{"id":24298,"date":"2025-10-15T11:05:05","date_gmt":"2025-10-15T15:05:05","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=24298"},"modified":"2025-10-16T20:28:07","modified_gmt":"2025-10-17T00:28:07","slug":"new-consumer-experiences-unlocked-by-retail-media-day-1","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/new-consumer-experiences-unlocked-by-retail-media-day-1\/","title":{"rendered":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u62d3\u304f\u65b0\u305f\u306a\u6d88\u8cbb\u8005\u4f53\u9a13 \u3010\u767b\u58c7\u5831\u544a\u3011 Retail Media Summit 2025 &#8211; DAY 1"},"content":{"rendered":"<p>\u53bb\u308b2025\u5e7410\u67088\u65e5\u30fb9\u65e5\u306e2\u65e5\u9593\u3001\u65e5\u672c\u6700\u5927\u898f\u6a21\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30a4\u30d9\u30f3\u30c8\u300cRetail Media Summit 2025\u300d\u304c\u958b\u50ac\u3055\u308c\u3001Criteo\u306f\u30d7\u30e9\u30c1\u30ca\u30b9\u30dd\u30f3\u30b5\u30fc\u3092\u52d9\u3081\u308b\u3068\u3068\u3082\u306b\u3001\u793e\u54e12\u540d\u304c\u30b9\u30d4\u30fc\u30ab\u30fc\u3068\u3057\u3066\u767b\u58c7\u3057\u307e\u3057\u305f\u3002\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u521d\u65e5\u306b\u884c\u308f\u308c\u305fCRITEO\u682a\u5f0f\u4f1a\u793e\u65e5\u672c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u8cac\u4efb\u8005\u3000\u7267\u91ce\u81e8\u592a\u90ce\u306b\u3088\u308b\u8b1b\u6f14\u306e\u6982\u8981\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24302 size-large\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-2-min-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-2-min-1024x683.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-2-min-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-2-min-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-2-min-630x420.jpg 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-2-min.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30b5\u30df\u30c3\u30c8\u306f\u3001\u5c0f\u58f2\u30fb\u6d41\u901a\u30fb\u30e1\u30fc\u30ab\u30fc\u30fb\u5e83\u544a\u696d\u754c\u306e\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u304c\u4e00\u5802\u306b\u4f1a\u3057\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6700\u65b0\u52d5\u5411\u3084\u4e8b\u4f8b\u3001\u4eca\u5f8c\u306e\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3059\u308b\u56fd\u5185\u6700\u5927\u7d1a\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002\u6628\u5e74\u306b\u7d9a\u304d2\u56de\u76ee\u3068\u306a\u308b\u4eca\u5e74\u306f2025\u5e7410\u67088\u65e5\u30fb9\u65e5\u306e2\u65e5\u9593\u3001\u30d9\u30eb\u30b5\u30fc\u30eb\u65b0\u5bbf\u30b0\u30e9\u30f3\u30c9\u306b\u3066\u958b\u50ac\u3055\u308c\u3001\u6628\u5e74\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u7d045,000\u4eba\u304c\u53c2\u52a0\u767b\u9332\u3002\u696d\u754c\u3092\u4ee3\u8868\u3059\u308b\u4f01\u696d\u304c\u6570\u591a\u304f\u767b\u58c7\u3057\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6700\u524d\u7dda\u3092\u5171\u6709\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u521d\u65e58\u65e5\u306b\u306f\u3001CRITEO\u682a\u5f0f\u4f1a\u793e\u3067\u65e5\u672c\u306b\u304a\u3051\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306e\u8cac\u4efb\u8005\u3092\u52d9\u3081\u308b\u7267\u91ce\u81e8\u592a\u90ce\u304c\u767b\u58c7\u3057\u3001\u300c\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u62d3\u304f\u65b0\u305f\u306a\u6d88\u8cbb\u8005\u4f53\u9a13 \uff5e\u6d88\u8cbb\u8005\u3068\u306e\u5fc3\u5730\u3088\u3044\u63a5\u70b9\u3092\u5275\u308b\u3001\u5e83\u544a\u3092\u8d85\u3048\u305f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\uff5e\u300d\u3068\u984c\u3057\u3066\u8b1b\u6f14\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u8b1b\u6f14\u306e\u6982\u8981\u3092\u304b\u3044\u3064\u307e\u3093\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>Criteo\u3068\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2<\/h2>\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u3001\u69d8\u3005\u306a\u5b9a\u7fa9\u304c\u3042\u308a\u307e\u3059\u304c\u3001Criteo\u3067\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\uff1d\u300c\u5c0f\u58f2\u696d\u304c\u4fdd\u6709\u3059\u308b\u30c7\u30fc\u30bf\u3068\u63a5\u70b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u6d88\u8cbb\u8005\u306b\u5feb\u9069\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u5c0f\u58f2\u696d\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u53cc\u65b9\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u5e83\u544a\u30fb\u8ca9\u4fc3\u306e\u4ed5\u7d44\u307f\u300d\u3068\u6349\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Criteo\u306f10\u5e74\u4ee5\u4e0a\u524d\u304b\u3089\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53ef\u80fd\u6027\u306b\u3044\u3061\u65e9\u304f\u7740\u76ee\u3057\u3001\u4e8b\u696d\u3068\u3057\u3066\u7d99\u7d9a\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u307e\u3057\u305f\u3002\u73fe\u5728\u3067\u306f\u3001\u81a8\u5927\u306a\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3068\u9ad8\u5ea6\u306aAI\u6280\u8853\u3092\u5f37\u307f\u306b\u3001\u72ec\u81ea\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3002\u4e16\u754c22\u304b\u56fd\u3067225\u793e\u3092\u8d85\u3048\u308b\u5927\u624b\u30ea\u30c6\u30fc\u30e9\u30fc\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u652f\u3048\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u53c2\u5165\u3092\u963b\u3080\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u8ab2\u984c\u3068\u306f\uff1f<\/h2>\n<p>Amazon\u3084\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u3068\u3044\u3063\u305f\u5927\u624b\u30ea\u30c6\u30fc\u30e9\u30fc\u304c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u305f\u3053\u3068\u3092\u6a5f\u306b\u3001\u4e16\u754c\u7684\u306b\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3078\u306e\u61f8\u5ff5\u304b\u3089\u3001\u53c2\u5165\u3092\u8e8a\u8e87\u3059\u308b\u30ea\u30c6\u30fc\u30e9\u30fc\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u3010\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u4e3b\u306a\u8ab2\u984c\u3011<\/strong><\/p>\n<ul>\n<li>\u5e83\u544a\u75b2\u308c\uff08\u4f55\u5ea6\u3082\u540c\u3058\u5e83\u544a\u304c\u51fa\u3066\u304f\u308b\u3053\u3068\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\uff09<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u4f4e\u4e0b\uff08\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u306e\u5e83\u544a\u8868\u793a\uff09<\/li>\n<li>MFA\uff08Made For Ad\uff1a\u5e83\u544a\u53ce\u76ca\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u4f4e\u54c1\u8cea\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff09<\/li>\n<li>IVT\uff08Invalid Traffic\uff1a\u30dc\u30c3\u30c8\u306a\u3069\u306b\u3088\u308b\u4e0d\u6b63\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff09<\/li>\n<\/ul>\n<p>\u30ea\u30c6\u30fc\u30e9\u30fc\u306e\u672c\u696d\u306f\u5e83\u544a\u696d\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u3082\u5c0f\u58f2\u696d\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u308b\u65b0\u305f\u306a\u53ce\u5165\u6e90\uff08\u5e83\u544a\u53ce\u5165\uff09\u306b\u671f\u5f85\u3057\u3064\u3064\u3082\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u53c2\u5165\u306b\u3064\u3044\u3066\u306f\u300c\u81ea\u793e\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084EC\u30b5\u30a4\u30c8\u3092\u5e83\u544a\u3060\u3089\u3051\u306e\u30da\u30fc\u30b8\u306b\u3057\u305f\u304f\u306a\u3044\u300d\u3001\u300c\u9867\u5ba2\u4f53\u9a13\u3092\u60aa\u5316\u3055\u305b\u305f\u304f\u306a\u3044\u300d\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u3046\u5546\u54c1\u3092\u9069\u5207\u306b\u63d0\u6848\u3067\u304d\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3046\u61f8\u5ff5\u3092\u62b1\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u9069\u5207\u306a\u904b\u7528\u3092\u3059\u308c\u3070\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u9867\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5927\u304d\u304f\u5411\u4e0a\u3055\u305b\u3001\u7d50\u679c\u3068\u3057\u3066\u30ea\u30c6\u30fc\u30e9\u30fc\u306b\u3082\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002\u3067\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u751f\u304b\u3059\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3002\u3053\u306e\u554f\u3044\u306e\u7b54\u3048\u3092\u63a2\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3068\u3057\u3066\u3001Criteo\u304c\u6700\u8fd1\u884c\u3063\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8abf\u67fb\u7d50\u679c\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24301 size-large\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-3-min-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-3-min-1024x683.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-3-min-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-3-min-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-3-min-630x420.jpg 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-3-min.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>\u306a\u305c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u697d\u3057\u304f\u306a\u304f\u306a\u3063\u305f\u306e\u304b\uff1f<\/h2>\n<p>Criteo\u304c\u4e16\u754c\u4e2d\u30676,000\u540d\u4ee5\u4e0a\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u30b5\u30fc\u30d9\u30a4\u3067\u306f\u3001\u56de\u7b54\u8005\u306e86%\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u306a\u3044\u300d\u3068\u56de\u7b54\u300130\uff05\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u306f\u601d\u3044\u304c\u3051\u306a\u3044\u767a\u898b\u304c\u306a\u3044\u300d\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u300171\uff05\u304c\u300c\u4e94\u611f\u3092\u6d3b\u7528\u3057\u305f\u7d4c\u9a13\u3084\u4f53\u9a13\u306e\u305f\u3081\u306b\u5b9f\u5e97\u8217\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u300d\u3068\u56de\u7b54\u300150%\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u4fbf\u5229\u3060\u304b\u3089\u5229\u7528\u3059\u308b\u300d\u3068\u56de\u7b54\u3001\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u76ee\u7684\u305d\u306e\u3082\u306e\u306b\u5927\u304d\u306a\u9055\u3044\u304c\u3042\u308b\u3053\u3068\u3082\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u3069\u3093\u3069\u3093\u7121\u5473\u4e7e\u71e5\u306a\u52b9\u7387\u91cd\u8996\u306e\u3082\u306e\u306b\u306a\u3063\u3066\u304d\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u306a\u305c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u3064\u307e\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u306e\u304b\u3002<\/p>\n<p>Criteo\u306f\u3001\u305d\u306e\u7406\u7531\u306e\u4e00\u3064\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u300c\u6d88\u8cbb\u8005\u306e\u6c42\u3081\u308b\u65b0\u3057\u3044\u5546\u54c1\u3068\u306e\u51fa\u4f1a\u3044\u30fb\u767a\u898b\u306e\u5834\u300d\u3068\u306a\u3063\u3066\u3044\u306a\u3044\u304b\u3089\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u72b6\u6cc1\u3092\u6253\u7834\u3059\u308b\u305f\u3081\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3053\u305d\u304c\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u306e\u3067\u3059\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u30ea\u30c6\u30fc\u30e9\u30fc\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u6d88\u8cbb\u8005\u4f53\u9a13\u3092\u6539\u5584\u3057\u3001\u9069\u5207\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u305f\u304b\u3082\u5b9f\u5e97\u8217\u3067\u306e\u512a\u79c0\u306a\u5e97\u54e1\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u63a8\u6e2c\u3057\u3001\u9069\u5207\u306a\u5546\u54c1\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u5b9f\u5e97\u8217\u3068\u5909\u308f\u3089\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u305d\u308c\u4ee5\u4e0a\u306b\u697d\u3057\u304f\u3066\u5feb\u9069\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u6d88\u8cbb\u8005\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u306e3\u8005\u306b\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2<\/h2>\n<p>\u5b9f\u969b\u3001Criteo\u304c\u884c\u3063\u305f\u8abf\u67fb\u3067\u306f\u300140%\u4ee5\u4e0a\u306e\u6d88\u8cbb\u8005\u304c\u5e83\u544a\u7d4c\u7531\u3067\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3092\u767a\u898b\u3057\u3066\u304a\u308a\u3001Criteo\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e50%\u4ee5\u4e0a\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4ee5\u524d\u898b\u3066\u3044\u306a\u304b\u3063\u305f\u5546\u54c1\u306b\u3088\u308b\u3082\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u5e83\u544a\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u5e83\u544a\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u4ed6\u306e\u5546\u54c1\u3082\u8cfc\u5165\u3059\u308b\u300c\u30cf\u30ed\u30fc\u52b9\u679c\u300d\u304c\u78ba\u8a8d\u3067\u304d\u305f\u307b\u304b\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f2.2\u500d\u4ee5\u4e0a\u306e\u78ba\u7387\u3067\u30b5\u30a4\u30c8\u3092\u518d\u8a2a\u554f\u3057\u3066\u8907\u6570\u56de\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u7d50\u679c\u3082\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u3010\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e1\u30ea\u30c3\u30c8\u3011<\/strong><\/p>\n<ul>\n<li>\u6d88\u8cbb\u8005\uff1a\u81ea\u5206\u306e\u597d\u307f\u306b\u5408\u3063\u305f\u3001\u65b0\u3057\u3044\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u51fa\u4f1a\u3046\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<li>\u30ea\u30c6\u30fc\u30e9\u30fc\uff1a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u697d\u3057\u3055\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u63d0\u4f9b\u3067\u304d\u308b\u3002\u5b9f\u5e97\u8217\u306e\u512a\u79c0\u306a\u5e97\u54e1\u306e\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u597d\u307f\u306e\u5546\u54c1\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3057\u3001\u8cfc\u8cb7\u3092\u5f37\u529b\u306b\u5f8c\u62bc\u3057\u3067\u304d\u308b<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\uff1a\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3057\u306a\u304c\u3089\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u4fe1\u983c\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u30ea\u30c6\u30fc\u30e9\u30fc\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3046\u5b89\u5fc3\u611f\u304c\u3042\u308b\u3002\u307e\u305f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u52d5\u5411\u3084\u5e02\u5834\u30b7\u30a7\u30a2\u3068\u3044\u3063\u305f\u8cb4\u91cd\u306a\u60c5\u5831\u3092\u30e1\u30fc\u30ab\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h2>Criteo\u3068\u3068\u3082\u306b\u3001\u300cFor the love of commerce \uff5e\u30b3\u30de\u30fc\u30b9\u306b\u611b\u3092\u300d<\/h2>\n<p>Criteo\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u518d\u3073\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u697d\u3057\u3044\u3082\u306e\u306b\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u6c7a\u610f\u3092\u8c61\u5fb4\u3059\u308b\u3082\u306e\u3068\u3057\u3066\u3001Criteo\u3067\u306f\u3053\u306e\u307b\u3069\u3001\u65b0\u30bf\u30b0\u30e9\u30a4\u30f3 <a href=\"https:\/\/www.criteo.com\/jp\/blog\/for-the-love-of-commerce-why-were-evolving-our-brand\/\">\u300cFor the love of commerce\u300d<\/a> \u3092\u63b2\u3052\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u3059\u3079\u3066\u306b\u5411\u3051\u3066\u4fa1\u5024\u3042\u308b\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u5c4a\u3051\u308b\u3053\u3068\u3092\u4f7f\u547d\u3068\u3057\u3001Criteo\u306f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3088\u308a\u9b45\u529b\u7684\u3067\u767a\u898b\u306b\u6e80\u3061\u305f\u3082\u306e\u306b\u9032\u5316\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24300 size-large\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/JP-RM-Summit-4-min-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" 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