{"id":22395,"date":"2022-03-27T01:20:30","date_gmt":"2022-03-27T05:20:30","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22395"},"modified":"2024-03-27T01:49:10","modified_gmt":"2024-03-27T05:49:10","slug":"seller-defined-audiences-what-media-owners-need-to-know","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/seller-defined-audiences-what-media-owners-need-to-know\/","title":{"rendered":"Seller Defined Audiences \u306b\u3064\u3044\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068"},"content":{"rendered":"<p>Seller Defined Audiences (SDA)\u306f\u3001IAB Tech Lab\u306eProject Rearc\u304b\u3089\u751f\u307e\u308c\u305f\u6700\u521d\u306eID\u306b\u7279\u5316\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u3088\u308a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306eID\u3078\u306e\u4f9d\u5b58\u3092\u6e1b\u3089\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>SDA\u3053\u308c\u3060\u3051\u306f\u62bc\u3055\u3048\u3066\u304a\u3053\u3046\uff01<\/h4>\n<ul>\n<li>2022\u5e742\u6708\u4e0b\u65ec\u3001IAB Tech Lab\u306f\u300cSeller Defined Audiences\u300d\uff08SDA\uff09\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u65b0\u3057\u3044\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u4ed5\u69d8\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/li>\n<li>SDA \u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u95a2\u9023\u3059\u308b\u30b3\u30db\u30fc\u30c8\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3001OpenRTB \u306e\u5165\u672d\u30ea\u30af\u30a8\u30b9\u30c8\u3067\u3053\u308c\u3089\u306e\u30b3\u30db\u30fc\u30c8\u306eID\u3092DSP\u306b\u6e21\u3057\u3066\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/li>\n<li>SDA\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30e6\u30fc\u30b6\u30fc\u8b58\u5225\u5b50\u3084\u5927\u96d1\u628a\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u4f9d\u5b58\u3092\u6e1b\u3089\u3057\u3001\u4ee3\u308f\u308a\u306b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u81ea\u793e\u306e\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u307e\u305f\u304c\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u306b\u57fa\u3065\u3044\u3066\u3001\u81ea\u793e\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u95a2\u9023\u3059\u308b\u30b3\u30db\u30fc\u30c8\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n<h4>Seller Defined Audiences\u3068\u306f\uff1f<\/h4>\n<p>2022\u5e742\u670824\u65e5\u3001IAB Tech Lab \u306f\u300cSeller Defined Audiences\u300d\uff08SDA\uff09\u3068\u3057\u3066\u77e5\u3089\u308c\u308b<a href=\"https:\/\/iabtechlab.com\/blog\/tech-lab-releases-seller-defined-audiences\/\" target=\"_blank\" rel=\"noopener\">\u65b0\u3057\u3044\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u4ed5\u69d8\u3092\u767a\u8868\u3057\u307e\u3057\u305f<\/a>\u3002\u3053\u308c\u306f\u30012023\u5e74\u306b\u4e88\u5b9a\u3055\u308c\u3066\u3044\u308bGoogle \u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306b\u5bfe\u3059\u308bIAB\u306e\u5bfe\u5fdc\u7b56\u3067\u3042\u308b<a href=\"https:\/\/iabtechlab.com\/project-rearc\/\" target=\"_blank\" rel=\"noopener\"> Project Rearc<\/a> \u304b\u3089\u751f\u307e\u308c\u305f\u6700\u521d\u306e\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3067\u3059\u3002<\/p>\n<p>Seller Defined Audiences \u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u8cb4\u91cd\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u30c7\u30fc\u30bf\u6f0f\u3048\u3044\u306e\u30ea\u30b9\u30af\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u8b58\u5225\u5b50\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u305d\u308c\u3092\u62e1\u5f35\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u307e\u305f\u3001PMP \u3084\u30c7\u30a3\u30fc\u30eb\u30d9\u30fc\u30b9\u306e\u4ed5\u7d44\u307f\u306b\u4f9d\u5b58\u305b\u305a\u3001OpenRTB \u306e\u5165\u672d\u30ea\u30af\u30a8\u30b9\u30c8\u30fb\u30e1\u30bf\u30c7\u30fc\u30bf\u3068\u3057\u3066\u30d3\u30c3\u30c9\u30b9\u30c8\u30ea\u30fc\u30e0\u5185\u3067\u52d5\u4f5c\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001SDA \u306f OpenRTB \u304c\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30d6\u30e9\u30a6\u30b6\u3001\u30a2\u30d7\u30ea\u3001CTV\u74b0\u5883\u306b\u304a\u3044\u3066\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u52d5\u4f5c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>SDA \u3067\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u3092 IAB \u306e <a href=\"https:\/\/iabtechlab.com\/standards\/audience-taxonomy\/\" target=\"_blank\" rel=\"noopener\">Audience Taxonomy<\/a> \u30ab\u30c6\u30b4\u30ea\u306e1\u3064\u4ee5\u4e0a\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u73fe\u5728\u30013\u3064\u306e\u5206\u985e\uff08\u8cfc\u8cb7\u610f\u56f3\u3001\u8208\u5473\u95a2\u5fc3\u3001\u4eba\u53e3\u7d71\u8a08\uff09\u306b\u57fa\u3065\u304f\u7d041700\u306e\u5229\u7528\u53ef\u80fd\u306a\u30ab\u30c6\u30b4\u30ea\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Seller Defined Audiences \u306f\u30013\u3064\u306e\u57fa\u672c\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n<ol>\n<li>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001DMP\u3068\u3068\u3082\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u3092IAB\u306e\u7d041700\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u985e\u6cd5\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001<a href=\"https:\/\/www.datalabel.org\/the-standard\/\" target=\"_blank\" rel=\"noopener\">Data Transparency Standard<\/a>\uff08DTS\uff09\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u6a19\u6e96\u5316\u3055\u308c\u305f\u900f\u660e\u6027\u30b9\u30ad\u30fc\u30de\u3092\u4f7f\u7528\u3057\u3066\u884c\u308f\u308c\u307e\u3059\u3002<\/li>\n<li>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001ORTB 2.6\u4ed5\u69d8\u3092\u4f7f\u7528\u3057\u3066\u3001\u95a2\u9023\u3059\u308b\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u306e\u30bb\u30b0\u30e1\u30f3\u30c8ID\u3092\u5165\u672d\u30ea\u30af\u30a8\u30b9\u30c8\u306b\u542b\u3081\u307e\u3059\u3002IAB\u306f\u73fe\u5728\u3001SDA\u5024\u3092\u6e21\u3059\u305f\u3081\u306bPrebid.org\u306e\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30c6\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u304c\u3001\uff08\u304a\u305d\u3089\u304f\u6469\u64e6\u306e\u5c11\u306a\u3044\uff09\u4ed6\u306e\u65b9\u6cd5\u3082\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>DSP \u306f SDA \u30e1\u30bf\u30c7\u30fc\u30bf\uff08\u3064\u307e\u308a\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u306e\u30e6\u30cb\u30fc\u30afID\uff09\u3068\u5171\u306b\u5165\u672d\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u53d7\u4fe1\u3057\u3001\u5165\u672d\u5224\u65ad\u3092\u884c\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n<h4>SDA\u30b3\u30db\u30fc\u30c8\u306e\u4ed5\u7d44\u307f<\/h4>\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30b3\u30db\u30fc\u30c8\u306f\u76ee\u65b0\u3057\u3044\u6982\u5ff5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001Seller Defined Audiences \u306e\u80cc\u5f8c\u306b\u3042\u308b\u5b9f\u969b\u306e\u4ed5\u7d44\u307f\u306f\u65b0\u3057\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/blog.themediagrid.com\/the-publisher-brief-google-topics\" target=\"_blank\" rel=\"noopener\">Google Topics<\/a> \u306e\u3088\u3046\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u751f\u6210\u3055\u308c\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u7570\u306a\u308a\u3001SDA \u306f\u6a5f\u68b0\u5b66\u7fd2\u3084\u78ba\u7387\u8ad6\u7684\u306a\u30ed\u30b8\u30c3\u30af\u306b\u983c\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3092\u63a8\u6e2c\u3057\u307e\u3059\u3002\u305d\u306e\u4ee3\u308f\u308a\u3001SDA \u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u306e\u5b9d\u306e\u5c71\u3068\u3082\u3044\u3048\u308b\u3001\u4fdd\u6709\u3059\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5168\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u306e\u6d3b\u7528\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001Google Topics \u306f\u30011700\u306e SDA \u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304c\u63d0\u4f9b\u3059\u308b\u7c92\u5ea6\u3068\u306f\u5bfe\u7167\u7684\u306b\u3001\uff08\u73fe\u6642\u70b9\u3067350\u3042\u308b\u30b3\u30db\u30fc\u30c8\u30b0\u30eb\u30fc\u30d7\u3088\u308a\u3082\uff09\u306f\u308b\u304b\u306b\u5e83\u3044\u7bc4\u56f2\u306e\u30b3\u30db\u30fc\u30c8\u30b0\u30eb\u30fc\u30d7\u306b\u4f9d\u62e0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5358\u306b\u300c\u30b9\u30dd\u30fc\u30c4\u300d\u304c\u597d\u304d\u3060\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u81ea\u52d5\u7684\u306b\u5224\u65ad\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u8208\u5473\uff1e\u30b9\u30dd\u30fc\u30c4\uff1e\u99ac\u8853\uff1e\u7af6\u99ac\u306e\u3088\u3046\u306a\u975e\u5e38\u306b\u5177\u4f53\u7684\u306a SDA \u30b3\u30db\u30fc\u30c8\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5e83\u544a\u4e3b\u304c\u306f\u308b\u304b\u306b\u304d\u3081\u7d30\u304b\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3088\u308a\u591a\u304f\u306e\u5165\u672d\u6210\u529f\u3068\u53ce\u76ca\u5897\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066 Seller Defined Audiences \u304c\u610f\u5473\u3059\u308b\u3082\u306e\u3068\u306f\uff1f<\/h4>\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304b\u3089\u898b\u305f SDA \u306e\u6700\u3082\u8208\u5473\u6df1\u3044\u70b9\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30c3\u30ad\u30fc\u3084ID\u3001\u6280\u8853\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u304d\u3081\u7d30\u304b\u3044\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u5927\u898f\u6a21\u306b\u53ce\u76ca\u5316\u3059\u308b\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u70b9\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u5358\u4e00\u306e\u6280\u8853\u74b0\u5883\u306b\u4f9d\u5b58\u305b\u305a\u306b\u3053\u308c\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30d6\u30e9\u30a6\u30b6\u3001\u30a2\u30d7\u30ea\u3001CTV\u306e\u30e6\u30fc\u30b6\u30fc\u3092 SDA 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Standard\uff09\u306a\u3069\uff09\u3092\u5229\u7528\u3057\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u512a\u5148\u306e\u30b3\u30db\u30fc\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30af\u30c3\u30ad\u30fc\u306e\u306a\u3044\u4e16\u754c\u3067\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u7dad\u6301\u3059\u308b\u5358\u4e00\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u5b58\u5728\u305b\u305a\u3001\u3080\u3057\u308d\u5404\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u56fa\u6709\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30b9\u30a4\u30fc\u30c8\u304c\u5b58\u5728\u3059\u308b\u3068\u3044\u3046\u3001\u73fe\u5728\u306e\u696d\u754c\u306e\u50be\u5411\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a 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[&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":22396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[675],"coauthors":[663],"class_list":{"0":"post-22395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-monetization-for-publishers","8":"criteo-business-publisher","9":"criteo-solution-supply-solutions","10":"criteo-platform-commerce-grid"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seller Defined Audiences \u306b\u3064\u3044\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068 | JP - Criteo.com<\/title>\n<meta name=\"description\" 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