{"id":24025,"date":"2025-07-29T09:31:53","date_gmt":"2025-07-29T13:31:53","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414109"},"modified":"2025-07-30T10:02:18","modified_gmt":"2025-07-30T14:02:18","slug":"beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/","title":{"rendered":"\u7f8e\u5bb9\u696d\u754c\u306e\u9769\u65b0\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u3092\u5275\u308b5\u3064\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"

2025\u5e74\u3001\u7f8e\u5bb9\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u6d88\u8cbb\u8005\u306f\u6b21\u3005\u3068\u30d6\u30e9\u30f3\u30c9\u3092\u5909\u3048\u305f\u308a\u3001\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u7d20\u65e9\u304f\u8cfc\u5165\u3057\u305f\u308a\u3068\u3001\u5546\u54c1\u3092\u767a\u898b\u3059\u308b\u697d\u3057\u3055\u3092\u5473\u308f\u3063\u3066\u3044\u307e\u3059\u300214,000\u4eba\u4ee5\u4e0a\u306e\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb\u7d50\u679c\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u304a\u3088\u3073\u5c0f\u58f2\u696d\u8005\u306e\u5e83\u7bc4\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u3001Criteo \u304c\u767a\u8868\u3057\u305f\u300cGlobal Health \uff06Beauty Pulse 2025\uff08\u5168\u4e16\u754c\u306e\u5065\u5eb7\u30fb\u7f8e\u5bb9\u30c8\u30ec\u30f3\u30c9 2025\uff09\u300d\u3067\u306f\u3001\u3053\u306e\u5206\u91ce\u306b\u304a\u3051\u308b\u5546\u54c1\u306e\u767a\u898b\u3084\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u8981\u56e0\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7f8e\u5bb9\u5546\u54c1\u306b\u5bfe\u3059\u308b\u4e88\u7b97\u306e\u5897\u52a0\u304b\u3089\u5b9f\u969b\u306e\u8cfc\u5165\u30d5\u30ed\u30fc\u307e\u3067\u3001\u4eca\u5f8c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u3088\u308a\u591a\u304f\u306e\u652f\u51fa\u3067\u3088\u308a\u83ef\u3084\u304b\u306b<\/h2>\n

2025\u5e74\u7b2c2\u56db\u534a\u671f\u306e\u524d\u534a\u3001\u5065\u5eb7\u30fb\u7f8e\u5bb9\u5206\u91ce\u306e\u58f2\u4e0a\u306f\u5168\u5730\u57df\u3067\u8457\u3057\u304f\u5897\u52a0\u3057\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u306714%\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u30675%\u3001\u5357\u5317\u30a2\u30e1\u30ea\u30ab\u5730\u57df\u30671%\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"
Criteo \u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf \u2013 2025\u5e74\u7b2c2\u56db\u534a\u671f\u524d\u534a\u306e\u5065\u5eb7\u30fb\u7f8e\u5bb9\u5206\u91ce\u306e\u524d\u5e74\u6bd4\u58f2\u4e0a\uff08\u5730\u57df\u5225\u3001\u5168\u30b5\u30a4\u30c8\u30bf\u30a4\u30d7\uff09<\/figcaption><\/figure>\n

\u307e\u305f\u3001\u6d88\u8cbb\u8005\u306f\u8ca1\u5e03\u306e\u3072\u3082\u3092\u7de9\u3081\u3066\u304a\u308a\u3001\u8cfc\u5165\u5358\u4fa1\u3082\u5357\u5317\u30a2\u30e1\u30ea\u30ab\u5730\u57df\u30679.8%\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u30676.78%\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u5730\u57df\u30674.36%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"
Criteo \u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf \u2013 2025\u5e74\u7b2c2\u56db\u534a\u671f\u524d\u534a\u306e\u5065\u5eb7\u30fb\u7f8e\u5bb9\u5206\u91ce\u306e\u524d\u5e74\u6bd4\u58f2\u4e0a\uff08\u5730\u57df\u5225\u3001\u5168\u30b5\u30a4\u30c8\u30bf\u30a4\u30d7\uff09<\/figcaption><\/figure>\n

\u6226\u7565\u306e\u5f37\u5316\u7b56\uff1a<\/strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u4e3b\u8981 SKU \u3068\u6226\u7565\u7684\u306a\u5e83\u544a\u914d\u4fe1\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u57df\u3054\u3068\u306e\u6210\u9577\u306e\u6700\u5927\u5316\u3092\u56f3\u308c\u307e\u3059\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u5b63\u7bc0\u9650\u5b9a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u3067\u306e\u65bd\u7b56\u3092\u6d3b\u7528\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u30af\u30ea\u30c3\u30af\u3057\u3066\u304a\u6c17\u306b\u5165\u308a\u3092\u898b\u3064\u3051\u305f\u3089\u5373\u8cfc\u5165<\/h2>\n

\u7f8e\u5bb9\u88fd\u54c1\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306f\u8208\u5473\u6df1\u3044\u77db\u76fe\u306b\u6e80\u3061\u3066\u3044\u307e\u3059\u3002\u5e73\u5747\u7684\u306a\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u306e\u767a\u898b\u304b\u3089\u8cfc\u5165\u5b8c\u4e86\u307e\u3067\u306b\u304b\u304b\u308b\u671f\u9593\u306f\u7d0418\u65e5\u3067\u3059\u304c\u3001\u6700\u3082\u65e9\u304425\uff05\u306e\u5c64\u306f\u308f\u305a\u304b19\u5206\u3067\u8cfc\u5165\u306b\u81f3\u308a\u307e\u3059\u3002<\/p>\n

\"\"
Criteo \u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf \u2013 \u6700\u521d\u306e\u5546\u54c1\u30da\u30fc\u30b8\u95b2\u89a7\u304b\u3089\u8cfc\u5165\u307e\u3067\u3001\u5168\u4e16\u754c\u306e\u65b0\u898f\u8cfc\u5165\u8005\uff08\u904e\u53bb3\u304b\u6708\u9593\u540c\u30d6\u30e9\u30f3\u30c9\u3067\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u4eba\uff09\u304c\u5065\u5eb7\u30fb\u7f8e\u5bb9\u5546\u54c1\u306e\u53d6\u5f15\u306b\u304b\u3051\u308b\u5e73\u5747\u6642\u9593\uff082025\u5e744\u67089\uff5e15\u65e5\uff09\u3092\u4e0a\u4f4d25%\u3001\u5e73\u5747\u3001\u4e0b\u4f4d25%\u306b\u5206\u3051\u305f\u3082\u306e\u3002<\/figcaption><\/figure>\n

\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u5168\u4e16\u754c\u306e89%\u304c\u7f8e\u5bb9\u5546\u54c1\u3092\u521d\u3081\u3066\u898b\u305f\u305d\u306e\u65e5\u306b\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3068\u7b54\u3048\u3066\u3044\u308b\u70b9\u3067\u3059\u3002<\/p>\n

\"\"
\u5168\u4e16\u754c\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u5bfe\u8c61\u306b\u3057\u305f Criteo \u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u30012025\u5e74\u7b2c1\u56db\u534a\u671f\u3001\u5316\u7ca7\u54c1\u3001\u9999\u6c34\u3001\u500b\u4eba\u4f7f\u7528\u306e\u885b\u751f\u7528\u54c1\u306e\u8cfc\u5165\u8005\u304c\u5bfe\u8c61\u3001\u56de\u7b54\u8005\u6570\uff1a5,275\u4eba<\/figcaption><\/figure>\n

\u6226\u7565\u306e\u5f37\u5316\u7b56\uff1a<\/strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u5e38\u306b\u8868\u793a\u3055\u308c\u308b\u88fd\u54c1\u9732\u51fa\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u8868\u793a\u3092\u6709\u52b9\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u8fc5\u901f\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u65e9\u671f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u3001\u9ad8\u4fa1\u5024\u5546\u54c1\u306b\u5bfe\u3059\u308b\u3088\u308a\u6df1\u3044\u9867\u5ba2\u4f53\u9a13\u306e\u8a2d\u8a08\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n

\u601d\u3044\u5207\u3063\u3066\u9078\u629e\u3067\u304d\u308b\u4eba\u3060\u3051\u304c\u8cfc\u5165\u306b\u9032\u3080<\/h2>\n

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\"\"
Criteo \u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf \u2013 \u5168\u4e16\u754c\u3001\u5065\u5eb7\u30fb\u7f8e\u5bb9\u5546\u54c1\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\uff082025\u5e744\u67088\u65e5\uff5e14\u65e5\uff09\u30011\u304b\u6708\u9593\u306e\u95b2\u89a7\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u3002\u6570\u767e\u306e\u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u3092\u542b\u3080\u3002<\/figcaption><\/figure>\n

\u305f\u3060\u3057\u3001\u624b\u3054\u308d\u306a\u4fa1\u683c\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3092\u63a2\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306f\u3001\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u8cfc\u5165\u3059\u308b\u6d88\u8cbb\u8005\u3088\u308a\u3082\u5546\u54c1\u3092\u8a66\u3059\u306e\u304c\u65e9\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n

\"\"
Criteo \u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf \u2013 \u5168\u4e16\u754c\u3001\u5065\u5eb7\u30fb\u7f8e\u5bb9\u5546\u54c1\u306e\u8cfc\u5165\u30c7\u30fc\u30bf\uff082025\u5e744\u67081\u65e5\uff5e14\u65e5\uff09\u300112\u304b\u6708\u9593\u306e\u5c65\u6b74\u3092\u542b\u3080\u3002\u300c\u65b0\u898f\u30d6\u30e9\u30f3\u30c9\u8cfc\u5165\u8005\u300d\u306f\u5f53\u8a72\u671f\u9593\u4e2d\u306b\u5f53\u8a72\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u306e\u8cfc\u5165\u3092\u3057\u3066\u3044\u306a\u3044\u6d88\u8cbb\u8005\u3002\u6570\u767e\u306e\u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u3092\u542b\u3080\u3002<\/figcaption><\/figure>\n

\u6d88\u8cbb\u8005\u306f\u5e38\u306b\u8907\u6570\u306e\u9078\u629e\u80a2\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u306f\u3082\u308d\u3044\u3082\u306e\u3067\u3059\u3002\u5065\u5eb7\u30fb\u7f8e\u5bb9\u5546\u54c1\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u306f\u30c9\u30a4\u30c4\u3067\u306e17%\u304b\u3089\u97d3\u56fd\u3067\u306e40%\u307e\u3067\u30d0\u30e9\u3064\u304d\u304c\u3042\u308a\u3001\u983b\u7e41\u306b\u7f8e\u5bb9\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u6d88\u8cbb\u8005\u306e59%\u306f\u904e\u53bb1\u5e74\u9593\u3067\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n

\u6226\u7565\u306e\u5f37\u5316\u7b56\uff1a<\/strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u8cea\u306e\u826f\u3044\u30d6\u30e9\u30f3\u30c9\u9732\u51fa\u3068\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u512a\u5148\u3057\u307e\u3057\u3087\u3046\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u5546\u54c1\u30ea\u30b5\u30fc\u30c1\u304c\u5f71\u97ff\u529b\u3092\u3082\u3064<\/h2>\n

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\"\"
Criteo Shopper Survey \uff08\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u306b\u3057\u305f Criteo \u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\uff09\u30012025\u5e74\u7b2c1\u56db\u534a\u671f\u3001\u5316\u7ca7\u54c1\u3001\u9999\u6c34\u3001\u500b\u4eba\u4f7f\u7528\u306e\u885b\u751f\u7528\u54c1\u3092\u8cfc\u5165\u3057\u305f\u6d88\u8cbb\u8005\u304c\u5bfe\u8c61\u3001\u56de\u7b54\u8005\u6570 5,275\u4eba \u3001\u56de\u7b54\u30aa\u30d7\u30b7\u30e7\u30f3\uff1a\u300c\u5e38\u306b\u3059\u308b\u300d\u3001\u300c\u983b\u7e41\u306b\u3059\u308b\u300d\u3001\u300c\u6642\u3005\u3059\u308b\u300d\u3001\u300c\u307b\u3068\u3093\u3069\u306a\u3044\u300d\u3001\u300c\u5168\u304f\u306a\u3044\u300d<\/figcaption><\/figure>\n

\u6226\u7565\u306e\u5f37\u5316\u7b56\uff1a<\/strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u691c\u7d22\u3084\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3001\u5546\u54c1\u30da\u30fc\u30b8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3001\u91cd\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u3067\u4e00\u8cab\u3057\u3066\u5c55\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u304c\u81ea\u4fe1\u3092\u6301\u3063\u3066\u8cfc\u5165\u3059\u308b\u50be\u5411\u306b\u3042\u308b\u304b\u3001\u614e\u91cd\u306b\u95b2\u89a7\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u3001\u6d88\u8cbb\u8005\u306e\u610f\u56f3\u306b\u5408\u308f\u305b\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u7f8e\u5bb9\u5546\u54c1\u306e\u52e2\u3044\u306f\u6b62\u307e\u3089\u306a\u3044<\/h2>\n

\u7f8e\u5bb9\u5546\u54c1\u306b\u5bfe\u3059\u308b\u652f\u51fa\u306f\u5805\u8abf\u3067\u5b89\u5b9a\u7684\u3067\u3059\u3002\u904e\u53bb6\u304b\u6708\u9593\u306e\u7f8e\u5bb9\u306b\u5bfe\u3059\u308b\u652f\u51fa\u304c\u300c\u5909\u308f\u3089\u306a\u3044\u300d\u307e\u305f\u306f\u300c\u5897\u3048\u305f\u300d\u3068\u7b54\u3048\u305f\u6d88\u8cbb\u8005\u306f84%\u306b\u4e0a\u308a\u3001\u4eca\u5f8c\u3082\u652f\u51fa\u3092\u300c\u7dad\u6301\u3059\u308b\u300d\u307e\u305f\u306f\u300c\u5897\u3084\u3059\u300d\u4e88\u5b9a\u3067\u3042\u308b\u3068\u7b54\u3048\u305f\u6d88\u8cbb\u8005\u306f73%\u306b\u4e0a\u308a\u307e\u3059\u3002<\/p>\n

\"\"
Criteo Shopper Survey \uff08\u5168\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u306b\u3057\u305f Criteo \u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\uff09\u30012025\u5e74\u7b2c1\u56db\u534a\u671f\u306e\u56de\u7b54\u8005\u65705,062\u4eba\u30012024\u5e74\u7b2c1\u56db\u534a\u671f\u306e\u56de\u7b54\u8005\u6570\uff1a4,555\u4eba\u30012023\u5e74\u7b2c1\u56db\u534a\u671f\u306e\u56de\u7b54\u8005\u6570\uff1a4,808\u4eba<\/figcaption><\/figure>\n

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\u8cfc\u5165\u5546\u54c1\u306e\u9078\u3073\u65b9\u306e\u80cc\u666f\u3092\u63a2\u308b<\/h2>\n

\u6d88\u8cbb\u8005\u304c\u6570\u591a\u304f\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u6df1\u304f\u8abf\u67fb\u3059\u308b\u304b\u3001\u8fc5\u901f\u3067\u885d\u52d5\u7684\u306a\u8cfc\u5165\u3092\u884c\u3046\u304b\u306b\u95a2\u308f\u3089\u305a\u3001\u4eca\u65e5\u306e\u7f8e\u5bb9\u88fd\u54c1\u306e\u8cfc\u5165\u8005\u306f\u60c5\u5831\u306b\u7cbe\u901a\u3057\u3001\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u53d7\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u5168\u6bb5\u968e\u3068\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u3092\u7dad\u6301\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u7d99\u7d9a\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u305d\u306e\u4ed6\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6226\u7565\u306b\u3064\u3044\u3066\u306f\u3001\u300cGlobal Health \uff06Beauty Pulse 2025\uff08\u5168\u4e16\u754c\u306e\u5065\u5eb7\u30fb\u7f8e\u5bb9\u30c8\u30ec\u30f3\u30c9 2025\uff09\u300d\uff08\u82f1\u8a9e\u306e\u307f\uff09<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

2025\u5e74\u3001\u7f8e\u5bb9\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u6d88\u8cbb\u8005\u306f\u6b21\u3005\u3068\u30d6\u30e9\u30f3\u30c9\u3092\u5909\u3048\u305f\u308a\u3001\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u7d20\u65e9\u304f\u8cfc\u5165\u3057\u305f\u308a\u3068\u3001\u5546\u54c1\u3092\u767a\u898b\u3059 […]<\/p>\n","protected":false},"author":169,"featured_media":24026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[612],"class_list":{"0":"post-24025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-industry-beauty-wellness","9":"criteo-business-retail-media","10":"criteo-business-small-and-medium","11":"criteo-business-agency","12":"criteo-business-enterprise","13":"criteo-solution-dynamic-retargeting","14":"criteo-solution-retail-media","15":"criteo-solution-customer-acquisition","16":"criteo-solution-customer-retention","17":"criteo-platform-commerce-growth","18":"criteo-platform-commerce-max","19":"criteo-topic-first-party-data"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\u7f8e\u5bb9\u696d\u754c\u306e\u9769\u65b0\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u3092\u5275\u308b5\u3064\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo \u306e\u6700\u65b0\u30ec\u30dd\u30fc\u30c8\u3067\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3057\u3001\u6226\u7565\u3092\u5237\u65b0\u3057\u307e\u3057\u3087\u3046\u3002\u7f8e\u5bb9\u696d\u754c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u65b0\u305f\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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