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\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a<\/h3>\n<p>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u307e\u305f\u304e\u3001\u5e83\u7bc4\u56f2\u306b\u308f\u305f\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u3089\u308c\u308b\u306e\u3067\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u9732\u51fa\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5834\u6240\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u305f\u3081\u3001\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u96a3\u306b\u81ea\u793e\u306e\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u3053\u3068\u3092\u56de\u907f\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3082\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u3067\u306e\u5e83\u544a\u306b\u4ee3\u308f\u308b\u5e83\u544a<\/h2>\n<p>\u5e83\u544a\u4e3b\u306f\u3001\u5e83\u544a\u8cbb\u3092\u3088\u308a\u591a\u304f\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u5206\u6563\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3053\u306e\u3088\u3046\u306a\u61f8\u5ff5\u306b\u5bfe\u51e6\u3057\u3001\u6d88\u8cbb\u8005\u304c\u6642\u9593\u3092\u904e\u3054\u3057\u3066\u3044\u308b\u3042\u3089\u3086\u308b\u5834\u6240\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3063\u3068\u3082\u3001\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u5229\u7528\u3092\u5b8c\u5168\u306b\u5ec3\u6b62\u3059\u3079\u304d\u3060\u3068\u8a00\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u306e\u4e00\u90e8\u3068\u3057\u3066\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u5229\u7528\u3092\u7d99\u7d9a\u3057\u3064\u3064\u3001\u305d\u306e\u5272\u5408\u3092\u6e1b\u3089\u3057\u3066\u3044\u304f\u3079\u304d\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u6700\u8fd1\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8<\/h3>\n<p>\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u5916\u90e8\u306b\u5b58\u5728\u3059\u308b\u3042\u3089\u3086\u308b\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u65b0\u805e\u3084\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u306a\u3069\u306e\u5927\u624b\u30d7\u30ec\u30df\u30a2\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u306f\u3058\u3081\u3001\u30b9\u30fc\u30d1\u30fc\u3084\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306a\u3069\u306e\u5c0f\u58f2\u696d\u8005\u3001\u307e\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5927\u624b\u4f01\u696d\u4ee5\u5916\u306e\u591a\u6570\u306e\u30b5\u30a4\u30c8\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u5f71\u97ff\u3067\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u591a\u304f\u306e\u4eba\u3005\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u4fe1\u983c\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u95a2\u9023\u5546\u54c1\u3092\u898b\u3064\u3051\u308b\u5834\u6240\u3068\u3057\u3066\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u95b2\u89a7\u3059\u308b\u6642\u9593\u304c\u9577\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3092\u56f3\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3082\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/4-reasons-contextual-targeting-is-trending\/\">\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u304b\u3089\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u81f3\u308b\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\uff08OLV\uff09\u3082\u76db\u3093\u306b\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%82%ac%e3%82%a4%e3%83%89%ef%bc%9a%e5%8b%95%e7%94%bb%e3%82%92%e4%bd%bf%e3%81%a3%e3%81%a6%e6%a5%ad%e7%b8%be%e3%82%92\/\">OLV<\/a> \u3068\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524d\u5f8c\u3084\u8996\u8074\u4e2d\u306b\u8868\u793a\u3055\u308c\u308b\u52d5\u753b\u5e83\u544a\u3092\u6307\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306f\u8996\u8074\u6642\u9593\u304c\u77ed\u304f\u3001\u5f93\u6765\u306e\u5e83\u544a\u306e\u7169\u308f\u3057\u3055\u3092\u6253\u958b\u3057\u3001\u95a2\u5fc3\u3092\u5411\u3051\u3066\u3082\u3089\u3046\u4e0a\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002OLV 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href=\"https:\/\/www.criteo.com\/jp\/success-stories\/?platform=Commerce%20Growth\">\u3053\u3061\u3089\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/a>\u3002<\/p>\n<h3>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2<\/h3>\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306e 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href=\"https:\/\/www.criteo.com\/jp\/solutions\/retail-media-platform\/\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2<\/a>\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30b7\u30a7\u30eb\u30d5\u3001\u3064\u307e\u308a\u30c7\u30b8\u30bf\u30eb\u4e0a\u306e\u5546\u54c1\u68da\u3092\u78ba\u4fdd\u3057\u3066\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u7af6\u4e89\u3092\u56de\u907f\u3057\u306a\u304c\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u5897\u52a0\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306b\u4f9d\u5b58\u3057\u306a\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306b\u914d\u616e\u3057\u305f\u74b0\u5883\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u3068\u3044\u3046\u70b9\u3067\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><sup><sup><a id=\"footnotes1\"><\/a>1<\/sup> \u51fa\u5178\uff1a<a href=\"https:\/\/www.theguardian.com\/technology\/2023\/nov\/07\/85-of-people-worry-about-online-disinformation-global-survey-finds\" target=\"_blank\" rel=\"noopener\">https:\/\/www.theguardian.com\/technology\/2023\/nov\/07\/85-of-people-worry-about-online-disinformation-global-survey-finds<\/a><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u4e88\u7b97\u304c\u5897\u52a0\u3059\u308b\u4e2d\u3001\u3055\u3089\u306a\u308b\u4e8b\u696d\u62e1\u5927\u306e\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u3092\u53d7\u3051\u3001\u30de\u30fc\u30b1\u30c6 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":23377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[622],"class_list":{"0":"post-23372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-solution-audiences","9":"criteo-platform-commerce-growth"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>101 Guide to Walled Gardens in Advertising &amp; Spend Diversification<\/title>\n<meta name=\"description\" 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