\u524d\u56de\u306e\u30d6\u30ed\u30b0<\/a>\u3067\u898b\u3066\u304d\u305f\u3068\u304a\u308a\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u62b5\u89e6\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u6b63\u78ba\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u914d\u4fe1\u3067\u304d\u308b\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u3053\u308c\u304b\u3089\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6226\u7565\u306b\u4e0d\u53ef\u6b20\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u81ea\u4f53\u304c\u65b0\u3057\u3044\u9818\u57df\u3067\u3042\u308b\u305f\u3081\u3001\u4f55\u304b\u3089\u59cb\u3081\u3066\u3044\u3044\u306e\u304b\u60a9\u3080\u30de\u30fc\u30b1\u30bf\u30fc\u3082\u5c11\u306a\u304f\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u7279\u306b\u5c0f\u58f2\u696d\u8005\u306e\u5834\u5408\u3001\u3053\u308c\u307e\u3067\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u300c\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3057\u3066\u904b\u55b6\u3057\u3066\u304d\u305f\u7d4c\u9a13\u304c\u306a\u3044\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3042\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u4eba\u6750\u81ea\u4f53\u304c\u4e0d\u8db3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\u305d\u3046\u3044\u3063\u305f\u8ab2\u984c\u306e\u514b\u670d\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306b\u7279\u5316\u3057\u305f\u512a\u79c0\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002Criteo\u3067\u306f\u5275\u696d\u304b\u308920\u5e74\u306b\u308f\u305f\u3063\u3066\u57f9\u3063\u3066\u304d\u305fAI\u6280\u8853\u3092\u60dc\u3057\u307f\u306a\u304f\u6d3b\u7528\u3057\u305f\u72ec\u81ea\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3001Criteo \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002Criteo\u306e\u300c\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300d\u306f\u3001\u8cfc\u5165\u5c65\u6b74\u3084\u8cfc\u5165\u610f\u6b32\u306b\u95a2\u3059\u308bCriteo\u306e\u5927\u898f\u6a21\u306a\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3068\u30b3\u30de\u30fc\u30b9\u306b\u7279\u5316\u3057\u305fAI\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u53cc\u65b9\u306b\u3068\u3063\u3066\u306e\u5e83\u544a\u52b9\u679c\u5411\u4e0a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n
Criteo\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u5f37\u307f<\/h2>\n
Criteo\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u4e16\u754c\u4e2d\u306e\u30ea\u30c6\u30fc\u30e9\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u5f37\u56fa\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304d\u3001\u8c4a\u5bcc\u306a\u8cfc\u8cb7\u306b\u4fc2\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5e83\u304c\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30fc\u30c1\u3092\u6709\u3059\u308b\u3001\u5148\u9032\u7684\u306a\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u305d\u306e\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001\u512a\u308c\u305fAI\u6280\u8853\u3067\u6d88\u8cbb\u8005\u306e\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u767b\u9332\u306b\u95a2\u9023\u3057\u305f\u300c\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u300d\u3092\u6b63\u78ba\u306b\u5206\u6790\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u53ef\u8996\u5316\u30fb\u6d3b\u7528\u3067\u304d\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5358\u306a\u308b\u5e83\u544a\u914d\u4fe1\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u30fb\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002Criteo\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d\uff08RTB\uff09\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u914d\u4fe1\u3082\u81ea\u52d5\u3067\u884c\u308f\u308c\u3001\u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u529b\u5f37\u304f\u652f\u63f4\u3002\u3055\u3089\u306b\u3001\u914d\u4fe1\u7d50\u679c\u306e\u5206\u6790\u304b\u3089\u6700\u9069\u5316\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u884c\u3048\u308b\u305f\u3081\u3001\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u307e\u305f\u304c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u52b9\u7387\u7684\u304b\u3064\u6226\u7565\u7684\u306b\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3010Criteo\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u5f37\u307f\u3011<\/p>\n
1. \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528<\/h5>\n
\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3057\u3001\u9ad8\u7cbe\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u6e2c\u5b9a\u304c\u53ef\u80fd\u306b<\/h5>\n
\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u76f4\u63a5\u3064\u306a\u304c\u308b\u3053\u3068\u3067KPI\u3078\u306e\u5f71\u97ff\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u7c21\u5358\u306b\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u7121\u99c4\u3092\u306a\u304f\u3057\u3066ROI\u5411\u4e0a\u3092\u5b9f\u73fe<\/h5>\n
\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3068\u540c\u6642\u306b\u3001\u5965\u6df1\u3044\u30b3\u30de\u30fc\u30b9\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3002\u7121\u99c4\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
4. \u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3001LTV\u3092\u5411\u4e0a<\/h5>\n
Criteo\u306e\u81a8\u5927\u304b\u3064\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u5e83\u544a\u4e3b\u3084\u30ea\u30c6\u30fc\u30e9\u30fc\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u6709\u671b\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3002\u521d\u56de\u8cfc\u5165\u3068\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u540c\u6642\u306b\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067LTV\u306e\u5411\u4e0a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n
5. \u6d88\u8cbb\u8005\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a<\/h5>\n
\u6d88\u8cbb\u8005\u306f\u3088\u308a\u7684\u78ba\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u81ea\u8eab\u306e\u8208\u5473\u95a2\u5fc3\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u697d\u3057\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u5e83\u544a\u4e3b\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306f\u3082\u3061\u308d\u3093\u3001\u6d88\u8cbb\u8005\u306b\u3082\u78ba\u304b\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u308bCriteo\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3002\u305c\u3072\u3001\u5fa1\u793e\u306e\u6b21\u4e16\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6226\u7565\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n
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