{"id":24570,"date":"2026-01-20T11:02:29","date_gmt":"2026-01-20T15:02:29","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416586"},"modified":"2026-02-06T04:11:30","modified_gmt":"2026-02-06T08:11:30","slug":"agentic-commerce-is-emerging-just-not-the-way-most-people-expect","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/","title":{"rendered":"\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067"},"content":{"rendered":"

\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30afAI \u306f\u3001IT\u30d0\u30d6\u30eb\u4ee5\u6765\u306e\u6700\u5927\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u3092\u5f15\u304d\u8d77\u3053\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u5b8c\u5168\u81ea\u5f8b\u578b\u306e\u672a\u6765\u3092\u4e88\u6e2c\u3059\u308b\u58f0\u3082\u3042\u308b\u4e00\u65b9\u3067\u3001\u3088\u308a\u9b45\u529b\u7684\u306a\u306e\u306f\u4eca\u73fe\u5b9f\u306b\u9032\u3093\u3067\u3044\u308b\u5909\u5316\u3067\u3059\u3002\u73fe\u5728\u9032\u3093\u3067\u3044\u308b\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u300d\u3078\u306e\u30b7\u30d5\u30c8\u306f\u6d88\u8cbb\u8005\u306b\u3088\u308b\u8cb7\u3044\u7269\u306e\u65b9\u6cd5\u3092\u7f6e\u304d\u63db\u3048\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u3084\u30ea\u30c6\u30fc\u30e9\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u65b0\u305f\u306a\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u3088\u3046\u3001\u8cb7\u3044\u7269\u4f53\u9a13\u3092\u5f37\u5316\u3055\u305b\u308b\u3082\u306e\u306a\u306e\u3067\u3059\u3002<\/p>\n

\u79c1\u304c\u4f55\u3088\u308a\u3082\u30ef\u30af\u30ef\u30af\u3059\u308b\u306e\u306f\u3001AI\u304c\u5b8c\u5168\u306b\u72ec\u7acb\u3057\u3066\u884c\u52d5\u3059\u308b\u9060\u3044\u5c06\u6765\u50cf\u3067\u306f\u306a\u304f\u3001\u73fe\u5834\u3067\u4eca\u307e\u3055\u306b\u8d77\u304d\u3066\u3044\u308bAI\u306b\u3088\u308b\u5909\u5316\u3067\u3059\u3002\u4eca\u5f8c10\u5e74\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30ea\u30c6\u30fc\u30e9\u30fc\u3001LLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30c7\u30fc\u30bf\u3092\u57fa\u76e4\u3068\u3057\u305f\u4f1a\u8a71\u578b\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u3069\u3046\u5b9f\u88c5\u3059\u308b\u304b\u304c\u554f\u308f\u308c\u307e\u3059\u3002Criteo\u3067\u306f\u3001\u4fe1\u983c\u30fb\u76f8\u4e92\u904b\u7528\u6027\u30fb\u9ad8\u54c1\u8cea\u306a\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u571f\u53f0\u306b\u3057\u305f\u5b9f\u88c5\u3053\u305d\u304c\u9375\u306b\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u524d\u63d0\u3067\u30012026\u5e74\u4ee5\u964d\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u306e\u898b\u53d6\u308a\u56f3\u30925\u70b9\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n

1. \u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u306f\u3001\u65e2\u5b58\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7f6e\u304d\u63db\u3048\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u8cb7\u3044\u7269\u4f53\u9a13\u3092\u62e1\u5927\u3059\u308b\u65b0\u3057\u3044\u9078\u629e\u80a2\u306b<\/h3>\n

\u3053\u308c\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u79fb\u308a\u5909\u308f\u308a\u3092\u898b\u308b\u4e2d\u3067\u3001AI\u306b\u3064\u3044\u3066\u306f\u201c\u73fe\u5b9f\u7684\u306a\u697d\u89b3\u4e3b\u7fa9\u201d\u3067\u5411\u304d\u5408\u3046\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u904e\u53bb30\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u306e\u5909\u5316\u3092\u632f\u308a\u8fd4\u308b\u3068\u3001\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u306f\u65e2\u5b58\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6d88\u3057\u53bb\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9078\u629e\u80a2\u3068\u3057\u3066\u8ffd\u52a0\u3055\u308c\u3001\u5168\u4f53\u306e\u30d1\u30a4\u3092\u5e83\u3052\u3066\u304d\u307e\u3057\u305f\u3002\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u3082\u540c\u69d8\u306b\u3001\u5f93\u6765\u306e\u63a5\u70b9\u3092\u4e00\u6c17\u306b\u5237\u65b0\u3059\u308b\u3088\u308a\u3001\u5225\u30ec\u30a4\u30e4\u30fc\u3068\u3057\u3066\u4e0a\u4e57\u305b\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u898b\u3066\u3044\u307e\u3059\u3002<\/p>\n

e\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u3057\u305f\u3068\u304d\u3001\u591a\u304f\u306e\u4eba\u304c\u5b9f\u5e97\u8217\u306e\u7d42\u7109\u3092\u4e88\u6e2c\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u84cb\u3092\u958b\u3051\u3066\u307f\u308c\u3070\u300130\u5e74\u307b\u3069\u7d4c\u3063\u305f\u4eca\u3067\u3082\u512a\u52e2\u306a\u306e\u306f\u610f\u5916\u306b\u3082\u5b9f\u5e97\u8217\u306e\u65b9\u3067\u3059\u3002eMarketer\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u4e2d\u306ee\u30b3\u30de\u30fc\u30b9\u7d4c\u7531\u306e\u58f2\u4e0a\u306f\u5c0f\u58f2\u696d\u8005\u306e\u7dcf\u58f2\u4e0a\u9ad8\u306e20% <\/a>\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u4eca\u5f8c5\u5e74\u9593\u3067\u3055\u3089\u306b\u5897\u52a0\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u4eee\u306bArk Invest\u306e\u4e88\u6e2c\u901a\u308a\u30012030\u5e74\u307e\u3067\u306b e\u30b3\u30de\u30fc\u30b9\u306e25%\u304c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b<\/a>\u306b\u306a\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u5c0f\u58f2\u696d\u8005\u306e\u7dcf\u58f2\u4e0a\u9ad8\u306e5%\u5f37\u306b\u3059\u304e\u306a\u3044\u306e\u3067\u3059\u3002\u540c\u3058\u3088\u3046\u306a\u6210\u9577\u30d1\u30bf\u30fc\u30f3<\/a>\u306e\u4f8b\u306f\u4ed6\u306b\u3082\u3042\u308a\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306e\u5230\u6765\u306b\u3088\u308a\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3067\u306e\u30a6\u30a7\u30d6\u95b2\u89a7\u306f\u4e00\u6383\u3055\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u307e\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u304c\u5f93\u6765\u306e e\u30b3\u30de\u30fc\u30b9\u3092\u7f6e\u304d\u63db\u3048\u305f\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u3069\u308c\u3082\u65e2\u5b58\u4f53\u9a13\u306b\u91cd\u306a\u308b\u3001\u65b0\u305f\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65b9\u6cd5\u3068\u3057\u3066\u52a0\u3048\u3089\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u306b\u3082\u540c\u3058\u3053\u3068\u304c\u8a00\u3048\u307e\u3059\u3002\u4e00\u90e8\u3067\u306f\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u5b8c\u5168\u306b\u81ea\u5f8b\u3057\u3066\u8cfc\u5165\u3092\u5168\u3066\u7ba1\u7406\u3059\u308b\u672a\u6765\u304c\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u3046\u3057\u305f\u5909\u5316\u306e\u30b9\u30d4\u30fc\u30c9\u306f\u5b9f\u969b\u3088\u308a\u3082\u904e\u5927\u306b\u898b\u7a4d\u3082\u3089\u308c\u304c\u3061\u3067\u3059\u3002\u73fe\u72b6\u306e\u30a8\u30d3\u30c7\u30f3\u30b9\u304c\u793a\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u6025\u6fc0\u306a\u5909\u9769\u3067\u306f\u306a\u304f\u3001\u6bb5\u968e\u7684\u306a\u9032\u5316\u3067\u3059\u3002\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b\u306e\u4ed5\u7d44\u307f\u306f\u3001\u30ea\u30b5\u30fc\u30c1\u3084\u6bd4\u8f03\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306e\u52b9\u7387\u3092\u9ad8\u3081\u307e\u3059\u304c\u3001\u6700\u7d42\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306f\u5f15\u304d\u7d9a\u304d\u4eba\u9593\u306b\u59d4\u306d\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6d88\u8cbb\u8005\u304c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u305f\u3044\u3068\u8003\u3048\u308b\u306e\u306f\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3057\u305f\u3044\u3068\u304d\u3084\u9078\u629e\u80a2\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u3057\u305f\u3044\u6642\u3001\u305d\u3057\u3066\u9069\u5207\u306a\u5546\u54c1\u3092\u30d9\u30b9\u30c8\u306a\u4fa1\u683c\u3067\u898b\u3064\u3051\u305f\u3044\u6642\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30c4\u30fc\u30eb\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u624b\u9593\u3092\u6e1b\u3089\u3057\u3001\u8cfc\u5165\u307e\u3067\u306e\u969c\u58c1\u3092\u53d6\u308a\u9664\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3053\u308c\u307e\u3067\u8cfc\u5165\u3092\u305f\u3081\u3089\u3063\u3066\u3044\u305f\u5546\u54c1\u306b\u3082\u624b\u304c\u4f38\u3073\u3084\u3059\u304f\u306a\u308a\u3001\u7279\u5b9a\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u5225\u306e\u30c1\u30e3\u30cd\u30eb\u3078\u9867\u5ba2\u3092\u79fb\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5168\u4f53\u306e\u5e02\u5834\u898f\u6a21\u3092\u5e83\u3052\u307e\u3059\u3002<\/p>\n

\u73fe\u6642\u70b9\u306eLLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u7279\u306b\u529b\u3092\u767a\u63ee\u3059\u308b\u306e\u306f\u3001\u30ea\u30b5\u30fc\u30c1\u3084\u6bd4\u8f03\u691c\u8a0e\u306e\u5834\u9762\u3067\u3059\u3002\u305f\u3060\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u5224\u65ad\u306f\u3001\u5f15\u304d\u7d9a\u304d\u4eba\u306b\u59d4\u306d\u3089\u308c\u307e\u3059\u3002\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u4f53\u9a13\u306f\u4eca\u5f8c\u3082\u9032\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u304c\u3001\u305d\u306e\u5e83\u304c\u308a\u306f\u3001\u300c\u6642\u9593\u306e\u7bc0\u7d04\u300d\u3084\u300c\u9078\u629e\u80a2\u306e\u6574\u7406\u300d\u3068\u3044\u3063\u305f\u30cb\u30fc\u30ba\u3092\u78ba\u5b9f\u306b\u6e80\u305f\u3057\u306a\u304c\u3089\u3001\u6bb5\u968e\u7684\u306b\u9032\u3093\u3067\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n

2. \u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u65b0\u305f\u306a\u691c\u7d22\u30ec\u30a4\u30e4\u30fc\u3068\u306a\u308a\u3001\u691c\u7d22\u306e\u3055\u3089\u306a\u308b\u5206\u6563\u5316\u3092\u52a0\u901f\u3002\u88fd\u54c1\u306e\u767a\u898b\u6027\u304c\u6b21\u306e\u7af6\u4e89\u9818\u57df\u306b\u3002<\/h3>\n

\u691c\u7d22\u306f\u9577\u5e74\u306b\u308f\u305f\u308a\u65ad\u7247\u5316\u3057\u3001\u5f93\u6765\u306eGoogle\u306e\u3088\u3046\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u3001Reddit\u306e\u3088\u3046\u306a\u7279\u5b9a\u30c8\u30d4\u30c3\u30af\u3067\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u304c\u4f1a\u8a71\u3059\u308b\u30d5\u30a9\u30fc\u30e9\u30e0\u3078\u3068\u79fb\u884c\u3057\u3066\u304d\u307e\u3057\u305f\u3002 \u3055\u3089\u306b\u3001LLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u767b\u5834\u306b\u3088\u308a\u3001\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u5165\u53e3\u3068\u3059\u308b\u65b0\u3057\u3044\u63a2\u7d22\u30ec\u30a4\u30e4\u30fc\u304c\u52a0\u308f\u308a\u3001\u5546\u54c1\u304c\u767a\u898b\u3055\u308c\u308b\u5834\u6240\u306f\u4e00\u5c64\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

Criteo\u304c10,000\u4eba*\u3092\u5bfe\u8c61\u306b\u6700\u8fd1\u884c\u3063\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306e40%\u304c\u3059\u3067\u306b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u5546\u54c1\u306e\u30ea\u30b5\u30fc\u30c1\u76ee\u7684\u3067\u65e5\u5e38\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u4e00\u65b9\u300196%\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084SNS\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30ea\u30c6\u30fc\u30e9\u30fc\u306e\u30b5\u30a4\u30c8\u306a\u3069\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u3082\u4f75\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u6628\u5e74\u306e\u8abf\u67fb\u7d50\u679c\u3067\u898b\u305f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u884c\u52d5\u3068\u540c\u3058\u3067\u3042\u308a\u3001\u5546\u54c1\u306e\u30ea\u30b5\u30fc\u30c1\u65b9\u6cd5\u306e\u7f6e\u304d\u63db\u3048\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u4e8b\u5b9f\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3080\u3057\u308d\u3001\u6d88\u8cbb\u8005\u304c\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u884c\u304d\u6765\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u304c\u767a\u898b\u3055\u308c\u308b\u6a5f\u4f1a\u306f\u307e\u3059\u307e\u3059\u5206\u6563\u5316\u3055\u308c\u3066\u304d\u3066\u3044\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u691c\u7d22\u306e\u5206\u6563\u5316\u304c\u6025\u901f\u306b\u9032\u3080\u4e2d\u3001\u304a\u5e97\u306e\u5e97\u982d\u3084SNS\u3001LLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u6d88\u8cbb\u8005\u304c\u5b58\u5728\u3059\u308b\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u5546\u54c1\u304c\u898b\u3064\u304b\u308b\u72b6\u614b\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002Criteo\u3067\u306f\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b\u306b\u306a\u3063\u3066\u3044\u304f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3092\u6a2a\u65ad\u7684\u306a\u8996\u70b9\u3067\u6349\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u304c\u9069\u5207\u306a\u63a5\u70b9\u3067\u767a\u898b\u3055\u308c\u3084\u3059\u304f\u306a\u308b\u53d6\u308a\u7d44\u307f\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

3. AI\u4e3b\u5c0e\u306e\u30d5\u30ed\u30f3\u30c8\u30a8\u30f3\u30c9\u6539\u9769\u304c\u3082\u305f\u3089\u3059\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u65b0\u6642\u4ee3<\/h3>\n

LLM \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u4fb5\u98df\u3059\u308b\u3068\u3044\u3046\u8aa4\u89e3\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u5b9f\u969b\u306f\u7570\u306a\u308a\u307e\u3059\u3002LLM \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u5546\u54c1\u306e\u767a\u898b\u3084\u8cfc\u5165\u610f\u6b32\u3092\u5897\u9032\u3055\u305b\u308b\u65b0\u3057\u3044\u5165\u308a\u53e3\u3068\u3057\u3066\u30d5\u30a1\u30cd\u30eb\u3092\u5e83\u3052\u307e\u3059\u3002\u305d\u306e\u53cd\u9762\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u306e\u74b0\u5883\u306f\u3053\u308c\u307e\u3067\u901a\u308a\u8cfc\u5165\u5b8c\u4e86\u3084\u914d\u9001\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5f62\u6210\u306e\u57fa\u76e4\u3068\u3057\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3067\u3057\u3087\u3046\u3002<\/p>\n

Forrester\u306eEmily Pfeiffer\u6c0f\u304c\u6307\u6458\u3059\u308b\u3088\u3046\u306b<\/a>\u3001\u6d88\u8cbb\u8005\u306f\u5358\u8abf\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u6c42\u3081\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4eca\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u306e\u767a\u898b\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u3055\u3089\u306bLLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u611f\u899a\u7684\u3067\u6587\u8108\u3092\u610f\u8b58\u3057\u305f\u3084\u308a\u53d6\u308a\u3092\u53cd\u6620\u3057\u305f\u3001\u4f1a\u8a71\u578b\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u306eUX\u57fa\u6e96\u306f\u5f15\u304d\u4e0a\u3052\u3089\u308c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3001\u5e97\u8217\u306a\u3069\u3042\u3089\u3086\u308b\u63a5\u70b9\u3067\u30d5\u30ed\u30f3\u30c8\u30a8\u30f3\u30c9\u5237\u65b0\u304c\u6025\u52d9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5b9f\u4f8b\u3068\u3057\u3066\u3001Sensor Tower\u306e\u767a\u8868\u306b\u3088\u308c\u3070\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306e\u671f\u9593\u4e2d\u3001Amazon\u306eAI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300cRufus\u300d\u304c\u95a2\u4e0e\u3057\u3066\u3044\u306a\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u8cfc\u5165\u5897\u52a0\u7387\u304c20%\u306b\u3068\u3069\u307e\u3063\u305f\u4e00\u65b9\u3001Rufus\u304c\u652f\u63f4\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u8cfc\u5165\u304c100%\u306b\u5897\u52a0<\/a>\u3057\u307e\u3057\u305f\u3002Walmart\u306eAI \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3001\u300cSparky\u300d\u3082\u7740\u5b9f\u306b\u5229\u7528\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001Accenture\u306e\u8abf\u67fb\u3067\u306f\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u3001\u8cb7\u3044\u7269\u4e2d\u306b\u7b2c\u4e09\u8005\u306e LLM \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u3082\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u81ea\u8eab\u306e\u30c1\u30e3\u30c3\u30c8\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u4f7f\u3046\u3053\u3068\u3092\u597d\u3080\u50be\u5411\u304c\u3042\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059<\/a>\u3002<\/p>\n

\u540c\u6642\u306b\u3001\u65b0\u3057\u3044\u30c1\u30e3\u30f3\u30b9\u3082\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002 \u30ea\u30c6\u30fc\u30e9\u30fc\u304c\u6240\u6709\u3059\u308b\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3084\u3001ChatGPT\u306a\u3069\u306eLLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306b\u7d71\u5408\u3055\u308c\u305f\u30ea\u30c6\u30fc\u30e9\u30fc\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u306e\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u901a\u3058\u3066\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u304c\u5546\u54c1\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u4eca\u5f8c\u306e\u9375\u3092\u63e1\u308b\u306e\u306f\u3001\u30d0\u30e9\u30f3\u30b9\u306e\u3068\u308c\u305f\u6240\u6709\u3068\u9023\u643a\u3067\u3059\u3002LLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u69cb\u9020\u5316\u3055\u308c\u305f\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u4ed5\u7d44\u307f\u306b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u4f53\u9a13\u3092\u53d6\u308a\u5165\u308c\u308b\u30ea\u30c6\u30fc\u30e9\u30fc\u306f\u3001\u5206\u6563\u5316\u304c\u9032\u3080\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u4f53\u9a13\u3078\u306e\u5f71\u97ff\u529b\u3092\u4fdd\u3061\u3064\u3064\u3001\u5546\u54c1\u306e\u898b\u3064\u3051\u3084\u3059\u3055\u3092\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

4. \u5e83\u544a\u304cLLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u53ce\u76ca\u30e2\u30c7\u30eb\u3068\u306a\u308a\u3001\u62e1\u5f35\u53ef\u80fd\u306a\u65b0\u3057\u3044\u53ce\u76ca\u57fa\u76e4\u3092\u751f\u307f\u51fa\u3059<\/h3>\n

LLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5927\u898f\u6a21\u306b\u53ce\u76ca\u5316\u3059\u308b\u65b9\u6cd5\u306f\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306e\u91cd\u8981\u306a\u30c6\u30fc\u30de\u3067\u3059\u3002\u6700\u3082\u6301\u7d9a\u53ef\u80fd\u3067\u67d4\u8edf\u306a\u53ce\u76ca\u5316\u30e2\u30c7\u30eb\u306f\u5e83\u544a\u3067\u3042\u308a\u3001Google\u304cAI \u30e2\u30fc\u30c9\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u5e83\u544a\u306e\u8868\u793a\u3092\u59cb\u3081\u305f<\/a>\u3053\u3068\u3067\u3001\u3053\u306e\u52b9\u679c\u306f\u3059\u3067\u306b\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u5546\u54c1\u30c7\u30fc\u30bf\u3092\u57fa\u76e4\u306b\u3057\u305fAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e83\u544a\u306b\u3088\u308b\u62e1\u5f35\u6027\u306e\u9ad8\u3044\u53ce\u76ca\u5316\u30e2\u30c7\u30eb\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u5546\u54c1\u767a\u898b\u304b\u3089\u8cfc\u5165\u610f\u601d\u6c7a\u5b9a\u307e\u3067\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u3084\u914d\u9001\u3068\u3044\u3063\u305f\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u8ca0\u8377\u3092\u62b1\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

Mobile Dev Memo\u3067Eric Seufert\u6c0f\u304c\u8ff0\u3079\u3066\u3044\u308b\u901a\u308a<\/a>\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3084\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u30e2\u30c7\u30eb\u306f\u53d6\u5f15\u5168\u4f53\u306e\u638c\u63e1\u306b\u4f9d\u5b58\u3059\u308b\u305f\u3081\u3001\u76f8\u4e92\u904b\u7528\u6027\u3084\u898f\u6a21\u62e1\u5927\u306b\u9650\u754c\u304c\u51fa\u3084\u3059\u3044\u4e00\u65b9\u3001\u5e83\u544a\u306f\u300c\u6ce8\u76ee\u300d\u3084\u300c\u8cfc\u8cb7\u610f\u6b32\u300d\u3092\u30de\u30cd\u30bf\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u4f1a\u8a71\u306e\u6d41\u308c\u306b\u6cbf\u3063\u305f\u5e83\u544a\u306e\u914d\u4fe1\u306f\u3001\u90aa\u9b54\u3067\u306f\u306a\u304f\u610f\u601d\u6c7a\u5b9a\u3092\u52a9\u3051\u308b\u60c5\u5831\u3068\u3057\u3066\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u4f59\u5730\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306b\u4e0a\u624b\u304f\u6eb6\u3051\u8fbc\u3081\u3070\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3068\u3082\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u5229\u76ca\u7387\u306e\u9ad8\u3044\u8cfc\u5165\u306e\u6a5f\u4f1a\u3092\u5897\u3084\u305b\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u52d5\u304d\u306e\u4ee3\u8868\u4f8b\u304cChatGPT\u3067\u3059\u3002\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u306f\u30e6\u30fc\u30b6\u30fc\u306e5%\u307b\u3069<\/a>\u3067\u3042\u308a\u3001\u307b\u3068\u3093\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u7121\u6599\u7248\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u306f\u30c7\u30b8\u30bf\u30eb\u53ce\u76ca\u5316\u306b\u304a\u3044\u3066\u3001\u4f9d\u7136\u3068\u3057\u3066\u6700\u3082\u5b9f\u7e3e\u304c\u3042\u308a\u3001\u62e1\u5f35\u6027\u306e\u9ad8\u3044\u4ed5\u7d44\u307f\u3067\u3059\u3002\u751f\u6210AI\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u3001\u900f\u660e\u6027\u30fb\u30c7\u30fc\u30bf\u306e\u8cea\u30fb\u95a2\u9023\u6027\u304c\u91cd\u5b9d\u3055\u308c\u307e\u3059\u3002<\/p>\n

5. \u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u6c7a\u3081\u308b\u306e\u306f\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf<\/h3>\n

AI\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u306e\u767a\u898b\u306b\u4f9d\u7136\u3068\u3057\u3066\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308b\u3053\u3068\u3092\u601d\u3044\u77e5\u3089\u3055\u308c\u305f\u6700\u8fd1\u306e\u4f53\u9a13\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3057\u307e\u3057\u3087\u3046\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u81ea\u8ee2\u8eca\u306b\u4e57\u308b\u79c1\u306f\u3001LLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u300c\u30d1\u30f3\u30af\u3057\u306a\u3044\u9811\u4e08\u306a\u30b7\u30c6\u30a3\u30d0\u30a4\u30af\u306e\u30bf\u30a4\u30e4\u300d\u3092\u63a2\u3059\u306e\u306b1\u6642\u9593\u307b\u3069\u8cbb\u3084\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306f\u671f\u5f85\u5916\u308c\u3067\u3057\u305f\u3002\u63d0\u793a\u3055\u308c\u305f\u306e\u306f\u3001\u30ea\u30f3\u30af\u5207\u308c\u306e\u5546\u54c1\u3084\u751f\u7523\u7d42\u4e86\u30e2\u30c7\u30eb\u3001\u305d\u3057\u3066\u4e0d\u5b8c\u5168\u306a\u5546\u54c1\u60c5\u5831\u3070\u304b\u308a\u3067\u3057\u305f\u3002\u7d50\u5c40\u79c1\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u5e97\u54e1\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3082\u3089\u3046\u305f\u3081\u3001\u5730\u5143\u306e\u81ea\u8ee2\u8eca\u5c4b\u3078\u8db3\u3092\u904b\u3076\u3053\u3068\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u4f53\u9a13\u306f\u3001AI\u306e\u73fe\u72b6\u306b\u95a2\u3059\u308b\u672c\u8cea\u7684\u306a\u8ab2\u984c\u3092\u9bae\u660e\u306b\u6d6e\u304d\u5f6b\u308a\u306b\u3059\u308b\u3082\u306e\u3067\u3057\u305f\u3002\u9ad8\u5ea6\u306a\u5bfe\u8a71\u80fd\u529b\u3092\u6301\u3064\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3067\u3042\u3063\u3066\u3082\u3001\u8cea\u306e\u9ad8\u3044\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b3\u30de\u30fc\u30b9\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u8cea\u304c\u671f\u5f85\u5024\u3092\u4e0b\u56de\u3063\u305f\u3068\u304d\u306b\u5931\u308f\u308c\u308b\u306e\u306f\u3001\u5358\u306a\u308b\u8ca9\u58f2\u6a5f\u4f1a\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u305d\u306e\u3082\u306e\u304c\u63fa\u3089\u3044\u3067\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u5b9f\u969b\u3001OpenAI\u304c\u6700\u8fd1\u516c\u958b\u3057\u305f\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001ChatGPT\u306b\u3088\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306e\u7cbe\u5ea6\u306f\u308f\u305a\u304b64%<\/a>\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u73fe\u5728\u306eAI\u30b7\u30b9\u30c6\u30e0\u304c\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5b89\u5b9a\u3057\u3066\u652f\u63f4\u3059\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u9023\u643a\u3084\u60c5\u5831\u54c1\u8cea\u306e\u9762\u3067\u6539\u5584\u4f59\u5730\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u73fe\u6642\u70b9\u3067\u306f\u3001\u95a2\u9023\u5546\u54c1\u3092\u9069\u5207\u306b\u63d0\u6848\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30a4\u30f3\u30d5\u30e9\u3084\u76f8\u4e92\u904b\u7528\u6027\u306f\u3001\u307e\u3060\u767a\u5c55\u9014\u4e0a\u306e\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e LLM \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u4f9d\u7136\u3068\u3057\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5728\u5eab\u60c5\u5831\u3084\u6027\u683c\u306a\u4fa1\u683c\u8a2d\u5b9a\u3001\u8a73\u7d30\u306a\u5546\u54c1\u60c5\u5831\u3001\u7d71\u4e00\u3055\u308c\u305f\u6c7a\u6e08\u30fb\u914d\u9001\u30b7\u30b9\u30c6\u30e0\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u3046\u3057\u305f\u672a\u6574\u5099\u306a\u90e8\u5206\u306b\u3088\u308a\u3001\u8cea\u306e\u9ad8\u3044\u69cb\u9020\u5316\u3055\u308c\u305f\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u306fAI\u3092\u6d3b\u7528\u3057\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u57fa\u76e4\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u8cea\u3068\u4fe1\u983c\u6027\u306b\u5927\u304d\u306a\u5236\u7d04\u3092\u4e0e\u3048\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u3053\u308c\u3053\u305d\u304c\u3001LLM \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u306b\u82e6\u6226\u3057\u3066\u3044\u308b\u5927\u304d\u306a\u7406\u7531\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3084\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u304c\u6d3b\u7528\u3059\u308b\u6700\u9069\u5316\u30b7\u30b9\u30c6\u30e0\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u559a\u8d77\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u3066\u3082\u3001\u305d\u306e\u8208\u5473\u3092\u5b9f\u969b\u306e\u8cfc\u5165\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u306e\u554f\u984c\u304c\u89e3\u6d88\u3055\u308c\u306a\u3044\u9650\u308a\u3001LLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u5f37\u529b\u306a\u30c7\u30de\u30f3\u30c9\u751f\u6210\u30a8\u30f3\u30b8\u30f3\u3067\u3042\u308a\u7d9a\u3051\u308b\u4e00\u65b9\u3067\u3001\u30b3\u30de\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u306f\u8ab2\u984c\u304c\u6b8b\u308a\u307e\u3059\u3002<\/p>\n

Criteo\u3067\u306f\u30017\u51042\u5343\u4e07\u4eba\u306e\u30c7\u30a4\u30ea\u30fc\u30fb\u30a2\u30af\u30c6\u30a3\u30d6\u30fb\u30e6\u30fc\u30b6\u30fc\uff08DAU\uff09\u304b\u3089\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u8cfc\u8cb7\u3078\u81f3\u308b\u306e\u304b\u3092\u8a73\u7d30\u306b\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002Criteo\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u5f53\u793e\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306b\u53ce\u9332\u3055\u308c\u305f45\u5104\u4ef6\u306eSKU\u3068\u3069\u306e\u3088\u3046\u306b\u63a5\u70b9\u3092\u6301\u3061\u3001\u5e74\u95931\u5146\u30c9\u30eb\u8d85\u306ee\u30b3\u30de\u30fc\u30b9\u53d6\u5f15\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u308c\u3070\u3001\u305d\u306e\u898f\u6a21\u611f\u3092\u5b9f\u611f\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u306f\u305a\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u898f\u6a21\u306e\u30c7\u30fc\u30bf\u304c\u3001\u5e38\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u7d9a\u3051\u308b\u30b3\u30de\u30fc\u30b9\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u57fa\u76e4\u3092\u5f62\u4f5c\u3063\u3066\u3044\u307e\u3059\u3002Criteo\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u898f\u6a21\u3067\u30ea\u30c6\u30fc\u30eb\u30d5\u30a3\u30fc\u30c9\u306e\u30e1\u30bf\u30c7\u30fc\u30bf\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3057\u3001\u5728\u5eab\u60c5\u5831\u3084\u5546\u54c1\u5c5e\u6027\u306e\u6b63\u78ba\u6027\u3092\u5e38\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5b9f\u969b\u306e\u8cfc\u5165\u8005\u306b\u3088\u3063\u3066\u88cf\u4ed8\u3051\u3089\u308c\u305f\u5546\u54c1\u3060\u3051\u3092\u5b89\u5fc3\u3057\u3066\u8868\u793a\u3067\u304d\u308b\u74b0\u5883\u304c\u63d0\u4f9b\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u9ad8\u7cbe\u5ea6\u306e\u30c7\u30fc\u30bf\u54c1\u8cea\u3053\u305d\u304c\u3001\u5546\u54c1\u306e\u767a\u898b\u306b\u304a\u3051\u308b\u6469\u64e6\u3092\u6700\u5c0f\u5316\u3057\u3001\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u6b63\u78ba\u6027\u3092\u9ad8\u3081\u3001\u3055\u3089\u306b\u6d88\u8cbb\u8005\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u9867\u5ba2\u7dad\u6301\u306b\u4e0d\u53ef\u6b20\u306a\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u7bc9\u304f\u306e\u3067\u3059\u3002<\/p>\n

\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u306e\u5c55\u671b<\/h3>\n

\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u306e\u6b21\u306a\u308b\u9032\u5316\u306f\u3001\u3044\u304f\u3064\u3082\u306e\u91cd\u8981\u306a\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u304c\u53ce\u675f\u3059\u308b\u3053\u3068\u3067\u5f62\u4f5c\u3089\u308c\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u691c\u7d22\u884c\u52d5\u304c\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u5206\u6563\u3057\u3001\u5546\u54c1\u767a\u898b\u306e\u5c0e\u7dda\u304c\u3088\u308a\u4e00\u5c64\u5206\u6563\u5316\u3057\u307e\u3059\u3002\u307e\u305f\u3001AI \u3092\u6d3b\u7528\u3057\u305f\u65b0\u3057\u3044\u30ea\u30c6\u30fc\u30eb\u4f53\u9a13\u304c\u6025\u901f\u306b\u666e\u53ca\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001LLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b\u5e83\u544a\u304c\u3001\u62e1\u5f35\u6027\u306e\u9ad8\u3044\u53ce\u76ca\u30e2\u30c7\u30eb\u3068\u3057\u3066\u78ba\u7acb\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u4f55\u3088\u308a\u3001\u7cbe\u5ea6\u3068\u4fe1\u983c\u6027\u3092\u62c5\u4fdd\u3059\u308b\u3046\u3048\u3067\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u6027\u304c\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9ad8\u307e\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6f6e\u6d41\u304c\u4e00\u3064\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3067\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u306f\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u3078\u3068\u9032\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n

Criteo\u3067\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u9593\u306e\u76f8\u4e92\u904b\u7528\u6027\u3092\u5b9f\u73fe\u3059\u308b Model Context Protocol\uff08MCP\uff09 \u3078\u306e\u65e9\u671f\u6295\u8cc7\u306b\u3088\u3063\u3066\u3001\u3059\u3067\u306b\u91cd\u8981\u306a\u77e5\u898b\u3092\u84c4\u7a4d\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u5f53\u793e\u72ec\u81ea\u306e AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u540c\u58eb\u304c\u3069\u306e\u3088\u3046\u306b\u5354\u50cd\u3057\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5168\u4f53\u306b\u3069\u306e\u3088\u3046\u306b\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u304c\u5e83\u304c\u3063\u3066\u3044\u304f\u306e\u304b\u3092\u793a\u3059\u30c7\u30fc\u30bf\u304c\u96c6\u307e\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u5909\u5316\u306f\u6700\u7d42\u7684\u306b\u3001\u30a2\u30b7\u30b9\u30c6\u30a3\u30d6\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u304c\u5546\u54c1\u767a\u898b\u304b\u3089\u8a55\u4fa1\u3001\u9078\u629e\u306b\u81f3\u308b\u307e\u3067\u306e\u4e2d\u5fc3\u7684\u306a\u4f53\u9a13\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u304f\u3001\u4e00\u5143\u5316\u3055\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3078\u3068\u53ce\u675f\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u6d88\u8cbb\u8005\u304c\u3069\u3053\u3067\u691c\u7d22\u3057\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u304a\u3046\u3068\u3082\u3001\u3088\u308a\u8ce2\u304f\u3001\u3088\u308a\u6587\u8108\u306b\u6cbf\u3063\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u304c\u53d7\u3051\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u4e16\u754c\u304c\u8fd1\u3065\u3044\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

Criteo \u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3067\u306f\u3001\u3053\u3046\u3057\u305f\u5909\u5316\u3092\u6b63\u9762\u304b\u3089\u53d7\u3051\u6b62\u3081\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3067 \u300c\u5546\u54c1\u306e\u767a\u898b\u6027\u300d\u3092\u5f37\u5316\u3059\u308b\u3001\u62e1\u5f35\u6027\u306e\u9ad8\u3044\u4ed5\u7d44\u307f\u3065\u304f\u308a\u3092\u6700\u512a\u5148\u3057\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u304c\u6240\u6709\u3059\u308bAI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3084\u3001AI\u3092\u7d44\u307f\u8fbc\u3093\u3060\u30ea\u30c6\u30fc\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306e\u914d\u4fe1\u304b\u3089\u3001AI \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30a4\u30f3\u30d5\u30e9\u3001\u305d\u3057\u3066\u9ad8\u54c1\u8cea\u306a\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u30fb\u30d5\u30a3\u30fc\u30c9\u306e\u63d0\u4f9b\u306a\u3069\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n

Criteo \u306e\u5b9f\u7e3e\u3042\u308b\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30fb\u30e2\u30c7\u30eb\u306f\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af AI \u306b\u3088\u308b\u65b0\u305f\u306a\u9700\u8981\u5275\u51fa\u306e\u6a5f\u4f1a\u3092\u6700\u5927\u5316\u3057\u3001\u9867\u5ba2\u304c\u53ce\u76ca\u6027\u3092\u3055\u3089\u306b\u9ad8\u3081\u3089\u308c\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u72ec\u81ea\u306e\u512a\u4f4d\u6027\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 \u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765\u306f\u3001\u5546\u54c1\u306e\u767a\u898b\u306b\u304a\u3044\u3066\u6b63\u78ba\u3067\u3001\u4fe1\u983c\u3067\u304d\u3001\u305d\u3057\u3066\u76f8\u4e92\u904b\u7528\u53ef\u80fd\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b \u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af AI \u306b\u3088\u3063\u3066\u5c0e\u304b\u308c\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u57fa\u76e4\u3053\u305d\u304c\u3001Criteo\u304c\u4eca\u69cb\u7bc9\u3057\u7d9a\u3051\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\u79c1\u305f\u3061\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30c7\u30fc\u30bf\u306f\u3001\u3053\u308c\u304b\u3089\u306e10\u5e74\u306e\u30b3\u30de\u30fc\u30b9\u3092\u652f\u3048\u308b \u300c\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u57fa\u76e4\u300d\u3092\u5f62\u4f5c\u308a\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u305d\u3057\u3066\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3088\u308a\u8c4a\u304b\u3067\u52b9\u679c\u7684\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u5b9f\u73fe\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

*\u51fa\u5178\uff1aCriteo Shopper Survey\uff08\u7c73\u56fd\u3001\u82f1\u56fd\u3001\u30c9\u30a4\u30c4\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30a4\u30f3\u30c9\u306e18\u6b73\u4ee5\u4e0a\u3092\u5bfe\u8c61\u306b\u3057\u305f Criteo \u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\uff09\u30012025\u5e749\u6708\u3001\u56de\u7b54\u8005\uff1a10,170\u4eba<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30afAI \u306f\u3001IT\u30d0\u30d6\u30eb\u4ee5\u6765\u306e\u6700\u5927\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u3092\u5f15\u304d\u8d77\u3053\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u5b8c\u5168\u81ea\u5f8b\u578b\u306e\u672a\u6765\u3092\u4e88 […]<\/p>\n","protected":false},"author":193,"featured_media":24571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719],"coauthors":[722],"class_list":{"0":"post-24570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"criteo-technology-ai-engine","9":"criteo-technology-predictive-bidding","10":"criteo-technology-product-recommendations","11":"criteo-topic-ai-innovation"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo\u306eCEO\u3001Michael Komasinski\u304c\u8a9e\u308b\uff1a2026\u5e74\u4ee5\u964d\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u3067\u6ce8\u76ee\u3059\u3079\u304d5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo\u306eCEO\u3001Michael Komasinski\u304c\u8a9e\u308b\uff1a2026\u5e74\u4ee5\u964d\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u3067\u6ce8\u76ee\u3059\u3079\u304d5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T15:02:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T08:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/01\/25-Michael-Agentic-Predictions-Blog-Header@2x-1-scaled-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1109\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Komasinski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Komasinski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Michael Komasinski\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/69fef55604156168641a4242b2deab7a\"\n\t },\n\t \"headline\": \"\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067\",\n\t \"datePublished\": \"2026-01-20T15:02:29+00:00\",\n\t \"dateModified\": \"2026-02-06T08:11:30+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/\"\n\t },\n\t \"wordCount\": 94,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/01\/25-Michael-Agentic-Predictions-Blog-Header@2x-1-scaled-1.png\",\n\t \"articleSection\": [\n\t \"Commerce AI\"\n\t ],\n\t \"inLanguage\": \"ja\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/01\/25-Michael-Agentic-Predictions-Blog-Header@2x-1-scaled-1.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/01\/25-Michael-Agentic-Predictions-Blog-Header@2x-1-scaled-1.png\",\n\t \"width\": 2048,\n\t \"height\": 1109\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/69fef55604156168641a4242b2deab7a\",\n\t \"name\": \"Michael Komasinski\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/93080465a5db675d831fa33a005ff170\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/06\/Michael-Komasinski-96x96.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/06\/Michael-Komasinski-96x96.jpg\",\n\t \"caption\": \"Michael Komasinski\"\n\t },\n\t \"description\": \"Michael Komasinski is Criteo's CEO, bringing over 20 years of AdTech expertise and a proven track record of driving accelerated growth, AI-driven innovation, and scale. He previously served as CEO of the Americas, President of Global Data & Technology, and a member of the Group Executive Management team at dentsu, and also held leadership positions at Merkle, Razorfish, The Nielsen Company, and A.T. Kearney. He serves on the boards of the Ad Council and the Interactive Advertising Bureau (IAB).\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/michael-komasinski-669150\/\"\n\t ],\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/michaelkomasinski\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067 | JP - Criteo.com","description":"Criteo\u306eCEO\u3001Michael Komasinski\u304c\u8a9e\u308b\uff1a2026\u5e74\u4ee5\u964d\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u3067\u6ce8\u76ee\u3059\u3079\u304d5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067 | JP - Criteo.com","og_description":"Criteo\u306eCEO\u3001Michael Komasinski\u304c\u8a9e\u308b\uff1a2026\u5e74\u4ee5\u964d\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u3067\u6ce8\u76ee\u3059\u3079\u304d5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/","og_site_name":"JP - Criteo.com","article_published_time":"2026-01-20T15:02:29+00:00","article_modified_time":"2026-02-06T08:11:30+00:00","og_image":[{"width":2048,"height":1109,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/01\/25-Michael-Agentic-Predictions-Blog-Header@2x-1-scaled-1.png","type":"image\/png"}],"author":"Michael Komasinski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Komasinski","Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/"},"author":{"name":"Michael Komasinski","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/69fef55604156168641a4242b2deab7a"},"headline":"\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067","datePublished":"2026-01-20T15:02:29+00:00","dateModified":"2026-02-06T08:11:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/"},"wordCount":94,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/01\/25-Michael-Agentic-Predictions-Blog-Header@2x-1-scaled-1.png","articleSection":["Commerce AI"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/01\/25-Michael-Agentic-Predictions-Blog-Header@2x-1-scaled-1.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/01\/25-Michael-Agentic-Predictions-Blog-Header@2x-1-scaled-1.png","width":2048,"height":1109},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u304c\u53f0\u982d\u4e2d\u2015\u2015\u305f\u3060\u3057\u3001\u4e88\u60f3\u3068\u306f\u9055\u3046\u5f62\u3067"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/69fef55604156168641a4242b2deab7a","name":"Michael Komasinski","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/93080465a5db675d831fa33a005ff170","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/06\/Michael-Komasinski-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/06\/Michael-Komasinski-96x96.jpg","caption":"Michael Komasinski"},"description":"Michael Komasinski is Criteo's CEO, bringing over 20 years of AdTech expertise and a proven track record of driving accelerated growth, AI-driven innovation, and scale. He previously served as CEO of the Americas, President of Global Data & Technology, and a member of the Group Executive Management team at dentsu, and also held leadership positions at Merkle, Razorfish, The Nielsen Company, and A.T. Kearney. He serves on the boards of the Ad Council and the Interactive Advertising Bureau (IAB).","sameAs":["https:\/\/www.linkedin.com\/michael-komasinski-669150\/"],"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/michaelkomasinski\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/24570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/193"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=24570"}],"version-history":[{"count":3,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/24570\/revisions"}],"predecessor-version":[{"id":24693,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/24570\/revisions\/24693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/24571"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=24570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=24570"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=24570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}