{"id":23427,"date":"2025-04-22T15:51:31","date_gmt":"2025-04-22T19:51:31","guid":{"rendered":"https:\/\/www.criteo.com\/?p=412011"},"modified":"2025-04-23T23:28:05","modified_gmt":"2025-04-24T03:28:05","slug":"commerce-supply-inventory-with-purchase-intent","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/commerce-supply-inventory-with-purchase-intent\/","title":{"rendered":"\u8cfc\u8cb7\u610f\u5411 \u00d7 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Commerce Grid \u3067\u3059\u3002 Commerce Grid \u3092\u901a\u3058\u3066\u914d\u4fe1\u3055\u308c\u308b\u300c\u8cfc\u8cb7\u610f\u5411\u306e\u9ad8\u3044\u5e83\u544a\u5728\u5eab\u300d\u3053\u305d\u304c\u3001Criteo\u304c\u63d0\u5531\u3059\u308b\u300c\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u300d\u3067\u3059\u3002<\/p>\n<h2><strong><span lang=\"ZH-CN\" style=\"font-family: 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-412016\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/02\/Commerce-Supply-Blog-Post-v2_Image-1.png\" alt=\"\" width=\"700\" height=\"612\" \/><\/p>\n<ul>\n<li>\u8cb7\u3044\u7269\u306b\u95a2\u3059\u308b\u691c\u7d22\u7d50\u679c\u5185\u3067\u306e\u5e83\u544a\u914d\u4fe1<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-412017\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/02\/Commerce-Supply-Blog-Post-v2_Image-2.png\" alt=\"\" width=\"700\" height=\"612\" \/><\/p>\n<ul>\n<li>\u8cfc\u5165\u524d\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u306e\u4e8b\u524d\u691c\u7d22\u3092\u884c\u3046\u5834\u6240\u3067\u306e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-412018\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/02\/Commerce-Supply-Blog-Post-v2_Image-3.png\" alt=\"\" width=\"700\" height=\"612\" \/><\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u69d8\u3005\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u5171\u901a\u3059\u308b\u30ab\u30ae\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4e8b\u524d\u306b\u5546\u54c1\u3084\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u691c\u7d22\u3001\u95b2\u89a7\u3001\u8abf\u67fb\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u30e6\u30fc\u30b6\u30fc\u306f\u4e3b\u4f53\u7684\u306b\u8cfc\u5165\u306b\u5411\u3051\u3066\u884c\u52d5\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8cfc\u5165\u610f\u6b32\u306b\u57fa\u3065\u304f\u884c\u52d5\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u4fa1\u5024\u306e\u9ad8\u3044\u30b3\u30de\u30fc\u30b9\u30b7\u30b0\u30ca\u30eb\uff08\u8cfc\u8cb7\u610f\u5411\u30c7\u30fc\u30bf\uff09\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3053\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u306f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3088\u308a\u9ad8\u7cbe\u5ea6\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><strong>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u65b0\u8208\u52e2\u529b<\/strong><\/h2>\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u6025\u901f\u306a\u62e1\u5927\u306f\u3068\u3069\u307e\u308b\u3053\u3068\u3092\u77e5\u3089\u305a\u30012025\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u30ea\u30c6\u30fc\u30eb\u5e83\u544a\u306b\u5bfe\u3059\u308b\u652f\u51fa\u306f\u7d041660\u5104\u30c9\u30eb\u306b\u5c4a\u304f\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <sup><a href=\"#footnotes1\">1<\/a><\/sup> \u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u8853\u3092\u88dc\u5b8c\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u306e\u30ea\u30fc\u30c1\u3084\u898f\u6a21\u3001\u67d4\u8edf\u6027\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3057\u306a\u304c\u3089\u3001\u540c\u30ec\u30d9\u30eb\u306e\u8cfc\u5165\u610f\u6b32\u3092\u6414\u304d\u7acb\u3066\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306e\u7279\u6027\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5c0f\u58f2\u5e97\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u305f\u3069\u308a\u7740\u304f\u524d\u306a\u3069\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u65e9\u3044\u6bb5\u968e\u3001\u3064\u307e\u308a\u300c\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6bb5\u968e\u300d\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u306b\u3088\u308a\u3001\u65e9\u3081\u306b\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u30b7\u30ca\u30b8\u30fc\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5185\u306e\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3084\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4e8b\u524d\u306e\u5546\u54c1\u691c\u7d22\u306a\u3069\u306e\u300c\u8cfc\u5165\u610f\u5411\u30b7\u30b0\u30ca\u30eb\u300d\u306e\u529b\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u8b58\u5225\u5b50\u304c\u53d6\u5f97\u3067\u304d\u306a\u3044\u74b0\u5883\u3067\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306f\u30e6\u30fc\u30b6\u30fc\u8b58\u5225\u304c\u56f0\u96e3\u306a\u74b0\u5883\u306b\u304a\u3044\u3066\u3082\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u306e\u591a\u69d8\u5316\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u00a0 \u9ad8\u307e\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u3088\u308a\u3001\u4e16\u754c\u4e2d\u3067\u30e6\u30fc\u30b6\u30fc\u8b58\u5225\u5b50\uff08\u4f8b\uff1a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\uff09\u304c\u4f7f\u3048\u306a\u304f\u306a\u308b\u300c\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u6642\u4ee3\u300d\u3078\u306e\u5bfe\u5fdc\u304c\u6025\u52d9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306f\u3001\u3053\u3046\u3057\u305f\u5236\u9650\u306e\u3042\u308b\u74b0\u5883\u3067\u3082\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 class=\"P68B1DB1-Normal1\"><strong><span lang=\"ZH-CN\" style=\"font-family: 'Meiryo',sans-serif;\">\u5e83\u544a\u4e3b\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u53cc\u65b9\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u30b9\u30de\u30fc\u30c8\u306a\u5e83\u544a<\/span><\/strong><\/h2>\n<p>Criteo \u306e SSP \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u4ee3\u7406\u5e97\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u666e\u6bb5\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u3067\u3057\u304b\u624b\u306b\u5165\u3089\u306a\u3044\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u5e83\u544a\u5728\u5eab\u3092\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u4e26\u307f\u306e\u898f\u6a21\u3068\u67d4\u8edf\u6027\u306e\u3082\u3068\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u3082\u7406\u60f3\u7684\u3067\u3059\u3002\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u3066\u95b2\u89a7\u3057\u3066\u3044\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u3001\u8d08\u308a\u7269\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u8abf\u3079\u308b\u305f\u3081\u306b\u8aad\u3093\u3067\u3044\u308b\u8a18\u4e8b\u3001\u53e3\u30b3\u30df\u3084\u6bd4\u8f03\u30b5\u30a4\u30c8\u3067\u4fa1\u683c\u3092\u6bd4\u8f03\u3057\u305f\u308a\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8<\/strong>\uff1a\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u6240\u6709\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5e83\u544a\u67a0\u3092\u52b9\u679c\u7684\u306b\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u7fa4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u8cea\u306e\u9ad8\u3044\u30c7\u30de\u30f3\u30c9\u30bd\u30fc\u30b9\u3001\u8cfc\u8cb7\u610f\u5411\u306a\u3069\u5f93\u6765\u306b\u306a\u3044\u6d88\u8cbb\u8005\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u640d\u306a\u308f\u306a\u3044\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306a\u3069\u3001\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u5316\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30fb\u4ee3\u7406\u5e97\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8<\/strong>\uff1a\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304b\u3089\u5f97\u305f\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u5e83\u544a\u5728\u5eab\u306b\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5927\u898f\u6a21\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3001\u304b\u3064\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3067\u6d88\u8cbb\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u3066\u5e83\u544a\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u306e\u691c\u7d22\u30fb\u95b2\u89a7\u30fb\u6bd4\u8f03\u3068\u3044\u3063\u305f\u8c4a\u5bcc\u306a\u30b3\u30de\u30fc\u30b9\u30b7\u30b0\u30ca\u30eb\u3092\u6d3b\u7528\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u5e83\u544a\u306e\u52b9\u679c\u3068\u52b9\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5e83\u544a\u4e3b\u306e\u53cc\u65b9\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u65b0\u305f\u306a\u5e83\u544a\u6d41\u901a\u306e\u5f62\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3069\u3061\u3089\u306b\u3068\u3063\u3066\u3082\u6709\u76ca\u306a\u95a2\u4fc2\u3092\u80b2\u3066\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u652f\u3048\u308b\u5065\u5168\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u9769\u65b0\u7684\u306a\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001Criteo\u306e\u672c\u6a5f\u80fd\u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b SSP \u4e0a\u4f4d10\u793e\u306e\u4e3b\u306a\u7279\u5fb4\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u300c<a href=\"https:\/\/store.frost.com\/frost-radartm-supply-side-platforms-2024.html\" target=\"_blank\" rel=\"noopener\">Frost Radar<\/a>\u300d\u306e Frost &amp; Sullivan\u2019s Innovation Index \u306b\u304a\u3044\u3066\u3001\u30cf\u30a4\u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u3068\u3057\u3066\u9ad8\u3044\u8a55\u4fa1\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 class=\"P68B1DB1-Normal1\"><strong><span lang=\"EN-GB\" style=\"font-family: 'Meiryo',sans-serif;\">Criteo <\/span><span lang=\"ZH-CN\" style=\"font-family: 'Meiryo',sans-serif;\">\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u3055\u305b\u307e\u3057\u3087\u3046<\/span><\/strong><\/h2>\n<p><a href=\"https:\/\/www.criteo.com\/jp\/platform\/commerce-grid\/\">Criteo \u306e Commerce Grid<\/a> \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u4ee3\u7406\u5e97\u304c\u3053\u306e\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u3092\u7c21\u5358\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u65e2\u5b58\u306e\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u5b9a\u3057\u306a\u304a\u3057\u305f\u308a\u3001\u8907\u96d1\u306a\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002Commerce Grid \u306f\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f Criteo \u3092\u901a\u3058\u3066\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u904b\u7528\u3067\u304d\u308b\u307b\u304b\u3001Deal ID\uff08\u53d6\u5f15ID\uff09\u3092\u901a\u3058\u3066\u4ed6\u306eDSP\u7d4c\u7531\u3067\u3082\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>Commerce Growth <\/strong><strong>\u3092\u3054\u5229\u7528\u306e\u5834\u5408\uff1a<\/strong> Commerce Growth \u3092\u3054\u5229\u7528\u306e\u5e83\u544a\u4e3b\u306f\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308c\u3070\u3001\u8ffd\u52a0\u306e\u30b5\u30d7\u30e9\u30a4\u30bd\u30fc\u30b9\u3068\u3057\u3066\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u81ea\u52d5\u7684\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306f\u3001\u30b3\u30de\u30fc\u30b9\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\uff08\u8a8d\u77e5\uff5e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3067\u6709\u610f\u7fa9\u306a\u6210\u679c\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u5e83\u544a\u30ea\u30f3\u30af\u306e\u9077\u79fb\u5148\u306b\u95a2\u3059\u308b\u5236\u7d04\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001Commerce Growth \u306e\u5e83\u544a\u4e3b\u306f\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u6709\u52b9\u306b\u3057\u3001\u30ab\u30bf\u30ed\u30b0\u306b\u5546\u54c1\u5358\u4f4d\u3067\u306eID\uff08\u30ab\u30bf\u30ed\u30b0\u60c5\u5831\uff09\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>Commerce Grid <\/strong><strong>\u7d4c\u7531\u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3<\/strong><strong> DSP <\/strong><strong>\u3092\u3054\u5229\u7528\u306e\u5834\u5408\uff1a <\/strong>\u5e0c\u671b\u3059\u308b DSP \u306e\u30c7\u30a3\u30fc\u30eb ID \u3092\u7d4c\u7531\u3059\u308b\u3053\u3068\u3067\u3001\u4ee3\u7406\u5e97\u306e\u30d0\u30a4\u30e4\u30fc\u306f\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u3092\u6d3b\u7528\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Criteo \u306e\u30b3\u30de\u30fc\u30b9\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u5171\u306b\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001Criteo \u306e SSP \u306f\u3001Criteo \u72ec\u81ea\u306e<a href=\"https:\/\/www.criteo.com\/blog\/predicting-the-unpredictable-what-are-commerce-audiences\/\" target=\"_blank\" rel=\"noopener\">\u30b3\u30de\u30fc\u30b9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/a>\u3068\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u306e\u4e21\u65b9\u3092\u30cd\u30a4\u30c6\u30a3\u30d6\u306b\u7d71\u5408\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u3063\u3066\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u30fb\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u304f\u9ad8\u7cbe\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u6210\u679c\u6700\u5927\u5316\u306e\u4e21\u7acb\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305c\u3072\u3001Commerce Grid \u304c\u63d0\u4f9b\u3059\u308b\u30c7\u30fc\u30bf\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3059\u3079\u3066\u3092\u304a\u8a66\u3057\u3044\u305f\u3060\u304d\u3001\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5b9f\u611f\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002 \u5229\u7528\u3092\u958b\u59cb\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001Criteo \u306e\u62c5\u5f53\u55b6\u696d\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u3044\u305f\u3060\u304f\u304b\u3001<a href=\"https:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\">\u5f0a\u793e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><sup><sup><a id=\"footnotes1\"><\/a>1<\/sup>\u51fa\u5178\uff1aeMarketer\u3001Retail media will make up one-fifth of worldwide digital ad spend this year\uff08\u4eca\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u652f\u51fa\u306e5\u5206\u306e1\u3092\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u5360\u3081\u308b\u898b\u901a\u3057\uff09<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u5909\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u5358\u7d14\u3067\u76f4\u7dda\u7684\u3082\u306e\u304b\u3089\u3001\u3088\u308a\u8907\u96d1\u3067\u30c0\u30a4\u30ca\u30df\u30c3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[611],"class_list":{"0":"post-23427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-publisher","9":"criteo-business-small-and-medium","10":"criteo-business-agency","11":"criteo-business-enterprise","12":"criteo-solution-supply-solutions","13":"criteo-platform-commerce-grid"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8cfc\u8cb7\u610f\u5411 \u00d7 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