{"id":24345,"date":"2025-10-28T10:36:18","date_gmt":"2025-10-28T14:36:18","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=24345"},"modified":"2025-10-28T10:44:37","modified_gmt":"2025-10-28T14:44:37","slug":"criteo-cto-on-the-future-of-agentic-commerce-at-adtech-tokyo-2025","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo-cto-on-the-future-of-agentic-commerce-at-adtech-tokyo-2025\/","title":{"rendered":"Criteo CTO \u304c\u8a9e\u308b\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u300d\u306e\u672a\u6765\u3000\uff5ead:tech tokyo 2025"},"content":{"rendered":"

\u53bb\u308b10\u670822\u65e5\u304b\u308924\u65e5\u306e3\u65e5\u9593\u3001\u6771\u4eac\u30fb\u516d\u672c\u6728\u30df\u30c3\u30c9\u30bf\u30a6\u30f3\u304a\u3088\u3073\u30b6\u30fb\u30ea\u30c3\u30c4\u30fb\u30ab\u30fc\u30eb\u30c8\u30f3\u6771\u4eac\u306b\u3066\u3001\u65e5\u672c\u6700\u5927\u7d1a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u300cad:tech tokyo 2025\u300d\u304c\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u3002\u4eca\u5e74\u3082\u56fd\u5185\u5916\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c0\u30fc\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u4e00\u5802\u306b\u4f1a\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306b\u3064\u3044\u3066\u6d3b\u767a\u306a\u8b70\u8ad6\u304c\u4ea4\u308f\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

AI\u304c\u5c0e\u304f\u65b0\u3057\u3044\u8cfc\u8cb7\u4f53\u9a13\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u300d<\/h2>\n

\u30ad\u30fc\u30ce\u30fc\u30c8\u30b9\u30d4\u30fc\u30c1\u306b\u306f\u3001Criteo\u306e\u6700\u9ad8\u6280\u8853\u8cac\u4efb\u8005\uff08CTO\uff09Diarmuid Gill\u304c\u767b\u58c7\u3002\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u5c0e\u304f\u3001\u65b0\u3057\u3044\u8cfc\u8cb7\u4f53\u9a13\u3068\u306f\uff1f\u300d\u3092\u30c6\u30fc\u30de\u306b\u3001AI\u304c\u3082\u305f\u3089\u3059\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u9032\u5316\u306b\u3064\u3044\u3066\u8a9e\u308a\u307e\u3057\u305f\u3002<\/p>\n

Gill\u306f\u5192\u982d\u3067\u300c\u6b21\u4e16\u4ee3\u306eAI\u306f\u3001\u3042\u3089\u3086\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u5206\u91ce\u3068\u30d3\u30b8\u30cd\u30b9\u3092\u518d\u69cb\u7bc9\u3059\u308b\u300d\u3068\u8ff0\u3079\u3001AI\u306e\u666e\u53ca\u30b9\u30d4\u30fc\u30c9\u304c\u904e\u53bb\u306e\u3069\u306e\u6280\u8853\u9769\u65b0\u3088\u308a\u3082\u901f\u3044\u3053\u3068\u3092\u793a\u3057\u3001\u6d88\u8cbb\u8005\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bc4\u308a\u6dfb\u3046\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578bAI\u300d\u304c\u4eca\u5f8c\u306e\u30b3\u30de\u30fc\u30b9\u3092\u5927\u304d\u304f\u5909\u3048\u3066\u3044\u304f\u3053\u3068\u3092\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u300c\u8fd1\u3044\u5c06\u6765\u3001\u79c1\u305f\u3061\u306f\u201c\u81ea\u5206\u5c02\u7528\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u201d\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/strong>AI\u304c\u79c1\u305f\u3061\u306e\u597d\u307f\u3084\u76ee\u7684\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u307e\u3067\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u306e\u3067\u3059\u3002\u300d<\/strong><\/p>\n

\"\"<\/p>\n

\u7d9a\u3044\u3066Gill\u306f\u3001Criteo\u304c\u6ce8\u76ee\u3059\u308b\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u300d\u306e\u9032\u5316\u3092\u8ef8\u306b\u3001AI\u304c\u3069\u306e\u3088\u3046\u306b\u6d88\u8cbb\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u95a2\u4fc2\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u304b\u3092\u89e3\u8aac\u3001Criteo\u304c\u5c0e\u5165\u3092\u9032\u3081\u308bMCP\uff08Model-Context-Protocols\uff09\u3068\u3044\u3046\u65b0\u3057\u3044\u4ed5\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30ea\u30c6\u30fc\u30e9\u30fc\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306a\u3069\u7570\u306a\u308bAI\u30b7\u30b9\u30c6\u30e0\u3092\u3064\u306a\u304e\u3001\u76f8\u4e92\u306b\u7406\u89e3\u3057\u5408\u3046\u305f\u3081\u306e\u5171\u901a\u8a00\u8a9e\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u3053\u308c\u306b\u3088\u308a\u300cAI\u540c\u58eb\u304c\u9023\u643a\u3057\u306a\u304c\u3089\u6700\u9069\u306a\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u672a\u6765\u300d\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u3001Criteo\u304c\u884c\u3063\u305f\u6700\u65b0\u8abf\u67fb\u3067\u306f\u3001\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306e\u7d0470\uff05\u304c\u5546\u54c1\u30ea\u30b5\u30fc\u30c1\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u3044\u7d9a\u3051\u306a\u304c\u3089\u3082\u3001\u751f\u6210AI\u306e\u63d0\u6848\u3082\u53d7\u3051\u5165\u308c\u3066\u3044\u308b\u4eba\u3082\u591a\u6570\u3068\u3044\u3046\u7d50\u679c\u3092\u7d39\u4ecb\u3002\u751f\u6210AI\u306e\u63d0\u6848\u3092\u53c2\u8003\u306b\u3059\u308b\u4eba\u304c\u5897\u3048\u308b\u4e00\u65b9\u3067\u3001\u6700\u7d42\u5224\u65ad\u306f\u81ea\u5206\u3067\u884c\u3044\u305f\u3044\u3068\u3044\u3046\u50be\u5411\u3082\u898b\u3089\u308c\u307e\u3057\u305f\u3002Gill\u306f\u3053\u306e\u30c7\u30fc\u30bf\u3092\u8e0f\u307e\u3048\u3001\u300cAI\u306b\u5b8c\u5168\u306b\u4efb\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4eba\u9593\u306e\u5224\u65ad\u3092\u5c0a\u91cd\u3057\u306a\u304c\u3089\u8cfc\u8cb7\u3092\u9032\u3081\u305f\u3044\u3068\u3044\u3046\u610f\u8b58\u304c\u3001\u4eca\u5f8c\u306eAI\u8a2d\u8a08\u306b\u3068\u3063\u3066\u91cd\u8981\u306b\u306a\u308b\u300d\u3068\u6307\u6458\u3057\u307e\u3057\u305f\u3002<\/p>\n

Criteo\u304c\u76ee\u6307\u3059\u306e\u306f\u3001AI\u3092\u5358\u306a\u308b\u52b9\u7387\u5316\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u300c\u4fe1\u983c\u3068\u697d\u3057\u3055\u3092\u4e21\u7acb\u3055\u305b\u308b\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u652f\u3048\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u3068\u3057\u3066\u80b2\u3066\u3066\u3044\u304f\u3053\u3068\u3002\u8b1b\u6f14\u306e\u7de0\u3081\u304f\u304f\u308a\u3067\u306f\u3001\u74b0\u5883\u8ca0\u8377\u3092\u6291\u3048\u306a\u304c\u3089AI\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u308bCriteo\u306e\u53d6\u308a\u7d44\u307f\u3082\u7d39\u4ecb\u3057\u3001\u300c\u6301\u7d9a\u53ef\u80fd\u3067\u4eba\u306b\u5bc4\u308a\u6dfb\u3046\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3059\u3001Criteo\u306e\u59ff\u52e2\u300d\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u30ab\u30d5\u30a7\u30b9\u30bf\u30a4\u30eb\u306e\u30d6\u30fc\u30b9\u3067<\/h2>\n

\"\"<\/p>\n

\u5c55\u793a\u4f1a\u5834\u3067\u306f\u3001Criteo\u306f\u30ab\u30d5\u30a7\u30b9\u30bf\u30a4\u30eb\u306e\u30d6\u30fc\u30b9\u3092\u51fa\u5c55\u3002\u3054\u6765\u5834\u306e\u7686\u3055\u307e\u306b\u30b3\u30fc\u30d2\u30fc\u3068\u30af\u30c3\u30ad\u30fc\u3092\u304a\u697d\u3057\u307f\u3044\u305f\u3060\u3044\u305f\u307b\u304b\u3001\u3054\u5e0c\u671b\u306e\u304a\u5ba2\u3055\u307e\u306b\u306fCriteo\u306e\u6700\u65b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3084AI\u6280\u8853\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u307e\u305f\u3001\u540d\u523a\u4ea4\u63db\u3092\u3057\u3066\u3044\u305f\u3060\u3044\u305f\u65b9\u306b\u306f\u3001\u300c\u304a\u83d3\u5b50\u8a70\u3081\u653e\u984c\u300d\u3092\u304a\u697d\u3057\u307f\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u30d6\u30fc\u30b9\u306f\u7d42\u65e5\u3001\u7b11\u9854\u3068\u6d3b\u6c17\u306b\u3042\u3075\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u65b0\u30bf\u30b0\u30e9\u30a4\u30f3\u300cFor the love of commerce\u300d\u306e\u52d5\u753b\u3092\u653e\u6620<\/h2>\n

\u3055\u3089\u306b\u3001\u4f1a\u5834\u3068\u306a\u3063\u305f\u6771\u4eac\u30df\u30c3\u30c9\u30bf\u30a6\u30f3\u5185\u306e\u5404\u6240\u306bCriteo\u306e\u65b0\u3057\u3044\u30bf\u30b0\u30e9\u30a4\u30f3\u300c<\/strong>For the love of commerce<\/strong>\u300d\u3092\u7d39\u4ecb\u3059\u308b\u6620\u50cf\u3092\u4e0a\u6620\u3002Criteo\u304c\u3053\u308c\u307e\u3067\u57f9\u3063\u3066\u304d\u305f\u30b3\u30de\u30fc\u30b9\u9818\u57df\u3078\u306e\u60c5\u71b1\u3068\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3078\u306e\u6df1\u3044\u611b\u60c5\u3092\u8c61\u5fb4\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5e83\u304f\u7686\u3055\u307e\u306b\u77e5\u3063\u3066\u3044\u305f\u3060\u304f\u6a5f\u4f1a\u3068\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

ad:tech tokyo 2025\u306eCriteo\u30d6\u30fc\u30b9\u3001\u305d\u3057\u3066\u30ad\u30fc\u30ce\u30fc\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u304a\u8d8a\u3057\u3044\u305f\u3060\u3044\u305f\u7686\u3055\u307e\u3001\u8aa0\u306b\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n

Criteo\u306f\u3053\u308c\u304b\u3089\u3082\u300cFor the love of commerce\u300d\u306e\u7cbe\u795e\u306e\u3082\u3068\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u529b\u3067\u3088\u308a\u8c4a\u304b\u306a\u8cfc\u8cb7\u4f53\u9a13\u3092\u5275\u9020\u3057\u3001\u7686\u3055\u307e\u3068\u5171\u306b\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u3092\u80b2\u3093\u3067\u307e\u3044\u308a\u307e\u3059\u3002\u3053\u308c\u304b\u3089\u306eCriteo\u306b\u3069\u3046\u305e\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002<\/p>\n

\"\"<\/p>\n

Criteo\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u3054\u8208\u5473\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u3001\u304a\u6c17\u8efd\u306bCriteo\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/a>\u3002\u62c5\u5f53\u8005\u3088\u308a\u6298\u308a\u8fd4\u3057\u3054\u9023\u7d61\u3092\u5dee\u3057\u4e0a\u3052\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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