{"id":24108,"date":"2025-09-19T03:55:09","date_gmt":"2025-09-19T07:55:09","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413693"},"modified":"2025-10-01T10:12:25","modified_gmt":"2025-10-01T14:12:25","slug":"for-the-love-of-commerce-why-were-evolving-our-brand","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/for-the-love-of-commerce-why-were-evolving-our-brand\/","title":{"rendered":"For the love of commerce\uff1aCriteo \u30d6\u30e9\u30f3\u30c9\u3001\u9032\u5316\u306e\u7406\u7531"},"content":{"rendered":"<p>5\u5e74\u524d\u306b CMO \u3068\u3057\u3066 Criteo \u306b\u5165\u793e\u3057\u3066\u4ee5\u6765\u3001\u79c1\u306f\u5e38\u306b\u30a2\u30c9\u30c6\u30af\u696d\u754c\u304c\u76f4\u9762\u3059\u308b\u8907\u96d1\u306a\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u53d6\u308a\u7d44\u3080\u30c1\u30fc\u30e0\u306e\u60c5\u71b1\u3068\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u304b\u3089\u523a\u6fc0\u3092\u53d7\u3051\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u305f\u3060\u8ab2\u984c\u306e\u89e3\u6c7a\u304c\u96e3\u3057\u3044\u304b\u3089\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u304c\u3001\u304a\u5ba2\u69d8\u3001\u3072\u3044\u3066\u306f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u771f\u306e\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3053\u306e\u6570\u5e74\u9593\u3001\u4e16\u754c\u4e2d\u306e\u304a\u5ba2\u69d8\u304b\u3089\u76f4\u63a5\u58f0\u3092\u805e\u304f\u6a5f\u4f1a\u3092\u5f97\u308b\u4e2d\u3067\u3001\u4e00\u3064\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u304a\u5ba2\u69d8\u304c\u3001\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3059\u3079\u3066\u3092\u7d50\u3073\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3002Criteo \u306f\u305d\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u3044\u3046\u70b9\u3067\u306f\u305d\u306e\u5fd7\u3092\u5341\u5206\u306b\u53cd\u6620\u3067\u304d\u3066\u306f\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>2021\u5e74\u3001Criteo \u306f\u300cThe Future is Wide Open &#8211; \u672a\u6765\u306f\u5927\u304d\u304f\u958b\u304b\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u30bf\u30b0\u30e9\u30a4\u30f3\u3092\u767a\u8868\u3057\u3001\u3088\u308a\u30aa\u30fc\u30d7\u30f3\u3067\u3064\u306a\u304c\u308a\u3092\u3082\u3063\u305f\u30b3\u30de\u30fc\u30b9\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3001\u3068\u308a\u308f\u3051\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u304a\u3051\u308b\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3059\u308b\u6c7a\u610f\u3092\u8868\u660e\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u5e83\u544a\u3092\u3068\u308a\u307e\u304f\u72b6\u6cc1\u306f\u5287\u7684\u306b\u5909\u5316\u3057\u3001AI \u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cb7\u3044\u3082\u306e\u306e\u65b9\u6cd5\u3082\u3001\u5404\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u3082\u3001\u6839\u672c\u304b\u3089\u5909\u9769\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u4f34\u3044\u3001Criteo \u3082\u5909\u5316\u3092\u53d7\u3051\u5165\u308c\u308b\u30b9\u30c6\u30fc\u30b8\u3078\u3068\u9032\u3093\u3067\u3044\u304d\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u65b0\u305f\u306a\u30d6\u30e9\u30f3\u30c9\u30d3\u30b8\u30e7\u30f3\u306f\u3001\u9032\u5316\u3068\u672a\u6765\u3092\u8c61\u5fb4\u3057\u3066\u3044\u307e\u3059\u3002AI \u3092\u6d3b\u7528\u3057\u3066\u3001\u3042\u3089\u3086\u308b\u77ac\u9593\u3092\u8cb7\u3044\u7269\u304c\u53ef\u80fd\u3067\u3001\u3064\u306a\u304c\u308a\u304c\u3042\u308a\u3001\u3088\u308a\u610f\u5473\u306e\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u3002\u3053\u308c\u304c\u79c1\u305f\u3061\u306e\u76ee\u6307\u3059\u672a\u6765\u3067\u3059\u3002\u3053\u306e\u9032\u5316\u306f\u65b0\u305f\u306a\u30bf\u30b0\u30e9\u30a4\u30f3\u3092\u8ef8\u306b\u5f37\u5316\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u53cd\u6620\u3055\u308c\u3066\u304a\u308a\u3001\u6b21\u306e\u52d5\u753b\u3067\u7686\u3055\u307e\u306b\u3054\u7d39\u4ecb\u3067\u304d\u308b\u3053\u3068\u3092\u5927\u5909\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" style=\"width: 100%;\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/6bn1h8vwil?videoFoam=false\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\n<script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<h2>For the love of commerce<\/h2>\n<p>\u306a\u305c\u3053\u306e\u30d5\u30ec\u30fc\u30ba\u306a\u306e\u304b\u3002\u8a00\u8449\u306b\u306f\u5927\u304d\u306a\u5f79\u5272\u304c\u3042\u308b\u3068\u611f\u3058\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u30bf\u30b0\u30e9\u30a4\u30f3\u306f\u3001\u304a\u5ba2\u69d8\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u305d\u3057\u3066 AI \u4e3b\u5c0e\u306e\u672a\u6765\u306e\u30b3\u30de\u30fc\u30b9\u306b\u5bfe\u3059\u308b\u5f53\u793e\u306e\u6df1\u3044\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u4f53\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u304a\u5ba2\u69d8\u306e\u6210\u529f\u3092\u652f\u63f4\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u3084\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53ce\u76ca\u5316\u3092\u63a8\u9032\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30de\u30fc\u30b9\u3092\u3088\u308a\u826f\u3044\u3082\u306e\u3001\u3088\u308a\u30b9\u30de\u30fc\u30c8\u3067\u3001\u3088\u308a\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u3089\u308c\u308b\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u3001\u5f53\u793e\u306e\u60c5\u71b1\u3068\u5065\u5168\u306a\u3053\u3060\u308f\u308a\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30b0\u30e9\u30a4\u30f3\u306e\u5237\u65b0\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3089\u308c\u306a\u3044\u3053\u3068\u3082\u591a\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u3046\u3081\u308b\u610f\u56f3\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/go.criteo.com\/spark-of-discovery\/\" target=\"_blank\" rel=\"noopener\">Criteo \u304c\u6700\u8fd1\u884c\u3063\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e76%\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u306f\u30b5\u30d7\u30e9\u30a4\u30ba\u3084\u559c\u3073\u304c\u8db3\u308a\u306a\u3044\u300d\u3068\u56de\u7b54\u3057\u3066\u304a\u308a\u3001\u6a5f\u80fd\u6027\u3070\u304b\u308a\u304c\u91cd\u8996\u3055\u308c\u3001\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u6b20\u3051\u3001\u65ad\u7247\u5316\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u58f0\u304c\u805e\u304b\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u72b6\u6cc1\u3092\u30c1\u30e3\u30f3\u30b9\u3068\u6349\u3048\u307e\u3057\u3087\u3046\u3002Criteo \u306a\u3089\u72ec\u81ea\u306e\u65b9\u6cd5\u3067\u89e3\u6c7a\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u65b0\u305f\u306a\u6226\u7565\u306e\u30bf\u30b0\u30e9\u30a4\u30f3\u306e\u3082\u3068\u3001\u304a\u5ba2\u69d8\u304c\u3001\u6a5f\u80fd\u6027\u306b\u52a0\u3048\u3001\u3088\u308a\u9b45\u529b\u7684\u3067\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u5275\u9020\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u306b\u6ce8\u529b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>\u300c\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u300d\u304b\u3089\u300c\u30b3\u30de\u30fc\u30b9\u30fb\u30a8\u30d6\u30ea\u30a6\u30a7\u30a2\u300d\u3078<\/h2>\n<p>\u73fe\u5728\u306e\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u306f\u3001AI \u306b\u3088\u308b\u5909\u9769\u306e\u5f71\u97ff\u3092\u5f37\u304f\u53d7\u3051\u3066\u3044\u307e\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u4f7f\u3046\u30c4\u30fc\u30eb\u304b\u3089\u3001\u767a\u898b\u3057\u305f\u5546\u54c1\u306e\u305d\u3070\u3067\u76ee\u306b\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u8981\u7d20\u304c AI \u306b\u3088\u3063\u3066\u5f62\u4f5c\u3089\u308c\u307e\u3059\u3002\u3053\u306e20\u5e74\u9593\u3001Criteo \u306f\u30b3\u30de\u30fc\u30b9\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u4e2d\u5fc3\u7684\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u4eca\u5f8c\u306f\u3053\u3053\u306b AI \u3092\u6d3b\u7528\u3057\u305f\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u3055\u3089\u306b\u9032\u5316\u3055\u305b\u3001\u6539\u5584\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u5927\u304d\u306a\u8cac\u4efb\u304c\u52a0\u308f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b3\u30de\u30fc\u30b9\u306f\u4eca\u3084\u3001\u5e38\u306b\u7a3c\u50cd\u3057\u3001\u76f8\u4e92\u63a5\u7d9a\u3055\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308a\u3001\u3082\u306f\u3084\u30b5\u30a4\u30ed\u3084\u5358\u4e00\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u9650\u5b9a\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b3\u30de\u30fc\u30b9\u3084\u5e83\u544a\u3067\u6210\u529f\u3059\u308b\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u3068\u30e1\u30c7\u30a3\u30a2\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u767a\u898b\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7d71\u5408\u3059\u308b\u529b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u30b5\u30a4\u30c8\u3001\u305d\u3057\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3001\u5834\u6240\u306b\u95a2\u308f\u3089\u305a\u5c55\u958b\u3055\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b Criteo \u306f\u3001\u3088\u308a\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u3001\u52b9\u679c\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u3092\u7bc9\u304f\u305f\u3081\u306b\u9032\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4e16\u754c\u7684\u306a\u898f\u6a21\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3078\u306e\u72ec\u81ea\u306e\u30a2\u30af\u30bb\u30b9\u3001\u9ad8\u5ea6\u306a\u7d71\u5408\u529b\u3068 AI \u3092\u99c6\u4f7f\u3059\u308b\u5f53\u793e\u306e\u5f37\u307f\u3092\u9451\u307f\u308b\u3068\u3001\u304a\u5ba2\u69d8\u306e\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3001\u305d\u3057\u3066\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u4e0a\u3067\u3001Criteo \u306e\u53f3\u306b\u51fa\u308b\u8005\u306f\u3044\u307e\u305b\u3093<\/p>\n<h2>Criteo \u3089\u3057\u3055\u3067\u30b3\u30de\u30fc\u30b9\u3092\u4fc3\u9032<\/h2>\n<p>Criteo 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