{"id":22438,"date":"2024-04-02T16:51:40","date_gmt":"2024-04-02T20:51:40","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22438"},"modified":"2024-09-18T09:21:15","modified_gmt":"2024-09-18T13:21:15","slug":"why-third-party-cookies-are-being-phased-out","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/why-third-party-cookies-are-being-phased-out\/","title":{"rendered":"\u305d\u3082\u305d\u3082\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306f\u306a\u305c\u5ec3\u6b62\u3055\u308c\u308b\u306e\u304b\uff1f"},"content":{"rendered":"

Google\u306f2024\u5e741\u67084\u65e5\u304b\u3089\u81ea\u793e\u30d6\u30e9\u30a6\u30b6Chrome\u306e\u30e6\u30fc\u30b6\u30fc\u306e1\uff05\u306b\u5bfe\u3057\u3066\u3001\u300c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u300d\u306e\u5229\u7528\u3092\u7121\u52b9\u306b\u3059\u308b\u30c6\u30b9\u30c8\u3092\u30b9\u30bf\u30fc\u30c8\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u304c\u3044\u3088\u3044\u3088\u76ee\u524d\u306b\u8feb\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u3046\u3061\u3001\u5b9f\u306b\u7d04\uff16\u5272\u304cChrome\u3092\u7d4c\u7531\u3057\u3066\u3044\u308b\u306e\u3067\u3001Chrome\u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u304c\u4f7f\u3048\u306a\u304f\u306a\u308b\u3053\u3068\u306f\u696d\u754c\u306b\u3068\u3063\u3066\u3001\u307e\u3055\u306b\u4e00\u5927\u4e8b\u3002\u300c\u4eca\u5e74\u5f8c\u534a\u304b\u3089\u5e74\u672b\u306b\u304b\u3051\u3066\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30fb\u30af\u30c3\u30ad\u30fc\u306e\u6bb5\u968e\u7684\u306a\u5ec3\u6b62\u304c\u4e88\u5b9a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u3063\u3066 \u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6226\u7565\u306e\u5927\u304d\u306a\u898b\u76f4\u3057\u3092\u8feb\u3089\u308c\u3066\u3044\u308b\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3082\u5c11\u306a\u304f\u306a\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306e\u6d41\u308c\u306f\u6628\u65e5\u4eca\u65e5\u3067\u6025\u306b\u59cb\u307e\u3063\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3082\u305d\u3082\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306f\u306a\u305c\u5ec3\u6b62\u3055\u308c\u308b\u6d41\u308c\u306b\u306a\u3063\u305f\u306e\u304b\u3001\u4eca\u56de\u306f\u305d\u306e\u904e\u7a0b\u3092\u632f\u308a\u8fd4\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u5951\u6a5f\u306fGDPR\u3002\u4e16\u754c\u7684\u306b\u52a0\u901f\u3059\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u5f37\u5316<\/h2>\n

\"\"<\/p>\n

\u696d\u754c\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u304c\u3042\u307e\u308a\u306b\u5927\u304d\u3059\u304e\u3066\u3001\u306a\u3093\u3068\u306a\u304f\u672c\u8cea\u7684\u306a\u554f\u984c\u304c\u5fd8\u308c\u53bb\u3089\u308c\u3066\u3044\u308b\u611f\u3082\u3042\u308a\u307e\u3059\u304c\u3001Google Chrome\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306e\u76ee\u7684\u306f\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u4fdd\u8b77\u300d\u3067\u3059\u3002<\/p>\n

\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306f\u8907\u6570\u306e\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u30d6\u30e9\u30a6\u30b6\u306e\u95b2\u89a7\u3092\u8ffd\u8de1\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3067\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u578b\u306e\u5e83\u544a\u914d\u4fe1\u3084\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u306b\u7528\u3044\u3089\u308c\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u4e00\u65b9\u3067\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u89b3\u70b9\u306e\u30ea\u30b9\u30af\u304c\u3042\u308b\u3053\u3068\u304c\u6307\u6458\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u3092\u3081\u3050\u308b\u6700\u521d\u306e\u5927\u304d\u306a\u52d5\u304d\u306f\u30012017\u5e74\u306bApple\u304cSafari\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306b\u3088\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u5236\u9650\u3057\u305f\u3053\u3068\u3067\u3057\u305f\u3002\u3053\u306e\u3068\u304d\u306f\u307e\u3060\u3001\u3053\u3053\u307e\u3067\u5927\u304d\u306a\u6d41\u308c\u306b\u7e4b\u304c\u308b\u3068\u306f\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u4e88\u6e2c\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u7fcc2018\u5e745\u6708\u306bEU\u304cGDPR\uff08EU\u306b\u304a\u3051\u308b\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff09\u3092\u65bd\u884c\u3057\u305f\u3053\u3068\u3067\u4e8b\u614b\u306f\u5927\u304d\u304f\u52d5\u304d\u51fa\u3057\u307e\u3057\u305f\u3002\u3002GDPR\u306b\u7aef\u3092\u767a\u3057\u305f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u5f37\u5316\u306e\u52d5\u304d\u306f\u30012020\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\u30fb\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u3067\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\uff08CCPA\uff09\u304c\u65bd\u884c\u3055\u308c\u308b\u306a\u3069\u3001\u5168\u4e16\u754c\u306b\u6ce2\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306b\u5408\u308f\u305b\u3066\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5404\u793e\u304c\u30c7\u30fc\u30bf\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u5bfe\u7b56\u3092\u5f37\u5316\u3059\u308b\u52d5\u304d\u304c\u52a0\u901f\u3057\u307e\u3057\u305f\u30022018\u5e74\u306b\u306fFirefox\u304c\u30af\u30ed\u30b9\u30b5\u30a4\u30c8\u30fb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u30d6\u30ed\u30c3\u30af\u30012020\u5e74\u306b\u306fMicrosoft Edge\u304c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u9632\u6b62\u6a5f\u80fd\u3092\u5c0e\u5165\u30022021\u5e74\u306b\u306fAppleIDFA\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u8981\u4ef6\u304c\u5c0e\u5165\u3055\u308c\u30012022\u5e74\u306b\u306fFirefox\u304cTCP\uff08\u30c8\u30fc\u30bf\u30eb\u30fb\u30af\u30c3\u30ad\u30fc\u30fb\u30d7\u30ed\u30c6\u30af\u30b7\u30e7\u30f3\uff09\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001Web\u30d6\u30e9\u30a6\u30b6\u306e\u591a\u304f\u306f\u3059\u3067\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306a\u3057\u306b\u904b\u7528\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308a\u3001Google Chrome\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306f\u3080\u3057\u308d\u5fc5\u7136\u7684\u306a\u6d41\u308c\u3060\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u8a71\u3092\u9032\u3081\u308b\u524d\u306b\u3001\u305d\u308c\u305e\u308c\u3092\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

ITP<\/strong>\uff1aApple\u793e\u304c\u63d0\u4f9b\u3059\u308bSafari\u30d6\u30e9\u30a6\u30b6\u3067\u306eCookie\u3092\u898f\u5236\u3057\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u9632\u6b62\u3059\u308b\u6a5f\u80fd\u304cITP\u3001Intelligent Tracking Prevention\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3067\u3059\u3002iPhone\u3084iPad\u3001Mac\u306a\u3069\u306eApple\u88fd\u54c1\u306e\u30d6\u30e9\u30a6\u30b6\u3067\u3042\u308b\u300cSafari\u300d\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5bfe\u8c61\u3067\u3059\u3002<\/p>\n

GDPR<\/strong>: \u300cEU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff08General Data Protection Regulation\uff09\u300d\u306e\u7565\u3067\u3001\u6b27\u5dde\u7d4c\u6e08\u9818\u57df\uff08EEA\uff09\u306b\u304a\u3051\u308b\u500b\u4eba\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u306b\u3064\u3044\u3066\u6cd5\u7684\u8981\u4ef6\u3092\u5b9a\u3081\u305f\u3001\u500b\u4eba\u60c5\u5831\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u5f37\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u898f\u5247\u3067\u3059\u3002\u500b\u4eba\u60c5\u5831\u3068\u3057\u3066\u89e3\u91c8\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u7bc4\u56f2\u304c\u5e83\u304f\u3001\u5236\u88c1\u91d1\u3092\u4f34\u3046\u7f70\u5247\u898f\u5b9a\u3082\u3042\u308b\u3053\u3068\u3001\u307e\u305f\u3001\u540c\u570f\u5185\u306b\u6240\u5728\u3059\u308b\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u6271\u3046\u5834\u5408\u3082\u898f\u5236\u306e\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

CCPA<\/strong>\uff1a\u300c\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\uff08CCPA\uff1aCalifornia Consumer Privacy Act\uff09\u300d\u306e\u7565\u3067\u3001\u7c73\u56fd\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u30672020\u5e741\u6708\u304b\u3089\u9069\u7528\u958b\u59cb\u3068\u306a\u3063\u305f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u3064\u306e\u5dde\u306e\u6cd5\u5f8b\u3067\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u306f\u7c73\u56fd\u306e\u4e2d\u3067\u3082\u6700\u3082\u4eba\u53e3\u304c\u591a\u304f\u3001\u7d4c\u6e08\u6d3b\u52d5\u3082\u6d3b\u767a\u306a\u5dde\u3067\u3042\u308a\u3001\u3055\u3089\u306b\u306f\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u5f71\u97ff\u529b\u306e\u5927\u304d\u3055\u304b\u3089\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002\u5bfe\u8c61\u8005\u304c\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u306e\u4f4f\u6c11\u306b\u9650\u5b9a\u3055\u308c\u308b\u4e00\u65b9\u3001\u53d6\u308a\u7de0\u307e\u308a\u5bfe\u8c61\u3068\u306a\u308b\u4e8b\u696d\u8005\u306f\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u306e\u4f01\u696d\u306b\u9650\u3089\u306a\u3044\u70b9\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

IDFA<\/strong>\uff1a\u300cIdentifier for Advertisers\u300d\u306e\u7565\u3067\u3001Apple\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u7aef\u672b\u306b\u30e9\u30f3\u30c0\u30e0\u306b\u5272\u308a\u5f53\u3066\u308b\u30c7\u30d0\u30a4\u30b9ID\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3053\u306e\u533f\u540d\u5316\u3055\u308c\u305fID\u3092\u4f7f\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u5e83\u544a\u3084\u30a2\u30d7\u30ea\u4e0a\u3067\u5229\u7528\u884c\u52d5\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u30022021\u5e74\u306b\u8d77\u304d\u305f\u306e\u306f\u3001\u305d\u308c\u307e\u3067\u5e83\u544a\u4e3b\u304c\u81ea\u7531\u306b\u53d6\u5f97\u3067\u304d\u3066\u3044\u305fIDFA\u3092\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u8a31\u53ef\u3057\u305f\u5834\u5408\u306e\u307f\u300d\u53d6\u5f97\u53ef\u80fd\u3068\u3059\u308b\u3068\u3044\u3046\u898f\u5236\u3067\u3059\u3002<\/p>\n

TCP<\/strong>\uff1a\u300cTotal Cookie Protection\uff08\u5305\u62ec\u7684Cookie\u4fdd\u8b77\uff09\u300d\u306e\u7565\u3067\u3001\u30af\u30c3\u30ad\u30fc\u3092\u767a\u884c\u3057\u305f\u30b5\u30a4\u30c8\u3060\u3051\u304c\u305d\u306e\u30af\u30c3\u30ad\u30fc\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u304b\u3089\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u30af\u30ed\u30b9\u30b5\u30a4\u30c8\u30fb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u963b\u6b62\u3057\u3001\u4e00\u3064\u306e\u30b5\u30a4\u30c8\u3067\u767a\u884c\u3055\u308c\u305f\u30af\u30c3\u30ad\u30fc\u3092\u307b\u304b\u306e\u30b5\u30a4\u30c8\u304b\u3089\u5229\u7528\u3067\u304d\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3059\u308b\u53cd\u9762\u3001\u5e83\u544a\u4e3b\u306f\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306b\u3064\u3044\u3066\u9650\u5b9a\u7684\u306a\u60c5\u5831\u3057\u304b\u5165\u624b\u3067\u304d\u305a\u3001\u8907\u6570\u30b5\u30a4\u30c8\u306b\u307e\u305f\u304c\u308b\u8a73\u7d30\u306a\u60c5\u5831\u3092\u3082\u3068\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u306a\u3069\u512a\u826f\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30dd\u30b9\u30c8Cookie\u6642\u4ee3\u306b\u3075\u3055\u308f\u3057\u3044\u300c\u591a\u9762\u7684\u306a\u6226\u7565\u300d\u3068\u306f<\/h2>\n

\u3053\u3046\u3044\u3063\u305f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u5f37\u5316\u306e\u52d5\u304d\u3092\u53d7\u3051\u3001\u5e83\u544a\u696d\u754c\u3067\u306f\u591a\u304f\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u7acb\u5834\u3067\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u6642\u4ee3\u306b\u5411\u3051\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u591a\u6570\u6253\u3061\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u65b9\u6cd5\u306e\u5909\u66f4\u3084\u4ee3\u66ffID\u3001Google\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\u3001\u3055\u3089\u306b\u65b0\u305f\u306a\u30c7\u30a3\u30b9\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30c1\u30e3\u30cd\u30eb\uff08\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3084AI\u30d9\u30fc\u30b9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\uff09\u3078\u306e\u79fb\u884c\u3001\u3042\u308b\u3044\u306f\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3078\u306e\u79fb\u884c\u307e\u3067\u3001\u672c\u5f53\u306b\u69d8\u3005\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5e02\u5834\u306b\u6ea2\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u304c\u65b0\u305f\u306a\u6df7\u4e71\u3092\u5f15\u304d\u8d77\u3053\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u591a\u3059\u304e\u3066\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u300c\u4f55\u3092\u3069\u3046\u9078\u3079\u3070\u3088\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u6cc1\u306b\u9665\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u305d\u3093\u306a\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u7686\u69d8\u3078\u306eCriteo\u304b\u3089\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u306f\u3001\u6295\u8cc7\u5148\u306e\u5206\u6563\u3001\u3064\u307e\u308a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\uff11\u3064\u306b\u9650\u5b9a\u305b\u305a\u3001\u591a\u9762\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u5e02\u5834\u306b\u6ea2\u308c\u3066\u3044\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3044\u305a\u308c\u3082\u8ab2\u984c\u306e\uff11\u90e8\u3057\u304b\u89e3\u6c7a\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u305f\u3068\u3048\u3070\u30aa\u30d7\u30c8\u30a4\u30f3\u3084\u30ed\u30b0\u30a4\u30f3\u306a\u3069\u30e6\u30fc\u30b6\u30fc\u8a8d\u8a3c\u3092\u5229\u7528\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u7cbe\u5ea6\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u9ad8\u3044\u3082\u306e\u306e\u3001\u30b9\u30b1\u30fc\u30eb\u306f\u9650\u5b9a\u7684\u3067\u3059\u3002\u9006\u306b\u975eID\u30d9\u30fc\u30b9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u30b9\u30b1\u30fc\u30eb\u3053\u305d\u671f\u5f85\u3067\u304d\u308b\u3082\u306e\u306e\u3001\u7cbe\u5ea6\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u306f\u8ab2\u984c\u304c\u6b8b\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u5404\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u3057\u3063\u304b\u308a\u628a\u63e1\u3057\u305f\u4e0a\u3067\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u30b9\u30c6\u30fc\u30b8\u3054\u3068\u306b\u9069\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u898b\u6975\u3081\u306f\u6c7a\u3057\u3066\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3082\u3001\u5e83\u544a\u4e3b\u30fb\u6d88\u8cbb\u8005\u30fb\u4ee3\u7406\u5e97\u30fb\u5c0f\u58f2\u696d\u8005\u30fb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306a\u3069\u5e83\u544a\u306b\u95a2\u308f\u308b\u5168\u3066\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u6e80\u8db3\u3067\u304d\u308b\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u306f\u304b\u306a\u308a\u306e\u96e3\u984c\u3067\u3059\u3002\u3057\u304b\u3082\u3001\u3053\u3053\u3067\u53d6\u308a\u9055\u3048\u3066\u306f\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u3078\u306e\u5bfe\u7b56\uff1d\u30d3\u30b8\u30cd\u30b9\u306e\u30b4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u3082\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3042\u308b\u3053\u3068\u3002\u30af\u30c3\u30ad\u30fc\u5bfe\u7b56\u306f\u5c02\u9580\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u59d4\u306d\u3001\u672c\u6765\u306e\u696d\u52d9\u306b\u6ce8\u529b\u3059\u308b\u4f53\u5236\u3092\u4f5c\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u306e\u8ab2\u984c\u306b\u591a\u9762\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308bCriteo<\/h2>\n

\"\"<\/p>\n

Criteo\u306f\u5404\u30b9\u30c6\u30fc\u30b8\u306b\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u591a\u9762\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5bfe\u7b56\uff08\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u306e\u8ab2\u984c\u89e3\u6c7a\u7b56\uff09\u3092\u63d0\u4f9b\u3057\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u9054\u6210\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002Criteo\u306e\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u306e\u8ab2\u984c\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u6b21\u306e\uff13\u672c\u306e\u67f1\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n

1\u3064\u76ee\u306e\u67f1\u306f\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u300d\u3067\u3059\u3002\u30cf\u30c3\u30b7\u30e5\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306f\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3084\u30c9\u30e1\u30a4\u30f3\u3092\u6a2a\u65ad\u3057\u3066\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7d71\u5408\u3057\u3001\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n

2\u3064\u76ee\u306f\u300cGoogle\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\u300d\u3067\u3059\u3002<\/p>\n

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