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AI \u304c\u30b3\u30de\u30fc\u30b9\u306b\u6d78\u900f\u3057\u59cb\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u6700\u8fd1\u306e\u4e8b\u4f8b\u306b\u3001Shopify \u3084 Etsy \u3068 OpenAI \u3068\u306e\u63d0\u643a\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u793e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u69cb\u9020\u5316\u3055\u308c\u305f\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u3059\u304c\u3001\u305d\u306e\u3088\u3046\u306a\u4ed5\u69d8\u3067\u3042\u3063\u3066\u3082\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u4eba\u6c17\u30b9\u30b3\u30a2\u3084\u8fd4\u54c1\u7387\u3068\u3044\u3063\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306e\u63d0\u4f9b\u304c\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001<strong>\u4f1a\u8a71\u578b\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u3082\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3068\u3044\u3046\u3053\u3068\u3067\u3059<\/strong>\u3002\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u3069\u306e\u5546\u54c1\u3092\u5f37\u8abf\u8868\u793a\u3059\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3001\u6210\u679c\u306b\u57fa\u3065\u304f\u30b7\u30b0\u30ca\u30eb\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u65b9\u5411\u6027\u3068\u3057\u3066\u306f\u6b63\u3057\u3044\u306e\u3067\u3059\u304c\u3001\u3088\u308a\u5e83\u3044\u30b3\u30de\u30fc\u30b9\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u4e0a\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b7\u30b9\u30c6\u30e0\u304c\u4eca\u5f8c\u3092\u5de6\u53f3\u3059\u308b\u7406\u7531\u3068\u3001Criteo \u306e\u5c02\u9580\u77e5\u8b58\u3068\u898f\u6a21\u304c\u3001\u305d\u306e\u69cb\u7bc9\u306b\u304a\u3044\u3066\u7279\u5225\u306a\u512a\u4f4d\u6027\u3092\u63d0\u4f9b\u3059\u308b\u7406\u7531\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>\u6df1\u5c64\u5b66\u7fd2\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306e\u53f0\u982d<\/h2>\n<p>\u3059\u3079\u3066\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u304c\u540c\u3058\u3088\u3046\u306b\u4f5c\u3089\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u521d\u671f\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u300c\u3053\u306e\u5546\u54c1\u3092\u8cb7\u3063\u305f\u4eba\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u5546\u54c1\u3082\u8cfc\u5165\u3057\u3066\u3044\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u5358\u7d14\u306a\u30d1\u30bf\u30fc\u30f3\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3057\u305f\u3002\u30eb\u30fc\u30eb\u3084\u6d45\u3044\u30e2\u30c7\u30eb\u306b\u4f9d\u5b58\u3057\u3066\u3044\u305f\u305f\u3081\u3001\u8907\u96d1\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3084\u81a8\u5927\u306a\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306b\u306f\u5bfe\u5fdc\u3057\u304d\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>\u3053\u305310\u5e74\u306e\u9593\u306b\u65b0\u305f\u306a\u30b7\u30b9\u30c6\u30e0\u30af\u30e9\u30b9\u300c<strong>\u6df1\u5c64\u5b66\u7fd2\u30d9\u30fc\u30b9\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0<\/strong>\u300d\u304c\u53f0\u982d\u3002\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001\u306f\u308b\u304b\u306b\u5145\u5b9f\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u88dc\u8db3\u3057\u307e\u3059\u3002\u5358\u306b\u300c\u4e00\u7dd2\u306b\u8cfc\u5165\u3055\u308c\u305f\u5546\u54c1\u300d\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30af\u30ea\u30c3\u30af\u6570\u3001\u691c\u7d22\u6570\u3001\u8cfc\u5165\u6570\u306a\u3069\u306e\u6570\u5341\u5104\u4ef6\u306b\u53ca\u3076\u81a8\u5927\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u9023\u7d9a\u304b\u3089\u5b66\u7fd2\u3057\u307e\u3059\u3002\u95a2\u9023\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u6b63\u78ba\u6027\u3084 ROI\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3068\u3044\u3063\u305f\u9ad8\u5ea6\u306a\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306b\u5411\u3051\u3066\u76f4\u63a5\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u5341\u5206\u306a\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f\u5e0c\u5c11\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u4e88\u6e2c\u53ef\u80fd\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u5341\u5206\u306b\u3042\u308c\u3070\u3001\u6210\u679c\u3092\u78ba\u5b9f\u304b\u3064\u6e2c\u5b9a\u53ef\u80fd\u306b\u6539\u5584\u3057\u3001\u4f01\u696d\u304c\u4fe1\u983c\u3067\u304d\u308b\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Criteo \u306f\u307e\u3055\u306b\u3053\u306e\u5206\u91ce\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u3068\u3057\u3066\u3001\u753b\u671f\u7684\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3001\u57cb\u3081\u8fbc\u307f\u30d9\u30fc\u30b9\u306e\u30e2\u30c7\u30eb\u3092\u9032\u5316\u3055\u305b\u3001\u3055\u3089\u306b\u81ea\u793e\u306e\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u578b\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u300c<a href=\"https:\/\/www.criteo.com\/blog\/advanced-ai-and-the-future-of-first-party-data-in-advertising\/\">DeepKNN<\/a>\u300d\u306a\u3069\u3001\u5b9f\u904b\u7528\u30b7\u30b9\u30c6\u30e0\u3067\u9ad8\u3044\u8a55\u4fa1\u3092\u7372\u5f97\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<h2>Criteo \u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u5b9f\u7e3e<\/h2>\n<p>Criteo \u306f\u904e\u53bb20\u5e74\u9593\u3067\u5927\u898f\u6a21\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u7bc9\u3044\u3066\u304d\u307e\u3057\u305f\u30021\u65e5\u3042\u305f\u308a7\u51042\u5343\u4e07\u4eba\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u89e3\u6790\u3057\u3001\u5e74\u9593\u30b3\u30de\u30fc\u30b9\u53d6\u5f15\u7dcf\u984d\u306f1\u5146\u30c9\u30eb\u306b\u81f3\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4e16\u754c17,000\u306e\u5e83\u544a\u4e3b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u4e2d\u306b\u306f230\u793e\u306e\u30ea\u30c6\u30fc\u30e9\u30fc\u30684,000\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u306e\u898f\u6a21\u306e\u5927\u304d\u3055\u306b\u3088\u308a\u3001\u5f0a\u793e\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u30b3\u30de\u30fc\u30b9\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3067\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u5c55\u958b\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u5b8c\u5168\u306a\u591a\u5bfe\u591a\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\uff08\u8907\u6570\u306e\u8981\u7d20\u540c\u58eb\u304c\u76f8\u4e92\u306b\u7d50\u3073\u3064\u304f\u69cb\u9020\uff09\u3067\u30ea\u30c6\u30fc\u30e9\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u3064\u306a\u3044\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>Criteo \u304c\u8a87\u308b\u306e\u306f\u898f\u6a21\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5f0a\u793e\u306f <a href=\"https:\/\/ailab.criteo.com\/meta-prod2vec-product-embeddings-using-side-information-recommendation\" target=\"_blank\" rel=\"noopener\">MetaProd2Vec<\/a> \u306e\u3088\u3046\u306a\u63d0\u6848\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u57cb\u3081\u8fbc\u307fg\u8853\u3092\u65e9\u671f\u306b\u5c0e\u5165\u307e\u3057\u305f\u3002\u307e\u305f\u3001<a href=\"https:\/\/huggingface.co\/datasets\/criteo\/CriteoClickLogs\/tree\/main\" target=\"_blank\" rel=\"noopener\">1TB Click Logs Dataset<\/a> \u3068\u3044\u3046\u753b\u671f\u7684\u306a\u6280\u8853\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3066\u3001DeepKNN \u306a\u3069\u306e\u53d7\u8cde\u6b74\uff08<a href=\"https:\/\/sbr.com.sg\/co-written-partner\/event-news\/criteo-secures-ai-advertising-category-win-sbr-technology-excellence-awards-2024\" target=\"_blank\" rel=\"noopener\">2024\u5e74\u3001SBR Technology Excellence Award<\/a>\uff09\u306e\u3042\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u5b9f\u7528\u9762\u3067\u306e\u30d6\u30ec\u30fc\u30af\u30b9\u30eb\u30fc\u306f\u3001NeurIPS\u3001ICML\u3001ICLR\u3001RecSys\u3068\u3044\u3063\u305f\u30c8\u30c3\u30d7\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3067\u306e\u7406\u8ad6\u7684\u8ca2\u732e\u306b\u3088\u3063\u3066\u7d99\u7d9a\u7684\u306b\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\uff08\u8a73\u7d30\u306f<a href=\"https:\/\/ailab.criteo.com\/publications\/\" target=\"_blank\" rel=\"noopener\">Criteo AI Lab\u306e\u516c\u958b\u8ad6\u6587<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff09\u3002<\/p>\n<p>\u5f53\u793e\u306e\u6700\u5927\u306e\u5f37\u307f\u306e\u3072\u3068\u3064\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3057\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3067\u3059\u3002\u5b9f\u969b\u306e\u74b0\u5883\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304b\u3089\u76f4\u63a5\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5fdc\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u3001\u77ed\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u9577\u671f\u7684\u306a\u4fa1\u5024\u306e\u4e21\u65b9\u3092\u6700\u5927\u5316\u3059\u308b\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u30022018\u5e74\u306e <a href=\"https:\/\/arxiv.org\/abs\/1706.07639\" target=\"_blank\" rel=\"noopener\">Causal Embeddings<\/a>\uff08\u56e0\u679c\u57cb\u3081\u8fbc\u307f\uff09\u3084\u30012020\u5e74\u306e<a href=\"https:\/\/arxiv.org\/abs\/1906.06211\" target=\"_blank\" rel=\"noopener\">Distributionally Robust Counterfactual Learning<\/a>\uff08\u5206\u5e03\u306b\u30ed\u30d0\u30b9\u30c8\u306a\u53cd\u5b9f\u4eee\u60f3\u5b66\u7fd2\uff09\u3068\u3044\u3063\u305f\u521d\u671f\u306e\u9032\u5316\u304b\u3089\u30012024\u5e74\u306e<a href=\"https:\/\/arxiv.org\/abs\/2405.14335\" target=\"_blank\" rel=\"noopener\">\u6700\u65b0\u306e\u30aa\u30d5\u30dd\u30ea\u30b7\u30fc\u8a55\u4fa1\u30fb\u5b66\u7fd2\u624b\u6cd5<\/a>\u306a\u3069\u3001Criteo \u306f\u3001\u30b3\u30de\u30fc\u30b9\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u3044\u3066\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3092\u76f4\u63a5\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u30ed\u30b0\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u3088\u308a\u30b9\u30de\u30fc\u30c8\u3067\u9069\u5fdc\u6027\u304c\u9ad8\u304f\u3001\u6df1\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6210\u679c\u3078\u3068\u5909\u9769\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001REVEAL\uff082018\uff5e2022\u5e74\uff09\u3084 <a href=\"https:\/\/www.linkedin.com\/posts\/flavianv_recsys2025-criteo-criteoailab-activity-7377023448235212800-lCa3\/\" target=\"_blank\" rel=\"noopener\">CONSEQUENCES<\/a>\uff082022\u5e74\uff5e\u73fe\u5728\uff09\u306e\u3088\u3046\u306a\u9577\u671f\u7684\u306a\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306b\u3088\u308a\u3001\u4e16\u754c\u5168\u4f53\u3067\u5354\u529b\u3057\u3066\u89e3\u6c7a\u3059\u3079\u304d\u91cd\u8981\u306a\u8ab2\u984c\u306e\u3072\u306a\u578b\u3092\u4f5c\u308a\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306e\u56e0\u679c\u63a8\u8ad6\u3084\u30ab\u30a6\u30f3\u30bf\u30fc\u30fb\u30d5\u30a1\u30af\u30c1\u30e5\u30a2\u30eb\u8a55\u4fa1\u3001\u9010\u6b21\u7684\u610f\u601d\u6c7a\u5b9a\u3001\u9577\u671f\u7684\u4fa1\u5024\u30e2\u30c7\u30ea\u30f3\u30b0\u306e\u65b9\u6cd5\u3092\u9032\u5316\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30ec\u30b3\u30e1\u30f3\u30c9\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u53f0\u982d<\/h2>\n<p>\u4e00\u65b9\u3001LLM \u3082\u65b0\u305f\u306a\u5883\u5730\u3092\u5207\u308a\u958b\u304d\u307e\u3057\u305f\u3002LLM \u306e\u7279\u9577\u306f\u4f55\u3068\u8a00\u3063\u3066\u3082\u300c\u5bfe\u8a71\u300d\u3067\u3059\u3002\u8907\u96d1\u306a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u89e3\u91c8\u3057\u3001\u72b6\u6cc1\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u8cea\u554f\u3092\u3057\u3066\u3001\u9078\u629e\u3057\u305f\u5185\u5bb9\u306b\u3064\u3044\u3066\u81ea\u7136\u8a00\u8a9e\u3067\u8aac\u660e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6700\u65b0\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306b\u6b20\u3051\u3066\u3044\u308b\u4ea4\u6d41\u3084\u900f\u660e\u6027\u3001\u56de\u7b54\u306e\u8cea\u3092\u78ba\u4fdd\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001LLM \u81ea\u4f53\u306f\u30b3\u30de\u30fc\u30b9\u5411\u3051\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c7\u30fc\u30bf\u306b\u63a5\u7d9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u5411\u3051\u3066\u6700\u9069\u5316\u3082\u884c\u3044\u307e\u305b\u3093\u3002\u3068\u306f\u3044\u3048\u3001\u305d\u306e\u5f37\u307f\u3067\u3042\u308b\u5bfe\u8a71\u3068\u8aac\u660e\u306f\u3001\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3092\u88dc\u5b8c\u3059\u308b\u306b\u306f\u7406\u60f3\u7684\u306a\u8981\u7d20\u3067\u3059\u3002<strong>\u5f0a\u793e\u304c\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u672a\u6765\u306b\u671f\u5f85\u3092\u5bc4\u305b\u308b\u7406\u7531\u306f\u3001\u3053\u3053\u306b\u3042\u308a\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u3068\u898f\u6a21\u306e\u62e1\u5927\u3092\u3001LLM \u306f\u5bfe\u8a71\u3068\u4fe1\u983c\u6027\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3053\u306e2\u3064\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u3067\u8aac\u660e\u306b\u9577\u3051\u305f\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Criteo \u304c\u91cd\u70b9\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u76ee\u6a19\u3001\u300c\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3068 LLM \u3092\u65b0\u305f\u306a\u30b3\u30de\u30fc\u30b9\u306e\u57fa\u76e4\u306b\u7d71\u5408\u3057\u3001<strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6700\u9069\u5316\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/strong>\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u300d\u3092\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u5171\u901a\u3059\u308bDNA\uff1aLLM\u3068\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0<\/h2>\n<p>\u4e00\u898b\u3059\u308b\u3068\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3068 LLM \u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3069\u3061\u3089\u3082\u6839\u5e79\u306f\u540c\u3058\u3002\u81a8\u5927\u306a\u4eba\u9593\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u305f\u30b7\u30fc\u30b1\u30f3\u30b9\u30e2\u30c7\u30eb\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e2\u3064\u306e\u56f3\uff08<strong>\u56f31\u30682<\/strong>\uff09\u306f\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3068 LLM \u306e\u9593\u306e\u6982\u5ff5\u7684\u306a\u5bfe\u79f0\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3069\u3061\u3089\u3082\u81a8\u5927\u306a\u4eba\u9593\u306e\u884c\u52d5\u8a18\u9332\u3092\u57fa\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u305f\u30b7\u30fc\u30b1\u30f3\u30b9\u30e2\u30c7\u30eb\u3067\u3042\u308a\u3001\u4e00\u65b9\u306f\u300c\u6b21\u306b\u8cfc\u5165\u3059\u308b\u5546\u54c1\u300d\u3092\u3001\u3082\u3046\u4e00\u65b9\u306f\u300c\u6b21\u306b\u6765\u308b\u5358\u8a9e\u300d\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24399\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-1-min-e1763664640726-1024x437.png\" alt=\"\" width=\"797\" height=\"340\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-1-min-e1763664640726-1024x437.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-1-min-e1763664640726-300x128.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-1-min-e1763664640726-768x328.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-1-min-e1763664640726-630x269.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-1-min-e1763664640726.png 1280w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/p>\n<p><strong>\u56f31\uff1a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30b7\u30fc\u30b1\u30f3\u30b9\u3092\u4e88\u6e2c\u3059\u308b\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\uff1a<\/strong>\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u8cfc\u5165\u5c65\u6b74\u3092\u300c\u5546\u54c1\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u30b7\u30fc\u30b1\u30f3\u30b9\u300d\u3068\u3057\u3066\u6271\u3044\u307e\u3059\u3002\u4e8b\u524d\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u30e2\u30c7\u30eb\u306f\u3001\u66f4\u65b0\u3055\u308c\u7d9a\u3051\u308b\u81a8\u5927\u306a\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306e\u4e2d\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6b21\u306b\u95b2\u89a7\u307e\u305f\u306f\u8cfc\u5165\u3057\u305d\u3046\u306a\u5546\u54c1\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3092\u5b66\u7fd2\u3057\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u3084\u8cfc\u5165\u306e\u305f\u3073\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u300c\u8a00\u8a9e\u300d\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u610f\u56f3\u3084\u597d\u307f\u306e\u5909\u5316\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u6642\u9593\u3068\u3068\u3082\u306b\u5b66\u7fd2\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24398\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-2-min-e1763664716210-1024x440.png\" alt=\"\" width=\"815\" height=\"350\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-2-min-e1763664716210-1024x440.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-2-min-e1763664716210-300x129.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-2-min-e1763664716210-768x330.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-2-min-e1763664716210-630x271.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-2-min-e1763664716210.png 1280w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u56f32\uff1a\u30c6\u30ad\u30b9\u30c8\u30b7\u30fc\u30b1\u30f3\u30b9\u3092\u4e88\u6e2c\u3059\u308b\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\uff08LLM\uff09\uff1a<\/strong>\u8a00\u8a9e\u30e2\u30c7\u30eb\u3067\u306f\u3001\u6587\u7ae0\u3092\u300c\u5358\u8a9e\u306e\u7f85\u5217\u300d\u3068\u3057\u3066\u6271\u3044\u307e\u3059\u3002\u4e8b\u524d\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u305f LLM \u306f\u3001\u81a8\u5927\u306a\u30c6\u30ad\u30b9\u30c8\u30b3\u30fc\u30d1\u30b9\u304b\u3089\u5b66\u7fd2\u3057\u305f\u30d1\u30bf\u30fc\u30f3\u3092\u6d3b\u7528\u3057\u3001\u524d\u5f8c\u306e\u6587\u8108\u306b\u57fa\u3065\u3044\u3066\u6b21\u306b\u6765\u308b\u5358\u8a9e\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002\u30ec\u30b3\u30e1\u30f3\u30c9\u304c\u6b21\u306e\u95a2\u9023\u30a2\u30a4\u30c6\u30e0\u3092\u4e88\u6e2c\u3059\u308b\u306e\u3068\u540c\u3058\u3088\u3046\u306b\u3001LLM \u306f\u8a00\u8a9e\u306e\u9023\u7d9a\u6027\u304b\u3089\u610f\u5473\u3092\u62e1\u5f35\u3057\u3001\u4e00\u8cab\u6027\u3068\u95a2\u9023\u6027\u3092\u4fdd\u3066\u308b\u3088\u3046\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u985e\u4f3c\u6027\u3053\u305d\u304c\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3092LLM\u306e\u30d1\u30e9\u30c0\u30a4\u30e0\u3092\u7406\u89e3\u3057\u3001\u9069\u5fdc\u3057\u3001\u3055\u3089\u306b\u62e1\u5f35\u3059\u308b\u3046\u3048\u3067\u975e\u5e38\u306b\u6709\u5229\u306a\u7acb\u5834\u306b\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u306a\u3060\u3051\u3067\u306a\u304f\u81ea\u7136\u3067\u3042\u308b\u7406\u7531\u3067\u3082\u3042\u308a\u307e\u3059\u3002 \u4e21\u8005\u306f\u540c\u30582\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u307e\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u4e8b\u524d\u5b66\u7fd2<\/strong>\uff08Pre-training\uff09\u306b\u3088\u308a\u3001\u5e83\u5927\u306a\u300c\u8a00\u8449\u306e\u5730\u56f3\u300d\u3092\u4f5c\u308a\u3001\u6b21\u306e\u8a00\u8449\u3084\u95a2\u9023\u5546\u54c1\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30d5\u30a1\u30a4\u30f3\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0<\/strong>\uff08Fine-tuning\uff09\u3067\u3001\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u305f\u60c5\u5831\u3092\u7279\u5b9a\u306e\u76ee\u7684\u306b\u9069\u5fdc\u3055\u305b\u307e\u3059\u3002OpenAI \u767a\u8868\u3057\u305f\u3001ChatGPT \u306e\u4eba\u9593\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5229\u7528\u3057\u305f\u5f37\u5316\u5b66\u7fd2\u306b\u95a2\u3059\u308b\u30ea\u30b5\u30fc\u30c1\u3067\u3082\u793a\u3055\u308c\u3066\u3044\u308b\u901a\u308a\u3001LLM \u306f\u4eba\u9593\u306e\u55dc\u597d\u5224\u65ad\u3092\u5229\u7528\u3057\u307e\u3059\uff082022\u5e74\u3001Ouyang \u4ed6\uff09\u3002\u307e\u305f\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f Bayesian Personalized Ranking\uff08BPR\u3001\u30d9\u30a4\u30ba\u7684\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u9806\u4f4d\u4ed8\u3051\uff09\u306e\u3088\u3046\u306a\u30ec\u30b3\u30e1\u30f3\u30c9\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306a\u3069\u306e\u624b\u6cd5\u3092\u7528\u3044\u3001\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u30b7\u30b0\u30ca\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\uff082009\u5e74\u3001Rendle\u4ed6\uff09\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u5171\u901a\u57fa\u76e4\u304c\u3042\u308b\u305f\u3081\u3001\u4e21\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u306f\u5bb9\u6613\u306b\u30af\u30ed\u30b9\u30aa\u30fc\u30d0\u30fc\u3067\u304d\u307e\u3059\u3002\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306b\u6df1\u3044\u5c02\u9580\u6027\u3092\u6301\u3064\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u6226\u7565\u7684\u306a\u512a\u4f4d\u6027\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24397 size-large\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-3-min-1024x576.png\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-3-min-1024x576.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-3-min-300x169.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-3-min-768x432.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-3-min-630x354.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-3-min.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>\u56f33\uff1a\u5171\u901a\u3059\u308bDNA\u3001\u7570\u306a\u308b\u8ab2\u984c\uff1a<\/strong> LLM \u3068\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u3069\u3061\u3089\u3082\u3001\u57cb\u3081\u8fbc\u307f\u3001\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30de\u30fc\u3001\u30d5\u30a1\u30a4\u30f3\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u3092\u57fa\u306b\u69cb\u7bc9\u3055\u308c\u305f\u30b7\u30fc\u30af\u30a8\u30f3\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u304c\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u4fe1\u53f7\u3001\u30a2\u30a4\u30c6\u30e0\u7a7a\u9593\u3001\u305d\u3057\u3066\u7814\u7a76\u306e\u65b9\u5411\u6027\u306b\u304a\u3044\u3066\u7570\u306a\u308b\u9032\u5316\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u306a\u305c\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30a2\u30e9\u30a4\u30e1\u30f3\u30c8\u306f\u96e3\u3057\u304f\u3001\u4fa1\u5024\u304c\u9ad8\u3044\u306e\u304b<\/h2>\n<p>LLM \u306b\u3057\u3066\u3082\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306b\u3057\u3066\u3082\u3001\u30e2\u30c7\u30eb\u306e\u4e88\u6e2c\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u5e0c\u671b\u304c\u53cd\u6620\u3055\u308c\u308b\u3088\u3046\u306b\u5fae\u8abf\u6574\u3084\u6574\u5408\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5229\u4fbf\u6027\u304c\u683c\u6bb5\u306b\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>LLM\u306e\u5834\u5408\u3001\u30a2\u30e9\u30a4\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u6bd4\u8f03\u7684\u5bb9\u6613\u3067\u3059\u3002\u660e\u793a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u4eba\u9593\u304c\u51fa\u529b\u306b\u5bfe\u3057\u3066\u76f4\u63a5\u5224\u65ad\u3092\u4e0b\u3057\u307e\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u55dc\u597d\u30a2\u30ce\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>\uff1a\u30a2\u30ce\u30c6\u30fc\u30bf\u30fc\u304c\u5019\u88dc\u306e\u9806\u4f4d\u4ed8\u3051\u3084\u8cea\u306e\u8a55\u4fa1\u3092\u884c\u3044\u3001\u660e\u78ba\u306a\u76e3\u8996\u4fe1\u53f7\u3092\u9001\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u9078\u629e<\/strong>\uff1a\u6700\u8fd1\u3067\u306f\u3001\u30c1\u30e3\u30c3\u30c8\u306e\u3084\u308a\u53d6\u308a\u304b\u3089\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u53ce\u96c6\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5019\u88dc\u3092\u6bd4\u8f03\u3057\u3066\u9078\u629e\u3059\u308b\u3053\u3068\u3082\u3001\u30df\u30b9\u3092\u4fee\u6b63\u3057\u3066\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u3092\u5165\u529b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u660e\u78ba\u306a\u610f\u56f3<\/strong>\uff1a\u5224\u65ad\u304c\u306f\u3063\u304d\u308a\u3068\u4e0b\u3055\u308c\u308b\u305f\u3081\u3001\u30e2\u30c7\u30eb\u306f\u3069\u306e\u56de\u7b54\u304c\u597d\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u306f\u3001\u6574\u5408\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u306f\u306f\u308b\u304b\u306b\u8907\u96d1\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u304c\u660e\u793a\u7684\u306b\u793a\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u89e3\u91c8\u306e\u5fc5\u8981\u304c\u3042\u308b\u6697\u9ed9\u7684\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u304c\u751f\u3058\u307e\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u4e0d\u8db3\u3084\u504f\u898b\u3092\u542b\u3080\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/strong>\uff1a\u63d0\u6848\u3055\u308c\u305f\u5546\u54c1\u306b\u95a2\u3059\u308b\u7d50\u679c\u306e\u307f\u304c\u89b3\u6e2c\u3055\u308c\u3001\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u3063\u305f\u5019\u88dc\u306b\u3064\u3044\u3066\u306f\u7d50\u679c\u304c\u89b3\u6e2c\u3055\u308c\u307e\u305b\u3093\u3002\u65b0\u3057\u3044\u30dd\u30ea\u30b7\u30fc\u3092\u8a55\u4fa1\u3059\u308b\u306b\u306f\u3001<em>\u300c\u5546\u54c1 A \u3067\u306f\u306a\u304f B \u304c\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u3089\u3068\u3069\u3046\u306a\u3063\u3066\u3044\u305f\u304b\uff1f\u300d<\/em>\u306a\u3069\u306e<strong>\u53cd\u5b9f\u4eee\u88c5\u7684\u306a\u554f\u3044\u306b<\/strong>\u306b\u56de\u7b54\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u4fe1\u983c\u6027\u306e\u4f4e\u3044\u30b7\u30b0\u30ca\u30eb<\/strong>\uff1a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u610f\u56f3\u304c\u306f\u3063\u304d\u308a\u3057\u307e\u305b\u3093\u3002\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u306e\u307b\u3068\u3093\u3069\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u95a2\u9023\u6027\u304c\u4f4e\u3044\u304b\u3089\u306a\u306e\u304b\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u60aa\u304b\u3063\u305f\u304b\u3089\u306a\u306e\u304b\u3001\u767a\u898b\u53ef\u80fd\u6027\u304c\u4f4e\u304b\u3063\u305f\u304b\u3089\u306a\u306e\u304b\u306f\u4e0d\u660e\u3067\u3059\u3002\u307e\u305f\u3001\u30b7\u30b0\u30ca\u30eb\u304c\u9045\u308c\u3066\u5c4a\u304f\u3053\u3068\u304c\u591a\u304f\u3001\u5b9f\u969b\u306e\u52b9\u679c\u306f\u4f55\u9031\u9593\u3082\u9045\u308c\u3066\u3001\u8cfc\u5165\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u5f62\u3067\u8868\u308c\u307e\u3059\u3002<\/li>\n<li><strong>\u30ab\u30bf\u30ed\u30b0\u306e\u30b5\u30a4\u30ba\u3068\u96e2\u53cd<\/strong>\uff1a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u81a8\u5927\u306a\u30a2\u30a4\u30c6\u30e0\u7fa4\u306b\u8584\u304f\u5206\u6563\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u30a2\u30a4\u30c6\u30e0\u7fa4\u306f\u7d76\u3048\u305a\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u6570\u767e\u4e07\u3082\u306e\u5546\u54c1\u304c\u6642\u9593\u3068\u3068\u3082\u306b\u767b\u5834\u3057\u3001\u6d88\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u9055\u3044\uff08\u56f33\u53c2\u7167\uff09\u306b\u3088\u308a\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30a2\u30e9\u30a4\u30e1\u30f3\u30c8\u3068 LLM \u306b\u304a\u3051\u308b\u30a2\u30e9\u30a4\u30e1\u30f3\u30c8\u306f\u3001\u6839\u672c\u7684\u306b\u7570\u306a\u308b\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002LLM \u306f\u660e\u793a\u7684\u306a\u55dc\u597d\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u304c\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u6b20\u843d\u3084\u30ce\u30a4\u30ba\u306e\u591a\u3044\u30b7\u30b0\u30ca\u30eb\u3001\u9045\u5ef6\u3059\u308b\u6210\u679c\u3001\u305d\u3057\u3066\u81a8\u5927\u3067\u7d76\u3048\u305a\u5909\u5316\u3059\u308b\u30ab\u30bf\u30ed\u30b0\u3068\u683c\u95d8\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u6697\u9ed9\u7684\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304b\u3089\u306e\u53cd\u5b9f\u4eee\u60f3\u5b66\u7fd2\u306b\u95a2\u3059\u308b\u7814\u7a76\uff082015\u5e74\u3001Swaminathan \u3068 Joachims \uff09\u3067\u306f\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u53cd\u4e8b\u4eee\u88c5\u7684\u8a55\u4fa1\u3084\u6700\u9069\u5316\u306e\u96e3\u3057\u3055\u3068\u5fc5\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002Criteo \u306f\u3001\u30aa\u30d5\u30dd\u30ea\u30b7\u30fc\u8a55\u4fa1\uff08<a href=\"https:\/\/arxiv.org\/abs\/1801.07030\" target=\"_blank\" rel=\"noopener\">2018\u5e74 WSDM\u3001Gilotte A\u4ed6<\/a>\uff09\u3001\u56e0\u679c\u57cb\u3081\u8fbc\u307f\uff08<a href=\"https:\/\/arxiv.org\/abs\/1706.07639\" target=\"_blank\" rel=\"noopener\">2018\u5e74 RecSys\u3001Bonner \u3068 Vasile <\/a>\uff09\u3001\u304a\u3088\u3073\u30ec\u30b3\u30e1\u30f3\u30c9\u5411\u3051\u306e\u53cd\u5b9f\u4eee\u60f3\u5b66\u7fd2\u306e\u9032\u5316\uff08<a href=\"https:\/\/dl.acm.org\/doi\/abs\/10.1145\/3394486.3403175\" target=\"_blank\" rel=\"noopener\">2020\u5e74 KDD\u3001Jeunen O \u4ed6<\/a>\uff09\u306a\u3069\u3092\u5148\u99c6\u7684\u306b\u5c0e\u5165\u3057\u3001\u3053\u306e\u8ab2\u984c\u306b\u771f\u6b63\u9762\u304b\u3089\u53d6\u308a\u7d44\u3093\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u308c\u3092\u57fa\u76e4\u306b\u3001\u5206\u5e03\u30ed\u30d0\u30b9\u30c8\u306a\u53cd\u5b9f\u4eee\u60f3\u30ea\u30b9\u30af\u306e\u6700\u5c0f\u5316\uff08<a href=\"https:\/\/arxiv.org\/abs\/1906.06211\" target=\"_blank\" rel=\"noopener\">2020\u5e74 AAAI\u3001Faury \u4ed6<\/a>\uff09\u3001\u5927\u898f\u6a21\u306a\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u5411\u3051\u306e\u8fc5\u901f\u306a\u30aa\u30d5\u30e9\u30a4\u30f3\u30dd\u30ea\u30b7\u30fc\u6700\u9069\u5316\uff08<a href=\"https:\/\/arxiv.org\/abs\/2208.05327\" target=\"_blank\" rel=\"noopener\">2022\u5e74 AAAI\u3001Sakhi \u4ed6<\/a>\uff09\u3001\u4fdd\u8a3c\u4ed8\u304d\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30d0\u30f3\u30c7\u30a3\u30c3\u30c8\uff08<a href=\"https:\/\/arxiv.org\/abs\/2210.13132\" target=\"_blank\" rel=\"noopener\">2023\u5e74 ICML\u3001Sakhi \u4ed6<\/a>\u3001<a href=\"https:\/\/arxiv.org\/abs\/2305.15877\">2023\u5e74 ICML\u3001Aouali \u4ed6<\/a>\uff09\u3001\u305d\u3057\u3066\u6700\u8fd1\u3067\u306f\u3001\u5bfe\u6570\u30b9\u30e0\u30fc\u30b8\u30f3\u30b0\u306e\u3088\u3046\u306a\u60b2\u89b3\u7684\u30aa\u30d5\u30dd\u30ea\u30b7\u30fc\u624b\u6cd5\uff08<a href=\"https:\/\/arxiv.org\/abs\/2405.14335\" target=\"_blank\" rel=\"noopener\">2024\u5e74 NeurIPS\u3001Sakhi, O. \u3068 Aouali, I <\/a>\uff09\u3068\u3001\u672a\u958b\u62d3\u306e\u7814\u7a76\u5206\u91ce\u306b\u8e0f\u307f\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001Criteo \u306f\u30ec\u30b3\u30e1\u30f3\u30c9\u5411\u3051\u306e\u7406\u8ad6\u7684\u6839\u62e0\u306b\u57fa\u3065\u3044\u305f\u5805\u7262\u306a\u30aa\u30d5\u30dd\u30ea\u30b7\u30fc\u5b66\u7fd2\u306b\u304a\u3044\u3066\u696d\u754c\u3092\u727d\u5f15\u3057\u3001\u539f\u7406\u8a55\u4fa1\u3068\u5b9f\u969b\u306e\u904b\u7528\u306b\u304a\u3051\u308b\u62e1\u5f35\u6027\u306e\u9593\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3089\u308c\u308b\u3088\u3046\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<h2>\u306a\u305c LLM \u306f\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3092\u307e\u3060\u7f6e\u304d\u63db\u3048\u3089\u308c\u306a\u3044\u306e\u304b<\/h2>\n<p>LLM \u3078\u306e\u671f\u5f85\u306f\u5927\u304d\u3044\u3082\u306e\u306e\u3001\u73fe\u6bb5\u968e\u306e\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u304a\u3044\u3066\u3001LLM \u306b\u306f\u69cb\u9020\u7684\u306a\u58c1\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30ab\u30bf\u30ed\u30b0\u306e\u898f\u6a21<\/strong>\uff1a\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306f\u8a00\u8a9e\u306e\u8a9e\u5f59\u3092\u5727\u5012\u7684\u306b\u4e0a\u56de\u308b\u898f\u6a21\u304c\u3042\u308a\u3001\u3057\u304b\u3082\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001LLM \u306b\u306f\u7d76\u3048\u305a\u5165\u308c\u66ff\u308f\u308b\u5546\u54c1\u3092\u8ffd\u8de1\u3057\u3001\u9069\u5207\u306a\u5546\u54c1\u3092\u5927\u898f\u6a21\u306b\u63d0\u793a\u3067\u304d\u308b\u5916\u90e8\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/strong>\uff1a\u30d5\u30a1\u30a4\u30f3\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u306b\u30e9\u30a4\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5fc5\u8981\u3067\u3001\u304a\u91d1\u3082\u6642\u9593\u3082\u304b\u304b\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u3084\u8cfc\u5165\u3068\u3044\u3063\u305f\u30b7\u30b0\u30ca\u30eb\u306f\u307e\u3070\u3089\u3067\u9045\u5ef6\u304c\u3042\u308a\u3001\u30ce\u30a4\u30ba\u3082\u591a\u3044\u305f\u3081\u3001\u30a4\u30c6\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30af\u30eb\u304c\u9577\u304f\u3001\u9ad8\u4fa1\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u30d5\u30a1\u30a4\u30f3\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u306e\u6027\u8cea<\/strong>\uff1a\u30b3\u30de\u30fc\u30b9\u306b\u307e\u3064\u308f\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u307b\u3068\u3093\u3069\u304c\u6697\u9ed9\u7684\u3067\u3042\u3044\u307e\u3044\u306a\u305f\u3081\u3001\u30e2\u30c7\u30eb\u3092\u9069\u5207\u306b\u8abf\u6574\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u53cd\u4e8b\u5b9f\u5b66\u7fd2\u3084\u30d0\u30f3\u30c7\u30a3\u30c3\u30c8\u624b\u6cd5\u3068\u3044\u3063\u305f\u9ad8\u5ea6\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001LLM \u306b\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u308b\u6559\u5e2b\u3042\u308a\u30d5\u30a1\u30a4\u30f3\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u306e\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3068\u6bd4\u3079\u3066\u3001\u306f\u308b\u304b\u306b\u8907\u96d1\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u7406\u7531\u306b\u3088\u308a\u3001\u73fe\u6bb5\u968e\u3067\u306f LLM \u30d9\u30fc\u30b9\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u306f\u5927\u898f\u6a21\u904b\u7528\u306b\u306f\u4e0d\u5411\u304d\u3067\u3059\u3002LLM \u306e\u5f37\u307f\u3067\u3042\u308b\u63a8\u8ad6\u3068\u8aac\u660e\u306f\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u62e1\u5f35\u6027\u3092\u88dc\u8db3\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u3066\u3082\u3001\u4ee3\u66ff\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u5236\u7d04\u306f\u3001RecSys\uff08\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\uff09\u95a2\u9023\u306e\u6587\u732e\u3084\u5f53\u793e\u306e\u7814\u7a76\u306b\u304a\u3051\u308b\u5b9f\u8a3c\u7d50\u679c\u306b\u3082\u4e00\u8cab\u3057\u3066\u8868\u308c\u3066\u3044\u307e\u3059\u3002 Criteo \u306e\u30e1\u30bf\u30ec\u30d3\u30e5\u30fc\u300c<a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/06\/Can_LLMs_Recommend_as_well_as_Modern_RecSys__A_Meta_Review___v2.pdf\" target=\"_blank\" rel=\"noopener\"><em>Can LLMs Recommend as well as Modern RecSys?\uff08LLM \u306f\u73fe\u4ee3\u306e\u30ec\u30b3\u30e1\u30f3\u30c0\u30fc\u30b7\u30b9\u30c6\u30e0\u3068\u540c\u69d8\u306b\u5546\u54c1\u3092\u63a8\u85a6\u3067\u304d\u308b\u306e\u304b\uff09<\/em><\/a>\u300d\u306b\u3082\u8a73\u3057\u304f\u66f8\u304b\u308c\u3066\u3044\u308b\u901a\u308a\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u5c02\u7528\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306b\u5339\u6575\u3059\u308b\u3088\u3046\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u6700\u9069\u5316\u3055\u308c\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u3001\u73fe\u5728\u306e LLM \u304c\u5358\u72ec\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\uff1a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6700\u9069\u5316\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/h2>\n<p>\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u672a\u6765\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b7\u30b9\u30c6\u30e0\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u57fa\u76e4\u3068\u306a\u308b\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u304c2020\u5e74\u306b Lewis \u4ed6\u304c\u7d39\u4ecb\u3057\u305fRetrieval-Augmented Generation\uff08\u691c\u7d22\u62e1\u5f35\u751f\u6210\u3001RAG\uff09\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u751f\u6210\u30e2\u30c7\u30eb\u306b\u91cd\u306d\u3001\u95a2\u9023\u3059\u308b\u5916\u90e8\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u51fa\u529b\u3092\u751f\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306f\u3001\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u304a\u3051\u308b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b\u306e\u4ed5\u7d44\u307f\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u307e\u3059\u3002LLM \u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3092\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3001\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306a\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3068\u3057\u3066\u52d5\u4f5c\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306b\u30af\u30a8\u30ea\u3092\u9001\u308a\u3001\u4e0a\u4f4d\u5019\u88dc\u3092\u53d6\u5f97\u3057\u3066\u3001\u63a8\u8ad6\u3068\u7d5e\u308a\u8fbc\u307f\u3092\u884c\u3044\u3001\u81ea\u7136\u8a00\u8a9e\u3067\u9078\u629e\u7406\u7531\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u4ee5\u4e0b\u306e2\u3064\u306e\u7dca\u5bc6\u306b\u9023\u643a\u3057\u305f\u30ec\u30a4\u30e4\u30fc\u306e\u4e2d\u3067\u904b\u7528\u3055\u308c\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u30d3\u30b8\u30cd\u30b9 KPI \u306b\u6700\u9069\u5316\u3055\u308c\u305f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u5019\u88dc\u3092\u53d6\u5f97\u3059\u308b<strong>\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306e\u57fa\u76e4<\/strong><\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u89e3\u91c8\u3057\u3001\u300c50\u30c9\u30eb\u4ee5\u4e0b\u300d\u3084\u300c\u30a8\u30b3\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u300d\u3068\u3044\u3063\u305f\u56fa\u6709\u306e\u6761\u4ef6\u3092\u9069\u7528\u3057\u3066\u3001\u81ea\u7136\u8a00\u8a9e\u306e\u8aac\u660e\u3092\u751f\u6210\u3059\u308b<strong>LLM \u306e\u63a8\u8ad6\u30ec\u30a4\u30e4\u30fc<\/strong><\/li>\n<\/ul>\n<p>\u3053\u306e2\u3064\u306e\u30ec\u30a4\u30e4\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306e\u62e1\u5f35\u6027\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3001LLM \u306e\u5bfe\u8a71\u6027\u3068\u8aac\u660e\u529b\u304c\u52a0\u308f\u308a\u3001\u6b21\u4e16\u4ee3\u306e\u30b3\u30de\u30fc\u30b9\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u57fa\u76e4\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24396\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-4-min-e1763665043770-1024x410.png\" alt=\"\" width=\"813\" height=\"325\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-4-min-e1763665043770-1024x410.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-4-min-e1763665043770-300x120.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-4-min-e1763665043770-768x307.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-4-min-e1763665043770-630x252.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/10\/The-Future-of-Commerce-Recommendation-4-min-e1763665043770.png 1280w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u56f34\uff1a3\u3064\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u5206\u304b\u308c\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/strong>\uff1aLLM \u304c\u610f\u56f3\u3092\u89e3\u91c8\u3057\u3066\u63a8\u8ad6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306e\u30a8\u30f3\u30b8\u30f3\u304c\u691c\u7d22\u3068\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3057\u3066\u3001\u5bfe\u8a71\u578b\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3068\u5927\u898f\u6a21\u306a\u6700\u9069\u5316\u3092\u4e21\u7acb\u3055\u305b\u307e\u3059\u3002<\/p>\n<h2>3\u30b9\u30c6\u30fc\u30b8\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u5b8c\u7d50\u3055\u305b\u308b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/h2>\n<p>\u56f34\u3067\u793a\u3059\u901a\u308a\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c83\u3064\u306e\u660e\u78ba\u306a\u30b9\u30c6\u30fc\u30b8\u3067\u52d5\u4f5c\u3057\u307e\u3059\uff1a<\/p>\n<ol>\n<li><strong>\u610f\u56f3\u306e\u7406\u89e3<\/strong>\uff1aLLM \u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u89e3\u91c8\u3057\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u5546\u54c1\u30af\u30a8\u30ea\u306b\u5909\u63db\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u691c\u7d22\u3068\u9806\u4f4d\u4ed8\u3051<\/strong>\uff1a\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u304c\u3001\u6307\u5b9a\u3055\u308c\u305f\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u6700\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u5546\u54c1\u306e\u5019\u88dc\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u63a8\u8ad6\u3068\u8aac\u660e<\/strong>\uff1aLLM \u304c\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u9069\u7528\u3057\u3001\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3092\u8abf\u6574\u3057\u3066\u3001\u9078\u629e\u3057\u305f\u5185\u5bb9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>\u3053\u306e3\u3064\u306e\u30b9\u30c6\u30fc\u30b8\u304c\u7d44\u307f\u5408\u308f\u3055\u308a\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3068\u3084\u308a\u53d6\u308a\u3092\u91cd\u306d\u308b\u3054\u3068\u306b\u30b7\u30b9\u30c6\u30e0\u306f\u6539\u5584\u3055\u308c\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u7cbe\u5ea6\u3068\u4fe1\u983c\u6027\u304c\u65e5\u3092\u8ffd\u3046\u3054\u3068\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2>\u5e02\u5834\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8<\/h2>\n<p>\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3068 LLM \u306e\u878d\u5408\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u91cd\u8981\u306a\u8ee2\u63db\u671f\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u3061\u3089\u306e\u6280\u8853\u3082\u305d\u308c\u305e\u308c\u306e\u8ef8\u3067\u512a\u308c\u3066\u3044\u307e\u3059\u3002\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3001LLM \u306f\u63a8\u8ad6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3069\u3061\u3089\u3082\u5358\u72ec\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p>\n<p>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u306e\u767b\u5834\u306b\u3088\u308a\u751f\u307e\u308c\u308b\u65b0\u305f\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u3001\u305d\u308c\u304c\u300c\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306a\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300d\u3067\u3059\u3002\u62e1\u5f35\u6027\u304c\u9ad8\u304f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u3001\u900f\u660e\u6027\u306e\u9ad8\u3044\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u3075\u305f\u3064\u306e\u5927\u304d\u306a\u5909\u5316\u3092\u610f\u5473\u3057\u307e\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u4fe1\u983c\u304c\u5dee\u5225\u5316\u8981\u56e0\u306b<\/strong>\uff1a\u6d88\u8cbb\u8005\u304c\u900f\u660e\u6027\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u63d0\u6848\u5185\u5bb9\u306e\u6839\u62e0\u3092\u793a\u305b\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u52dd\u3061\u53d6\u308a\u3001\u898f\u5236\u3067\u3082\u512a\u4f4d\u306b\u7acb\u3066\u307e\u3059\u3002<\/li>\n<li><strong>AI \u304c\u6210\u9577\u306e\u30ab\u30ae\u3092\u63e1\u308b\u30ec\u30d0\u30fc\u306b<\/strong>\uff1a\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u30ec\u30b3\u30e1\u30f3\u30c9\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306f\u3001\u5358\u306a\u308b\u30a4\u30f3\u30d5\u30e9\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u6e2c\u5b9a\u53ef\u80fd\u306a ROI \u3092\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306b\u3082\u305f\u3089\u3059\u6226\u7565\u7684\u306a\u30a2\u30bb\u30c3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>Criteo \u3067\u306f\u3001\u3053\u306e\u30b5\u30a4\u30af\u30eb\u306b\u304a\u3051\u308b3\u3064\u306e\u30b9\u30c6\u30fc\u30b8\uff08\u610f\u56f3\u306e\u7406\u89e3\u3001\u5019\u88dc\u306e\u62bd\u51fa\u3001\u63a8\u8ad6\u3068\u8aac\u660e\uff09\u3059\u3079\u3066\u306e\u69cb\u7bc9\u306b\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u4e00\u3064\u3072\u3068\u3064\u306e\u3084\u308a\u53d6\u308a\u304c\u30eb\u30fc\u30d7\u3092\u5f37\u5316\u3057\u3001\u30b9\u30de\u30fc\u30c8\u306a\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u4fc3\u9032\u3057\u3066\u3001\u52b9\u7387\u3084\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u57fa\u3065\u304f\u62bd\u51fa\u3068 LLM \u30d9\u30fc\u30b9\u306e\u63a8\u8ad6\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001<strong>Criteo \u306f\u6b21\u4e16\u4ee3\u306e\u30b3\u30de\u30fc\u30b9\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u3092\u5275\u308a\u51fa\u3057\u3066\u3044\u307e\u3059<\/strong>\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u6280\u8853\u7684\u306a\u5909\u5316\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3084\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3051\u308b\u65b0\u305f\u306a\u57fa\u76e4\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30b5\u30a4\u30ed\u5316\u3055\u308c\u305f\u74b0\u5883\u3067\u306f\u3001\u30b3\u30de\u30fc\u30b9\u306e\u898f\u6a21\u3092\u62e1\u5927\u3067\u304d\u307e\u305b\u3093\u3002\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u30841\u5bfe1\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u65ad\u7247\u5316\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002Criteo \u306f\u3001\u771f\u9006\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5171\u6709\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3064\u306a\u3052\u308b\u591a\u5bfe\u591a\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u3067\u3059\u3002\u65b0\u305f\u306a\u53c2\u52a0\u8005\u304c\u5897\u3048\u308b\u307b\u3069\u52b9\u679c\u304c\u5f37\u5316\u3055\u308c\u3066\u3044\u304f\u305f\u3081\u3001\u3053\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u52b9\u679c\u306f\u6642\u9593\u3068\u3068\u3082\u306b\u8907\u5229\u7684\u306b\u4f5c\u7528\u3057\u3001\u6210\u679c\u3092\u5897\u5e45\u3055\u305b\u307e\u3059\u3002<\/p>\n<p>Criteo \u306f\u3001\u30b3\u30de\u30fc\u30b9\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u672a\u6765\u3092\u5f62\u4f5c\u308b\u72ec\u81ea\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u304b\u3089\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u306f\u3001\u6280\u8853\u7684\u306a\u9032\u5316\u3060\u3051\u3067\u306a\u304f\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306e\u9032\u5316\u3092\u610f\u56f3\u3057\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b7\u30b9\u30c6\u30e0\u306b\u306a\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u8a73\u3057\u304f\u306f\u3001\u95a2\u9023\u8cc7\u6599\u300c<a href=\"https:\/\/medium.com\/@criteotech\/how-recsys-llms-will-converge-architecture-of-hybrid-recoagents-03bf3da7d493\" target=\"_blank\" rel=\"noopener\"><em>How RecSys &amp; LLMs Will Converge: Architecture of Hybrid RecoAgents\uff08\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3068 LLM \u306e\u878d\u5408\uff1a\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30ec\u30b3\u30e1\u30f3\u30c9\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\uff09<\/em><\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u6b21\u4e16\u4ee3\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u88cf\u306b\u3042\u308b\u8a08\u753b\u306b\u3064\u3044\u3066\u8a73\u7d30\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8457\u8005\uff1aCriteo \u30c1\u30fc\u30d5 AI \u30a2\u30fc\u30ad\u30c6\u30af\u30c8\u3001Flavian Vasile \u3053\u306e\u8a18\u4e8b\u3067\u4f1d\u3048\u305f\u3044\u3053\u3068 \u30ec\u30b3\u30e1\u30f3 [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":24394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719],"coauthors":[674],"class_list":{"0":"post-24393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"criteo-business-retail-media","9":"criteo-business-small-and-medium","10":"criteo-solution-audiences","11":"criteo-technology-ai-engine","12":"criteo-topic-ai-innovation"},"acf":{"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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