{"id":22651,"date":"2024-05-14T10:25:08","date_gmt":"2024-05-14T14:25:08","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22651"},"modified":"2024-05-15T12:02:34","modified_gmt":"2024-05-15T16:02:34","slug":"how-shoppers-discover-and-decide-what-to-buy","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/","title":{"rendered":"\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831"},"content":{"rendered":"<p>\u4f55\u3092\u8cb7\u3048\u3070\u3044\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u304a\u5ba2\u69d8\u306f\u3001\u307e\u305a\u3069\u3053\u306b\u5411\u304b\u3046\u306e\u3067\u3057\u3087\u3046\uff1f AI\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3001ChatGPT\u304c\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u6d88\u8cbb\u8005\u304c\u305d\u308c\u3089\u3092\u8cb7\u3044\u7269\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u307e\u305f\u3001\u304a\u5e97\u3067\u8cfc\u5165\u3059\u308b\u524d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u308b\u4eba\u306f\u3069\u308c\u304f\u3089\u3044\u3044\u308b\u306e\u3067\u3057\u3087\u3046\uff1f \u4e16\u754c\u7684\u306b\u7e41\u5fd9\u671f\u3068\u306a\u308b\u7b2c4\u56db\u534a\u671f\u3002\u4eba\u3005\u3092\u8cb7\u3044\u7269\u306b\u5411\u304b\u308f\u305b\u308b\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u9a5a\u304f\u3079\u304d\u30c7\u30fc\u30bf\u3092\u7d39\u4ecb\u3057\u3064\u3064\u3001Criteo \u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u304c\u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u304a\u7b54\u3048\u3057\u307e\u3059\u3002<\/p>\n<p>\u5f53\u793e\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u30c1\u30fc\u30e0\u3084\u5206\u6790\u30c1\u30fc\u30e0\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u306e\u5b9d\u5eab\u304b\u3089\u5e38\u306b\u91d1\u8108\u3092\u6398\u308a\u51fa\u3057\u3066\u3044\u307e\u3059\u3002 \u4e21\u30c1\u30fc\u30e0\u306f\u4e16\u754c\u4e2d\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u58f2\u4e0a\u30c8\u30ec\u30f3\u30c9\u3092\u306f\u3058\u3081\u3001\u6bce\u6708\u884c\u308f\u308c\u308b\u6d88\u8cbb\u8005\u8abf\u67fb\u304b\u3089\u5f97\u305f\u8cb7\u3044\u7269\u5ba2\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u5e38\u306b\u8cb7\u3044\u7269\u306e\u52d5\u5411\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3057\u3001\u5206\u6790\u3066\u304d\u307e\u3057\u305f\u3002 \u3053\u3053\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u6c17\u306b\u5165\u3063\u305f\u5546\u54c1\u3092\u898b\u3064\u3051\u3066\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>\u8cb7\u3044\u7269\u306e\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u305f\u3081\u306b\u5411\u304b\u3046\u5148\u3068\u3057\u3066\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u304c\u4e00\u756a\u4eba\u6c17<\/h2>\n<p>\u7c73\u56fd\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u5bfe\u8c61\u3068\u3057\u305f\u6700\u65b0\u306e\u300c\u6d88\u8cbb\u8005\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u306b\u95a2\u3059\u308b\u8abf\u67fb\u300d\u3067\u306f\u3001\u8cfc\u5165\u3059\u308b\u5546\u54c1\u306e\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u305f\u3081\u306b\u6700\u521d\u306b\u5411\u304b\u3046\u5148\u3068\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u304c\u6700\u591a\u3068\u306a\u3063\u3066\u304a\u308a\u3001 \u8cb7\u3044\u7269\u5ba2\u306e\u307b\u307c\u534a\u5206\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u30013\u5206\u306e1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u691c\u7d22\u3092\u59cb\u3081\u308b\u305d\u3046\u3067\u3059\u3002 \u82f1\u56fd\u3067\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u7d9a\u304f\u7b2c2\u4f4d\u3067\u300144%\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u30013\u5206\u306e1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u306e\u691c\u7d22\u304b\u3089\u8cb7\u3044\u7269\u3092\u958b\u59cb\u3059\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002 \u3064\u307e\u308a\u3069\u3046\u3044\u3046\u3053\u3068\u304b\u3068\u3044\u3046\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u304a\u5ba2\u69d8\u304c\u983b\u7e41\u306b\u5546\u54c1\u3092\u898b\u3064\u3051\u3066\u304f\u308c\u308b\u5c0f\u58f2\u696d\u8005\u306b\u5bfe\u3059\u308b\u5e83\u544a\u652f\u51fa\u3092\u5897\u3084\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u8a8d\u77e5\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3092\u512a\u5148\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22663\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-1-min.png\" alt=\"\" width=\"400\" height=\"332\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-1-min.png 603w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-1-min-300x249.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2>\u30af\u30ea\u30b9\u30de\u30b9\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u99c6\u3051\u8fbc\u307f\u9700\u8981\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u91cd\u8981\u6027\u304c\u3055\u3089\u306b\u9ad8\u307e\u308a\u307e\u3059<\/h2>\n<p>\u30af\u30ea\u30b9\u30de\u30b9\u304c\u8feb\u308b\u3068\u3001\u5e97\u982d\u3067\u8cfc\u5165\u3059\u308b\u524d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u304c\u5897\u3048\u307e\u3059\u3002 \u30af\u30ea\u30b9\u30de\u30b9\u76f4\u524d\u306e1\u9031\u9593\u306f\u3001\u5e97\u982d\u3067\u8cfc\u5165\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u306e5\u5206\u306e1\u4ee5\u4e0a\uff08\u7c73\u56fd\u306721%\u3001EU\u306719%\uff09\u304c\u4e8b\u524d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u898b\u3066\u30ea\u30b5\u30fc\u30c1\u3084\u6bd4\u8f03\u691c\u8a0e\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002 \u7c73\u56fd\u3067\u8cfc\u5165\u524d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u306e\u5272\u5408\u306f11\u6708\u306e16%\u304b\u3089\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\uff08EU\u3067\u308217%\u304b\u3089\u5fae\u5897\u3057\u3066\u3044\u307e\u3059\uff09\u3002 12\u6708\u5f8c\u534a\u306e\u5e97\u982d\u58f2\u4e0a\u3067\u306f\u3001\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u3088\u308a\u3082\u9855\u8457\u3067\u3042\u308a\u3001\u30af\u30ea\u30b9\u30de\u30b9\u524d\u306e1\u9031\u9593\u3067\u58f2\u4e0a\u304c\u30d4\u30fc\u30af\u306b\u9054\u3057\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30b7\u30fc\u30ba\u30f3\u3092\u901a\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7dad\u6301\u3059\u308b\u3079\u304d\u3067\u3042\u308a\u3001\u3069\u306e\u5e97\u8217\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3088\u3046\u304b\u8003\u3048\u3066\u3044\u308b\u99c6\u3051\u8fbc\u307f\u5ba2\u306e\u610f\u5fd7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22664\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-2-min.png\" alt=\"\" width=\"600\" height=\"335\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-2-min.png 895w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-2-min-300x168.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-2-min-768x429.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-2-min-630x352.png 630w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>\u6d88\u8cbb\u8005\u306e5\u4eba\u4e2d4\u4eba\u304cAI\u3092\u4fbf\u5229\u306a\u8cb7\u3044\u7269\u30c4\u30fc\u30eb\u3068\u307f\u306a\u3057\u3066\u3044\u307e\u3059<\/h2>\n<p>\u8cb7\u3044\u7269\u5ba2\u306f\u3059\u3067\u306bAI\u306e\u4fa1\u5024\u3092\u5b9f\u611f\u3057\u3066\u304a\u308a\u3001AI\u304c\u8cb7\u3044\u7269\u306e\u5f79\u306b\u7acb\u305f\u306a\u3044\u3068\u7b54\u3048\u305f\u306e\u306f\u7c73\u56fd\u306718%\u3001\u82f1\u56fd\u306721%\u306e\u307f\u3067\u3057\u305f\u3002 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306eAI\u306e\u4fbf\u5229\u306a\u4f7f\u3044\u9053\u3068\u3057\u3066\u591a\u304b\u3063\u305f\u56de\u7b54\u306f\u300c\u5546\u54c1\u306e\u6700\u5b89\u5024\u3092\u7279\u5b9a\u3059\u308b\u300d\uff08\u7c73\u56fd\u306736%\u3001\u82f1\u56fd\u306729%\uff09\u3001\u300c\u898b\u3064\u3051\u305f\u5546\u54c1\u306b\u95a2\u3057\u3066\u8cea\u554f\u3059\u308b\u300d\uff08\u7c73\u56fd\u306732%\u3001\u82f1\u56fd\u306730%\uff09\u3001\u300c\u30ae\u30d5\u30c8\u30a2\u30a4\u30c7\u30a2\u3092\u6c7a\u3081\u308b\u300d\uff08\u7c73\u56fd\u306728%\u3001\u82f1\u56fd\u306725%\uff09\u3067\u3057\u305f\u3002 \u8abf\u67fb\u7d50\u679c\u306f\u3001\u5546\u54c1\u306e\u9078\u629e\u3084\u304a\u5ba2\u69d8\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306e\u305f\u3081\u3001\u4eca\u3059\u3050AI\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22665\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-3-min.png\" alt=\"\" width=\"400\" height=\"295\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-3-min.png 677w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-3-min-300x221.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-3-min-630x464.png 630w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2>\u8cb7\u3044\u7269\u5ba2\u306e\u5927\u534a\u304c\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u306e\u95b2\u89a7\u4e2d\u306b\u5546\u54c1\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af<\/h2>\n<p>\u534a\u5206\u4ee5\u4e0a\u306e\u8cb7\u3044\u7269\u5ba2\uff08\u7c73\u56fd\u306772%\u3001\u82f1\u56fd\u306756%\uff09\u304c\u30a6\u30a7\u30d6\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u969b\u306b\u6642\u3005\u3001\u307e\u305f\u306f\u983b\u7e41\u306b\u5546\u54c1\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3064\u306a\u304c\u308b\u5e83\u544a\u3084QR\u30b3\u30fc\u30c9\u3001CTV\u5e83\u544a\u3092\u5c0e\u5165\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u3092\u5546\u54c1\u306e\u767a\u898b\u304b\u3089\u8cfc\u5165\u307e\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22666\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-4-min.png\" alt=\"\" width=\"450\" height=\"312\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-4-min.png 757w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-4-min-300x208.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/JP-how-shoppers-discover-4-min-630x437.png 630w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/h3>\n<h2>\u30de\u30fc\u30b1\u30bf\u30fc\u3078\u306e\u30a2\u30c9\u30d0\u30a4\u30b9:<\/h2>\n<ul>\n<li>\u591a\u304f\u306e\u304a\u5ba2\u69d8\u304c\u983b\u7e41\u306b\u5546\u54c1\u3092\u898b\u3064\u3051\u3066\u304f\u308c\u308b\u5c0f\u58f2\u696d\u8005\u306b\u5bfe\u3059\u308b\u5e83\u544a\u652f\u51fa\u3092\u5897\u3084\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u30af\u30ea\u30b9\u30de\u30b9\u3084\u304a\u6b63\u6708\u3092\u901a\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7dad\u6301\u3057\u3001\u3069\u306e\u5e97\u8217\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3088\u3046\u304b\u5224\u65ad\u3059\u308b\u4e0a\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u5897\u3048\u305f\u99c6\u3051\u8fbc\u307f\u5ba2\u306e\u610f\u5fd7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u304a\u5ba2\u69d8\u304cAI\u306e\u7528\u9014\u3068\u3057\u3066\u6700\u9069\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u5546\u54c1\u306e\u9078\u629e\u3084\u304a\u5ba2\u69d8\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306bAI\uff08\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306a\u3069\uff09\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u8cb7\u3044\u7269\u5ba2\u306f\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u306e\u95b2\u89a7\u4e2d\u306b\u5546\u54c1\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3064\u306a\u304c\u308b\u5e83\u544a\u3084QR\u30b3\u30fc\u30c9\u3001CTV\u5e83\u544a\u3092\u5c0e\u5165\u3057\u3066\u8cb7\u3044\u7269\u5ba2\u3092\u5546\u54c1\u306e\u767a\u898b\u304b\u3089\u8cfc\u5165\u307e\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u5c0e\u304d\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4f55\u3092\u8cb7\u3048\u3070\u3044\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u304a\u5ba2\u69d8\u306f\u3001\u307e\u305a\u3069\u3053\u306b\u5411\u304b\u3046\u306e\u3067\u3057\u3087\u3046\uff1f AI\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3001ChatGPT\u304c\u8a71\u984c [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":22660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[622],"class_list":{"0":"post-22651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-topic-data-and-trends","9":"criteo-topic-holiday-festive-season"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u3067\u3042\u308b\u7b2c4\u56db\u534a\u671f\u306b\u3001\u4eba\u3005\u3092\u8cb7\u3044\u7269\u306b\u5411\u304b\u308f\u305b\u308b\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u9a5a\u304f\u3079\u304d\u30c7\u30fc\u30bf\u3092Criteo \u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u3067\u3042\u308b\u7b2c4\u56db\u534a\u671f\u306b\u3001\u4eba\u3005\u3092\u8cb7\u3044\u7269\u306b\u5411\u304b\u308f\u305b\u308b\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u9a5a\u304f\u3079\u304d\u30c7\u30fc\u30bf\u3092Criteo \u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-14T14:25:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T16:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/pexels-ron-lach-8386662.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Pyle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Pyle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Ann Pyle\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb\"\n\t            },\n\t            \"headline\": \"\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831\",\n\t            \"datePublished\": \"2024-05-14T14:25:08+00:00\",\n\t            \"dateModified\": \"2024-05-15T16:02:34+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/\"\n\t            },\n\t            \"wordCount\": 16,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/pexels-ron-lach-8386662.jpg\",\n\t            \"articleSection\": [\n\t                \"\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/pexels-ron-lach-8386662.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/pexels-ron-lach-8386662.jpg\",\n\t            \"width\": 1280,\n\t            \"height\": 853\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb\",\n\t            \"name\": \"Ann Pyle\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/76dc3cafd774796af89f20d51db2faea\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Ann-Pyle-400x400-1-96x96.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Ann-Pyle-400x400-1-96x96.jpg\",\n\t                \"caption\": \"Ann Pyle\"\n\t            },\n\t            \"description\": \"Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. She's been developing content strategies and writing for the tech and B2B space for more than a decade. This, along with her SEO and advertising agency experience, give her a unique understanding of both the art and science of marketing. As a brand steward, storyteller, and big thinker, she specializes in creating content that makes a difference, and believes in the power of a well-crafted message. When not writing, she's raising three daughters with her husband or escaping to the woods to hike, camp, or bike.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/annpyle\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/annpyle\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831 | JP - Criteo.com","description":"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u3067\u3042\u308b\u7b2c4\u56db\u534a\u671f\u306b\u3001\u4eba\u3005\u3092\u8cb7\u3044\u7269\u306b\u5411\u304b\u308f\u305b\u308b\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u9a5a\u304f\u3079\u304d\u30c7\u30fc\u30bf\u3092Criteo \u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/","og_locale":"ja_JP","og_type":"article","og_title":"\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831 | JP - Criteo.com","og_description":"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u3067\u3042\u308b\u7b2c4\u56db\u534a\u671f\u306b\u3001\u4eba\u3005\u3092\u8cb7\u3044\u7269\u306b\u5411\u304b\u308f\u305b\u308b\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u9a5a\u304f\u3079\u304d\u30c7\u30fc\u30bf\u3092Criteo \u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/","og_site_name":"JP - Criteo.com","article_published_time":"2024-05-14T14:25:08+00:00","article_modified_time":"2024-05-15T16:02:34+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/pexels-ron-lach-8386662.jpg","type":"image\/jpeg"}],"author":"Ann Pyle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ann Pyle","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/"},"author":{"name":"Ann Pyle","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb"},"headline":"\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831","datePublished":"2024-05-14T14:25:08+00:00","dateModified":"2024-05-15T16:02:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/"},"wordCount":16,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/pexels-ron-lach-8386662.jpg","articleSection":["\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/pexels-ron-lach-8386662.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/05\/pexels-ron-lach-8386662.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/how-shoppers-discover-and-decide-what-to-buy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u6d88\u8cbb\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u597d\u304d\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\uff1a\u30b3\u30de\u30fc\u30b9\u30c8\u30ec\u30f3\u30c9\u6700\u65b0\u60c5\u5831"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb","name":"Ann Pyle","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/76dc3cafd774796af89f20d51db2faea","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Ann-Pyle-400x400-1-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Ann-Pyle-400x400-1-96x96.jpg","caption":"Ann Pyle"},"description":"Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. She's been developing content strategies and writing for the tech and B2B space for more than a decade. This, along with her SEO and advertising agency experience, give her a unique understanding of both the art and science of marketing. As a brand steward, storyteller, and big thinker, she specializes in creating content that makes a difference, and believes in the power of a well-crafted message. When not writing, she's raising three daughters with her husband or escaping to the woods to hike, camp, or bike.","sameAs":["https:\/\/www.linkedin.com\/in\/annpyle"],"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/annpyle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=22651"}],"version-history":[{"count":10,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22651\/revisions"}],"predecessor-version":[{"id":22670,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/22651\/revisions\/22670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/22660"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=22651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=22651"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=22651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}