{"id":24759,"date":"2026-02-17T09:01:29","date_gmt":"2026-02-17T13:01:29","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416485"},"modified":"2026-02-18T01:01:40","modified_gmt":"2026-02-18T05:01:40","slug":"introducing-agentic-audiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/","title":{"rendered":"\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb"},"content":{"rendered":"<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306e\u73fe\u5834\u306b\u306f\u3001\u300c\u304a\u6c7a\u307e\u308a\u306e\u624b\u9806\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8907\u6570\u306e\u30e2\u30cb\u30bf\u30fc\u3092\u4e26\u3079\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084\u7ba1\u7406\u753b\u9762\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u3001\u6761\u4ef6\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u304f\u3001\u305d\u3093\u306a\u5149\u666f\u306b\u5fc3\u5f53\u305f\u308a\u304c\u3042\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30d6\u30ea\u30fc\u30d5\u8cc7\u6599\u306b\u306f\u300c\u30cf\u30a4\u30ad\u30f3\u30b0\u304c\u597d\u304d\u3067\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u3044\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u300d\u3068\u66f8\u304b\u308c\u3066\u3044\u308b\u306e\u306b\u3001\u9078\u3079\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u300c\u30b9\u30dd\u30fc\u30c4\u611b\u597d\u5bb6\u300d\u304b\u300c\u30a8\u30b3\u5fd7\u5411\u300d\u3068\u3044\u3063\u305f\u5927\u307e\u304b\u306a\u30c9\u30ed\u30c3\u30d7\u30c0\u30a6\u30f3\u9805\u76ee\u306b\u9650\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u7d50\u5c40\u3001\u4e00\u756a\u8fd1\u305d\u3046\u3068\u601d\u3046\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u3076\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u6df1\u6398\u308a\u3059\u308c\u3070\u7cbe\u5ea6\u306f\u4e0a\u304c\u308b\u3068\u5206\u304b\u3063\u3066\u3044\u3066\u3082\u3001\u305d\u3053\u306b\u6570\u65e5\u304b\u3051\u308b\u4f59\u88d5\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3060\u3001\u3053\u3053\u3067\u4e00\u5ea6\u554f\u3044\u76f4\u3057\u3066\u307b\u3057\u3044\u3053\u3068\u306f\u3001\u3053\u306e\u300c\u5341\u5206\u305d\u308c\u3089\u3057\u3044\u300d\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u672c\u5f53\u306b\u5341\u5206\u3068\u3044\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u8cb4\u793e\uff08\u307e\u305f\u306f\u9867\u5ba2\uff09\u306e\u4e88\u7b97\u3092\u9810\u304b\u308b\u7acb\u5834\u3067\u3001\u624b\u63a2\u308a\u3067\u5224\u65ad\u3059\u308b\u306e\u306f\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u4e00\u65b9\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306f\u624b\u4f5c\u696d\u304c\u591a\u304f\u3001\u7c92\u5ea6\u3082\u9650\u3089\u308c\u3001\u5b9f\u969b\u306e\u8cfc\u8cb7\u884c\u52d5\u304b\u3089\u8ddd\u96e2\u304c\u3042\u308b\u306e\u304c\u5b9f\u60c5\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067 Criteo \u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u3092\u3088\u308a\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u9032\u3081\u3089\u308c\u308b\u65b0\u305f\u306a\u65b9\u6cd5\u3092\u7528\u610f\u3057\u307e\u3057\u305f\u3002Commerce Growth \u5411\u3051\u306eAudience Agent\u3068 Commerce Grid \u5411\u3051\u306eAudience Planner\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f Commerce Growth \u5411\u3051\u306e <strong>Audience Agent <\/strong>\u3068 Commerce Grid \u5411\u3051\u306e <strong>Audience Planner <\/strong>\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u63a8\u6e2c\u304b\u3089\u78ba\u4fe1\u3078\uff1a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b<\/h2>\n<p>\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3059\u308b\u524d\u306b\u3001\u306a\u305c\u958b\u767a\u306b\u81f3\u3063\u305f\u306e\u304b\u3001\u305d\u306e\u80cc\u666f\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306f\u3001\u300c\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u300d\u3068\u3044\u3046<em>\u76ee\u6a19\u8d77\u70b9<\/em>\u3067\u306f\u306a\u304f\u3001\u300c\u8cfc\u5165\u8005\u306f\u304d\u3063\u3068\u3053\u306e\u5c5e\u6027\u306b\u5f53\u3066\u306f\u307e\u308b\u3060\u308d\u3046\u300d\u3068\u3044\u3063\u305f<em>\u4eee\u8aac<\/em>\u3067\u65bd\u7b56\u3092\u59cb\u3081\u304c\u3061\u3067\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u95a2\u3059\u308b\u63a8\u6e2c\u3068\u5b9f\u969b\u306e\u7684\u78ba\u306a\u5c5e\u6027\u306e\u30ae\u30e3\u30c3\u30d7\u306f\u3001\u4e3b\u306b\u6b21\u306e2\u3064\u306e\u8ab2\u984c\u3092\u751f\u307f\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u95a2\u9023\u6027\u306e\u306a\u3044\u5e83\u544a\u306f\u30b9\u30eb\u30fc\u3055\u308c\u308b<\/strong>\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u672c\u5f53\u306b\u52b9\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u8868\u9762\u7684\u306a\u5c5e\u6027\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u884c\u52d5\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u7121\u99c4\u306a\u914d\u4fe1\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u3084\u3059\u3044<\/strong>\uff1a\u8cfc\u5165\u610f\u6b32\u306e\u306a\u3044\u5c64\u306b\u914d\u4fe1\u3057\u3066\u3082\u3001\u6210\u679c\u306b\u306f\u7d50\u3073\u3064\u304d\u306b\u304f\u3044\u304b\u3089\u3067\u3059\u3002<\/li>\n<\/ol>\n<p>\u305d\u308c\u3067\u3082\u5f93\u6765\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u304c\u7d9a\u3044\u3066\u304d\u305f\u7406\u7531\u306f\u660e\u5feb\u3067\u3001\u30b9\u30d4\u30fc\u30c9\u3068\u78ba\u5ea6\u306e\u9593\u3067\u677f\u631f\u307f\u306b\u306a\u308a\u3084\u3059\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u624b\u4f5c\u696d\u306e\u8ca0\u62c5<\/strong>\uff1a\u30b9\u30d4\u30fc\u30c9\u3092\u640d\u306a\u3046\u843d\u3068\u3057\u7a74\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5b9a\u7fa9\u3001\u30c7\u30fc\u30bf\u6574\u5f62\u3001\u30bf\u30b0\u4ed8\u3051\u306a\u3069\u306b\u6642\u9593\u304c\u53d6\u3089\u308c\u3001\u672c\u6765\u6ce8\u529b\u3059\u3079\u304d\u6226\u7565\u696d\u52d9\u304c\u5f8c\u56de\u3057\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u5358\u8abf\u306a\u4ed5\u4e8b\u306b\u3088\u308a\u3001\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u6226\u7565\u7684\u306a\u696d\u52d9\u304b\u3089\u9060\u306e\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u983c\u307f\u306e\u9650\u754c<\/strong>\uff1a\u696d\u52d9\u3092\u65e9\u304f\u9032\u3081\u308b\u305f\u3081\u306b\u3001\u5e74\u9f62\u3084\u95b2\u89a7\u50be\u5411\u306a\u3069\u306e\u4ee3\u7406\u6307\u6a19\u3092\u8cfc\u5165\u610f\u5411\u3068\u540c\u4e00\u8996\u3057\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\uff08\u4f8b\uff1a25\u301c34\u6b73\uff1d\u4f4f\u5b85\u8cfc\u5165\u5c64\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30ed\u30b0\u95b2\u89a7\u8005\uff1d\u5bcc\u88d5\u5c64 \u306a\u3069\uff09\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u307e\u3067\u306f\u3001\u4eee\u8aac\u30d9\u30fc\u30b9\u3067\u65e9\u304f\u9032\u3081\u308b\u304b\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u3086\u3063\u304f\u308a\u5206\u6790\u3059\u308b\u304b\u306e\u4e8c\u8005\u629e\u4e00\u3067\u3057\u305f\u3002<\/p>\n<p>Agentic Audiences \u3092\u53d6\u308a\u5165\u308c\u308c\u3070\u3001\u3069\u3061\u3089\u304b\u3092\u8ae6\u3081\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>AI\u304c\u8907\u96d1\u306a\u5206\u6790\u3092\u9ad8\u901f\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u63a8\u6e2c\u3067\u306f\u306a\u304f\u76ee\u6a19\u304b\u3089\u65bd\u7b56\u3092\u7d44\u307f\u7acb\u3066\u3089\u308c\u307e\u3059\u3002AI\u304c\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u81ea\u52d5\u3067\u62bd\u51fa\u3059\u308b\u305f\u3081\u3001\u8ff7\u3044\u306e\u5c11\u306a\u3044\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u6d88\u8cbb\u8005\u306e\u3088\u3046\u306b\u601d\u8003\u3059\u308b AI<\/h2>\n<p>Criteo \u306f\u3001\u5f93\u6765\u306e\u4ed5\u7d44\u307f\u3092\u5c11\u3057\u305a\u3064\u6539\u5584\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5225\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u3073\u307e\u3057\u305f\u3002<\/p>\n<p>Criteo \u306f\u65e2\u306b<a href=\"https:\/\/www.criteo.com\/jp\/blog\/predicting-the-unpredictable-what-are-commerce-audiences\/\">\u4e16\u754c\u6700\u5927\u7d1a\u306e\u30aa\u30fc\u30d7\u30f3\u30b3\u30de\u30fc\u30b9\u30fb\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8<\/a>\u3078\u306e\u72ec\u5360\u7684\u306a\u30a2\u30af\u30bb\u30b9\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u304b\u3089\u76ee\u6a19\u9054\u6210\u306b\u5f79\u7acb\u3064\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u843d\u3068\u3057\u8fbc\u3080\u306b\u306f\u3001\u3053\u308c\u307e\u3067\u7169\u96d1\u306a\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3057\u305f\u3002<\/p>\n<p>\u5f0a\u793e\u3067\u306f\u3001\u7d047.2\u5104\u4eba\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u6349\u3048\u3001\u65e5\u7528\u54c1\u304b\u3089\u5bb6\u96fb\u307e\u3067\u7d043,700\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u307e\u305f\u304c\u308b45\u5104\u306e\u5546\u54c1SKU\u3092\u5bfe\u8c61\u306b\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u300117,000\u793e\u8d85\u306e\u5e83\u544a\u4e3b\uff08\u7d044,100\u30d6\u30e9\u30f3\u30c9\uff09\u3084200\u4ee5\u4e0a\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u542b\u3080\u5927\u898f\u6a21\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u307e\u305f\u304c\u308b\u30c7\u30fc\u30bf\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3060\u3051\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u3001\u8cfc\u8cb7\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u307e\u3067\u53cd\u6620\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u91cd\u8981\u306a\u306e\u306f\u3053\u306e\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u304d\u3061\u3093\u3068\u4f7f\u3044\u3053\u306a\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/ailab.criteo.com\/\" target=\"_blank\" rel=\"noopener\">Criteo AI Lab <\/a>\u306e\u304a\u304b\u3052\u3067\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578bAI\u3092\u6d3b\u7528\u3057\u3066\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u3092\u3088\u308a\u901f\u304f\u3001\u3088\u308a\u5206\u304b\u308a\u3084\u3059\u304f\u3001\u305d\u3057\u3066\u52d8\u3067\u306f\u306a\u304f\u6839\u62e0\u306b\u57fa\u3065\u3044\u3066\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002 Criteo \u306e <strong>Agentic Audiences <\/strong>\u306f\u6570\u5341\u5104\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u30d7\u30e9\u30f3\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u6700\u9069\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\u3065\u304f\u308a\u3092\u652f\u3048\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u30e1\u30c7\u30a3\u30a2\u3092\u8cfc\u5165\u3059\u308b\u5834\u6240\u30fb\u65b9\u6cd5\u306b\u5408\u308f\u305b\u3066\u30012\u3064\u306e\u4f7f\u3044\u65b9\u3092\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30bf\u30fc\u5411\u3051\uff1aAudience Agent<\/h2>\n<p>Commerce Growth \u3092\u6d3b\u7528\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30bf\u30fc\uff0f\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u306b\u3068\u3063\u3066\u3001\u6210\u679c\u306f\u6700\u512a\u5148\u4e8b\u9805\u3067\u3059\u3002\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u5c64\u3092\u3001\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Commerce Growth \u306e <strong>Audience Agent <\/strong>\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306b\u304a\u3051\u308b\u8ff7\u3044\u3068\u5358\u7d14\u4f5c\u696d\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e AI \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3067\u3059\u3002\u5c5e\u6027\u3092\u624b\u4f5c\u696d\u3067\u9078\u3076\u306e\u3067\u306f\u306a\u304f\u3001\u6587\u7ae0\u3067\u4f1d\u3048\u308b\u3060\u3051\u3067\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u300c\u30a2\u30a6\u30c8\u30c9\u30a2\u611b\u597d\u5bb6\u300d\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306a\u3069\u3001\u5927\u307e\u304b\u306a\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u306e\u3067\u306f\u306a\u304f\u3001<em>\u300c\u30cf\u30a4\u30ad\u30f3\u30b0\u3084\u30ad\u30e3\u30f3\u30d7\u7528\u306e\u30ea\u30e5\u30c3\u30af\u3092\u8ca9\u58f2\u3059\u308b\u3046\u3048\u3067\u5f79\u7acb\u3064\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u3044\u3063\u305f\u76ee\u7684\u30d9\u30fc\u30b9<\/em>\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u5206\u6790\u3084\u76f8\u4e92\u53c2\u7167\u306b20\u5206\u304b\u304b\u3063\u3066\u3044\u305f\u3088\u3046\u306a\u4f5c\u696d\u3082\u3001 Audience Agent \u306a\u3089\u6570\u79d2\u3067\u5b8c\u4e86\u3057\u307e\u3059\u3002 Audience Agent \u306f\u6700\u65b0\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u53c2\u7167\u3057\u3001\u8981\u671b\u306b\u5408\u81f4\u3059\u308b\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u3066\u3001\u76ee\u7684\u306b\u6cbf\u3063\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u5f79\u5272\u306f\u3001\u5358\u306a\u308b\u30ea\u30b9\u30c8\u4f5c\u6210\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u3044\u65b9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u4f34\u8d70\u578b\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3068\u3057\u3066\u3082\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306b\u300c<em>\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u3068\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u9055\u3044\u306f\uff1f<\/em>\u300d\u3084\u300c<em>\u95a2\u9023\u6027\u30b9\u30b3\u30a2\u306e\u4f7f\u3044\u65b9\u306f\uff1f<\/em>\u300d\u3068\u3044\u3063\u305f\u8cea\u554f\u3092\u3059\u308c\u3070\u3001\u5fc5\u8981\u306a\u7b54\u3048\u304c\u3059\u3050\u306b\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u6226\u7565\u3092\u7df4\u3063\u3066\u3044\u308b\u969b\u306b\u4e0a\u53f8\u3084\u9867\u5ba2\u306b\u3082\u6839\u62e0\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4eba\u306e\u601d\u3044\u8fbc\u307f\u306b\u5de6\u53f3\u3055\u308c\u306a\u3044\u3053\u3068\u3067\u3001\u898b\u843d\u3068\u3057\u304c\u3061\u306a\u76f8\u95a2\u95a2\u4fc2\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u3042\u307e\u308a\u306b\u30cb\u30c3\u30c1\u306a\u5834\u5408\u306b\u306f\u3001Lookalike \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6d3b\u7528\u3057\u305f\u62e1\u5f35\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u52a0\u3048\u3066\u3001\u5f93\u6765\u306e\u5e38\u8b58\u3067\u306f\u60f3\u50cf\u3057\u306b\u304f\u3044\u3082\u306e\u306e\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u9593\u306e\u3064\u306a\u304c\u308a\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8981\u3059\u308b\u306b\u3001\u6d88\u8cbb\u8005\u304c\u3053\u3046\u52d5\u304f\u3067\u3042\u308d\u3046\u3068\u3044\u3046<em>\u60f3\u5b9a<\/em>\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u306b\u3088\u308b<em>\u5b9f\u969b\u306e<\/em>\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Audience Agent\u306f\u73fe\u5728\u3001\u65e5\u672c\u3092\u306f\u3058\u3081\u3001\u4e16\u754c\u5404\u5730\u57df\u3067\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n<p>Commerce Growth\u00a0 Audience Agent \u306e\u30c7\u30e2\u3092\u898b\u308b<\/p>\n<div class=\"wistia_embed wistia_async_th6hpqohhy videoFoam=true\"><\/div>\n<p><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2>\u4ee3\u7406\u5e97\u306e\u30d0\u30a4\u30e4\u30fc\u304a\u3088\u3073\u30ad\u30e5\u30ec\u30fc\u30bf\u30fc\u5411\u3051\uff1aAudience Planner<\/h2>\n<p>\u6b21\u306b\u3001\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u306e\u8996\u70b9\u3067\u3059\u3002<\/p>\n<p>Criteo Commerce Grid \u3092\u304a\u4f7f\u3044\u306e\u4ee3\u7406\u5e97\u306e\u30d0\u30a4\u30e4\u30fc\u3084\u30ad\u30e5\u30ec\u30fc\u30bf\u30fc\u306e\u7686\u3055\u307e\u306f\u3001\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u3005\u3068\u512a\u5148\u9806\u4f4d\u304c\u7570\u306a\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u3088\u308a\u3082\u3001\u53d6\u5f15\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u9ad8\u54c1\u8cea\u306a\u30b5\u30d7\u30e9\u30a4\u306b\u52a0\u3048\u3001\u5177\u4f53\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u8907\u96d1\u306aRFP\u306b\u77ed\u671f\u9593\u3067\u5fdc\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8ab2\u984c\u306b\u306a\u308a\u3084\u3059\u3044\u306e\u304c\u3001\u30d6\u30ea\u30fc\u30d5\u8cc7\u6599\u306e\u8aad\u307f\u89e3\u304d\u3067\u3059\u3002\u8981\u4ef6\u304c\u7d30\u304b\u304f\u76db\u308a\u8fbc\u307e\u308c\u305f3\u30da\u30fc\u30b8\u306ePDF\u3092\u53d7\u3051\u53d6\u308a\u3001\u77ed\u3044\u7d0d\u671f\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u306b\u6574\u7406\u3059\u308b\u5fc5\u8981\u304c\u751f\u3058\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u5834\u9762\u3067\u3082\u3001 Commerce Grid \u306e <strong>Audience Planner <\/strong>\u304c\u3042\u308c\u3070\u5b89\u5fc3\u3057\u3066\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8981\u6c42\u304c\u3073\u3063\u3057\u308a\u66f8\u304b\u308c\u305fPDF\u306e\u30d6\u30ea\u30fc\u30d5\u8cc7\u6599\u3092\u76f4\u63a5\u30c4\u30fc\u30eb\u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002AI\u304c\u6587\u7ae0\u3092\u89e3\u6790\u3057\u3066\u76ee\u7684\u3092\u62bd\u51fa\u3057\u3001\u30b5\u30d7\u30e9\u30a4\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u6700\u9069\u306a\u30b3\u30de\u30fc\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u63d0\u6848\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u53d6\u5f15\u306e\u60f3\u5b9a\u30ea\u30fc\u30c1\u3084\u6f5c\u5728\u7684\u306a\u652f\u51fa\u3082\u5373\u5ea7\u306b\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001PMP\u53d6\u5f15\u306e\u5f62\u3078\u3068\u307e\u3068\u3081\u4e0a\u3052\u308b\u307e\u3067\u306e\u6642\u9593\u3092\u5927\u5e45\u306b\u77ed\u7e2e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Audience Planner\u304c\u3042\u308c\u3070\u3001\u8c4a\u5bcc\u3067\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001RFP\u5bfe\u5fdc\u306e\u5e45\u3092\u5e83\u3052\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u6587\u8108\u306b\u3088\u3063\u3066\u610f\u5473\u304c\u7570\u306a\u308b\u3042\u3044\u307e\u3044\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u8cfc\u8cb7\u610f\u6b32\u306b\u57fa\u3065\u3044\u3066\u9ad8\u5ea6\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30d7\u30e9\u30a4\u53d6\u5f15\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u5411\u304d\u5408\u3046\u6642\u9593\u3092\u6e1b\u3089\u3057\u3001\u30d0\u30a4\u30e4\u30fc\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u53d6\u5f15\u6761\u4ef6\u306e\u6574\u5099\u306b\u6642\u9593\u3092\u8cbb\u3084\u305b\u307e\u3059\u3002<\/p>\n<p>Audience Planner\u306f\u73fe\u5728\u3001\u65e5\u672c\u3001\u7c73\u56fd\u3001\u82f1\u56fd\u3001\u30c9\u30a4\u30c4\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u30b9\u30da\u30a4\u30f3\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u97d3\u56fd\u3067\u5229\u7528\u53ef\u80fd\u3067\u30012026\u5e74\u3088\u308a\u9806\u6b21\u3001\u63d0\u4f9b\u5730\u57df\u3092\u62e1\u5927\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<div class=\"wistia_embed wistia_async_o6wa58rfzm videoFoam=true\"><\/div>\n<p><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2>\u5358\u8abf\u306a\u4f5c\u696d\u3068\u624b\u63a2\u308a\u306e\u904b\u7528\u306b\u7d42\u6b62\u7b26\u3092\u6253\u3061\u3001\u6226\u7565\u306b\u96c6\u4e2d\u3067\u304d\u308b\u6bce\u65e5\u3078<\/h2>\n<p>Agentic Audiences \u306f\u3001\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u306e\u4ed5\u4e8b\u3092\u7f6e\u304d\u63db\u3048\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306b\u4f34\u3046\u96d1\u52d9\u304b\u3089\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3092\u89e3\u653e\u3057\u3001\u6226\u7565\u7684\u306a\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u74b0\u5883\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5358\u7d14\u4f5c\u696d\u304c\u6e1b\u308c\u3070\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u691c\u8a0e\u3084\u7af6\u5408\u7372\u5f97\u3001\u4e2d\u9577\u671f\u306e\u6210\u9577\u6226\u7565\u306b\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u6642\u9593\u3092\u8cbb\u3084\u305b\u307e\u3059\u3002<\/p>\n<p>\u611f\u899a\u306b\u4efb\u305b\u308b\u5fc5\u8981\u306f\u3082\u3046\u3042\u308a\u307e\u305b\u3093\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u5b9f\u969b\u306e\u53d6\u5f15\u30c7\u30fc\u30bf\u3084 AI \u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u95a2\u3059\u308b20\u5e74\u306e\u5c02\u9580\u77e5\u8b58\u3092\u3082\u3068\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Agentic Audiences\u3092\u4f7f\u3063\u3066\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u3092\u300c\u63a8\u6e2c\u306b\u983c\u308b\u300d\u72b6\u614b\u304b\u3089\u300c\u78ba\u4fe1\u3092\u6301\u3066\u308b\u300d\u72b6\u614b\u3078\u5207\u308a\u66ff\u3048\u307e\u305b\u3093\u304b\u3002<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\"><strong>\u30c7\u30e2\u306e\u3054\u4f9d\u983c\u30fb\u3054\u76f8\u8ac7\u306f\u3001Criteo \u306e\u62c5\u5f53\u30c1\u30fc\u30e0\u307e\u3067\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/strong><\/a><strong>\u73fe\u72b6\u306e\u8ab2\u984c\u3092\u4f3a\u3063\u305f\u3046\u3048\u3067\u3001\u6700\u9069\u306a\u5c0e\u5165\u30fb\u904b\u7528\u30d7\u30e9\u30f3\u3092\u3054\u6848\u5185\u3057\u307e\u3059\u3002<\/strong><a href=\"https:\/\/www.criteo.com\/jp\/technology\/commerce-ai\/\"><strong>\u30b3\u30de\u30fc\u30b9 AI \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong><\/a><strong>\u306e\u8a73\u7d30\u3082\u305c\u3072\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306e\u73fe\u5834\u306b\u306f\u3001\u300c\u304a\u6c7a\u307e\u308a\u306e\u624b\u9806\u300d\u304c\u3042\u308a\u307e\u3059\u3002 \u8907\u6570\u306e\u30e2\u30cb\u30bf\u30fc\u3092\u4e26\u3079\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084\u7ba1\u7406\u753b\u9762 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":24760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719],"coauthors":[663],"class_list":{"0":"post-24759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"criteo-business-data-owner","9":"criteo-business-agency","10":"criteo-business-advertiser","11":"criteo-solution-customer-acquisition","12":"criteo-platform-commerce-grid","13":"criteo-platform-commerce-growth","14":"criteo-technology-ai-engine","15":"criteo-topic-ai-innovation"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306e\u65b9\u6cd5\u3092\u30ef\u30f3\u30e9\u30f3\u30af\u4e0a\u3078\u3002AI\u3092\u642d\u8f09\u3057\u305fAgentic Audiences\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u69cb\u7bc9\u3092\u3088\u308a\u901f\u304f\u3001\u7684\u78ba\u306b\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306e\u65b9\u6cd5\u3092\u30ef\u30f3\u30e9\u30f3\u30af\u4e0a\u3078\u3002AI\u3092\u642d\u8f09\u3057\u305fAgentic Audiences\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u69cb\u7bc9\u3092\u3088\u308a\u901f\u304f\u3001\u7684\u78ba\u306b\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-17T13:01:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T05:01:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/02\/25-Agentic-Audiences-Blog-Header-Final@2x-scaled-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1109\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Rob Taylor\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db\"\n\t            },\n\t            \"headline\": \"\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb\",\n\t            \"datePublished\": \"2026-02-17T13:01:29+00:00\",\n\t            \"dateModified\": \"2026-02-18T05:01:40+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/\"\n\t            },\n\t            \"wordCount\": 82,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/02\/25-Agentic-Audiences-Blog-Header-Final@2x-scaled-1.png\",\n\t            \"articleSection\": [\n\t                \"Commerce AI\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/02\/25-Agentic-Audiences-Blog-Header-Final@2x-scaled-1.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/02\/25-Agentic-Audiences-Blog-Header-Final@2x-scaled-1.png\",\n\t            \"width\": 2048,\n\t            \"height\": 1109\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db\",\n\t            \"name\": \"Rob Taylor\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/0fae95c034d61c50541349bab404b3c5\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/10\/RobTaylorAuthorPhoto-min-96x96.png\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/10\/RobTaylorAuthorPhoto-min-96x96.png\",\n\t                \"caption\": \"Rob Taylor\"\n\t            },\n\t            \"description\": \"Based in the sporadically sunny climes of London, UK, Rob is Global Content Manager and a Criteo AI Champion. With 12 years' experience in the ad tech industry, he's passionate about making tech make sense. Rob leads Criteo's AI-assisted editorial program, contributing content on topics including generative AI, deep learning, and responsible AI use. He holds a BA (Hons) degree in English &amp; Journalism from the University of Lincoln, along with multiple certifications including a Content Marketing certification from the CIM. When not tackling taxing tech topics, he can be found buried in a good book or spending time with his wife, young son, and two dogs.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/rob-taylor-b42b1327\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/robtaylor\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb | JP - Criteo.com","description":"\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306e\u65b9\u6cd5\u3092\u30ef\u30f3\u30e9\u30f3\u30af\u4e0a\u3078\u3002AI\u3092\u642d\u8f09\u3057\u305fAgentic Audiences\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u69cb\u7bc9\u3092\u3088\u308a\u901f\u304f\u3001\u7684\u78ba\u306b\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/","og_locale":"ja_JP","og_type":"article","og_title":"\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb | JP - Criteo.com","og_description":"\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u8a08\u306e\u65b9\u6cd5\u3092\u30ef\u30f3\u30e9\u30f3\u30af\u4e0a\u3078\u3002AI\u3092\u642d\u8f09\u3057\u305fAgentic Audiences\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u69cb\u7bc9\u3092\u3088\u308a\u901f\u304f\u3001\u7684\u78ba\u306b\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/","og_site_name":"JP - Criteo.com","article_published_time":"2026-02-17T13:01:29+00:00","article_modified_time":"2026-02-18T05:01:40+00:00","og_image":[{"width":2048,"height":1109,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/02\/25-Agentic-Audiences-Blog-Header-Final@2x-scaled-1.png","type":"image\/png"}],"author":"Rob Taylor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rob Taylor","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/"},"author":{"name":"Rob Taylor","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db"},"headline":"\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb","datePublished":"2026-02-17T13:01:29+00:00","dateModified":"2026-02-18T05:01:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/"},"wordCount":82,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/02\/25-Agentic-Audiences-Blog-Header-Final@2x-scaled-1.png","articleSection":["Commerce AI"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/02\/25-Agentic-Audiences-Blog-Header-Final@2x-scaled-1.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/02\/25-Agentic-Audiences-Blog-Header-Final@2x-scaled-1.png","width":2048,"height":1109},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/introducing-agentic-audiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\uff1aAgentic Audiences\u306e\u3054\u7d39\u4ecb"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db","name":"Rob Taylor","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/0fae95c034d61c50541349bab404b3c5","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/10\/RobTaylorAuthorPhoto-min-96x96.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/10\/RobTaylorAuthorPhoto-min-96x96.png","caption":"Rob Taylor"},"description":"Based in the sporadically sunny climes of London, UK, Rob is Global Content Manager and a Criteo AI Champion. With 12 years' experience in the ad tech industry, he's passionate about making tech make sense. Rob leads Criteo's AI-assisted editorial program, contributing content on topics including generative AI, deep learning, and responsible AI use. He holds a BA (Hons) degree in English &amp; Journalism from the University of Lincoln, along with multiple certifications including a Content Marketing certification from the CIM. When not tackling taxing tech topics, he can be found buried in a good book or spending time with his wife, young son, and two dogs.","sameAs":["https:\/\/www.linkedin.com\/in\/rob-taylor-b42b1327"],"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/robtaylor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/24759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=24759"}],"version-history":[{"count":22,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/24759\/revisions"}],"predecessor-version":[{"id":24893,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/24759\/revisions\/24893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/24760"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=24759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=24759"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=24759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}