{"id":22721,"date":"2024-06-18T11:13:28","date_gmt":"2024-06-18T15:13:28","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=22721"},"modified":"2024-12-10T13:22:07","modified_gmt":"2024-12-10T17:22:07","slug":"criteo-retail-summit-2024-tokyo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo-retail-summit-2024-tokyo\/","title":{"rendered":"\u3010\u958b\u50ac\u5831\u544a\u3011CRITEO Retail Summit 2024 @TOKYO"},"content":{"rendered":"<p>\u65e5\u672c\u3067\u30822023\u5e74\u4ee5\u964d\u3001\u8a8d\u77e5\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u5c0f\u58f2\u308a\u5927\u624b\u306e\u53c2\u5165\u304c\u76f8\u6b21\u3044\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u3002\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u306e\u8ffd\u3044\u98a8\u3082\u3042\u308a\u30012026\u5e74\u307e\u3067\u306b\u306f\u3001\u5e02\u5834\u898f\u6a21\u304c\u73fe\u5728\u306e*\u3059\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\uff08*<a href=\"https:\/\/cartaholdings.co.jp\/news\/20220927_2\/\" target=\"_blank\" rel=\"noopener\">\u682a\u5f0f\u4f1a\u793eCARTA HOLDINGS\/\u682a\u5f0f\u4f1a\u793e\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d5\u30a1\u30af\u30c8\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834\u306b\u95a2\u3059\u308b\u8abf\u67fb\u300d2022\u5e74<\/a> &#8211; \uff09<\/p>\n<p>Criteo\u3067\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u5148\u884c\u3059\u308b\u6d77\u5916\u5e02\u5834\u3067\u306e\u6c17\u3065\u304d\u3084\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u7686\u3055\u307e\u306b\u5171\u6709\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30c8\u30c3\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u7686\u3055\u307e\u3068\u610f\u898b\u4ea4\u63db\u3059\u308b\u5834\u3068\u3057\u3066\u3001\u53bb\u308b\uff15\u670822\u65e5\u300cCRITEO Retail Summit\u30002024\u300d\u3092\u6771\u4eac\u30fb\u8868\u53c2\u9053\u3067\u958b\u50ac\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22729\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-1-min.jpg\" alt=\"\" width=\"599\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-1-min.jpg 526w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-1-min-300x200.jpg 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>\u4eca\u56de\u306e\u30b5\u30df\u30c3\u30c8\u306f\u975e\u516c\u958b\u30fb\u62db\u5f85\u5236\u3067\u884c\u308f\u308c\u3001\u65e5\u672c\u3068\u97d3\u56fd\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u6d3b\u8e8d\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u3055\u307e\u3084\u30ea\u30c6\u30fc\u30eb\u696d\u754c\u306e\u7686\u3055\u307e\u304c\u53c2\u52a0\u3057\u307e\u3057\u305f\u3002\u4f1a\u306e\u5192\u982d\u3067\u306fCriteo\u65e5\u672c\u4ee3\u8868\u53d6\u7de0\u5f79\u306eGrace Fromm\u304c\u767b\u58c7\u3001\u4f1a\u5834\u306e\u7686\u3055\u307e\u306b\u300cCriteo\u304c\u65e5\u672c\u3067\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30ed\u30fc\u30f3\u30c1\u3057\u3066\u304b\u3089\u7d04\uff12\u5e74\u534a\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u6b21\u3005\u306b\u5927\u624b\u30ea\u30c6\u30fc\u30e9\u30fc\u69d8\u306b\u3054\u63a1\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306f\u59cb\u307e\u3063\u305f\u3070\u304b\u308a\u3067\u3001\u307e\u3060\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u95a2\u4fc2\u696d\u754c\u304c\u9023\u643a\u3057\u3066\u3001\u65e5\u672c\u3089\u3057\u3044\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u3092\u80b2\u3066\u3001\u65b0\u3057\u3044\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u78ba\u7acb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u300d\u3068\u3042\u3044\u3055\u3064\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>Keynote \u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u529b\u3068\u53ef\u80fd\u6027\u300d<\/strong><strong>\uff0f\u30e1\u30e9\u30cb\u30fc\u30fb\u30b8\u30de\u30fc\u30de\u30f3\uff08Criteo\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3000\u30bc\u30cd\u30e9\u30eb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22728\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-2-min.jpg\" alt=\"\" width=\"601\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-2-min.jpg 615w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-2-min-300x200.jpg 300w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/p>\n<p>\u7d9a\u304f\u30ad\u30fc\u30ce\u30fc\u30c8\u8b1b\u6f14\u306b\u306fCriteo\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2 \u30bc\u30cd\u30e9\u30eb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30e1\u30e9\u30cb\u30fc\u30fb\u30b8\u30de\u30fc\u30de\u30f3\u304c\u767b\u58c7\u3001Criteo\u5165\u793e\u524d\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u5c0f\u58f2\u308a\u5927\u624b\u30e1\u30a4\u30b7\u30fc\u30ba\u3067\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7acb\u3061\u4e0a\u3052\u3092\u62c5\u5f53\u3057\u305f\u7d4c\u9a13\u3092\u3082\u3068\u306b\u3001\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u529b\u3068\u53ef\u80fd\u6027\u300d\u3068\u984c\u3057\u3066\u8b1b\u6f14\u3057\u307e\u3057\u305f\u3002\u8b1b\u6f14\u3067\u30e1\u30e9\u30cb\u30fc\u306f\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u529f\u306b\u306f\u5c0f\u58f2\u696d\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u56fa\u306a\u4fe1\u983c\u95a2\u4fc2\u3001\u305d\u3057\u3066Criteo\u306e\u3088\u3046\u306a\u30c6\u30c3\u30af\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u9023\u643a\u304c\u5fc5\u9808\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u308b\u969b\u306b\u306f\u2460\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3001\u2461\u304a\u5ba2\u69d8\u7b2c\u4e00\u306b\u5fb9\u3059\u308b\u3053\u3068\u3001\u2462\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u524d\u9032\u3055\u305b\u308b\u3053\u3068\u3001\u306e\uff13\u70b9\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3068\u547c\u3073\u304b\u3051\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>Global Best Practice\uff0f\u30e1\u2015\u30ac\u30f3\u30fb\u30c7\u30a2\uff08Criteo\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30a2\u30fc\u30ad\u30c6\u30af\u30c8\u30c1\u30fc\u30e0 \u30ea\u30fc\u30c9\uff09<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22727\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-3-min.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-3-min.jpg 675w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-3-min-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-3-min-630x420.jpg 630w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u7d9a\u3044\u3066\u306f\u3001Criteo\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30a2\u30fc\u30ad\u30c6\u30af\u30c8\u30c1\u30fc\u30e0\u3067\u30ea\u30fc\u30c9\u3092\u52d9\u3081\u308b\u30e1\u2015\u30ac\u30f3\u30fb\u30c7\u30a2\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u7d39\u4ecb\u3002\u591a\u304f\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5f97\u305f\u77e5\u898b\u3068\u3057\u3066\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u6210\u529f\u306b\u306f\u3001\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u304b\u3064\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u884c\u3046\u3053\u3068\u3001\u305d\u3057\u3066\u30aa\u30f3\u30b5\u30a4\u30c8\u3068\u30aa\u30d5\u30b5\u30a4\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u884c\u3046\u3053\u3068\u304c\u6b20\u304b\u305b\u306a\u3044\u300d\u3068\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>Fireside Chat\u3000\u65e5\u672c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u73fe\u72b6\u3068\u5c55\u671b<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22726\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-4-min.jpg\" alt=\"\" width=\"603\" height=\"401\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-4-min.jpg 677w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-4-min-300x199.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-4-min-630x419.jpg 630w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/p>\n<p>\u7d9a\u304fFireside Chat\u3067\u306f\u3001Criteo\u30b7\u30cb\u30a2\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u00a0\uff08\u5199\u771f\uff1a\u5de6\uff09\u304c\u3001\u30a2\u30bf\u30e9\u682a\u5f0f\u4f1a\u793e\u306e\u6749\u539f\u525bCEO\uff08\u5199\u771f\uff1a\u4e2d\u592e\uff09\u3068\u30a4\u30c8\u30fc\u30e8\u30fc\u30ab\u5802\u3067\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u8cac\u4efb\u8005\u3092\u52d9\u3081\u308b\u682a\u5f0f\u4f1a\u793e\u30bb\u30d6\u30f3\uff06\u30a2\u30a4\u30fb\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9 \u30b0\u30eb\u30fc\u30d7\u5546\u54c1\u6226\u7565\u672c\u90e8 \u30cd\u30c3\u30c8\u30b5\u30fc\u30d3\u30b9\u958b\u767a \u30b7\u30cb\u30a2\u30aa\u30d5\u30a3\u30b5\u30fc\u306e\u671b\u6708\u6d0b\u5fd7\u3055\u3093\uff08\u5199\u771f\uff1a\u53f3\uff09\u3092\u30b2\u30b9\u30c8\u306b\u8fce\u3048\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u5148\u884c\u3059\u308b\u30a2\u30e1\u30ea\u30ab\u306e\u72b6\u6cc1\u3068\u6bd4\u3079\u306a\u304c\u3089\u3001\u300c\u65e5\u672c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u73fe\u72b6\u3068\u5c55\u671b\u300d\u3092\u30c6\u30fc\u30de\u306b\u610f\u898b\u4ea4\u63db\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u6a21\u5023\u3067\u306f\u306a\u3044\u3001\u65e5\u672c\u306e\u4f01\u696d\u3084\u6d88\u8cbb\u8005\u306e\u7279\u6027\u3092\u3088\u304f\u7406\u89e3\u3057\u305f\u4e0a\u3067\u65e5\u672c\u3089\u3057\u3044\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u5931\u6557\u3092\u6050\u308c\u305a\u300ctest\uff06learn\u300d\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3042\u308b\u3068\u306e\u898b\u65b9\u3067\u4e00\u81f4\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>Criteo Retail Media\u65e5\u672c\u306e\u6226\u7565\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\uff0f\u7267\u91ce\u81e8\u592a\u90ce\uff08Criteo\u65e5\u672c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u8cac\u4efb\u8005\uff09<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22725\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-5-min.jpg\" alt=\"\" width=\"601\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-5-min.jpg 676w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-5-min-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-5-min-630x419.jpg 630w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22723\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-7-min.jpg\" alt=\"\" width=\"601\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-7-min.jpg 676w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-7-min-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-7-min-630x419.jpg 630w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22722\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-8-min.jpg\" alt=\"\" width=\"602\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-8-min.jpg 753w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-8-min-300x199.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/06\/JP-retail-summit-photo-8-min-630x418.jpg 630w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[611],"class_list":{"0":"post-22721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-solution-retail-media","9":"criteo-topic-events"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010\u958b\u50ac\u5831\u544a\u3011CRITEO Retail Summit 2024 @TOKYO | JP - Criteo.com<\/title>\n<meta name=\"description\" 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