{"id":22585,"date":"2024-04-25T09:26:27","date_gmt":"2024-04-25T13:26:27","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22585"},"modified":"2024-07-31T10:53:07","modified_gmt":"2024-07-31T14:53:07","slug":"retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/","title":{"rendered":"\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09"},"content":{"rendered":"

\u8a71\u984c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3064\u3044\u3066CRITEO Japan\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u8cac\u4efb\u8005\u30fb\u7267\u91ce\u81e8\u592a\u90ce\u304c\u8a9e\u308bB\u300c\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\u300d\u3002<\/p>\n

\u7b2c\uff12\u56de\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5e02\u5834\u306e\u73fe\u6cc1\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\n

\u300c\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\u300d\u305d\u306e\u4ed6\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\uff1a
\n\uff08\uff11\uff09\u300e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u57fa\u790e\u77e5\u8b58 \u300f<\/a>
\n\uff08\uff12\uff09\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f
\n\uff08\uff13\uff09\u300eCRITEO\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6982\u8981\uff5e\u30aa\u30f3\u30b5\u30a4\u30c8\u5e83\u544a\u300f<\/a>
\n\uff08\uff14\uff09\u300eCRITEO\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6982\u8981\uff5e\u30aa\u30f3\u30b5\u30a4\u30c8\u30fb\u30aa\u30d5\u30b5\u30a4\u30c8\u5e83\u544a\u306e\u76f8\u4e57\u52b9\u679c\u300f<\/a><\/p>\n

\n

\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u5e02\u5834\u898f\u6a21\uff17\u5146\u5186\u3092\u7a81\u7834\u3001\u65e5\u672c\u5e02\u5834\u3082\u62e1\u5927\u4e2d<\/h2>\n

\"\"\u2015\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3048\u3070Amazon\u3084\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306a\u3069\u30a2\u30e1\u30ea\u30ab\u306e\u5c0f\u58f2\u308a\u5927\u624b\u3067\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u304c\u3001\u5e02\u5834\u898f\u6a21\u3068\u3057\u3066\u306f\u3069\u306e\u304f\u3089\u3044\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n

\u7267\u91ce\uff1a\u6025\u901f\u306a\u52e2\u3044\u3067\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u95a2\u9023\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u767b\u5834\u3057\u305f\u306e\u306f2000\u5e74\u3054\u308d\u3067\u3059\u304c\u3001\u6210\u9577\u304c\u52a0\u901f\u3057\u305f\u306e\u306f2010\u5e74\u4ee5\u964d\u3067\u3001\u7279\u306b2016\u5e74\u304b\u30892021\u5e74\u306e\u308f\u305a\u304b\uff15\u5e74\u9593\u3067\u3001\u305d\u306e\u5e02\u5834\u898f\u6a21\u306f1500\u5104\u5186\u304b\u3089\uff14\u51465000\u5104\u5186\u3078\u3068\u4e00\u6c17\u306b\u62e1\u5927\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u8abf\u67fb\u4f1a\u793eInsider\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u30012023\u5e74\u6642\u70b9\u3067\u306e\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3051\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5e02\u5834\u898f\u6a21\u306f\u3001\u524d\u5e74\u6bd425.8%\u5897\u306e\uff0451B\uff08\uff17\u5146\u5186\uff09\u30012024\u5e74\u306b\u306f\u3055\u3089\u306b\u4f38\u3073\u3066\u7d04\uff0461B\uff08\uff19\u5146\u5186\uff09\u306b\u9054\u3059\u308b\u3082\u306e\u3068\u898b\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u306e\u6210\u719f\u5ea6\u3067\u898b\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u306f\u3059\u3067\u306b\u30d5\u30a7\u30fc\u30ba\uff11\u306b\u3042\u305f\u308b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a21.0\u300d\uff08\u5c0f\u58f2\u696d\u8005\u304cEC\u30b5\u30a4\u30c8\u7b49\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u65b0\u305f\u306a\u8cfc\u8cb7\u30dd\u30a4\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u76f8\u6b21\u3044\u3067\u53c2\u5165\u3057\u3066\u3044\u305f\u6642\u671f\uff09\u304b\u3089\uff11\u30b9\u30c6\u30c3\u30d7\u9032\u3093\u3067\u3001\u5e83\u544a\u4e3b\uff08\u30d6\u30e9\u30f3\u30c9\uff09\u4e3b\u5c0e\u3067\u58f2\u4e0a\u5897\u3092\u76ee\u6307\u3059\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a22.0\u300d\u306e\u6bb5\u968e\u306b\u9032\u3093\u3067\u304a\u308a\u3001\u5229\u7528\u3055\u308c\u308b\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3082\u30aa\u30f3\u30b5\u30a4\u30c8\u304b\u3089\u30aa\u30d5\u30b5\u30a4\u30c8\u3078\u3068\u5909\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\uff08\u8a73\u7d30\u306f\u672c\u30d6\u30ed\u30b0Vol.\uff14\u3092\u53c2\u7167\uff09\u3002\u3068\u306f\u3044\u3048\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306f\u307e\u3060\u307e\u3060\u6210\u9577\u9014\u4e2d\u3067\u3001\u300c\u5f93\u6765\u306e\u5e83\u544a\u914d\u4fe1\u306b\u6bd4\u3079\u3066\u4f7f\u3048\u308b\u6a5f\u80fd\u304c\u5c11\u306a\u3044\u300d\u3001\u300c\u8a55\u4fa1\u6307\u6a19\u3084\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30bf\u30a4\u30eb\u304c\u6a19\u6e96\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u300d\u306a\u3069\u3001\u69d8\u3005\u306a\u8ab2\u984c\u3082\u3042\u308a\u3001\u305d\u3046\u3044\u3063\u305f\u8ab2\u984c\u304c\u89e3\u6c7a\u3067\u304d\u308c\u3070\u66f4\u306a\u308b\u5e02\u5834\u898f\u6a21\u306e\u62e1\u5927\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u2015\u65e5\u672c\u306e\u72b6\u6cc1\u306f\u3069\u3046\u3067\u3059\u304b\uff1f<\/strong><\/p>\n

\"\"<\/p>\n

\u7267\u91ce\uff1a<\/strong>\u65e5\u672c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306f\u307e\u3060\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a21.0\u300d\u306e\u6bb5\u968e\u3067\u3001\u3088\u3046\u3084\u304f\u5c0f\u58f2\u696d\u8005\u306b\u3088\u308b\u5e02\u5834\u53c2\u5165\u304c\u672c\u683c\u5316\u3057\u59cb\u3081\u3066\u3044\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002\u5e02\u5834\u898f\u6a21\u30822022\u5e74\u306e\u6bb5\u968e\u3067\u306f\u307e\u3060135\u5104\u5186\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u307e\u307e\u9806\u8abf\u306b\u53c2\u5165\u304c\u9032\u3081\u3070\u30012026\u5e74\u306b\u306f805\u5104\u5186\u898f\u6a21\u306b\u307e\u3067\u9054\u3059\u308b\u3068\u898b\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u306b\u6bd4\u3079\u308b\u3068\u5e02\u5834\u306e\u898f\u6a21\u611f\u306f\u5c0f\u3055\u3044\u3067\u3059\u3057\u3001\u51fa\u9045\u308c\u3066\u3044\u308b\u5370\u8c61\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u65e5\u7c73\u3067\u306f\u5546\u7fd2\u6163\u3084\u5c0f\u58f2\u696d\u306e\u898f\u6a21\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u306e\u3067\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u305d\u306e\u307e\u307e\u65e5\u672c\u304c\u53d6\u308a\u5165\u308c\u3066\u3082\u3001\u5b9f\u306f\u3042\u307e\u308a\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u65e5\u672c\u306e\u5546\u7fd2\u6163\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u9069\u3057\u305f\u65e5\u672c\u306a\u3089\u3067\u306f\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5728\u308a\u65b9\u3092\u3001\u3053\u308c\u304b\u3089\u6a21\u7d22\u3057\u3066\u3044\u304f\u3079\u304d\u3067\u3042\u308a\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u306f\u65e5\u672c\u3067\u3082\u5f79\u306b\u7acb\u3064\u3068\u3053\u308d\u3060\u3051\u9078\u3093\u3067\u53c2\u8003\u306b\u3059\u308b\u3001\u304f\u3089\u3044\u306e\u611f\u899a\u3067\u826f\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u3082\u305d\u3082\u65e5\u672c\u306eEC\u5316\u7387\u306f\u7c73\u56fd\u3088\u308a\u3082\u4f4e\u3044\u305f\u3081\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u3067\u306f\u306a\u304f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u304b\u3089\u8a66\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u3082\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u30a2\u30e1\u30ea\u30ab\u3067\u306f60%\u4ee5\u4e0a\u306e\u5c0f\u58f2\u696d\u8005\u304cCriteo\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u4e2d<\/h2>\n

\u2015\u65e5\u672c\u306e\u5c0f\u58f2\u696d\u8005\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306b\u53c2\u5165\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u306e\u8ab2\u984c\u306f\uff1f<\/strong><\/p>\n

\u7267\u91ce\uff1a<\/strong>\u3084\u306f\u308a\u5c02\u9580\u4eba\u6750\u304c\u5c11\u306a\u3044\u3053\u3068\u3060\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u3092\u884c\u3046\u306b\u306f\u3001\u5c0f\u58f2\u308a\u3068\u5e83\u544a(\u7279\u306b\u30c7\u30b8\u30bf\u30eb) \u3001\u4e21\u65b9\u306e\u77e5\u8b58\u3084\u7d4c\u9a13\u304c\u5fc5\u8981\u3068\u306a\u308b\u306e\u3067\u3059\u304c\u3001\u65e5\u672c\u3067\u306f\u3001\u305d\u3046\u3044\u3063\u305f\u4eba\u6750\u306f\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u306b\u5c0f\u58f2\u696d\u8005\u306f\u3053\u308c\u307e\u3067\u81ea\u793e\u304c\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306a\u3063\u305f\u7d4c\u9a13\u304c\u5c11\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u3001\u793e\u5185\u306e\u4eba\u6750\u306e\u307f\u3067\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306b\u53c2\u5165\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u56f0\u96e3\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u6d3b\u7528\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u306e\u304c\u3001CRITEO\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002CRITEO\u3067\u306f2010\u5e74\u4ee3\u304b\u3089\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306b\u672c\u683c\u53c2\u5165\u3057\u3001\u72ec\u81ea\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cCRITEO \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u958b\u767a\u3001\u3059\u3067\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u306f60%\u4ee5\u4e0a\u3001\u6b27\u5dde\u3067\u306f50%\u4ee5\u4e0a\u306e\u30c8\u30c3\u30d7\u30ea\u30c6\u30fc\u30e9\u30fc\u306b\u3054\u5229\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u65e5\u672c\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u300cCRITEO \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306b\u306f\u3001\u6b27\u7c73\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u3067\u57f9\u308f\u308c\u305f\u77e5\u898b\u3084\u30ce\u30a6\u30cf\u30a6\u304c\u5b58\u5206\u306b\u751f\u304b\u3055\u308c\u3066\u304a\u308a\u3001\u7279\u5225\u306a\u77e5\u8b58\u3084\u6280\u8853\u306e\u306a\u3044\u5c0f\u58f2\u696d\u8005\u3084\u5e83\u544a\u4e3b\u306e\u7686\u3055\u307e\u306b\u3082\u4f7f\u3044\u3084\u3059\u304f\u3001\u5341\u5206\u306a\u52b9\u679c\u3092\u5f97\u3089\u308c\u3084\u3059\u3044\u5185\u5bb9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6982\u8981\u3084\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u5c0e\u5165\u5b9f\u7e3e\u306b\u3064\u3044\u3066\u306f\u3001\u6b21\u56de\u4ee5\u964d\u306e\u30d6\u30ed\u30b0\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u2015Vol.3 \u300eCRITEO\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6982\u8981\uff5e\u30aa\u30f3\u30b5\u30a4\u30c8\u5e83\u544a\u300f\u306b\u7d9a\u304f<\/a><\/p>\n

 <\/p>\n

CRITEO\u00a0\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001\u305c\u3072CRITEO\u62c5\u5f53\u8005\u307e\u3067\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u8a71\u984c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3064\u3044\u3066CRITEO Japan\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u8cac\u4efb\u8005\u30fb\u7267\u91ce\u81e8\u592a\u90ce\u304c\u8a9e\u308bB\u300c\u30b7\u30ea\u30fc […]<\/p>\n","protected":false},"author":1,"featured_media":22620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[611],"class_list":{"0":"post-22585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-business-retail-media","9":"criteo-solution-retail-media","10":"criteo-platform-commerce-max","11":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09 | JP - Criteo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u8a71\u984c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3064\u3044\u3066CRITEO Japan\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u8cac\u4efb\u8005\u30fb\u7267\u91ce\u81e8\u592a\u90ce\u304c\u8a9e\u308bB\u300c\u30b7\u30ea\u30fc […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-25T13:26:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T14:53:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/04\/Retail-Media-Landscape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1228\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"criteo_multi_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"criteo_multi_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"criteo_multi_admin\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298\"\n\t },\n\t \"headline\": \"\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09\",\n\t \"datePublished\": \"2024-04-25T13:26:27+00:00\",\n\t \"dateModified\": \"2024-07-31T14:53:07+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/\"\n\t },\n\t \"wordCount\": 23,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/04\/Retail-Media-Landscape.png\",\n\t \"articleSection\": [\n\t \"\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\"\n\t ],\n\t \"inLanguage\": \"ja\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/04\/Retail-Media-Landscape.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/04\/Retail-Media-Landscape.png\",\n\t \"width\": 1228,\n\t \"height\": 664\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298\",\n\t \"name\": \"criteo_multi_admin\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/5d61a59c4c1d7548157d359036f5113a\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g\",\n\t \"caption\": \"criteo_multi_admin\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/criteo_multi_admin\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09 | JP - Criteo.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/","og_locale":"ja_JP","og_type":"article","og_title":"\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09 | JP - Criteo.com","og_description":"\u8a71\u984c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3064\u3044\u3066CRITEO Japan\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u8cac\u4efb\u8005\u30fb\u7267\u91ce\u81e8\u592a\u90ce\u304c\u8a9e\u308bB\u300c\u30b7\u30ea\u30fc […]","og_url":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/","og_site_name":"JP - Criteo.com","article_published_time":"2024-04-25T13:26:27+00:00","article_modified_time":"2024-07-31T14:53:07+00:00","og_image":[{"width":1228,"height":664,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/04\/Retail-Media-Landscape.png","type":"image\/png"}],"author":"criteo_multi_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"criteo_multi_admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/"},"author":{"name":"criteo_multi_admin","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298"},"headline":"\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09","datePublished":"2024-04-25T13:26:27+00:00","dateModified":"2024-07-31T14:53:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/"},"wordCount":23,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/04\/Retail-Media-Landscape.png","articleSection":["\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/04\/Retail-Media-Landscape.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/04\/Retail-Media-Landscape.png","width":1228,"height":664},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u300e\u65e5\u30fb\u7c73\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u300f\uff5e\u30b7\u30ea\u30fc\u30ba \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u89e3\u8aac\uff08\uff12\uff09"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298","name":"criteo_multi_admin","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/5d61a59c4c1d7548157d359036f5113a","url":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g","caption":"criteo_multi_admin"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/criteo_multi_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=22585"}],"version-history":[{"count":12,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22585\/revisions"}],"predecessor-version":[{"id":22817,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22585\/revisions\/22817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/22620"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=22585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=22585"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=22585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}