{"id":22578,"date":"2024-04-22T09:26:40","date_gmt":"2024-04-22T13:26:40","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22578"},"modified":"2024-07-31T10:48:46","modified_gmt":"2024-07-31T14:48:46","slug":"retail-media-blog-series-1-basic-knowledge-of-retail-media","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-1-basic-knowledge-of-retail-media\/","title":{"rendered":"\u300e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u57fa\u790e\u77e5\u8b58 \u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff11\uff09"},"content":{"rendered":"

EC\u30b5\u30a4\u30c8\u3092\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u65b0\u305f\u306a\u5e83\u544a\u914d\u4fe1\u624b\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3002\u65e5\u672c\u3067\u3082\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5143\u5e74\u300d\u3068\u8a00\u308f\u308c\u305f2023\u5e74\u3092\u7d4c\u3066\u3001\u4e00\u6c17\u306b\u5e02\u5834\u304c\u62e1\u5927\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u672c\u30d6\u30ed\u30b0\u3067\u306fCRITEO Japan\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u62c5\u5f53\u8005\u304cCRITEO\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528\u6cd5\u3084\u305d\u306e\u52b9\u679c\u306b\u3064\u3044\u3066\u89e3\u8aac\u3001\u7686\u69d8\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u53c2\u5165\u30fb\u6d3b\u6027\u5316\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n

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 <\/p>\n

\n

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\n\uff08\uff11\uff09\u300e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u57fa\u790e\u77e5\u8b58 \u300f
\n\uff08\uff12\uff09\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f<\/a>
\n\uff08\uff13\uff09\u300eCRITEO\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6982\u8981\uff5e\u30aa\u30f3\u30b5\u30a4\u30c8\u5e83\u544a\u300f<\/a>
\n\uff08\uff14\uff09\u300eCRITEO\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6982\u8981\uff5e\u30aa\u30f3\u30b5\u30a4\u30c8\u30fb\u30aa\u30d5\u30b5\u30a4\u30c8\u5e83\u544a\u306e\u76f8\u4e57\u52b9\u679c\u300f<\/a><\/p>\n

\n

 <\/p>\n

 <\/p>\n

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\"\"<\/p>\n

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\n<\/strong>\u3067\u306f\u3001\u5e83\u544a\u4e3b\u306b\u306f\u3069\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3059\u304b\uff1f<\/strong><\/p>\n

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\n\u5e83\u544a\u3092\u898b\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong><\/p>\n

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 <\/p>\n

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