{"id":25156,"date":"2026-03-18T10:28:53","date_gmt":"2026-03-18T14:28:53","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414723"},"modified":"2026-03-23T19:42:35","modified_gmt":"2026-03-23T23:42:35","slug":"ai-for-performance-marketers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/ai-for-performance-marketers\/","title":{"rendered":"AI\u3067\u9032\u5316\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a \u6210\u679c\u3092\u751f\u3080\u6d3b\u7528\u6cd5\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u3044\u307e\u3084\u3001AI \u306b\u95a2\u3059\u308b\u8a71\u984c\u3092\u76ee\u306b\u3057\u306a\u3044\u65e5\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002LinkedIn \u3092\u958b\u3051\u3070\u3001\u6700\u65b0\u306e AI 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AI \u30e2\u30c7\u30eb\u3067\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30cb\u30fc\u30ab\u30fc\u3092\u6b32\u3057\u304c\u3063\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e00\u65b9\u3001SKU \u30ec\u30d9\u30eb\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u3044\u3066\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u305f AI 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AI \u3092\u5c0e\u5165\u3059\u308b\u524d\u306b\u78ba\u8a8d\u3059\u3079\u304d5\u3064\u306e\u3053\u3068<\/h2>\n<p>\u65b0\u305f\u306a\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u524d\u306b\u3001\u4ee5\u4e0b\u306e\u9805\u76ee\u3092\u78ba\u8a8d\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067 AI \u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>\u30b3\u30de\u30fc\u30b9\u306b\u7279\u5316\u3057\u305f\u30c7\u30fc\u30bf\u3067\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u306b\u4f9d\u983c\u3057\u306a\u304f\u3066\u3082\u3001AI 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\u30b7\u30b9\u30c6\u30e0\u306f\u307e\u3060\u672c\u683c\u904b\u7528\u306e\u6e96\u5099\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>AI \u3092\u672c\u683c\u7684\u306b\u6d3b\u7528\u3059\u308b\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<\/h2>\n<p>\u307e\u305a\u306f\u5c0f\u3055\u304f\u59cb\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u7d99\u7d9a\u7684\u306a\u9867\u5ba2\u7372\u5f97\u306e\u4ed5\u7d44\u307f\u3092\u7acb\u3061\u4e0a\u3052\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u7d44\u307f\u5408\u308f\u305b\u306a\u304c\u3089\u3001\u30e2\u30c7\u30eb\u306e\u5b66\u7fd2\u3092\u4fc3\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3042\u3068\u306f\u3001\u305d\u306e\u7d50\u679c\u3092\u898b\u306a\u304c\u3089\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30de\u30fc\u30b9\u306b\u7279\u5316\u3057\u3066\u8a2d\u8a08\u3055\u308c\u305f AI \u3068\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u5c02\u9580\u77e5\u8b58\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u305d\u306e\u5834\u3057\u306e\u304e\u306e\u5bfe\u5fdc\u3067\u306f\u306a\u304f\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u652f\u3048\u308b\u4ed5\u7d44\u307f\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<\/strong><strong>Criteo \u30c1\u30fc\u30e0\u307e\u3067<\/strong><a href=\"https:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\"><strong>\u304a\u554f\u3044\u5408\u308f\u305b<\/strong><\/a><strong>\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3044\u307e\u3084\u3001AI 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