{"id":23402,"date":"2025-04-16T15:20:37","date_gmt":"2025-04-16T19:20:37","guid":{"rendered":"https:\/\/www.criteo.com\/?p=412875"},"modified":"2025-06-06T00:32:00","modified_gmt":"2025-06-06T04:32:00","slug":"my-take-onsite-video-is-the-retail-media-format-to-watch","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/","title":{"rendered":"\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f"},"content":{"rendered":"

\u79c1\u304c\u30a2\u30e1\u30ea\u30ab\u306e\u8001\u8217\u767e\u8ca8\u5e97\u30e1\u30a4\u30b7\u30fc\u30ba\uff08Macy\u2019s\uff09\u3067\u50cd\u3044\u3066\u3044\u305f\u9803\u3001\u7f8e\u5bb9\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3057\u305f\u3002\u9999\u6c34\u306e\u30c6\u30ec\u30d3\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u306a\u3069\u3067\u3082\u3054\u5b58\u3058\u306e\u3068\u304a\u308a\u3001\u7f8e\u5bb9\u5546\u54c1\u306e\u5e83\u544a\u306f\u3069\u308c\u3060\u3051\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u3089\u308c\u308b\u304b\u3067\u5dee\u304c\u3067\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u79c1\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u52d5\u753b\u306e\u53ef\u80fd\u6027\u306b\u671f\u5f85\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u79c1\u306f\u52d5\u753b\u5e83\u544a\u3068\u30b7\u30e7\u30c3\u30d1\u30d6\u30eb\u5e83\u544a\u3092\u4e26\u5217\u3067\u5c55\u958b\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u69cb\u6210\u3092\u76ee\u6307\u3057\u3066\u3001\u52d5\u753b\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u69cb\u7bc9\u306b\u4e57\u308a\u51fa\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3059\u3050\u306b\u3001\u305d\u306e\u7406\u60f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u304c\u307e\u3060\u5b58\u5728\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u6c17\u3065\u3044\u305f\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b\u306e\u3092\u5f85\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u5206\u3067\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u6210\u529f\u3092\u63b4\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u81ea\u5206\u306e\u7406\u60f3\u3092\u53f6\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u8907\u96d1\u306a\u8ab2\u984c\u304c\u6b8b\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u305d\u3057\u3066\u73fe\u5728\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306f\u672a\u3060\u767a\u5c55\u9014\u4e0a\u306e\u72b6\u614b\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u6025\u901f\u306a\u9032\u5316\u3092\u9042\u3052\u3066\u304a\u308a\u3001\u624b\u8efd\u3055\u3068\u9ad8\u3044\u52b9\u679c\u3092\u4e21\u7acb\u3059\u308b\u5b58\u5728\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u8077\u696d\u67c4\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u3068\u8a71\u3059\u6a5f\u4f1a\u3082\u591a\u3044\u3067\u3059\u304c\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306e\u6d3b\u7528\u610f\u5411\u304c\u3088\u308a\u9ad8\u307e\u3063\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002 \u4eca\u3053\u305d\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u7d76\u597d\u306e\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3082\u3001\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3082\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3082\u300c\u52dd\u3061\u300d\u306e\u524d\u63d0\u3068\u306a\u308b\u6761\u4ef6\u3067\u3059\u3002\u306a\u305c\u306a\u306e\u304b\u3002\u3055\u3089\u306b\u8a73\u3057\u304f\u8aac\u660e\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\uff1a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306e\u878d\u5408\u304c\u53ef\u80fd\u306b<\/h2>\n

\u4eca\u5f8c\u6570\u5e74\u9593\u306b\u6295\u8cc7\u3059\u308b\u5206\u91ce\u306b\u3064\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u4f1a\u8a71\u306e\u4e2d\u3067\u3001\u5f93\u6765\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u3078\u306e\u95a2\u5fc3\u304c\u8584\u307e\u308a\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u3078\u306e\u6295\u8cc7\u610f\u6b32\u304c\u6025\u901f\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u8a71\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002\u8a8d\u77e5\u306e\u5411\u4e0a\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u3092\u4e21\u7acb\u3067\u304d\u308b\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u9769\u547d\u7684\u306a\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u8003\u3048\u308c\u3070\u3001\u5f53\u7136\u306e\u6d41\u308c\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u5f93\u6765\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u3001\u3064\u307e\u308a\u8a8d\u77e5\u6bb5\u968e\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u306b\u3064\u3044\u3066\u8abf\u3079\u3066\u3044\u308b\u3068\u304d\u3084\u5404\u5546\u54c1\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3068\u304d\u306a\u3069\u3001\u8cfc\u5165\u610f\u6b32\u304c\u9ad8\u307e\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u611f\u60c5\u3092\u52d5\u304b\u3059\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u3001\u3059\u3050\u305d\u3070\u306b\u8cfc\u5165\u53ef\u80fd\u306a\u5546\u54c1\u304c\u4e26\u3093\u3067\u3044\u308b\u3002\u3053\u306e\u69cb\u9020\u304c\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f37\u304f\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3059\u3002\u52d5\u753b\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3046\u3048\u3067\u3082\u3001\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30b5\u30a4\u30c8\u3067\u52d5\u753b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u78ba\u4fdd\u3057\u3064\u3064\u3001\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u3067\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u65b0\u898f\u8cfc\u5165\u8005\u306b\u95a2\u3059\u308b\u6307\u6a19\u3092\u628a\u63e1\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3064\u3044\u3066\u3082\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4e8b\u5b9f\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u304a\u3044\u3066\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002Criteo \u3067\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u5e83\u544a\u306e\u307f\u3092\u914d\u4fe1\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u3068\u540c\u6642\u306b\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u5e83\u544a\u3082\u914d\u4fe1\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092 \u6bd4\u8f03\u3057\u305f\u3068\u3053\u308d\u3001\u5f8c\u8005\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u306f\u524d\u8005\u306e5.6\u500d\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u7406\u7531\u306f\u660e\u767d\u3067\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u3001\u985e\u4f3c\u3057\u305f\u5546\u54c1\u304c\u3042\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u81ea\u793e\u304c\u512a\u308c\u3066\u3044\u308b\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u8868\u9762\u7684\u306a\u63a5\u70b9\u3060\u3051\u3067\u306f\u9054\u6210\u3067\u304d\u307e\u305b\u3093\u3002\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u3088\u308a\u6df1\u3044\u30ec\u30d9\u30eb\u3067\u6d88\u8cbb\u8005\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u3053\u3068\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u6b63\u771f\u6b63\u9298\u306e\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u751f\u307f\u51fa\u3059\u30c1\u30e3\u30f3\u30b9\u3092\u4f5c\u308a\u3060\u3059\u306e\u3067\u3059\u3002<\/p>\n

\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\uff1a\u6d88\u8cbb\u8005\u306e\u4f53\u9a13\u3092\u5f37\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u7372\u5f97\u306b\u3064\u306a\u3052\u308b<\/h3>\n

\u5c0f\u58f2\u696d\u8005\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u3068\u3066\u3082\u5927\u5207\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u304a\u5ba2\u69d8\u3092\u559c\u3070\u305b\u305f\u3044\u300d\u3068\u9858\u3063\u3066\u3044\u307e\u3059\u3002\u3042\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u7528\u3057\u3066\u30b5\u30a4\u30c8\u306e\u9b45\u529b\u3092\u3088\u308a\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u5c0f\u58f2\u696d\u8005\u306f\u300c\u6b32\u3057\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u5546\u54c1\u4ee5\u5916\u306e\u30a2\u30a4\u30c6\u30e0\u306b\u3082\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u304b\u300d\u3068\u3044\u3046\u8ab2\u984c\u3082\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u6628\u4eca\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u304f\u308c\u308b\u6d88\u8cbb\u8005\u306f\u3001\u4e00\u4eba\u3072\u3068\u308a\u304c\u3068\u3066\u3082\u8cb4\u91cd\u306a\u5b58\u5728\u3067\u3059\u3002\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u8cfc\u5165\u3059\u308b\u4e88\u5b9a\u3067\u306f\u306a\u304b\u3063\u305f\u5546\u54c1\u3092\u691c\u8a0e\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u7d42\u7684\u306b\u306f\u5e73\u5747\u5358\u4fa1\u306e\u5411\u4e0a\u306b\u8cb7\u3044\u7269\u304b\u3054\u306e\u30b5\u30a4\u30ba\u3092\u4e00\u56de\u308a\u5927\u304d\u304f\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306f\u3001\u5e83\u544a\u4e3b\u306b\u3088\u308a\u591a\u304f\u306e\u4e88\u7b97\u3092\u6295\u4e0b\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u30ab\u30ae\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u5c0f\u58f2\u696d\u8005\u306f\u307e\u305a\u3001\u3059\u3067\u306b\u53d6\u5f15\u306e\u3042\u308b\u30e1\u30fc\u30ab\u30fc\u3084\u95a2\u4fc2\u8005\u304b\u3089\u3001\u30b7\u30e7\u30c3\u30d1\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u7372\u5f97\u3057\u307e\u3059\u3002\u3067\u3082\u3053\u308c\u3060\u3068\u3001\u5f93\u6765\u306f\u5e97\u982d\u306e\u8ca9\u4fc3\u8cbb\u3092\u6271\u3063\u3066\u3044\u305f\u90e8\u7f72\u304b\u3089\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u62c5\u5f53\u90e8\u7f72\u3078\u3068\u3001\u4e88\u7b97\u306e\u7372\u5f97\u90e8\u9580\u304c\u793e\u5185\u3067\u30b7\u30d5\u30c8\u3057\u305f\u3060\u3051\u3067\u3059\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u5c55\u958b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u306e\u6700\u7d42\u76ee\u7684\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u6226\u7565\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u8ffd\u52a0\u4e88\u7b97\u3092\u52dd\u3061\u53d6\u308b\u3053\u3068\u3067\u3059\u3002 \u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u63e1\u308b\u65b0\u305f\u306a\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u30fb\u30c1\u30fc\u30e0\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u5165\u308a\u53e3\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u65b0\u305f\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u4f34\u3046\u61f8\u5ff5<\/h2>\n

\u5c0f\u58f2\u696d\u8005\u304c\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u3092\u63d0\u4f9b\u3059\u308b\u969b\u3001\u305d\u306e\u5e83\u544a\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u671f\u5f85\u3055\u308c\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u3001\u3068\u3044\u3046\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u58f2\u308a\u5834\u3067\u7bc9\u3044\u3066\u304d\u305f\u4fe1\u983c\u3068\u306f\u5225\u306b\u3001\u65b0\u305f\u306a\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u306b\u65b0\u3057\u3044\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u3057\u3066\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u3092\u63d0\u6848\u3059\u308b\u306a\u3089\u3001\u5f7c\u3089\u304c\u65e5\u5e38\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u6307\u6a19\u3084\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6a19\u6e96\u5316\u3055\u308c\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u63d0\u4f9b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306e\u591a\u304f\u306f\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u624b\u6bb5\u3092\u3059\u3067\u306b\u6301\u3063\u3066\u304a\u308a\u3001\u72ec\u5360\u63b2\u8f09\u578b\u306e\u7d14\u5e83\u544a\u67a0\u3068\u3057\u3066\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3082\u6280\u8853\u7684\u306b\u306f\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u3092\u672c\u683c\u7684\u306a\u5e83\u544a\u65bd\u7b56\u3068\u3057\u3066\u6d3b\u7528\u3057\u3088\u3046\u3068\u3059\u308b\u306a\u3089\u3001\u9ad8\u7cbe\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u3001\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u7387\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3068\u3044\u3063\u305f\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u6307\u6a19\u306f\u3042\u3063\u3066\u5f53\u7136\u306e\u3082\u306e\u3067\u3059\u3002\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306f\u3001\u3053\u3046\u3044\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u4e3b\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8981\u4ef6\u306e\u3088\u3046\u306a\u3001\u9867\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u5168\u4f53\u306b\u95a2\u308f\u308b\u65b0\u305f\u306a\u61f8\u5ff5\u3082\u751f\u3058\u3055\u305b\u307e\u3059\u3002\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30d0\u30ca\u30fc\u5e83\u544a\u306e\u627f\u8a8d\u306f\u308f\u304b\u308a\u3084\u3059\u304f\u7c21\u5358\u3067\u3057\u305f\u304c\u3001\u52d5\u753b\u5e83\u544a\u306b\u304a\u3044\u3066\u306f\u65b0\u305f\u306a\u57fa\u6e96\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u30ec\u30a4\u30c6\u30f3\u30b7\u3084\u30b5\u30a4\u30c8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3078\u306e\u5f71\u97ff\u3092\u6291\u3048\u306a\u304c\u3089\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5\u306a\u3069\u3001\u4e01\u5be7\u304b\u3064\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3082\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u3092\u63d0\u4f9b\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u5c0f\u58f2\u696d\u8005\u304c\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u4e2d\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u3068\u793e\u5185\u306e\u904b\u7528\u4f53\u5236\u306e\u65ad\u7247\u5316\u306b\u60a9\u307e\u3055\u308c\u308b\u3053\u3068\u3082\u3088\u304f\u3042\u308a\u307e\u3059\u3002 \u65b0\u305f\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u901a\u5e38\u3001\u305d\u308c\u3089\u306b\u9069\u3057\u305f\u30c4\u30fc\u30eb\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u5fc5\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7ba1\u7406\u3084\u52b9\u679c\u6e2c\u5b9a\u304c\u8907\u96d1\u5316\u3057\u304c\u3061\u3067\u3059\u3002\u5404\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u30d0\u30e9\u30d0\u30e9\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u5358\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Criteo \u3067\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u5e83\u544a\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u3001\u30aa\u30d5\u30b5\u30a4\u30c8\u5e83\u544a\u3092\u4e00\u5143\u7684\u306b\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u5b9a\u3084\u6700\u9069\u5316\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u3059\u3079\u3066\u3092\u4e00\u8cab\u3057\u3066\u884c\u3048\u308b\u74b0\u5883\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u5143\u5316\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30b5\u30a4\u30c8\u306e\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f5c\u6210\u3092\u7c21\u5358\u306b\u884c\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u914d\u4fe1\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3088\u308a\u7dcf\u5408\u7684\u306b\u53d6\u308a\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4e88\u7b97\u7ba1\u7406\u304c\u3067\u304d\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u52b9\u7387\u304c\u4e0a\u304c\u308a\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u4e00\u8cab\u6027\u304c\u9ad8\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3082\u5c0f\u58f2\u696d\u8005\u3082\u6210\u679c\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u307e\u3060\u59cb\u307e\u3063\u305f\u3070\u304b\u308a<\/h2>\n

\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u304c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e9\u30a4\u30f3\u30a2\u30c3\u30d7\u306b\u52a0\u308f\u3063\u305f\u3053\u3068\u304c\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3042\u308b\u3053\u3068\u306b\u7591\u3044\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u79c1\u304c\u672c\u5f53\u306b\u30ef\u30af\u30ef\u30af\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u305d\u306e\u5148\u306b\u5e83\u304c\u308b\u672a\u6765\u3067\u3059\u3002 \u79c1\u305f\u3061\u306f\u3001\u73fe\u6bb5\u968e\u3067\u306f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u9078\u629e\u80a2\u3092\u5897\u3084\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u306f\u3053\u306e\u3088\u3046\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u8cfc\u5165\u65b9\u6cd5\u3082\u5e83\u3052\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 Criteo\u3067\u9032\u3081\u3066\u3044\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u696d\u754c\u5168\u4f53\u3092\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u3078\u5c0e\u304f\u305f\u3081\u306e\u539f\u52d5\u529b\u306b\u306a\u308b\u3068\u4fe1\u3058\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u53ea\u4e2d\u306b\u3044\u308b\u4eba\u9593\u3068\u3057\u3066\u3001\u6b21\u306e\u5c55\u958b\u304c\u5f85\u3061\u304d\u308c\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u79c1\u304c\u30a2\u30e1\u30ea\u30ab\u306e\u8001\u8217\u767e\u8ca8\u5e97\u30e1\u30a4\u30b7\u30fc\u30ba\uff08Macy\u2019s\uff09\u3067\u50cd\u3044\u3066\u3044\u305f\u9803\u3001\u7f8e\u5bb9\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3057\u305f\u3002\u9999\u6c34\u306e\u30c6 […]<\/p>\n","protected":false},"author":181,"featured_media":23403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[713],"class_list":{"0":"post-23402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-retail-media","9":"criteo-solution-retail-media","10":"criteo-platform-commerce-max","11":"criteo-platform-commerce-yield","12":"criteo-topic-executive-content","13":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo \u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u90e8\u9577 \u30e1\u30e9\u30cb\u30fc\u30fb\u30b8\u30de\u30fc\u30de\u30f3\uff08Melanie Zimmermann\uff09\u306f\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306e\u53ef\u80fd\u6027\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo \u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u90e8\u9577 \u30e1\u30e9\u30cb\u30fc\u30fb\u30b8\u30de\u30fc\u30de\u30f3\uff08Melanie Zimmermann\uff09\u306f\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306e\u53ef\u80fd\u6027\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-16T19:20:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T04:32:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/25-CommerceTakes-Header-Melanie.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melanie Zimmermann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Zimmermann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Melanie Zimmermann\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/7317dbb6d5f92db5726a5e202b8a4177\"\n\t },\n\t \"headline\": \"\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f\",\n\t \"datePublished\": \"2025-04-16T19:20:37+00:00\",\n\t \"dateModified\": \"2025-06-06T04:32:00+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/\"\n\t },\n\t \"wordCount\": 6,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/25-CommerceTakes-Header-Melanie.png\",\n\t \"articleSection\": [\n\t \"\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\"\n\t ],\n\t \"inLanguage\": \"ja\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/25-CommerceTakes-Header-Melanie.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/25-CommerceTakes-Header-Melanie.png\",\n\t \"width\": 1200,\n\t \"height\": 651\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/7317dbb6d5f92db5726a5e202b8a4177\",\n\t \"name\": \"Melanie Zimmermann\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/d25e00fd9e26d6333043c905579b06b0\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/Melanie-Zimmermann-96x96.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/Melanie-Zimmermann-96x96.png\",\n\t \"caption\": \"Melanie Zimmermann\"\n\t },\n\t \"description\": \"Melanie Zimmermann joined Criteo as General Manager, Global Retail Media in January 2024. In this role, she is responsible for further building and scaling Criteo\u2019s retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo\u2019s leading position in commerce media. Melanie came to Criteo from Macy\u2019s, where she successfully built the company\u2019s retail media network, most recently as VP, Head of Macy\u2019s Media Network. Melanie started her career in consulting with Bain & Company in Europe before joining Macy\u2019s in 2013.\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/melaniezimmermann\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f | JP - Criteo.com","description":"Criteo \u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u90e8\u9577 \u30e1\u30e9\u30cb\u30fc\u30fb\u30b8\u30de\u30fc\u30de\u30f3\uff08Melanie Zimmermann\uff09\u306f\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306e\u53ef\u80fd\u6027\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/","og_locale":"ja_JP","og_type":"article","og_title":"\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f | JP - Criteo.com","og_description":"Criteo \u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u90e8\u9577 \u30e1\u30e9\u30cb\u30fc\u30fb\u30b8\u30de\u30fc\u30de\u30f3\uff08Melanie Zimmermann\uff09\u306f\u30aa\u30f3\u30b5\u30a4\u30c8\u52d5\u753b\u5e83\u544a\u306e\u53ef\u80fd\u6027\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/","og_site_name":"JP - Criteo.com","article_published_time":"2025-04-16T19:20:37+00:00","article_modified_time":"2025-06-06T04:32:00+00:00","og_image":[{"width":1200,"height":651,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/25-CommerceTakes-Header-Melanie.png","type":"image\/png"}],"author":"Melanie Zimmermann","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Melanie Zimmermann","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/"},"author":{"name":"Melanie Zimmermann","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/7317dbb6d5f92db5726a5e202b8a4177"},"headline":"\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f","datePublished":"2025-04-16T19:20:37+00:00","dateModified":"2025-06-06T04:32:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/"},"wordCount":6,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/25-CommerceTakes-Header-Melanie.png","articleSection":["\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/25-CommerceTakes-Header-Melanie.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/25-CommerceTakes-Header-Melanie.png","width":1200,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u52d5\u753b\u5e83\u544a\u306f\u201c\u58f2\u308c\u308b\u5834\u201d\u3078\uff1aEC\u30b5\u30a4\u30c8\u5185\u3067\u6210\u679c\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u52d5\u753b\u5e83\u544a\u3068\u306f\uff1f"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/7317dbb6d5f92db5726a5e202b8a4177","name":"Melanie Zimmermann","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/d25e00fd9e26d6333043c905579b06b0","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/Melanie-Zimmermann-96x96.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/Melanie-Zimmermann-96x96.png","caption":"Melanie Zimmermann"},"description":"Melanie Zimmermann joined Criteo as General Manager, Global Retail Media in January 2024. In this role, she is responsible for further building and scaling Criteo\u2019s retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo\u2019s leading position in commerce media. Melanie came to Criteo from Macy\u2019s, where she successfully built the company\u2019s retail media network, most recently as VP, Head of Macy\u2019s Media Network. Melanie started her career in consulting with Bain & Company in Europe before joining Macy\u2019s in 2013.","url":"https:\/\/www.criteo.com\/jp\/blog\/author\/melaniezimmermann\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/23402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=23402"}],"version-history":[{"count":3,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/23402\/revisions"}],"predecessor-version":[{"id":23629,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/23402\/revisions\/23629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/23403"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=23402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=23402"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=23402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}