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class=\"P68B1DB1-Normal3\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3092\u6d3b\u7528\u3059\u3079\u304d6\u3064\u306e\u7406\u7531<\/h2>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u306f\u3001\u5c0f\u58f2\u308a\u306e\u73fe\u5834\u3067\u306e\u6210\u679c\u3092\u9ad8\u3081\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u306b\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u306b\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3046\u3048\u3001\u5546\u54c1\u9732\u51fa\u306e\u6700\u5927\u5316\u3001\u5e83\u544a\u8cbb\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u6027\u3001\u305d\u3057\u3066\u52b9\u679c\u6e2c\u5b9a\u306e\u3057\u3084\u3059\u3055\u306a\u3069\u3001\u904b\u7528\u9762\u3067\u3082\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5e83\u544a\u5bfe\u8cbb\u7528\u52b9\u679c\u306b\u3082\u512a\u308c\u3066\u304a\u308a\u3001Criteo\u304c\u5b9f\u65bd\u3057\u305f\u4e16\u754c\u7684\u306a\u8abf\u67fb\u306b\u304a\u3044\u3066\u3082\u3001\u5168\u5730\u57df\u306b\u308f\u305f\u3063\u3066\u5727\u5012\u7684\u591a\u6570\u306e\u30d6\u30e9\u30f3\u30c9\uff0878%\uff09\u304a\u3088\u3073\u4ee3\u7406\u5e97\uff0883%\uff09\u304c\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u3079\u3066\u58f2\u4e0a\u306b\u5bfe\u3059\u308b\u52b9\u679c\u304c\u512a\u308c\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u306a\u305c\u3053\u3053\u307e\u3067\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\uff1a<\/p>\n<ul>\n<li><strong>\u5546\u54c1\u9732\u51fa\u3092\u5927\u5e45\u30a2\u30c3\u30d7\uff1a<\/strong>\u691c\u7d22\u884c\u52d5\u306e\u4e2d\u3067\u81ea\u7136\u306b\u5546\u54c1\u3092\u8868\u793a\u3067\u304d\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u9867\u5ba2\u306e\u76ee\u306b\u3001\u78ba\u5b9f\u306b\u89e6\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308c\u3070\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u304a\u3044\u3066\u3082\u5e97\u982d\u3068\u540c\u69d8\u306b\u30b7\u30a7\u30eb\u30d5\u306e\u76ee\u7acb\u3064\u4f4d\u7f6e\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3057\u3001\u5c0f\u898f\u6a21\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u3063\u3066\u3082\u767a\u898b\u3055\u308c\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u58f2\u4e0a\u3092\u4f38\u3070\u3059\uff1a<\/strong>\u691c\u7d22\u7d50\u679c\u306e\u6700\u521d\u306e\u307a\u30fc\u30b8\u3060\u3051\u3067\u5168\u58f2\u4e0a\u306e90%\u304c\u767a\u751f\u3057\u3001\u6700\u521d\u306e10\u5546\u54c1\u304c25\uff5e30%\u3092\u5360\u3081\u308b\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u30b7\u30a7\u30eb\u30d5\u3067\u826f\u3044\u4f4d\u7f6e\u306b\u4e26\u3076\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u5546\u54c1\u306e\u9732\u51fa\u3092\u78ba\u4fdd\u3057\u3001\u8cfc\u5165\u5bf8\u524d\u306e\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5927\u5e45\u306a\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u65b0\u305f\u306a\u9867\u5ba2\u63a5\u70b9\u3092\u4f5c\u308b\uff1a<\/strong> \u6d88\u8cbb\u8005\u304c\u8cb4\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u691c\u7d22\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3092\u901a\u3058\u3066\u5546\u54c1\u3068\u306e\u51fa\u4f1a\u3044\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u5e83\u544a\u4e88\u7b97\u306e\u67d4\u8edf\u306a\u7ba1\u7406\uff1a<\/strong>\u4e0a\u9650\u4e88\u7b97\u3084\u76ee\u6a19\u5165\u672d\u984d\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u65b9\u91dd\u306b\u5408\u308f\u305b\u3066\u5e83\u544a\u652f\u51fa\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u306a\u304c\u3089\u904b\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff1a<\/strong>\u5c0f\u58f2\u696d\u8005\u306e\u30b5\u30a4\u30c8\u306b\u306f\u3001\u305d\u306e\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3057\u304b\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u8cb4\u793e\u306e\u5e83\u544a\u304c\u30cd\u30ac\u30c6\u30a3\u30d6\u307e\u305f\u306f\u4e0d\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u4e00\u7dd2\u306b\u8868\u793a\u3055\u308c\u308b\u30ea\u30b9\u30af\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306f\u5e38\u306b\u78ba\u4fdd\u3055\u308c\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/blog\/closed-loop-measurement-your-ticket-to-true-roas\/\">\u6b21\u306e\u4e00\u624b\u306b\u3064\u306a\u304c\u308b\u52b9\u679c\u6e2c\u5b9a\uff1a<\/a>\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u4e00\u6c17\u901a\u8cab\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u300c\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u578b\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u306b\u3088\u308a\u3001\u5e83\u544a\u52b9\u679c\u306e\u7cbe\u7dfb\u306a\u5206\u6790\u3068\u3001\u904b\u7528\u6539\u5584\u306b\u3088\u308bROI\u6700\u5927\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2>Amazon\u3060\u3051\u3058\u3083\u306a\u3044\u3002\u5e83\u304c\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u9078\u629e\u80a2<\/h2>\n<p>Amazon \u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u306f\u6700\u3082\u6709\u540d\u306a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u3072\u3068\u3064\u3067\u3059\u304c\u3001\u9078\u629e\u80a2\u306f\u4ed6\u306b\u3082\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Walmart\u306e\u3088\u3046\u306b\u72ec\u81ea\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\uff09\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u3082\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001Criteo \u306e\u3088\u3046\u306a\u30a2\u30c9\u30c6\u30af\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u9023\u643a\u3057\u3001\u8907\u6570\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3057\u3066\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u306ee\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306e\u6025\u6210\u9577\u3092\u53d7\u3051\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f Amazon \u3060\u3051\u3067\u306a\u304f\u3001\u6d88\u8cbb\u8005\u304c\u8cb7\u3044\u7269\u3092\u3059\u308b\u3042\u3089\u3086\u308b\u5834\u6240\u3067\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3044\u3068\u8003\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002Criteo \u306e\u300c<a href=\"https:\/\/www.criteo.com\/jp\/platform\/commerce-max\/\">Commerce Max<\/a>\u300d\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u4e16\u754c\u898f\u6a21\u306e\u5927\u624b\u5c0f\u58f2\u696d\u8005\u304b\u3089\u5730\u57df\u5bc6\u7740\u578b\u306e\u5c02\u9580\u5e97\u307e\u3067\u3001\u63d0\u643a\u3057\u3066\u3044\u308b\u5e45\u5e83\u3044\u30ea\u30c6\u30fc\u30e9\u30fc\u306b\u308f\u305f\u3063\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3082\u30011\u3064\u306e\u30ea\u30c6\u30fc\u30e9\u30fc\u306b\u7d5e\u3063\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u3001\u8907\u6570\u306e\u30ea\u30c6\u30fc\u30e9\u30fc\u306b\u5bfe\u3057\u540c\u6642\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 class=\"P68B1DB1-Normal3\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b5\u3064\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n<p>\u3053\u3053\u307e\u3067\u3067\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u306e\u4fa1\u5024\u3092\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u305f\u3067\u3057\u3087\u3046\u304b\uff1f\u6b21\u306b\u91cd\u8981\u306a\u306e\u306f\u300c\u3069\u3046\u904b\u7528\u3059\u308c\u3070\u6700\u5927\u9650\u306e\u6210\u679c\u3092\u5f15\u304d\u51fa\u305b\u308b\u304b\u300d\u3067\u3059\u3002\u5c02\u9580\u5bb6\u306b\u3088\u308b5\u3064\u306e\u5b9f\u8df5\u7684\u306a\u30d2\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n<ol>\n<li><strong>\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u5b9a\u3057\u3066<\/strong>\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u8cb4\u793e\u306e\u5546\u54c1\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\uff1a<\/li>\n<\/ol>\n<ul>\n<li>\u9ad8\u3044\u8cfc\u5165\u610f\u6b32\u3092\u793a\u3059\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u30ab\u30c6\u30b4\u30ea\u30fc\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u95a2\u5fc3\u5c64\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>Criteo \u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5229\u7528\u53ef\u80fd\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong>\u5546\u54c1\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u6539\u5584\u3057\u3066<\/strong>\u5546\u54c1\u30da\u30fc\u30b8\u306e\u9b45\u529b\u3092\u9ad8\u3081\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\uff1a<\/li>\n<\/ol>\n<ul>\n<li>\u9ad8\u753b\u8cea\u306e\u753b\u50cf\u3084\u52d5\u753b\u3092\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u5546\u54c1\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u660e\u78ba\u306a\u5546\u54c1\u8aac\u660e\u3092\u7528\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u3092\u6253\u3061\u51fa\u3057\u3001\u5728\u5eab\u3092\u78ba\u4fdd\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong>\u5165\u672d\u984d\u3092\u5b9a\u671f\u7684\u306b\u8abf\u6574\u3057\u3066<\/strong>\u3001\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u306b\u6700\u9069\u306a\u91d1\u984d\u8a2d\u5b9a\u3092\u610f\u8b58\uff1a<\/li>\n<\/ol>\n<ul>\n<li>\u306f\u3058\u3081\u306f\u81ea\u52d5\u5165\u672d\u3067\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u306e\u3061\u306b\u624b\u52d5\u8abf\u6574\u306b\u5207\u308a\u66ff\u3048\u3066\u3088\u308a\u8a73\u7d30\u306a\u6700\u9069\u5316\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u5546\u54c1\u306b\u3064\u3044\u3066\u306f\u5165\u672d\u984d\u3092\u5897\u3084\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u3044\u5546\u54c1\u306b\u3064\u3044\u3066\u306f\u5165\u672d\u984d\u306e\u898b\u76f4\u3057\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u5b63\u7bc0\u3084\u9700\u8981\u306e\u5897\u6e1b\u306b\u5fdc\u3058\u3066\u5165\u672d\u6226\u7565\u3092\u67d4\u8edf\u306b\u5909\u66f4\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><strong>\u5e83\u544a\u306e A\/B \u30c6\u30b9\u30c8\u3092\u884c\u3063\u3066<\/strong>\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u30c6\u30b9\u30c8\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u898b\u6975\u3081\u308b\uff1a<\/li>\n<\/ol>\n<ul>\n<li>\u3055\u307e\u3056\u307e\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u3001\u5165\u672d\u6226\u7565\u3092\u8a66\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u3042\u308b\u7a0b\u5ea6\u306e\u671f\u9593\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u305f\u3089\u3001\u7d50\u679c\u3092\u6bd4\u8f03\u3057\u3001\u6700\u3082\u52b9\u679c\u306e\u9ad8\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7279\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><strong>\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3066\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b<\/strong>\u3001\u30b4\u30fc\u30eb\u9054\u6210\u306e\u9375\u3068\u306a\u308b\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5206\u6790\u3057\u3001\u52b9\u679c\u3092\u6539\u5584\uff1a<\/li>\n<\/ol>\n<ul>\n<li>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\uff1a\u5e83\u544a\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n<li>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\uff1a\u30af\u30ea\u30c3\u30af\u306f\u8cfc\u5165\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n<li>ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\uff1a\u5e83\u544a\u306f\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n<li>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff1a\u8907\u6570\u306e\u30ea\u30c6\u30fc\u30e9\u30fc\u3092\u6a2a\u65ad\u3057\u3066\u52b9\u679c\u3092\u628a\u63e1\u3057\u3001\u5168\u4f53\u7684\u306a\u5f71\u97ff\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<h2 class=\"P68B1DB1-Normal3\">Criteo \u3067\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3092\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/h2>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ea\u30fc\u30c1\u3067\u304d\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306e\u62e1\u5f35\u3057\u3066\u8907\u6570\u306e\u30ea\u30c6\u30fc\u30e9\u30fc\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u3044\u65b9\u3082\u3001\u3059\u3067\u306b\u5b9f\u65bd\u3057\u3066\u3044\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u5fae\u8abf\u6574\u3057\u305f\u3044\u65b9\u3082\u3001Criteo \u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30c6\u30fc\u30e9\u30fc\u6a2a\u65ad\u578b\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u6700\u5927\u5316\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\">\u307e\u305a\u306f\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/a>\uff1a \u30d6\u30e9\u30f3\u30c9\u306e\u58f2\u4e0a\u5897\u52a0\u306b\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3092\u5f79\u7acb\u3066\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001Criteo \u306e\u5c02\u9580\u30c1\u30fc\u30e0\u304c\u3054\u76f8\u8ac7\u306b\u5fdc\u3058\u307e\u3059<\/p>\n<p>i \u51fa\u5178\uff1a\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u95a2\u3059\u308b Criteo 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