{"id":24435,"date":"2025-12-15T13:24:26","date_gmt":"2025-12-15T17:24:26","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=24435"},"modified":"2026-03-02T23:00:20","modified_gmt":"2026-03-03T03:00:20","slug":"criteo-commerce-connect-japan-2025","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo-commerce-connect-japan-2025\/","title":{"rendered":"\u3010\u76db\u4f1a\u5fa1\u793c\u3011 Criteo 20\u5468\u5e74\u8a18\u5ff5\u30a4\u30d9\u30f3\u30c8\u300cCriteo Commerce Connect Japan\u300d"},"content":{"rendered":"

Criteo\u3067\u306f\u53bb\u308b2025\u5e7412\u67083\u65e5\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3001\u4ee3\u7406\u5e97\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u306f\u3058\u3081\u3001\u3055\u307e\u3056\u307e\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306e\u7686\u3055\u307e\u3092\u304a\u62db\u304d\u3057\u300120\u5468\u5e74\u8a18\u5ff5\u30a4\u30d9\u30f3\u30c8\u300cCriteo Commerce\u3000Connect\u300d\u3092\u958b\u50ac\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u65e5\u3054\u308d\u304b\u3089Criteo\u3092\u652f\u3048\u3066\u304f\u3060\u3055\u308b\u65b9\u3005\u306b\u591a\u6570\u3054\u6765\u5834\u3044\u305f\u3060\u304d\u3001Criteo\u304c\u6b69\u3093\u3067\u304d\u305f20\u5e74\u3068\u3001\u3053\u308c\u304b\u3089\u5171\u306b\u5275\u308a\u51fa\u3059\u672a\u6765\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u8cb4\u91cd\u306a\u6642\u9593\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3054\u6765\u5834\u3044\u305f\u3060\u3044\u305f\u7686\u3055\u307e\u306b\u6539\u3081\u3066\u5fa1\u793c\u7533\u3057\u4e0a\u3052\u307e\u3059\u3002<\/p>\n

\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u5f53\u65e5\u306e\u69d8\u5b50\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

Special Presentation\uff1aCriteo\u306e\u300c\u3053\u308c\u307e\u3067\u300d\u3068\u300c\u3053\u308c\u304b\u3089\u300d<\/h2>\n
\"\"
Criteo Japan\u4ee3\u8868\u3000\u30b0\u30ec\u30fc\u30b9\u30fb\u30d5\u30ed\u30e0<\/figcaption><\/figure>\n

Criteo\u682a\u5f0f\u4f1a\u793e \u65e5\u672c\u4ee3\u8868\u53d6\u7de0\u5f79\u306e\u30b0\u30ec\u30fc\u30b9\u30fb\u30d5\u30ed\u30e0\u304c\u767b\u58c7\u3057\u3001\u3053\u308c\u307e\u3067Criteo\u3092\u652f\u3048\u3066\u304f\u3060\u3055\u3063\u305f\u7686\u3055\u307e\u3078\u306e\u611f\u8b1d\u306e\u8a00\u8449\u3092\u8ff0\u3079\u3001\u4eca\u56de\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u30c6\u30fc\u30de\u3068\u3057\u3066\u300c\u5171\u7fd4\u300d\u3092\u63b2\u3052\u307e\u3057\u305f\u3002\u300c\u5171\u7fd4\u300d\u306b\u306f\u3001\u3053\u308c\u307e\u3067\u652f\u3048\u3066\u3044\u305f\u3060\u3044\u305f\u7686\u3055\u307e\u3068\u529b\u3092\u5408\u308f\u305b\u3001\u6b21\u306e\u6642\u4ee3\u306e\u30b3\u30de\u30fc\u30b9\u3092\u5171\u306b\u5275\u308a\u4e0a\u3052\u305f\u3044\u3068\u3044\u3046Criteo\u306e\u60f3\u3044\u304c\u8fbc\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"
Criteo Japan \u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u3000\u6c60\u7530\u3000\u667a\u5e78<\/figcaption><\/figure>\n

\u7d9a\u304f Opening Session \u3067\u306f\u3001Criteo Japan \u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u306e\u6c60\u7530\u667a\u5e78\u304c\u767b\u58c7\u3057\u3001Criteo\u304c20\u5e74\u9593\u3067\u3069\u306e\u3088\u3046\u306b\u4e8b\u696d\u3092\u767a\u5c55\u3055\u305b\u3001\u65e5\u672c\u5e02\u5834\u306b\u304a\u3044\u3066\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3068\u3082\u306b\u4fa1\u5024\u3092\u7bc9\u3044\u3066\u304d\u305f\u306e\u304b\u3092\u632f\u308a\u8fd4\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u62e1\u5927\u3084\u751f\u6210AI\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u6700\u9069\u5316\u306a\u3069\u3001\u73fe\u5728\u9032\u3081\u3066\u3044\u308b\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u3001\u3053\u308c\u304b\u3089\u306e\u6210\u9577\u6226\u7565\u3092\u660e\u78ba\u306b\u793a\u3057\u307e\u3057\u305f\u3002
\nCriteo\u304c\u3053\u308c\u307e\u3067\u57f9\u3063\u3066\u304d\u305f\u6280\u8853\u3068\u77e5\u898b\u3092\u57fa\u76e4\u306b\u3001\u65e5\u672c\u5e02\u5834\u306b\u304a\u3051\u308b\u652f\u63f4\u4f53\u5236\u3092\u4e00\u5c64\u5f37\u5316\u3057\u3066\u3044\u304f\u59ff\u52e2\u304c\u8a9e\u3089\u308c\u3001\u4f1a\u5834\u304b\u3089\u3082\u5927\u304d\u306a\u95a2\u5fc3\u304c\u5bc4\u305b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n

\u57fa\u8abf\u8b1b\u6f14\uff1aAI\u3068\u30c7\u30fc\u30bf\u304c\u7d21\u3044\u306020\u5e74\u301cCriteo\u3068\u5275\u308b\u6b21\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u301c\uff08\u30a2\u30bf\u30e9\u682a\u5f0f\u4f1a\u793e CEO \u6749\u539f \u525b\u69d8\uff09<\/h2>\n
\"\"
\u30a2\u30bf\u30e9\u682a\u5f0f\u4f1a\u793e CEO \u6749\u539f \u525b\u69d8<\/figcaption><\/figure>\n

\u57fa\u8abf\u8b1b\u6f14\u306b\u306f\u3001\u30a2\u30bf\u30e9\u682a\u5f0f\u4f1a\u793e CEO \u6749\u539f\u525b\u69d8\u3092\u304a\u8fce\u3048\u3057\u3001Criteo\u3068\u3068\u3082\u306b\u6b69\u3093\u3067\u304d\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u9032\u5316\u3001\u305d\u3057\u3066AI\u304c\u4e3b\u5c0e\u3059\u308b\u6b21\u4e16\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u8b1b\u6f14\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u6749\u539f\u69d8\u306f\u307e\u305a\u3001\u300cCriteo\u306e\u6b74\u53f2\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u306e\u6b74\u53f2\u305d\u306e\u3082\u306e\u300d\u3068\u8ff0\u3079\u3001\u5275\u696d\u5f53\u6642\u304b\u3089\u540c\u793e\u304cAI\u30fb\u30c7\u30fc\u30bf\u30fb\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3078\u306e\u5f37\u3044\u4fe1\u5ff5\u3092\u6301\u3061\u7d9a\u3051\u3066\u304d\u305f\u3053\u3068\u3092\u7d39\u4ecb\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

Criteo\u306e\u9032\u5316\u306f\u5927\u304d\u304f\u6b21\u306e\uff13\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u304b\u308c\u307e\u3059\u30022005\u301c2015\u5e74\u306f\u4e88\u6e2cAI\u30fbAI\u57fa\u76e4\u69cb\u7bc9\u671f\u3068\u3057\u3066\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u751f\u307f\u51fa\u3059\u9769\u65b0\u7684\u306a\u6280\u8853\u304c\u78ba\u7acb\u3055\u308c\u307e\u3057\u305f\u30022016\u301c2022\u5e74\u306b\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u4e16\u754c\u7684\u306b\u62e1\u5927\u3057\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u6838\u3068\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u9032\u5316\u3002\u305d\u3057\u30662023\u5e74\u4ee5\u964d\u306f\u3001\u751f\u6210AI\u30fb\u5165\u672d\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u7d71\u5408\u3057\u305f\u300cAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4f01\u696d\u300d\u3078\u306e\u8ee2\u63db\u304c\u9032\u307f\u3001\u65b0\u305f\u306a\u5e83\u544a\u30fb\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u306e\u57fa\u76e4\u304c\u5f62\u6210\u3055\u308c\u3064\u3064\u3042\u308b\u3068\u8aac\u660e\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

\u307e\u305f\u3001DataPop\u3001Hooklogic\u3001IPONWEB\u306a\u3069\u306e\u4e3b\u8981\u8cb7\u53ce\u304c\u3082\u305f\u3089\u3057\u305f\u6280\u8853\u7684\u5f37\u5316\u306b\u3064\u3044\u3066\u3082\u89e6\u308c\u3001\u7279\u306bIPONWEB\u306e\u8cb7\u53ce\u306f\u300cCriteo\u3092\u771f\u306eAI\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3078\u9032\u5316\u3055\u305b\u305f\u6c7a\u5b9a\u7684\u306a\u8ee2\u6a5f\u300d\u3067\u3042\u3063\u305f\u3068\u5f37\u8abf\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u8b1b\u6f14\u5f8c\u534a\u3067\u306f\u30012026\u5e74\u4ee5\u964d\u306b\u672c\u683c\u5316\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u308b\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u300d\u306b\u3064\u3044\u3066\u5c55\u671b\u304c\u8a9e\u3089\u308c\u307e\u3057\u305f\u3002\u691c\u7d22\u304c\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u304b\u3089\u300c\u5bfe\u8a71\u300d\u3078\u3068\u9032\u5316\u3059\u308b\u306a\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6587\u8108\u7684\u306a\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3001AI\u304c\u5e83\u544a\u914d\u4fe1\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u7d71\u5408\u7684\u306b\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u672a\u6765\u304c\u63cf\u304b\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u300cAI\u5168\u76db\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u3001\u4eba\u306e\u9069\u5207\u306a\u4ecb\u5728\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001AI\u3068\u4f34\u8d70\u3067\u304d\u308b\u6b21\u4e16\u4ee3\u306e\u904b\u7528\u8005\u304c\u6c42\u3081\u3089\u308c\u308b\u300d\u3068\u8ff0\u3079\u3001\u53c2\u52a0\u8005\u306b\u5f37\u3044\u793a\u5506\u3092\u4e0e\u3048\u307e\u3057\u305f\u3002<\/p>\n

\u6700\u5f8c\u306b\u3001\u300cCriteo\u306f\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u4fa1\u5024\u3092\u5b88\u308a\u306a\u304c\u3089\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u6642\u4ee3\u306e\u201cCommerce OS\u201d\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u304f\u300d\u3068\u7de0\u3081\u304f\u304f\u308a\u3001\u6b21\u306e20\u5e74\u306b\u5411\u3051\u305f\u671f\u5f85\u304c\u4f1a\u5834\u5168\u4f53\u306b\u5e83\u304c\u308b\u8b1b\u6f14\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u8b1b\u6f14\u5f8c\u306f\u3001\u7b2c1\u90e8\u306e\u7de0\u3081\u304f\u304f\u308a\u3068\u3057\u3066Criteo CTO\u306e\u30c7\u30a3\u30a2\u30df\u30c9\u30fb\u30ae\u30eb\u304c\u30d3\u30c7\u30aa\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u767b\u58c7\u3057\u3001\u65e5\u672c\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306e\u7686\u3055\u307e\u3078\u306e\u611f\u8b1d\u3068\u3001\u4eca\u5f8c\u3082\u65e5\u672c\u5e02\u5834\u3078\u306e\u6295\u8cc7\u3068\u652f\u63f4\u3092\u7d9a\u3051\u3066\u3044\u304f\u5f37\u3044\u610f\u5fd7\u3092\u4f1d\u3048\u307e\u3057\u305f\u3002<\/p>\n

\u30ab\u30af\u30c6\u30eb\u30fb\u30ec\u30bb\u30d7\u30b7\u30e7\u30f3\uff5e\u4ea4\u6d41\u304c\u81ea\u7136\u3068\u751f\u307e\u308c\u308b\u6642\u9593\u3078<\/h2>\n
\"\"
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\u7d9a\u304f\u7b2c2\u90e8\u306f\u3001\u96f0\u56f2\u6c17\u3092\u3050\u3063\u3068\u5909\u3048\u3066\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30ab\u30af\u30c6\u30eb\u30ec\u30bb\u30d7\u30b7\u30e7\u30f3\u3078\u3002\u66f8\u9053\u5bb6\u306e\u9752\u67f3\u7f8e\u6247\u3055\u3093\u306b\u3088\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5f8c\u3001LINE\u30e4\u30d5\u30fc\u682a\u5f0f\u4f1a\u793e \u4e0a\u7d1a\u57f7\u884c\u5f79\u54e1\u306e\u5bae\u6fa4 \u5f26 \u69d8\u306e\u3054\u767a\u58f0\u3067\u4e7e\u676f\u304c\u884c\u308f\u308c\u3001\u4f1a\u5834\u306f\u4e00\u6c17\u306b\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u305f\u30e0\u30fc\u30c9\u306b\u3002\u30c9\u30ea\u30f3\u30af\u7247\u624b\u306b\u8ac7\u7b11\u3059\u308b\u59ff\u3084\u3001\u4e45\u3005\u306e\u518d\u4f1a\u3092\u559c\u3076\u58f0\u304c\u3042\u3061\u3053\u3061\u304b\u3089\u805e\u3053\u3048\u3001\u6e29\u304b\u306a\u7a7a\u6c17\u304c\u5e83\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\"\"
LINE\u30e4\u30d5\u30fc\u682a\u5f0f\u4f1a\u793e \u4e0a\u7d1a\u57f7\u884c\u5f79\u54e1 \u5bae\u6fa4 \u5f26 \u69d8<\/figcaption><\/figure>\n

 <\/p>\n

\"\"
\u7b2c2\u90e8\u306f\u30ab\u30af\u30c6\u30eb\u30ec\u30bb\u30d7\u30b7\u30e7\u30f3\u3067\u76db\u308a\u4e0a\u304c\u308a\u307e\u3057\u305f\uff01<\/figcaption><\/figure>\n

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20 years and beyond\uff1a\u5171\u306b\u5275\u308b\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u3078<\/h2>\n

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\"\"
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