{"id":23894,"date":"2025-06-24T10:58:14","date_gmt":"2025-06-24T14:58:14","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413200"},"modified":"2025-06-25T02:40:48","modified_gmt":"2025-06-25T06:40:48","slug":"how-cost-conscious-travelers-are-reshaping-travel","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/how-cost-conscious-travelers-are-reshaping-travel\/","title":{"rendered":"\u6625\u590f\u306e\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\uff1a\u30b3\u30b9\u30d1\u610f\u8b58\u304c\u9ad8\u3044\u65c5\u884c\u8005\u306b\u3088\u308b\u65c5\u884c\u696d\u754c\u306e\u518d\u7de8"},"content":{"rendered":"<p>\u7d4c\u6e08\u7684\u306a\u4e0d\u78ba\u5b9f\u6027\u304c\u7d9a\u304d\u3001\u4e16\u754c\u4e2d\u306e\u30cb\u30e5\u30fc\u30b9\u304c\u7dca\u5f35\u611f\u306b\u5305\u307e\u308c\u308b\u4e2d\u3067\u3082\u30011\u3064\u78ba\u304b\u306a\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u65c5\u884c\u306e\u9700\u8981\u306f\u4f9d\u7136\u3068\u3057\u3066\u5f37\u3044\u3068\u3044\u3046\u3053\u3068\u3002\u305f\u3060\u3057\u3001\u65c5\u884c\u306e\u65b9\u6cd5\u3068\u4eba\u3005\u304c\u671f\u5f85\u3059\u308b\u3053\u3068\u306f\u76ee\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/go.criteo.com\/en\/travel-consumer-insights\/\" target=\"_blank\" rel=\"noopener\"><em>Criteo\u304c\u767a\u8868\u3057\u305f\u300cSpring Travel Pulse 2025\u300d\uff08\u5168\u4e16\u754c\u7248\uff1a\u82f1\u8a9e\u306e\u307f*\uff09<\/em><\/a>\u306b\u3088\u308b\u3068\u3001\u65c5\u884c\u8005\u306f\u30b3\u30b9\u30d1\u610f\u8b58\u304c\u9ad8\u307e\u308a\u3001\u5275\u9020\u6027\u3084\u67d4\u8edf\u6027\u3092\u3082\u3063\u3066\u8ce2\u304f\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u4e0d\u5b89\u5b9a\u306a\u7d4c\u6e08\u72b6\u6cc1\u3092\u5207\u308a\u629c\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u4e16\u754c14,000\u4eba\u4ee5\u4e0a\u306e\u65c5\u884c\u8005\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3078\u306e\u56de\u7b54\u3067\u69cb\u6210\u3055\u308c\u3001\u6570\u767e\u3082\u306e\u5927\u624b\u65c5\u884c\u30d6\u30e9\u30f3\u30c9\uff08OTA\u3001\u822a\u7a7a\u4f1a\u793e\u3001\u30db\u30c6\u30eb\u30c1\u30a7\u30fc\u30f3\u306a\u3069\uff09\u304b\u3089\u5f97\u305f\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u4e0a\u3067\u5fc5\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u3053\u306e\u8abf\u67fb\u3067\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u306e\u4e00\u90e8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u8cb4\u793e\u306e\u65c5\u884c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002\u00a0<a href=\"https:\/\/go.criteo.com\/jp\/ss2025-travel-consumer-insights\/\" target=\"_blank\" rel=\"noopener\"> \u203b\u65e5\u672c\u7248\u306f\u3053\u3061\u3089\u304b\u3089\u3054\u89a7\u304f\u3060\u3055\u3044<\/a><\/p>\n<h2 class=\"P68B1DB1-Normal3\">\u300c\u30b3\u30b9\u30c8\u610f\u8b58\u304c\u9ad8\u3044 = \u65c5\u884c\u306b\u884c\u304b\u306a\u3044\u300d\u3067\u306f\u306a\u3044<\/h2>\n<p>\u7269\u4fa1\u306e\u9ad8\u9a30\u306b\u3088\u308a\u65c5\u884c\u306e\u65b9\u6cd5\u306f\u5909\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u3001\u4e16\u754c\u306e\u65c5\u884c\u8005\u306e45%\u304c\u8cbb\u7528\u306e\u4e0a\u6607\u304c\u65c5\u884c\u306e\u8a08\u753b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_23902\" aria-describedby=\"caption-attachment-23902\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23902 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-1.png\" alt=\"\" width=\"624\" height=\"220\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-1.png 624w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-1-300x106.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-23902\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo \u306b\u3088\u308b\u8abf\u67fb \u2013 \u6d88\u8cbb\u8005\u306e\u65c5\u884c\u55dc\u597d\uff082025\u5e743\u6708\u3001\u5bfe\u8c61\uff1a\u5168\u4e16\u754c\u3001\u56de\u7b54\u8005\u6570\uff1a7,558\u4eba\uff09\u3002<\/figcaption><\/figure>\n<p>\u3057\u304b\u3057\u3001\u65c5\u884c\u3057\u305f\u3044\u6c17\u6301\u3061\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u65c5\u884c\u8005\u306e\u534a\u5206\u304c\u65c5\u884c\u3092\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3068\u3057\u3066\u8a8d\u8b58\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u30a4\u30ae\u30ea\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u65e5\u672c\u3067\u306f\u7269\u4fa1\u4e0a\u6607\u306e\u306a\u304b\u3067\u3082\u65c5\u884c\u71b1\u304c\u5f37\u304f\u6b8b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4e16\u754c\u5168\u4f53\u3067\u3082\u3001\u65c5\u884c\u8005\u306e3\u5206\u306e2\u304c\u6628\u5e74\u306b\u6bd4\u3079\u3066\u65c5\u884c\u306b\u304b\u3051\u308b\u8cbb\u7528\u306f\u5909\u308f\u3089\u306a\u3044\u304b\u5897\u52a0\u3057\u305f\u3068\u7b54\u3048\u3066\u304a\u308a\u3001\u5192\u967a\u5fc3\u304c\u8870\u3048\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_23901\" aria-describedby=\"caption-attachment-23901\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23901 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-2.png\" alt=\"\" width=\"624\" height=\"220\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-2.png 624w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-2-300x106.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-23901\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo \u306e\u8abf\u67fb \u2013 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id=\"attachment_23900\" aria-describedby=\"caption-attachment-23900\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23900 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-3.png\" alt=\"\" width=\"624\" height=\"432\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-3.png 624w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-3-300x208.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-23900\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo 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id=\"attachment_23899\" aria-describedby=\"caption-attachment-23899\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23899 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-4.png\" alt=\"\" width=\"624\" height=\"406\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-4.png 624w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-4-300x195.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-23899\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo \u306e\u8abf\u67fb \u2013 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id=\"attachment_23898\" aria-describedby=\"caption-attachment-23898\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23898 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-5.png\" alt=\"\" width=\"624\" height=\"232\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-5.png 624w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/04\/JP-spring-travel-chart-5-300x112.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-23898\" class=\"wp-caption-text\">\u51fa\u5178\uff1aCriteo \u306e\u8abf\u67fb \u2013 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rel=\"noopener\">\u203b\u65e5\u672c\u7248\u306f\u3053\u3061\u3089\u304b\u3089\u3054\u89a7\u304f\u3060\u3055\u3044<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7d4c\u6e08\u7684\u306a\u4e0d\u78ba\u5b9f\u6027\u304c\u7d9a\u304d\u3001\u4e16\u754c\u4e2d\u306e\u30cb\u30e5\u30fc\u30b9\u304c\u7dca\u5f35\u611f\u306b\u5305\u307e\u308c\u308b\u4e2d\u3067\u3082\u30011\u3064\u78ba\u304b\u306a\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u65c5\u884c\u306e\u9700\u8981 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