{"id":24600,"date":"2026-01-22T12:44:56","date_gmt":"2026-01-22T16:44:56","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413003"},"modified":"2026-01-28T10:04:01","modified_gmt":"2026-01-28T14:04:01","slug":"pmp-deals-brand-safe-digital-advertising-made-easy","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/pmp-deals-brand-safe-digital-advertising-made-easy\/","title":{"rendered":"PMP\u53d6\u5f15\u3068\u306f\uff1f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u306a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u6df7\u6c8c\u3068\u3057\u304c\u3061\u306a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u74b0\u5883\u306b\u3001\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u8907\u96d1\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u8fd1\u5e74\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u306e\u78ba\u4fdd\u3068\u3044\u3063\u305f\u8981\u4ef6\u304c\u9ad8\u307e\u308b\u4e2d\u3067\u3001\u904b\u7528\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3064\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u9078\u629e\u80a2\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001<strong>PMP\u53d6\u5f15<\/strong>\u3067\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30fb\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3092\u4ecb\u3055\u305a\u306b\u3001\u8cea\u304c\u9ad8\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306b\u914d\u616e\u3057\u305f\u63b2\u8f09\u9762\u306b\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u70b9\u304c\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u7a3f\u3067\u306f\u3001PMP\u306e\u57fa\u672c\u304b\u3089\u3001\u904b\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<h2>PMP\u3068\u306f\uff1f<\/h2>\n<p>PMP \u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u4fdd\u6709\u3059\u308b\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u3092\u3001\u62db\u5f85\u3055\u308c\u305f\u5e83\u544a\u4e3b\uff08\u307e\u305f\u306f\u4ee3\u7406\u5e97\uff09\u3060\u3051\u306b\u63d0\u4f9b\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u76f4\u53d6\u5f15\u3067\u3059\u3002<\/p>\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u8ca9\u58f2\u5148\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u3001\u5e83\u544a\u4e3b\u306f\u4fe1\u983c\u3067\u304d\u308b\u74b0\u5883\u3067\u72d9\u3063\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u52b9\u7387\u3088\u304f\u51fa\u7a3f\u3067\u304d\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3084\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u306e\u6d3b\u7528\u3092\u524d\u63d0\u306b\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u53d6\u5f15\u3068\u3057\u3066\u5b9f\u884c\u3067\u304d\u308b\u306e\u304c\u7279\u9577\u3067\u3001\u30aa\u30fc\u30d7\u30f3\u30fb\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3067\u8d77\u3053\u308a\u304c\u3061\u306a\u4e0d\u78ba\u5b9f\u6027\u3092\u6291\u3048\u3001\u3088\u308a\u5b89\u5b9a\u3057\u305f\u904b\u7528\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001PMP\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u306b\u306f\u4e8b\u524d\u306e\u53d6\u308a\u6c7a\u3081\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5e83\u544a\u4e3b\uff08\u307e\u305f\u306f\u4ee3\u7406\u5e97\uff09\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5354\u8b70\u3057\u3001\u4fa1\u683c\u3001\u60f3\u5b9a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u91cf\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6761\u4ef6\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306a\u3069\u306e\u53d6\u5f15\u6761\u4ef6\u3092\u5b9a\u3081\u307e\u3059\u3002\u5408\u610f\u304c\u6574\u3063\u305f\u3046\u3048\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304cPMP\u53d6\u5f15\u3092\u8a2d\u5b9a\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u304cDSP\u4e0a\u3067\u6709\u52b9\u5316\u3059\u308b\u3053\u3068\u3067\u914d\u4fe1\u304c\u958b\u59cb\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066PMP\u306e\u6700\u5927\u306e\u9b45\u529b\u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u3092\u3069\u306e\u8cb7\u3044\u624b\u306b\u63d0\u4f9b\u3059\u308b\u304b\u3092\u7ba1\u7406\u3057\u306a\u304c\u3089\u3001\u5e83\u544a\u4e3b\u5074\u306b\u306f\u81ea\u52d5\u53d6\u5f15\u306e\u904b\u7528\u6027\u3068\u3001\u4fe1\u983c\u3067\u304d\u308b\u74b0\u5883\u3067\u306e\u914d\u4fe1\u3092\u63d0\u4f9b\u3067\u304d\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u54c1\u8cea\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3001\u904b\u7528\u306e\u3057\u3084\u3059\u3055\u3092\u4e21\u7acb\u3057\u3084\u3059\u3044\u53d6\u5f15\u5f62\u614b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306b\u304a\u3051\u308bPMP\u306e\u4f4d\u7f6e\u3065\u3051<\/h2>\n<p>\u3053\u3053\u307e\u3067\u3001PMP\u304c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306e\u4e00\u7a2e\u3067\u3042\u308b\u3053\u3068\u3092\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4ed6\u306b\u3082\u53d6\u5f15\u30bf\u30a4\u30d7\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u3001\u76ee\u7684\u3084\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u305d\u308c\u305e\u308c\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a\u53d6\u5f15\u30bf\u30a4\u30d7\u3092\u7c21\u5358\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30aa\u30fc\u30d7\u30f3\u30fb\u30aa\u30fc\u30af\u30b7\u30e7\u30f3 (Open Auction)\uff1a<\/strong>\u8ab0\u3067\u3082\u5165\u672d\u3067\u304d\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d\uff08RTB\uff09\u3002\u30ea\u30fc\u30c1\u304c\u5e83\u3044\u4e00\u65b9\u3067\u3001\u914d\u4fe1\u9762\u3084\u7d50\u679c\u306e\u632f\u308c\u5e45\u304c\u5927\u304d\u304f\u306a\u308a\u3084\u3059\u3044\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li><strong>PMP (Private Marketplace)\uff1a<\/strong>\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u3092\u3001\u9078\u3070\u308c\u305f\u8cb7\u3044\u624b\u306b\u9650\u5b9a\u3057\u3066\u63d0\u4f9b\u3057\u307e\u3059\u3002\u54c1\u8cea\u306e\u9ad8\u3044\u914d\u4fe1\u9762\u3092\u78ba\u4fdd\u3057\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/li>\n<li><strong>\u975e\u4e88\u7d04\u578b\u512a\u5148\u53d6\u5f15\uff08Preferred Deals\uff09\uff1a<\/strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5e83\u544a\u4e3b\u306e\u9593\u3067\u3001\u56fa\u5b9a\u5358\u4fa1\uff08\u975e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\uff09\u3067\u5408\u610f\u3059\u308b\u500b\u5225\u53d6\u5f15\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u5728\u5eab\u306f\u4fdd\u8a3c\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u30aa\u30fc\u30d7\u30f3\u30fb\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3088\u308a\u4e88\u898b\u6027\u306f\u9ad8\u3044\u4e00\u65b9\u3001\u4fdd\u8a3c\u53d6\u5f15\u307b\u3069\u78ba\u5b9f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u4fdd\u8a3c\u53d6\u5f15\uff08Programmatic Guaranteed\uff09\uff1a<\/strong>\u56fa\u5b9a\u5358\u4fa1\u3067\u5728\u5eab\u3092\u4e8b\u524d\u306b\u78ba\u4fdd\u3059\u308b\u4fdd\u8a3c\u578b\u53d6\u5f15\u3067\u3059\u3002\u914d\u4fe1\u91cf\u3068\u30b3\u30b9\u30c8\u306e\u898b\u901a\u3057\u304c\u7acb\u3066\u3084\u3059\u304f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306e\u4e2d\u3067\u3082\u6700\u3082\u4e88\u898b\u6027\u304c\u9ad8\u3044\u65b9\u5f0f\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>PMP\u53d6\u5f15\u306f\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u67d4\u8edf\u3055\u3068\u56fa\u5b9a\u53d6\u5f15\u306e\u4e88\u898b\u6027\u3092\u53d6\u308a\u5165\u308c\u305f\u53d6\u5f15\u5f62\u614b\u3067\u3059\u3002\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u3067\u914d\u4fe1\u3057\u306a\u304c\u3089\u3001\u30aa\u30fc\u30d7\u30f3\u30fb\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306e\u4e0d\u78ba\u5b9f\u6027\u3084\u4e88\u7d04\u578b\u53d6\u5f15\u306b\u4f34\u3046\u5236\u7d04\u3082\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>PMP\u53d6\u5f15\u306e\u6d41\u308c\uff085\u3064\u306e\u30b9\u30c6\u30c3\u30d7\uff09<\/h2>\n<p>PMP\u53d6\u5f15\u3092\u5c0e\u5165\u3057\u305f\u3060\u3051\u3067\u306f\u3001\u6210\u679c\u306f\u81ea\u52d5\u7684\u306b\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5b89\u5b9a\u3057\u305f\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30b5\u30d7\u30e9\u30a4\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u8a2d\u8a08\uff1a<\/strong>\u7279\u5b9a\u306e\u5e83\u544a\u4e3b\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u9069\u3057\u305f\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u3092\u9078\u5b9a\u3057\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u53d6\u5f15ID\u3092\u751f\u6210\u3059\u308b\uff1a<\/strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u72ec\u5360\u7684\u306a\u5e83\u544a\u5728\u5eab\u306b\u5bfe\u3057\u3066\u300c\u53d6\u5f15ID\u300d\u3068\u3044\u3046\u4e00\u610f\u306e\u8b58\u5225\u756a\u53f7\u3092\u767a\u884c\u3057\u307e\u3059\u3002\u3053\u306eID\u306b\u3088\u3063\u3066\u3001DSP\u306f\u5165\u672d\u6642\u306b\u7279\u5b9a\u306e\u5728\u5eab\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u8a8d\u8b58\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u53d6\u5f15ID\u3092\u5e83\u544a\u4e3b\u30fb\u4ee3\u7406\u5e97\u3068\u5171\u6709\u3059\u308b\uff1a<\/strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u53d6\u5f15ID\u3092\u62db\u5f85\u3055\u308c\u305f\u5e83\u544a\u4e3b\u3084\u4ee3\u7406\u5e97\u306b\u9650\u5b9a\u3057\u3066\u5171\u6709\u3057\u3001\u5bfe\u8c61\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>DSP\u3067\u53d6\u5f15\u3092\u6709\u52b9\u5316\u3059\u308b\uff1a<\/strong>\u5e83\u544a\u4e3b\u30fb\u4ee3\u7406\u5e97\u306fDSP\u306b\u53d6\u5f15ID\u3092\u767b\u9332\u3057\u3001\u5bfe\u8c61\u5728\u5eab\u306b\u5165\u672d\u3067\u304d\u308b\u72b6\u614b\u306b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u914d\u4fe1\u958b\u59cb\uff1a<\/strong>\u3053\u3053\u304b\u3089\u5148\u306f\u3001\u81ea\u52d5\u53d6\u5f15\u3068\u3057\u3066\u904b\u7528\u304c\u9032\u307f\u307e\u3059\u3002\u53d6\u5f15ID\u3092\u8d77\u70b9\u306b\u5165\u672d\u3068\u914d\u4fe1\u304c\u81ea\u52d5\u3067\u884c\u308f\u308c\u3001\u8a2d\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6761\u4ef6\u306b\u6cbf\u3063\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>\u65e2\u5b58\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u904b\u7528\u3092\u5927\u304d\u304f\u5909\u3048\u305a\u306b\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u3092\u6d3b\u7528\u3067\u304d\u308b\u70b9\u304cPMP\u306e\u5b9f\u52d9\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<h2>PMP\u53d6\u5f15\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024<\/h2>\n<p>PMP\u53d6\u5f15\u3092\u4f7f\u308f\u306a\u3044\u914d\u4fe1\u306f\u3001\u5730\u56f3\u3092\u4f7f\u308f\u305a\u306b\u76ee\u7684\u5730\u307e\u3067\u305f\u3069\u308a\u7740\u3053\u3046\u3068\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002PMP\u53d6\u5f15\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3057\u305f\u4fe1\u983c\u3067\u304d\u308b\u914d\u4fe1\u9762\u3092\u9078\u3073\u306a\u304c\u3089\u3001\u72d9\u3063\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u7684\u78ba\u306b\u5c4a\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>PMP\u53d6\u5f15\u304c\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u7406\u7531\u306f\u3001\u4e3b\u306b\u6b21\u306e\u70b9\u3067\u3059\u3002<\/p>\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3<br \/>\n<\/strong>\u4e0d\u9069\u5207\u306a\u5185\u5bb9\u306e\u30da\u30fc\u30b8\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u640d\u306a\u3046\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002PMP\u53d6\u5f15\u3067\u306f\u3001\u7ba1\u7406\u3055\u308c\u305f\u4fe1\u983c\u3067\u304d\u308b\u74b0\u5883\u3067\u63b2\u8f09\u5148\u3092\u9078\u3073\u3084\u3059\u304f\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u62c5\u4fdd\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u91cf\u3088\u308a\u8cea<br \/>\n<\/strong>\u3084\u307f\u304f\u3082\u306b\u5e83\u304f\u51fa\u7a3f\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u72d9\u3044\u305f\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u3001\u9069\u5207\u306a\u74b0\u5883\u3092\u9078\u3093\u3067\u5c4a\u3051\u308b\u8a2d\u8a08\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30fc\u30c1\u306e\u91cf\u3088\u308a\u3082\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u5834\u9762\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><strong>\u3088\u308a\u6df1\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u7406\u89e3<br \/>\n<\/strong>PMP\u53d6\u5f15\u3067\u306f\u3001Criteo\u306e\u30b3\u30de\u30fc\u30b9\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u3088\u3046\u306a\u8a73\u7d30\u3067\u5145\u5b9f\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u89e3\u50cf\u5ea6\u5411\u4e0a\u306b\u52a0\u3048\u3001\u914d\u4fe1\u52b9\u7387\u306e\u6539\u5584\u3084\u904b\u7528\u306e\u6700\u9069\u5316\u306b\u3082\u53d6\u308a\u7d44\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>DSP\u306b\u4f9d\u5b58\u3057\u306a\u3044\u67d4\u8edf\u6027<br \/>\n<\/strong>PMP\u53d6\u5f15\u306f\u3001\u7279\u5b9a\u306eDSP\u306b\u4f9d\u5b58\u3057\u306a\u3044\u5f62\u3067\u904b\u7528\u3067\u304d\u308b\u70b9\u3082\u5229\u70b9\u3067\u3059\u3002\u5229\u7528\u3057\u3066\u3044\u308bDSP\u304c\u7570\u306a\u3063\u3066\u3044\u3066\u3082\u3001\u65e2\u5b58\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u5d29\u3055\u305a\u306b\u5c0e\u5165\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>PMP\u53d6\u5f15\u3068\u30aa\u30fc\u30d7\u30f3\u30fb\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306e\u9055\u3044<\/h2>\n<p>\u30aa\u30fc\u30d7\u30f3\u30fb\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306f\u67d4\u8edf\u306b\u904b\u7528\u3067\u304d\u308b\u4e00\u65b9\u3067\u3001\u9078\u629e\u80a2\u304c\u591a\u3044\u5206\u3001\u914d\u4fe1\u74b0\u5883\u306e\u7ba1\u7406\u304c\u96e3\u3057\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5728\u5eab\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u8c4a\u5bcc\u3067\u3059\u304c\u3001\u610f\u56f3\u3057\u306a\u3044\u5834\u6240\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u30ea\u30b9\u30af\u3082\u4f34\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001PMP\u53d6\u5f15\u306f\u3001\u4f1a\u54e1\u5236\u306e\u30e9\u30a6\u30f3\u30b8\u306b\u6848\u5185\u3055\u308c\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u3042\u3089\u304b\u3058\u3081\u9078\u5b9a\u3055\u308c\u305f\u74b0\u5883\u3067\u914d\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u63b2\u8f09\u9762\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u3057\u3084\u3059\u304f\u3001\u7d14\u7c8b\u306b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u8ffd\u6c42\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>PMP\u53d6\u5f15\u3092\u6210\u529f\u306b\u5c0e\u304f5\u3064\u306e\u30d2\u30f3\u30c8<\/h2>\n<p>\u74b0\u5883\u3055\u3048\u6574\u3048\u3070\u3001PMP\u53d6\u5f15\u306f\u8cb4\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u6226\u7565\u306b\u5927\u304d\u306a\u9055\u3044\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002PMP\u53d6\u5f15\u3092\u5c0e\u5165\u3059\u308c\u3070\u81ea\u52d5\u7684\u306b\u6210\u679c\u304c\u51fa\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u3092\u53c2\u8003\u306b\u3001\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u74b0\u5883\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>1.) \u76ee\u7684\u3068KPI\u3092\u660e\u78ba\u306b\u3059\u308b<br \/>\n<\/strong>PMP\u53d6\u5f15\u3092\u884c\u3046\u74b0\u5883\u3092\u6574\u3048\u308b\u524d\u306b\u3001\u76ee\u6a19\u3068\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u660e\u78ba\u306b\u3057\u3001\u6210\u529f\u6761\u4ef6\u3092\u5177\u4f53\u5316\u3057\u3066\u304b\u3089\u8a2d\u8a08\u306b\u5165\u308a\u307e\u3059\u3002<\/p>\n<p><strong>2.) \u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u8ce2\u304f\u9078\u3076<br \/>\n<\/strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u54c1\u8cea\u306f\u4e00\u69d8\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u91cd\u8996\u3057\u305f\u3044\u306e\u306f\u3001\u63b2\u8f09\u5148\u3068\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u4fe1\u983c\u6027\u3067\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u89aa\u548c\u6027\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u7279\u6027\u3082\u8e0f\u307e\u3048\u3066\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>3.) \u5165\u672d\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b<br \/>\n<\/strong>\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u914d\u4fe1\u74b0\u5883\u3067\u3042\u3063\u3066\u3082\u3001\u5fc5\u8981\u4ee5\u4e0a\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u904e\u5ea6\u306a\u5165\u672d\u306f\u907f\u3051\u3001DSP\u4e0a\u3067\u5165\u672d\u6c34\u6e96\u3092\u691c\u8a3c\u3057\u306a\u304c\u3089\u3001\u4e88\u7b97\u914d\u5206\u3092\u7dad\u6301\u3057\u305f\u307e\u307e\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>4.) \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b<br \/>\n<\/strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3068\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<p><strong>5.) \u5206\u6790\u3068\u8abf\u6574\u3092\u7d99\u7d9a\u3059\u308b<br \/>\n<\/strong>PMP\u53d6\u5f15\u306f\u914d\u4fe1\u958b\u59cb\u5f8c\u306e\u904b\u7528\u304c\u91cd\u8981\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u4e2d\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6ce8\u8996\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3001\u5165\u672d\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u53d6\u5f15\u6761\u4ef6\u3092\u7d99\u7d9a\u7684\u306b\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n<p><strong>PMP\u53d6\u5f15\u306f\u3001\u53d6\u5f15\u6761\u4ef6\u3084\u914d\u4fe1\u5148\u3092\u660e\u78ba\u306b\u3057\u305f\u3046\u3048\u3067\u904b\u7528\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u914d\u4fe1\u74b0\u5883\u306e\u898b\u901a\u3057\u3092\u7acb\u3066\u3084\u3059\u304f\u3001\u63b2\u8f09\u9762\u3084\u53d6\u5f15\u6761\u4ef6\u306e\u7ba1\u7406\u3082\u3057\u3084\u3059\u3044\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u8981\u4ef6\u306b\u6cbf\u3063\u305f\u904b\u7528\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002\u5b9f\u969b\u306e\u53d6\u5f15\u306e\u4f8b\u3092\u78ba\u8a8d\u3057\u305f\u3044\u65b9\u306f\u3001<\/strong><a href=\"https:\/\/www.criteo.com\/platform\/commerce-grid\/deals\/\" target=\"_blank\" rel=\"noopener\"><strong>Commerce Grid Deals Library\uff08\u82f1\u8a9e\uff09\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/strong><\/a><strong>\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6df7\u6c8c\u3068\u3057\u304c\u3061\u306a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u74b0\u5883\u306b\u3001\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\uff1f \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u8907\u96d1\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":24621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[675],"coauthors":[663],"class_list":{"0":"post-24600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-monetization-for-publishers","8":"criteo-business-media-owner","9":"criteo-business-agency","10":"criteo-business-enterprise","11":"criteo-solution-supply-solutions","12":"criteo-platform-commerce-grid","13":"criteo-technology-curation","14":"criteo-technology-supply-packaging","15":"criteo-topic-programmatic"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"add_faq":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PMP\u53d6\u5f15\u3068\u306f\uff1f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u306a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"PMP\uff08\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\uff09\u53d6\u5f15\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u3067\u9ad8\u54c1\u8cea\u306a\u5e83\u544a\u5728\u5eab\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306fPMP\u306e\u4ed5\u7d44\u307f\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/pmp-deals-brand-safe-digital-advertising-made-easy\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PMP\u53d6\u5f15\u3068\u306f\uff1f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u306a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"PMP\uff08\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\uff09\u53d6\u5f15\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u3067\u9ad8\u54c1\u8cea\u306a\u5e83\u544a\u5728\u5eab\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306fPMP\u306e\u4ed5\u7d44\u307f\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/pmp-deals-brand-safe-digital-advertising-made-easy\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-22T16:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T14:04:01+00:00\" \/>\n<meta property=\"og:image\" 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