{"id":24152,"date":"2025-09-17T08:47:03","date_gmt":"2025-09-17T12:47:03","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413416"},"modified":"2025-09-17T09:53:45","modified_gmt":"2025-09-17T13:53:45","slug":"the-shifting-supply-landscape-5-questions-to-ask-your-ssps","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/the-shifting-supply-landscape-5-questions-to-ask-your-ssps\/","title":{"rendered":"\u30b5\u30d7\u30e9\u30a4\u696d\u754c\u306e\u8ee2\u63db\u671f\uff1aSSP \u306b\u554f\u3046\u3079\u304d5\u3064\u306e\u8cea\u554f"},"content":{"rendered":"

\u5e83\u544a\u4ee3\u7406\u5e97\u306f\u900f\u660e\u6027\u306e\u9ad8\u3044\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u91cd\u8996\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u3092\u6c42\u3081\u3066 SSP \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u898b\u76f4\u3059\u6d41\u308c\u306b\u3002\u305d\u306e\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

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\u3053\u306e\u5224\u6c7a\u306b\u3088\u308a\u3001\u4e8b\u5b9f\u4e0a\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306f\u5d29\u308c\u3001\u79c1\u305f\u3061\u4ed6\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u3082\u518d\u3073\u9580\u6238\u304c\u958b\u304b\u308c\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u306f\u305d\u306e\u305f\u3081\u3060\u3051\u306b SSP \u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u6025\u3044\u3067\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3078\u306e\u30a2\u30af\u30bb\u30b9\u4ee5\u4e0a\u306e\u3082\u306e\u3092\u3082\u305f\u3089\u3057\u3001\u3088\u308a\u516c\u5e73\u3067\u3001\u30b9\u30de\u30fc\u30c8\u304b\u3064\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u306e\u69cb\u7bc9\u3092\u652f\u63f4\u3059\u308b SSP \u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\uff1f<\/h2>\n

\u516c\u5e73\u306a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3084\u76f8\u4e92\u904b\u7528\u53ef\u80fd\u306a\u30a4\u30f3\u30d5\u30e9\u3001\u900f\u660e\u6027\u306e\u9ad8\u3044\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u306b\u5bfe\u3059\u308b\u672c\u683c\u7684\u306a\u53d6\u308a\u7d44\u307f\u304c\u898b\u3089\u308c\u308b\u306e\u306f\u3001\u3053\u305310\u5e74\u3067\u521d\u3081\u3066\u306e\u3053\u3068\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u3084\u5e83\u544a\u4e3b\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306b SSP \u306e\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30b5\u30d7\u30e9\u30a4\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u8a55\u4fa1\u3059\u308b\u304b\u3092\u518d\u8003\u3059\u308b\u65b0\u305f\u306a\u4f7f\u547d\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u3053\u3067\u3001\u3059\u3079\u3066\u306e SSP \u304c\u5b8c\u5168\u306b\u540c\u7b49\u306e\u6761\u4ef6\u3067\u3067\u3078\u30c3\u30c0\u30fc\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5e02\u5834\u306e\u30b7\u30a7\u30a2\u304c\u4e00\u6669\u3067\u9006\u8ee2\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306b\u3057\u3066\u3082\u3001\u3053\u306e\u6ce2\u53ca\u52b9\u679c\u306f\u8a08\u308a\u77e5\u308c\u307e\u305b\u3093\u3002\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306e\u7af6\u4e89\u6fc0\u5316\u3084\u5165\u672d\u3092\u52dd\u3061\u53d6\u308b SSP \u306e\u591a\u69d8\u5316\u3082\u3055\u308b\u3053\u3068\u306a\u304c\u3089\u3001\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u5e83\u544a\u4e3b\u3078\u306b\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u304c\u9084\u5143\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

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\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u767a\u60f3\u306e\u8ee2\u63db\uff1a\u7d71\u5408\u578b\u7ba1\u7406\u304b\u3089\u900f\u660e\u6027\u306e\u3042\u308b\u9078\u629e\u3078<\/h2>\n

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\u5f93\u6765\u306e\u7d71\u5408\u578b\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30b9\u30bf\u30c3\u30af\u3078\u306e\u4f9d\u5b58\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u304c\u3089\u3082\u900f\u660e\u6027\u3084\u6d3b\u7528\u529b\u3001\u7ba1\u7406\u6027\u3092\u72a0\u7272\u306b\u3059\u308b\u3082\u306e\u3067\u3057\u305f\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u4fe1\u983c\u6027\u3001\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\uff08SPO\uff09\u304c\u6700\u91cd\u8981\u8ab2\u984c\u3067\u3042\u308b\u6628\u4eca\u3001\u300cGoogle \u306a\u3089\u9593\u9055\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u9577\u5e74\u306e\u4fe1\u5ff5\u304c\u5d29\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

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\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u304b\u3089\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u306f\u3001\u300c\u3088\u308a\u591a\u304f\u306e\u30d1\u30a4\u30d7\u306b\u652f\u51fa\u3092\u914d\u5206\u3059\u308b\u304b\u300d\u305d\u308c\u3068\u3082\u300c\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3068\u8cfc\u5165\u610f\u6b32\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30b5\u30d7\u30e9\u30a4\u3092\u5f37\u5316\u3059\u308b\u304b\u300d\u3068\u3044\u30462\u629e\u3092\u8feb\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u6700\u8fd1\u3067\u306f\u3001\u5f8c\u8005\u3092\u9078\u3076\u4ee3\u7406\u5e97\u304c\u5897\u3048\u3066\u304d\u3066\u304a\u308a\u3001\u81ea\u793e\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u53cd\u6620\u3057\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u6df1\u3081\u308b\u9ad8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u3092\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4eca SSP \u306b\u554f\u3046\u3079\u304d5\u3064\u306e\u8cea\u554f<\/h2>\n

\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u529b\u5b66\u304c\u8ee2\u63db\u671f\u3092\u8fce\u3048\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u3063\u305f\u4eca\u3053\u305d\u3001SSP \u3068\u306e\u95a2\u4fc2\u6027\u3092\u632f\u308a\u8fd4\u308b\u3079\u304d\u6642\u3067\u3059\u3002<\/p>\n

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    \n
  1. \u57fa\u672c\u30a2\u30af\u30bb\u30b9\u4ee5\u4e0a\u306e\u5dee\u5225\u5316\u8981\u7d20\u306f\uff1f<\/strong><\/li>\n<\/ol>\n

    SSP \u306f\u5358\u306a\u308b\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3078\u306e\u7a93\u53e3\u3067\u3059\u304b\uff1f\u3000\u305d\u308c\u3068\u3082\u72ec\u81ea\u306e\u30b3\u30de\u30fc\u30b9\u30b7\u30b0\u30ca\u30eb\u3084\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3001\u904b\u7528\u52b9\u7387\u306a\u3069\u3001\u4f55\u304b\u4ed6\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u3000\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u91cd\u8996\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u771f\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u5f93\u6765\u306e\u4ed5\u7d44\u307f\u304b\u3089\u8131\u5374\u3059\u308b\u65b9\u6cd5\u3092\u5c0b\u306d\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

      \n
    1. \u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u6163\u884c\u306b\u5bfe\u3059\u308b\u900f\u660e\u6027\u306f\u3069\u306e\u7a0b\u5ea6\u3067\u3059\u304b\uff1f<\/strong><\/li>\n<\/ol>\n

      MFA \u306b\u5bfe\u3059\u308b\u61f8\u5ff5\u3084\u308f\u304b\u308a\u3084\u3059\u3044\u6599\u91d1\u4f53\u7cfb\u304c\u30ab\u30ae\u3068\u306a\u308b\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u900f\u660e\u6027\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002SSP \u304c\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3078\u306e\u52b9\u7387\u7684\u306a\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u3069\u306e\u3088\u3046\u306b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u7ba1\u7406\u3057\u3001\u516c\u5e73\u6027\u3092\u4fdd\u3061\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u78ba\u4fdd\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

        \n
      1. \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u52b9\u679c\u3092\u727d\u5f15\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong><\/li>\n<\/ol>\n

        \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30e1\u30c7\u30a3\u30a2\u304c\u6c42\u3081\u308b\u306e\u306f\u898f\u6a21\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002SSP \u306f\u30b5\u30a4\u30c8\u5185\u5916\u306e\u30b7\u30b0\u30ca\u30eb\uff08SKU \u30ec\u30d9\u30eb\u306e\u8cfc\u8cb7\u610f\u6b32\u3001\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3001\u8cfc\u5165\u78ba\u8a8d\uff09\u3092\u7d50\u3073\u4ed8\u3051\u3001\u5e83\u544a\u8cbb\u3068\u58f2\u4e0a\u3092\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u304b\uff1f<\/p>\n

          \n
        1. \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3084\u30af\u30ea\u30fc\u30f3\u30eb\u30fc\u30e0\u306e\u9023\u643a\u3092\u3069\u306e\u3088\u3046\u306b\u652f\u63f4\u3057\u307e\u3059\u304b\uff1f<\/strong><\/li>\n<\/ol>\n

          \u672a\u6765\u306b\u5099\u3048\u305f SSP \u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30c7\u30fc\u30bf\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u308f\u305f\u308b\u5b89\u5168\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u3092\u5b9f\u73fe\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u30af\u30ea\u30fc\u30f3\u30eb\u30fc\u30e0\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3084\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u53d6\u5f15\u306e\u4f5c\u6210\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3092\u969c\u5bb3\u306a\u304f\u6271\u3048\u307e\u3059\u304b\uff1f\u307e\u305f\u3001\u81ea\u793e\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u5165\u672d\u30d7\u30ed\u30bb\u30b9\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u304b\uff1f<\/p>\n

            \n
          1. \u5e02\u5834\u306e\u5909\u5316\u306b\u4f34\u3044\u3001\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u304b\uff1f<\/strong><\/li>\n<\/ol>\n

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            \u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u306e\u9769\u65b0<\/h2>\n

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            \u3053\u3046\u3057\u305f\u53d6\u308a\u7d44\u307f\u304c\u8a55\u4fa1\u3055\u308c\u3001Criteo \u306f Frost & Sullivan \u306e\u300cThe Frost Radar<\/a>\u2122\u300d\u306b\u304a\u3044\u3066\u3001\u4e16\u754c\u306e\u4e3b\u8981 SSP \u30c8\u30c3\u30d710\u306e\u4e3b\u8981\u306a\u7279\u5fb4\u3092\u5831\u544a\u3059\u308b\u300c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u6307\u6570\u300d\u3067\u30cf\u30a4\u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u306b\u9078\u51fa\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

            \u5f93\u6765\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u518d\u8a55\u4fa1\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u91cd\u8996\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u3092\u512a\u5148\u3059\u308b\u4ee3\u7406\u5e97\u306e\u7686\u3055\u3093\u3001\u5358\u306b\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3059\u308b\u3060\u3051\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9<\/em>\u3092\u3054\u691c\u8a0e\u4e0b\u3055\u3044\u3002<\/p>\n

            \u8a73\u3057\u304f\u306f Criteo \u306e\u62c5\u5f53\u55b6\u696d\u306b\u3054\u76f8\u8ac7\u3044\u305f\u3060\u304f\u304b\u3001\u3053\u3061\u3089\u304b\u3089\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":175,"featured_media":24153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,675],"coauthors":[663],"class_list":{"0":"post-24152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-monetization-for-publishers","9":"criteo-business-agency","10":"criteo-solution-supply-solutions","11":"criteo-platform-commerce-grid","12":"criteo-topic-programmatic"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"\n\u30b5\u30d7\u30e9\u30a4\u696d\u754c\u306e\u8ee2\u63db\u671f\uff1aSSP \u306b\u554f\u3046\u3079\u304d5\u3064\u306e\u8cea\u554f | JP - Criteo.com<\/title>\n<meta name=\"description\" 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