{"id":24865,"date":"2026-02-24T19:00:36","date_gmt":"2026-02-24T23:00:36","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413745"},"modified":"2026-02-24T22:08:11","modified_gmt":"2026-02-25T02:08:11","slug":"spend-less-perform-more-with-smarter-scaling","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/spend-less-perform-more-with-smarter-scaling\/","title":{"rendered":"\u30b9\u30de\u30fc\u30c8\u306a\u30b9\u30b1\u30fc\u30eb\u6226\u7565\uff1a\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3066\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u5e38\u306b\u300c\u3088\u308a\u5927\u898f\u6a21\u306a\u5c55\u958b\u3068\u5e83\u3044\u30ea\u30fc\u30c1\u306e\u78ba\u4fdd\u300d\u3092\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3084\u307f\u304f\u3082\u306b\u914d\u4fe1\u7bc4\u56f2\u3092\u5e83\u3052\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u5fc5\u305a\u3057\u3082\u53ce\u76ca\u306e\u4f38\u3073\u3068\u306f\u76f4\u7d50\u3057\u307e\u305b\u3093\u3002\u7279\u306b\u3001<a 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\u306e\u4e00\u5143\u7ba1\u7406\u306e\u7d71\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3067\u306e\u898f\u6a21\u62e1\u5927\u3092\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u52b9\u679c\u7684\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u4e00\u5143\u5316\u3055\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff1a<\/strong>\u5358\u4e00\u306e\u30cf\u30d6\u304b\u3089\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u30ab\u30d0\u30fc\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u578b\u306e\u5e83\u544a\u6226\u7565\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30de\u30fc\u30b9\u306b\u57fa\u3065\u304f\u30a4\u30f3\u30b5\u30a4\u30c8\uff1a<\/strong>\u8a73\u7d30\u306a\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5165\u624b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6700\u9069\u5316\uff1a<\/strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5206\u6790\u3068 AI \u306b\u3088\u308a\u3001\u914d\u4fe1\u3092\u7d99\u7d9a\u7684\u306b\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u900f\u660e\u6027\uff1a<\/strong>\u6210\u679c\u306e\u53ef\u8996\u5316\u3092\u5fb9\u5e95\u3057\u3001\u52b9\u7387\u6027\u3092\u62c5\u4fdd\u3057\u306a\u304c\u3089\u6210\u9577\u3092\u52a0\u901f\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><strong>\u6210\u529f\u4e8b\u4f8b\uff1a<\/strong> \u30c1\u30a7\u30b3\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30a2\u30b7\u30e7\u30c3\u30d7\u306e Biano \u306f \u3001Criteo \u3068\u63d0\u643a\u3057\u3066\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3001ROI \u3092\u5927\u5e45\u306b\u6539\u5584\u3057\u307e\u3057\u305f\u3002\u30aa\u30fc\u30d7\u30f3\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5168\u4f53\u3067 AI 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href=\"https:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\">\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f<\/a><strong>\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u5e38\u306b\u300c\u3088\u308a\u5927\u898f\u6a21\u306a\u5c55\u958b\u3068\u5e83\u3044\u30ea\u30fc\u30c1\u306e\u78ba\u4fdd\u300d\u3092\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3084\u307f\u304f\u3082\u306b\u914d\u4fe1\u7bc4\u56f2\u3092 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":24866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[728],"coauthors":[612],"class_list":{"0":"post-24865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-performance-media","8":"criteo-business-small-and-medium","9":"criteo-business-enterprise","10":"criteo-solution-audiences","11":"criteo-solution-dynamic-retargeting","12":"criteo-solution-customer-acquisition","13":"criteo-solution-customer-retention","14":"criteo-platform-commerce-growth","15":"criteo-topic-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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