{"id":24121,"date":"2025-09-18T09:15:30","date_gmt":"2025-09-18T13:15:30","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=24121"},"modified":"2025-09-18T21:31:11","modified_gmt":"2025-09-19T01:31:11","slug":"black-friday-latest-data-and-key-points-for-success","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/black-friday-latest-data-and-key-points-for-success\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u201c\u5e74\u672b\u5546\u6226\u306e\u59cb\u307e\u308a\u201d\uff1a\u6700\u65b0\u30c7\u30fc\u30bf\u3068\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>\u4eca\u5e74\u3082\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304c\u8fd1\u3065\u3044\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3054\u5b58\u3058\u306e\u901a\u308a\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f11\u6708\u306e\u7b2c4\u91d1\u66dc\u65e5\u3067\u3001\u4e16\u754c\u6700\u5927\u7d1a\u306e\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\u304c\u884c\u308f\u308c\u308b\u65e5\u3067\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u767a\u7965\u306a\u304c\u3089\u3001\u3044\u307e\u3084\u4e16\u754c\u4e2d\u3067\u5b9a\u7740\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u666e\u53ca\u3068\u3068\u3082\u306b\u300c\u30b5\u30a4\u30d0\u30fc\uff16\u300d\uff08\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304b\u3089\u7fcc\u9031\u306e\u6c34\u66dc\u65e5\u307e\u3067\u306e6\u65e5\u9593\uff09\u306f\u30011\u5e74\u306e\u3046\u3061\u3067\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u304c\u6700\u3082\u9ad8\u307e\u308b\u6642\u671f\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6b27\u7c73\u3067\u306f\u3053\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u3066\u65b0\u5546\u54c1\u3092\u6295\u5165\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u3001\u5e74\u9593\u3067\u3082\u3063\u3068\u3082\u5927\u898f\u6a21\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u304c\u591a\u304f\u3001\u58f2\u4e0a\u3092\u5927\u304d\u304f\u4f38\u3070\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u65e5\u672c\u306b\u304a\u3051\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u6210\u9577<\/h2>\n<p>\u65e5\u672c\u3067\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304c\u8a71\u984c\u306b\u306a\u308a\u306f\u3058\u3081\u305f\u306e\u306f\u3053\u305310\u5e74\u307b\u3069\u3067\u3059\u304c\u3001\u5168\u56fd\u7684\u306b\u8a8d\u77e5\u5ea6\u306f\u7740\u5b9f\u306b\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u5b9f\u5e97\u8217\u3067\u3082\u3001\u4e3b\u8981\u306a\u8ca9\u4fc3\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u5b9a\u7740\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u30022024\u5e74\u306e\u30c7\u30fc\u30bf\u3092\u632f\u308a\u8fd4\u308b\u3068\u3001\u305d\u306e\u6210\u9577\u306f\u4e00\u76ee\u77ad\u7136\u3067\u3059\u3002<\/p>\n<p><strong>\u6570\u5b57\u3067\u898b\u308b2024\u5e74\u306e<\/strong><strong>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\uff08\u65e5\u672c\u306e\u30c7\u30fc\u30bf\uff09<\/strong><\/p>\n<ul>\n<li>\u30ea\u30c6\u30fc\u30e9\u30fc\u306e35%\u304c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3067\u58f2\u4e0a\u309220%\u5897<\/li>\n<li>\u30b5\u30a4\u30d0\u30fc\uff16\u671f\u9593\u4e2d\u306e\u58f2\u4e0a\u306f\u524d\u5e74\u6bd423%\u5897\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f20%\u5897<\/li>\n<li>\u30b5\u30a4\u30d0\u30fc\uff16\u671f\u9593\u4e2d\u306b\u9867\u5ba255\uff05\u5897\u3092\u5b9f\u73fe\u3057\u305f\u5c0f\u58f2\u696d\u8005\u3082<\/li>\n<li>\u30b5\u30a4\u30d0\u30fc\uff16\u671f\u9593\u4e2d\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30b5\u30a4\u30c8\u3078\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u524d\u5e74\u6bd415%\u5897<\/li>\n<li>\u30b5\u30a4\u30d0\u30fc6\u671f\u9593\u4e2d\u3001\u5c0f\u58f2\u696d\u8005\u306e\u53ce\u76ca\u306f\u524d\u5e74\u6bd426%\u5897<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u30b5\u30a4\u30d0\u30fc6\u671f\u9593\u4e2d\u306b\u9867\u5ba255\uff05\u5897\u3092\u5b9f\u73fe\u3057\u305f\u5c0f\u58f2\u696d\u8005\u3082\u3042\u308b\u3053\u3068\u3002\u3064\u307e\u308a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u5358\u306a\u308b\u30bb\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u65b0\u305f\u306a\u9867\u5ba2\u3068\u306e\u51fa\u4f1a\u3044\u306e\u6a5f\u4f1a\u3067\u3082\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u5358\u306a\u308b\u4e00\u904e\u6027\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u306a\u304f\u3001\u5e74\u9593\u306e\u58f2\u4e0a\u3092\u5de6\u53f3\u3059\u308b\u300c\u30d4\u30fc\u30af\u30b7\u30fc\u30ba\u30f3\u306e\u59cb\u307e\u308a\u300d\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3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\/>\n\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u76f4\u524d\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30f3\u30b0\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u901a\u3058\u3066\u3001\u8cfc\u5165\u610f\u6b32\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316<\/strong><br \/>\n\u30d4\u30fc\u30af\u30bf\u30a4\u30e0\u306f\u5348\u524d10\u6642\u301c\u5348\u5f8c10\u6642\u3002\u3053\u306e\u6642\u9593\u5e2f\u3092\u610f\u8b58\u3057\u305f\u914d\u4fe1\u8a2d\u8a08\u3084\u4e88\u7b97\u914d\u5206\u3067\u3001ROI\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u6ce8\u76ee\u30ab\u30c6\u30b4\u30ea\u3078\u306e\u6295\u8cc7<\/strong><br \/>\n2024\u5e74\u306e\u4eba\u6c17\u30ab\u30c6\u30b4\u30ea\u306f\u300c\u98df\u54c1\uff06\u65e5\u7528\u54c1\u300d\u300c\u30b9\u30dd\u30fc\u30c4\uff0f\u30a2\u30a6\u30c8\u30c9\u30a2\u300d\u300c\u96fb\u5316\u88fd\u54c1\uff06\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u300d\u3002\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u3092\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u9700\u8981\u304c\u96c6\u4e2d\u3059\u308b\u5206\u91ce\u306b\u7684\u78ba\u306b\u4e88\u7b97\u3092\u632f\u308a\u5206\u3051\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\n<li><strong>\u30de\u30eb\u30c1\u30ea\u30c6\u30fc\u30e9\u30fc\u6226\u7565<\/strong><br \/>\n\u30b5\u30a4\u30d0\u30fc\uff16\u671f\u9593\u4e2d\u3001\u6d88\u8cbb\u8005\u306f\u8907\u6570\u306e\u5c0f\u58f2\u696d\u8005\u3092\u56de\u904a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u6a2a\u65ad\u7684\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u8996\u8a8d\u6027\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30aa\u30d5\u30b5\u30a4\u30c8\u3067\u306e\u7d99\u7d9a\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><br 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