{"id":22490,"date":"2024-04-09T00:10:23","date_gmt":"2024-04-09T04:10:23","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22490"},"modified":"2025-05-22T12:24:46","modified_gmt":"2025-05-22T16:24:46","slug":"10-commerce-media-truths","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/10-commerce-media-truths\/","title":{"rendered":"\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2 10\u306e\u771f\u5b9f"},"content":{"rendered":"

\u300c\u540d\u306f\u4f53\u3092\u8868\u3059\u300d\u3068\u8a00\u3044\u307e\u3059\u304c\u3001\u6700\u8fd1\u3001\u5e83\u544a\u696d\u754c\u3067\u3088\u304f\u8033\u306b\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u8a00\u8449\u300c\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u300d\u306f\u3001\u3044\u3063\u305f\u3044\u4f55\u3092\u8868\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9055\u3044\u306f\uff1f<\/a>\u306a\u305c\u30d6\u30e9\u30f3\u30c9\u3001\u4ee3\u7406\u5e97\u3001\u5c0f\u58f2\u696d\u8005\u3001\u305d\u3057\u3066\u5e83\u544a\u4e3b\u306f\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u3079\u304d\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

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\u307e\u305a\u306f\u3058\u3081\u306b\u3001\u300c\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3044\u3046\u8a00\u8449\u306e\u5b9a\u7fa9\u3092\u6574\u7406\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\uff1a<\/p>\n

\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2<\/a>\u3068\u306f\u3001\u7269\u7406\u7684\u30fb\u30c7\u30b8\u30bf\u30eb\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u554f\u308f\u305a\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u901a\u3058\u3066\u8cb7\u3044\u7269\u5ba2\u3068\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d50\u3073\u3064\u3051\u3001\u5e83\u544a\u51fa\u8cc7\u3092\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u53d6\u5f15\u306b\u76f4\u7d50\u3055\u305b\u308b\u5e83\u544a\u306e\u3053\u3068\u3067\u3059\u3002\u30fc \u53c2\u8003\uff1a\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u5b8c\u5168\u30ac\u30a4\u30c9<\/a><\/p>\n

 <\/p>\n

\u7c21\u6f54\u306a\u5b9a\u7fa9\u306f\u8a00\u8449\u304c\u793a\u3059\u5185\u5bb9\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u6709\u7528\u3067\u3059\u304c\u3001\u8a00\u8449\u306e\u88cf\u306b\u3042\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u6838\u3068\u306a\u308b\u539f\u7406\u539f\u5247\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u3053\u3053\u304b\u3089\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u3001\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u304410\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

    \n
  1. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u6bd4\u8f03\u7684\u65b0\u3057\u304f\u3001\u73fe\u5728\u9032\u884c\u5f62\u3067\u9032\u5316\u3092\u7d9a\u3051\u3066\u3044\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u3059\u3002
    \n<\/strong>    2022\u5e742\u6708\u306b\u30a2\u30de\u30be\u30f3\u306e\u5e83\u544a\u53ce\u5165\u304c310\u5104\u30c9\u30eb\u306b\u9054\u3057\u305f\u3053\u3068\u3092\u516c\u8868<\/a>\u3057\u305f\u3053\u308d\u304b\u3089\u6ce8\u76ee\u3092\u96c6\u3081\u306f\u3058\u3081\u307e\u3057\u305f\u3002
    \n\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u306f\u3053\u308c\u307e\u3067\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u304b\u3063\u305f\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u306e\u5229\u6d3b\u7528\u304c\u3001\u5c0f\u58f2\u696d\u8005\u3084\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u5229\u5e45\u306e\u5927\u304d\u3044\u5168\u304f\u65b0\u305f\u306a\u53ce\u76ca\u6e90\u304c\u7d04\u675f\u3055\u308c\u305f\u3053\u3068\u3067\u4e00\u6c17\u306b\u4eba\u6c17\u3092\u535a\u3057\u307e\u3057\u305f\u3002\u4eca\u65e5\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u5c0e\u5165\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9032\u3093\u3067\u3044\u307e\u3059\u304c\u3001    \u30a8\u30b3\u30b7\u30b9\u30c6\u30e0<\/a>\u5168\u4f53\u304c\u305d\u306e\u6069\u6075\u3092\u30d5\u30eb\u306b\u4eab\u53d7\u3059\u308b\u306b\u306f\u307e\u3060\u65e9\u304f<\/a>\u3001\u4eca\u304b\u3089\u3067\u3082\u53c2\u5165\u3059\u308b\u3053\u3068\u3067\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u3064\u304b\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n
  2. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u9023\u3057\u305f\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<\/strong>
    \n\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u8ca9\u58f2\u53d6\u5f15\u306b\u95a2\u9023\u3057\u3001\u307e\u305f\u306f\u5e30\u5c5e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3059\u3079\u3066\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u52a0\u3048\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u30fb\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b    \u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf<\/a>\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u542b\u307f\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u4e3b\u306f\u3001\u5c0f\u58f2\u696d\u8005\u3084\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3001\u5927\u624bE\u30b3\u30de\u30fc\u30b9\u30d6\u30e9\u30f3\u30c9\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u5b9f\u5e97\u8217\u3001\u3042\u308b\u3044\u306f\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u4e0a\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u4e0a\u3067\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/li>\n
  3. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3068AI\u306a\u3057\u3067\u306f\u6a5f\u80fd\u3057\u307e\u305b\u3093\u3002<\/strong>
    \n\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3084\u30a4\u30f3\u30c6\u30f3\u30c8\u30fb\u30b7\u30b0\u30ca\u30eb\u3068\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\uff09\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6539\u5584\u3057\u3001\u52b9\u7387\u7684\u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u3092\u4f5c\u6210\u3057\u3001\u3088\u308a\u8c4a\u304b\u306a\u6d88\u8cbb\u8005\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u9069\u7528\u3057\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3084\u5165\u672d\u3092\u6539\u5584\u3059\u308b\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u958b\u767a\u3067\u304d\u308b\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u304c\u3042\u3063\u3066\u521d\u3081\u3066\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u53ce\u76ca\u5316\u306e\u305f\u3081\u306b\u81ea\u3089\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5f37\u5316\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n
  4. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u5e83\u544a\u4e3b\u4ee5\u5916\u306b\u3068\u3063\u3066\u306e\u53ce\u76ca\u62e1\u5927\u88c5\u7f6e\u3067\u3059\u3002
    \n<\/strong>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306f\u30012022\u5e74\u306e\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u4e8b\u696d\u4fa1\u5024\u3092    1\u51463,000\u5104\u30c9\u30eb<\/a>\u3068\u898b\u7a4d\u3082\u3063\u3066\u3044\u307e\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5c0f\u58f2\u696d\u8005\u304c\u5229\u76ca\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u308b\u4e00\u65b9\u3067\u3001\u5e83\u544a\u4e3b\u3001\u4ee3\u7406\u5e97\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30c7\u30fc\u30bf\u3001\u30e1\u30c7\u30a3\u30a2\u3001\u8a08\u6e2c\u30d9\u30f3\u30c0\u30fc\u3001\u305d\u306e\u4ed6\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u8005\u306e\u30b3\u30de\u30fc\u30b9\u6210\u679c\u306e\u958b\u767a\u3068\u63a8\u9032\u3092\u652f\u63f4\u3059\u308b\u30c6\u30c3\u30af\u30d9\u30f3\u30c0\u30fc\u306a\u3069\u3001\u3053\u306e\u5de8\u5927\u306a\u5229\u76ca\u3092\u4eab\u53d7\u3067\u304d\u308b\u591a\u304f\u306e\u7a2e\u985e\u306e\u4e8b\u696d\u304c\u5b58\u5728\u3057\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u53ce\u76ca\u304c\u500d\u5897\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n
  5. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u6700\u5927\u306e\u6210\u9577\u963b\u5bb3\u8981\u56e0\u306f\u65ad\u7247\u5316\u3067\u3059\u3002
    \n<\/strong>\u4eca\u65e5\u306e\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u6a19\u6e96\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5b58\u5728\u3057\u306a\u3044\u305f\u3081\u3001\u5c0f\u58f2\u696d\u8005\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3001\u5927\u624bE\u30b3\u30de\u30fc\u30b9\u30d6\u30e9\u30f3\u30c9\u306a\u3069\u304c\u305d\u308c\u305e\u308c\u306b\u72ec\u81ea\u306e\u5e83\u544a\u8ca9\u58f2\u65b9\u6cd5\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3084\u30c7\u30fc\u30bf\u306e\u5b9a\u7fa9\u3001\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u306e\u30dd\u30ea\u30b7\u30fc\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u4e3b\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3001\u3053\u308c\u3089\u306e\u30de\u30eb\u30c1\u30b3\u30de\u30fc\u30b9\u74b0\u5883\u306b\u304a\u3051\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5305\u62ec\u7684\u306aROI\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001    \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u6a19\u6e96\u5316\u3068\u7d71\u4e00\u5316\u304c\u696d\u754c\u5168\u4f53\u306b\u3068\u3063\u3066\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u53d6\u308a\u7d44\u307f<\/a>\u3068\u306a\u308a\u3048\u307e\u3059\u3002<\/li>\n
  6. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u542b\u3080\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u3059\u304c\u3001\u4e8c\u3064\u306f\u540c\u3058\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002
    \n<\/strong>\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u5206\u91ce\u306b\u6700\u521d\u306b\u53c2\u5165\u3057\u305f\u696d\u7a2e\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u305d\u308c\u3086\u3048\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u77e5\u540d\u5ea6\u304c\u9ad8\u304f\u3001\u3053\u306e2\u3064\u306e\u7528\u8a9e\u306f\u3057\u3070\u3057\u6df7\u540c\u3055\u308c\u304c\u3061\u3067\u3059\u3002    \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u5148\u99c6\u3051\u7684\u5b58\u5728<\/a>\u3067\u3059\u304c\u3001\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc<\/a>\u3001\u822a\u7a7a\u4f1a\u793e<\/a>\u3001\u30db\u30c6\u30eb<\/a>\u3001\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9<\/a>\u306a\u3069\u6700\u8fd1\u306e\u65b0\u898f\u53c2\u5165\u4f01\u696d\u306f\u3001\u5c0f\u58f2\u696d\u3092\u4e0a\u56de\u308b\u72ec\u81ea\u306e\u624b\u6cd5\u3068\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/li>\n
  7. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u5c0f\u58f2\u696d\u306e\u67a0\u3092\u8d85\u3048\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002
    \n<\/strong>\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u5c0f\u58f2\u696d\u3060\u3051\u3067\u306a\u304f\u591a\u696d\u7a2e\u306b\u307e\u305f\u304c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u3088\u308a\u5e83\u7bc4\u306a\u74b0\u5883\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3092\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5c0f\u58f2\u696d\u4ee5\u5916\u306e\u8c4a\u5bcc\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u3055\u3089\u306b\u6539\u5584\u3057\u3001\u3088\u308a\u5927\u898f\u6a21\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u6226\u7565\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n
  8. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/strong>
    \n\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30b5\u30a4\u30c8\u5185\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u77ac\u9593\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u3088\u308b\u4f53\u9a13\u3068\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3084\u5e97\u8217\u5185\u3068\u3044\u3063\u305f\u30b5\u30a4\u30c8\u5916\uff08\u30aa\u30d5\u30b5\u30a4\u30c8\uff09\u306e\u5e83\u544a\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3092\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u305f\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
    \n\u30ce\u30f3\u30a8\u30f3\u30c7\u30df\u30c3\u30af*\u306a\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u3001    \u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u306f\u30b3\u30de\u30fc\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u53ce\u76ca\u5316<\/a>\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30d0\u30a4\u30b5\u30a4\u30c9\u3068\u30bb\u30eb\u30b5\u30a4\u30c9\u306e\u4e21\u65b9\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u771f\u306e\u4fa1\u5024\u5b9f\u73fe\u3092\u53ef\u80fd\u306b\u3059\u308b\u306e\u3067\u3059\u3002*\u5f53\u8a72\u5c0f\u58f2\u30b5\u30a4\u30c8\u5185\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u3092\u300c\u30a8\u30f3\u30c7\u30df\u30c3\u30af\u300d\u3001\u5c0f\u58f2\u30b5\u30a4\u30c8\u5185\u3067\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u5e83\u544a\u4e3b\u306f\u300c\u30ce\u30f3\u30a8\u30f3\u30c7\u30df\u30c3\u30af\u300d\u3068\u8a00\u3044\u307e\u3059\u3002<\/small><\/li>\n
  9. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002
    \n<\/strong>\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u306e\u306f\u3001\u8cfc\u5165\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6642\u70b9\u306b\u9650\u5b9a\u3055\u308c\u307e\u305b\u3093\u3002    \u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u307e\u3067\u306e\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3001\u305d\u3057\u3066\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1<\/a>\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u6700\u521d\u306e\u30ea\u30b5\u30fc\u30c1\u6bb5\u968e\u304b\u3089\u6700\u7d42\u7684\u306a\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u3001\u8a8d\u77e5\u3001\u691c\u8a0e\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3059\u3079\u3066\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\n
  10. \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30de\u30eb\u30c1\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/strong>
    \n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d5\u30a1\u30cd\u30eb\u306e\u3069\u306e\u6bb5\u968e\u3067\u3082\u3067\u6d88\u8cbb\u8005\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306b\u3001\u30d3\u30c7\u30aa\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u3001\u30b7\u30e7\u30c3\u30d1\u30d6\u30eb\u3001CTV\u3001\u30c7\u30b8\u30bf\u30ebOOH\u3001SMS\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u5546\u54c1\u5e83\u544a\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3084\u30c1\u30e3\u30cd\u30eb\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n
  11. \uff08\u30dc\u30fc\u30ca\u30b9\uff01\uff09\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u8a08\u6e2c\u306b\u5bfe\u5fdc\u3057\u305f\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb<\/a>\u306a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u3059\u3002<\/strong>
    \n\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u3068\u3001\u30ed\u30b0\u30a4\u30f3\u8a8d\u8a3c\u6e08\u307f\u30e6\u30fc\u30b6\u30fc\u306e\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u306b\u4f9d\u62e0\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u304c\u5ec3\u6b62\u3055\u308c\u3066\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u3059\u3079\u3066\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7279\u5b9a\u306eSKU\u3068\u30e6\u30fc\u30b6\u30fc\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30e1\u30c7\u30a3\u30a2\u8cbb\u7528\u306eROAS\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u5e83\u544a\u6295\u8cc7\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u8cbb\u7528\u3092\u518d\u914d\u5206\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n

    \u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u4e3b\u3001\u4ee3\u7406\u5e97\u3001\u5c0f\u58f2\u696d\u8005\u3001\u305d\u3057\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u3069\u306e\u3088\u3046\u306b\u6226\u7565\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u3057\u3066\u7d44\u307f\u8fbc\u3093\u3067\u3044\u308b\u306e\u304b\u3001Criteo \u72ec\u81ea\u306e\u8abf\u67fb\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300cThe Great Defrag\/\u30b6\u30fb\u30b0\u30ec\u30fc\u30c8\u30fb\u30c7\u30d5\u30e9\u30b0\uff1a2024\u5e74\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u65ad\u7247\u5316\u3059\u308b\u5e83\u544a\u3092\u4e00\u3064\u306b\u300d\u30ec\u30dd\u30fc\u30c8\u306e\u5168\u6587\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3057\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n

    \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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