{"id":24602,"date":"2026-01-22T11:59:18","date_gmt":"2026-01-22T15:59:18","guid":{"rendered":"https:\/\/www.criteo.com\/?p=409461"},"modified":"2026-01-28T10:05:11","modified_gmt":"2026-01-28T14:05:11","slug":"beyond-the-banner-why-commerce-content-cant-be-ignored","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/beyond-the-banner-why-commerce-content-cant-be-ignored\/","title":{"rendered":"\u30d0\u30ca\u30fc\u306e\u53ef\u80fd\u6027\u3092\u8d85\u3048\u3066\uff1a\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7121\u8996\u3067\u304d\u306a\u3044\u7406\u7531"},"content":{"rendered":"<p>\u304b\u3064\u3066\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30b3\u30de\u30fc\u30b9\u306e\u5f79\u5272\u304c<em>\u306f\u3063\u304d\u308a<\/em>\u5206\u304b\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u4eca\u3001\u4e21\u793e\u306e\u5883\u754c\u7dda\u306f\u6025\u901f\u306b\u3042\u3044\u307e\u3044\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u6d88\u8cbb\u8005\u306f\u30011\u3064\u306e\u5834\u6240\u306b\u7559\u307e\u3089\u305a\u3001SNS\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u306e\u30e1\u30c7\u30a3\u30a2\u3001EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u60c5\u5831\u3092\u96c6\u3081\u3001\u81ea\u5206\u304c\u7d0d\u5f97\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8cfc\u5165\u3092\u6c7a\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u65b0\u3057\u3044\u8cfc\u8cb7\u884c\u52d5\u306f\u4e00\u898b\u8907\u96d1\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30ea\u30c6\u30fc\u30e9\u30fc\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u306f\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u306e\u30a6\u30a7\u30d6\u3084\u30a2\u30d7\u30ea\u3068\u3044\u3063\u305f\u67a0\u3092\u8d85\u3048\u3066\u3001\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u884c\u308f\u308c\u308b\u77ac\u9593\u306b\u95a2\u308f\u308c\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u6295\u8cc7\u306f\u7740\u5b9f\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5358\u72ec\u3067\u3082<a href=\"https:\/\/www.pqmedia.com\/product\/global-influencer-marketing-forecast-2023-2027\/\" target=\"_blank\" rel=\"noopener\">2018\u5e74\u304b\u30892023\u5e74\u307e\u3067\u306b20%\u6210\u9577\u3057\u30012023\u5e74\u306f260\u5104\u30c9\u30eb\u898f\u6a21\u306b\u5230\u9054\u3057\u307e\u3057\u305f<\/a>\u3002\u3053\u3046\u3057\u305f\u4f38\u3073\u306f\u3001\u9b45\u529b\u7684\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u63a5\u70b9\u3092\u5f37\u3081\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\uff1f<\/h2>\n<p>\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u9023\u643a\u3057\u3066\u5236\u4f5c\u3059\u308b\u7de8\u96c6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u63a2\u3057\u305f\u308a\u3001\u7406\u89e3\u3057\u305f\u308a\u3001\u6bd4\u3079\u305f\u308a\u3059\u308b\u969b\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u3001\u8a18\u4e8b\u3084\u52d5\u753b\u306a\u3069\u306e\u5f62\u3067\u5c4a\u3051\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u8aad\u8005\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u5c4a\u3051\u306a\u304c\u3089\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3089\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u4fe1\u983c\u3067\u304d\u308b\u6587\u8108\u306e\u4e2d\u3067\u5546\u54c1\u3092\u81ea\u7136\u306b\u7d39\u4ecb\u3067\u304d\u307e\u3059\u3002\u307e\u3055\u306b\u53cc\u65b9\u306b\u3068\u3063\u3066\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u306a\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5546\u54c1\u306e\u767a\u898b\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u9053\u306e\u308a\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5074\u3082\u3001\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308aSEO\u304c\u5411\u4e0a\u3057\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3084\u305d\u306e\u4ed6\u306e\u53ce\u76ca\u5316\u30c4\u30fc\u30eb\u3092\u901a\u3057\u3066\u53ce\u76ca\u306e\u62e1\u5927\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u305d\u306e\u5834\u3067\u4fe1\u6191\u6027\u306e\u9ad8\u3044\u5546\u54c1\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53d6\u5f97\u3067\u304d\u3001\u6c17\u306b\u306a\u3063\u305f\u3089\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u8cfc\u5165\u3078\u9032\u3081\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u8cb7\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u308b\u306a\u304b\u3001\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u81a8\u5927\u306a\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u5546\u54c1\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u3057\u3001\u7d0d\u5f97\u306e\u3044\u304f\u8cfc\u5165\u5224\u65ad\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4e3b\u306b\u6b21\u306e\u3088\u3046\u306a\u5f62\u5f0f\u3067\u5c55\u958b\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30d0\u30a4\u30e4\u30fc\u30ba\u30ac\u30a4\u30c9\uff1a<\/strong>\u4eba\u6c17\u306e\u5546\u54c1\u3084\u5c02\u9580\u5bb6\u306e\u304a\u3059\u3059\u3081\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u5185\u3067\u306e\u5546\u54c1\u9078\u3073\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u7279\u306b\u5546\u54c1\u3092\u898b\u3064\u3051\u3066\u304b\u3089\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u6bb5\u968e\u3067\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u5546\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\uff1a<\/strong>\u5546\u54c1\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u4f7f\u3044\u3069\u3053\u308d\u3092\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002\u8cfc\u5165\u76f4\u524d\u306e\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u5546\u54c1\u6bd4\u8f03\uff1a<\/strong>\u8907\u6570\u5546\u54c1\u306e\u6a5f\u80fd\u3084\u7279\u5fb4\u3092\u6a2a\u4e26\u3073\u3067\u6574\u7406\u3057\u3001\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u304b\u3089\u8cfc\u5165\u76f4\u524d\u307e\u3067\u3001\u3088\u308a\u7d0d\u5f97\u611f\u306e\u3042\u308b\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u307e\u3068\u3081\u8a18\u4e8b\uff1a<\/strong>\u5c02\u9580\u5bb6\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u7de8\u96c6\u90e8\u306e\u8996\u70b9\u3067\u5546\u54c1\u3092\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3001\u5546\u54c1\u9078\u3073\u306e\u624b\u9593\u3092\u6e1b\u3089\u3057\u307e\u3059\u3002\u767a\u898b\u30d5\u30a7\u30fc\u30ba\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u30bb\u30fc\u30eb\u901a\u77e5\uff1a<\/strong>\u3055\u307e\u3056\u307e\u306a\u5546\u54c1\u306e\u5272\u5f15\u3084\u30bb\u30fc\u30eb\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6700\u65b0\u60c5\u5831\u3092\u30bf\u30a4\u30df\u30f3\u30b0\u3088\u304f\u901a\u77e5\u3057\u3001\u6d88\u8cbb\u8005\u304c\u3088\u308a\u6709\u5229\u306b\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u4fc3\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a<\/strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u696d\u306b\u3088\u308a\u3001SNS\u3084\u8a18\u4e8b\u30fb\u30d6\u30ed\u30b0\u306a\u3069\u306e\u5a92\u4f53\u3067\u5546\u54c1\u306e\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3001\u5546\u54c1\u306e\u8a8d\u77e5\u3068\u691c\u8a0e\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2>\u306a\u305c\u4eca\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u306b\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u8981\u306a\u306e\u304b<\/h2>\n<p>\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u4e8b\u696d\u69cb\u9020\u3092\u5909\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u52d5\u304d\u306f\u30c7\u30fc\u30bf\u306b\u3082\u8868\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u5c0e\u5165\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u53ce\u76ca\u304c30%\u5897\u52a0\u3057\u305f\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/digiday.com\/media\/three-strategies-publishers-are-adopting-to-drive-affiliate-commerce-revenue-for-amazon-prime-day-2024\/\" target=\"_blank\" rel=\"noopener\">\u51fa\u5178<\/a>\uff09\u3002<\/li>\n<\/ul>\n<ul>\n<li>\u3059\u3067\u306b\u7c73\u56fd\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u53ce\u76ca\u306e3\u5206\u306e1\u4ee5\u4e0a\u304c\u30b3\u30de\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308a\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.lotame.com\/global-survey-report-beyond-the-cookie-the-future-of-advertising-for-marketers-publishers\/\" target=\"_blank\" rel=\"noopener\">\u51fa\u5178<\/a>\uff09\u3002<\/li>\n<\/ul>\n<ul>\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f2023\u5e74\u306b\u524d\u5e74\u6bd4\u306720.6%\u5897\u52a0\u3057\u3001119.1\u5104\u30c9\u30eb\u898f\u6a21\u306b\u9054\u3057\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/03\/10\/influencer-marketing-in-2023-benefits-and-best-practices\/\" target=\"_blank\" 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