d42\u4e86\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3078\u306e\u6295\u8cc7\u3092\u5897\u3084\u3059\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u7d04\u534a\u6570 (47%) \u304c\u540c\u3058\u6295\u8cc7\u6c34\u6e96\u3092\u7dad\u6301\u3059\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3082\u305d\u306e\u306f\u305a\u3002\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u306a\u672a\u6765\u306b\u304a\u3044\u3066\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u305f\u898f\u6a21\u3068\u30ea\u30fc\u30c1\u3092\u53f6\u3048\u305f\u3044\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3068\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3082\u3053\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u65b0\u305f\u306a\u53ce\u76ca\u6e90\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22381 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide7-min-e1711469307242.png\" alt=\"\" width=\"474\" height=\"298\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide7-min-e1711469307242.png 474w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-great-defrag-charts-Slide7-min-e1711469307242-300x189.png 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u4f01\u696d\u3084\u5c0f\u58f2\u696d\u8005\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u8003\u3048\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u672a\u6765<\/h2>\n<p>\u5168\u4e16\u754c\u306e\u30b3\u30de\u30fc\u30b9\u30ea\u30fc\u30c0\u30fc1,000\u4eba\u4ee5\u4e0a\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u304b\u3089\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u300eThe Great Defrag\u300f\u30ec\u30dd\u30fc\u30c8\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002 \u4ee5\u4e0b\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/go.criteo.com\/jp\/the-great-defrag\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22388 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-CTA-The-Great-Defrag.001-min.png\" alt=\"\" width=\"1000\" height=\"250\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-CTA-The-Great-Defrag.001-min.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-CTA-The-Great-Defrag.001-min-300x75.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-CTA-The-Great-Defrag.001-min-768x192.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/03\/JP-CTA-The-Great-Defrag.001-min-630x158.png 630w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5e741\u6708\u3001Google \u306f Chrome \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e 1% \u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u3092\u5ec3\u6b62\u3057\u307e\u3057\u305f\u3002 G [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":22367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[710],"coauthors":[622],"class_list":{"0":"post-22350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-addressability","8":"criteo-business-data-owner","9":"criteo-business-publisher","10":"criteo-business-retail-media","11":"criteo-business-agency","12":"criteo-business-enterprise","13":"criteo-topic-addressability","14":"criteo-topic-commerce-media","15":"criteo-topic-data-and-trends"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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