{"id":25204,"date":"2026-04-02T12:17:13","date_gmt":"2026-04-02T16:17:13","guid":{"rendered":"https:\/\/www.criteo.com\/?p=415239"},"modified":"2026-04-20T06:11:26","modified_gmt":"2026-04-20T10:11:26","slug":"ai-in-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/","title":{"rendered":"\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9"},"content":{"rendered":"<p class=\"p1\"><b>\u00a0AI \u304c\u753b\u671f\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u305f\u306e\u306f\u3001\u3064\u3044\u6570\u5e74\u524d\u306e\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4eca\u3067\u306f\u5e83\u544a\u306e\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u3001\u6b20\u304b\u305b\u306a\u3044\u524d\u63d0\u6761\u4ef6\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/b><\/p>\n<p class=\"p1\">AI \u3092\u6d3b\u7528\u3059\u308b\u6d88\u8cbb\u8005\u306f\u6025\u901f\u306b\u5897\u3048\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3082\u305d\u306e\u6d41\u308c\u306b\u5408\u308f\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\">\u5168\u4e16\u754c\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3055\u308c\u305f\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306eAI\u306b\u95a2\u3059\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<\/a><\/span>78%\u306e\u4f01\u696d\u304c1\u3064\u4ee5\u4e0a\u306e\u90e8\u9580\u3067 AI \u3092\u6d3b\u7528\u3057\u3066\u304a\u308a\u300171%\u304c\u65e5\u5e38\u696d\u52d9\u3067\u751f\u6210 AI \u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u3067\u306e\u63a1\u7528\u304c\u6700\u3082\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p1\">\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u3082\u5909\u5316\u3057\u3066\u304a\u308a\u3001<a href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/71-of-consumers-want-generative-ai-integrated-into-their-shopping-experiences\/\"><span class=\"s1\">\u6700\u65b0\u8abf\u67fb<\/span><\/a>\u3067\u306f71%\u304c\u751f\u6210 AI \u3092\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u53d6\u308a\u5165\u308c\u305f\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002AI \u306f\u5e83\u544a\u696d\u754c\u306b\u304a\u3044\u3066\u300c\u3042\u308b\u3068\u3044\u3044\u3082\u306e\u300d\u304b\u3089\u300c\u5f53\u305f\u308a\u524d\u306b\u4f7f\u3046\u3082\u306e\u300d\u3078\u3068\u4f4d\u7f6e\u3065\u3051\u304c\u5909\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u57fa\u672c\u7684\u306a\u60c5\u5831\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u306a\u304c\u3089\u3001\u751f\u6210 AI \u3068\u4e88\u6e2c AI \u306e\u9055\u3044\u3092\u6574\u7406\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3067\u5e83\u544a\u306b AI \u3092\u6d3b\u7528\u3059\u308b\u5177\u4f53\u7684\u306a\u624b\u6bb5\u3092\u793a\u3059\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<h2 class=\"p2\"><b>\u5e83\u544a\u9818\u57df\u306b\u304a\u3051\u308b AI \u306e\u5f79\u5272\u3068\u306f\uff1f<\/b><\/h2>\n<p class=\"p1\">\u5e83\u544a\u306b\u304a\u3051\u308b AI \u3068\u306f\u3001\u5e83\u544a\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u306b\u308f\u305f\u308a\u3001\u30de\u30b7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6d3b\u304b\u3057\u3066\u4eba\u9593\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u9078\u5b9a\u304b\u3089\u5165\u672d\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u6e2c\u5b9a\u3001\u6700\u9069\u5316\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u5de5\u7a0b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u5e83\u544a\u306b\u304a\u3051\u308b AI \u306e\u5f79\u5272\u306f\u3001\u53cd\u5fa9\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3001\u4eba\u306e\u76ee\u3067\u306f\u6349\u3048\u306b\u304f\u3044\u6d1e\u5bdf\u3092\u6349\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p1\">\u3088\u304f\u8033\u306b\u3059\u308b\u7528\u8a9e\u3092\u3042\u3089\u305f\u3081\u3066\u6574\u7406\uff08<span class=\"s1\">\u307e\u305f\u306f\u7d30\u304b\u304f\u6bd4\u8f03<\/span>\uff09\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li class=\"p1\"><b>\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\uff1a<\/b>\u5b66\u7fd2\u3001\u30d1\u30bf\u30fc\u30f3\u8a8d\u8b58\u3001\u610f\u601d\u6c7a\u5b9a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u751f\u6210\u3068\u3044\u3063\u305f\u3001\u4eba\u9593\u306e\u77e5\u80fd\u3092\u5fc5\u8981\u3068\u3059\u308b\u30bf\u30b9\u30af\u3092\u5b9f\u884c\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u7dcf\u79f0\u3059\u308b\u7528\u8a9e\u3067\u3059\u3002<\/li>\n<li class=\"p1\"><b>\u6a5f\u68b0\u5b66\u7fd2\uff1a<\/b>\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3057\u3001\u305d\u3053\u304b\u3089\u4e88\u6e2c\u3092\u884c\u3046 AI \u306e\u5206\u91ce\u3067\u3059\u3002\u5927\u91cf\u306e\u4f8b\uff08\u30c7\u30fc\u30bf\uff09\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u7279\u5fb4\u3084\u30b7\u30b0\u30ca\u30eb\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/li>\n<li class=\"p1\"><b>\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff1a<\/b>\u8907\u6570\u306e\u5c64\u304b\u3089\u306a\u308b\u30cb\u30e5\u30fc\u30e9\u30eb\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u7528\u3044\u3066\u8907\u96d1\u306a\u8868\u73fe\u3092\u5b66\u7fd2\u3059\u308b\u6a5f\u68b0\u5b66\u7fd2\u306e\u5206\u91ce\u3067\u3059\u3002\u7279\u306b\u753b\u50cf\u3001\u97f3\u58f0\u3001\u8a00\u8a9e\u306a\u3069\u306e\u51e6\u7406\u306b\u304a\u3044\u3066\u9ad8\u3044\u6027\u80fd\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p class=\"p1\">\u3067\u306f\u3001AI \u306f\u8cb4\u793e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p class=\"p1\">AI \u306f\u307e\u305a\u3001\u65e2\u5b58\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3057\u305f\u201c\u5224\u65ad\u306e\u30ec\u30a4\u30e4\u30fc\u201d\u3068\u201c\u751f\u6210\u306e\u30ec\u30a4\u30e4\u30fc\u201d\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u304c\u30e2\u30c7\u30eb\u306b\u53d6\u308a\u8fbc\u307e\u308c\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3001SNS\u3001\u691c\u7d22\u3001\u52d5\u753b\u3001CTV \u306a\u3069\u5e45\u5e83\u3044\u30c1\u30e3\u30cd\u30eb\u3084\u5206\u6790\u306b\u53cd\u6620\u3055\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u306b\u304a\u3051\u308b\u65e5\u5e38\u696d\u52d9\u306e\u6d41\u308c\u3092\u6df1\u6398\u308a\u3059\u308b\u306b\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/ai-for-performance-marketers\/\"><span class=\"s1\">\u300cAI\u3067\u9032\u5316\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a \u6210\u679c\u3092\u751f\u3080\u6d3b\u7528\u6cd5\u3068\u306f\uff1f\u300d<\/span><\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2 class=\"p2\"><b>\u5e83\u544a\u306b\u304a\u3051\u308b\u751f\u6210 AI \u3068 \u4e88\u6e2c AI \u306e\u6bd4\u8f03<\/b><\/h2>\n<p class=\"p1\"><b>\u751f\u6210 AI<\/b>\u306b\u95a2\u3057\u3066\u306f\u3001\u4eca\u3084\u591a\u304f\u306e\u4eba\u306b\u77e5\u3089\u308c\u308b\u5b58\u5728\u3067\u3059\u3002ChatGPT \u306a\u3069\u3001\u4eca\u6700\u3082\u4eba\u6c17\u306e\u9ad8\u3044 AI \u30c4\u30fc\u30eb\u3092\u52d5\u304b\u3057\u3066\u3044\u308b\u6280\u8853\u3067\u3059\u3002\u307e\u305f\u3001\u3053\u3046\u3057\u305f\u751f\u6210\u30c4\u30fc\u30eb\u306b\u52a0\u3048\u3066\u3001Criteo \u306e\u591a\u304f\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u652f\u3048\u3066\u3044\u308b<b>\u4e88\u6e2c AI<\/b> \u306e\u3088\u3046\u306a\u3001\u7279\u5b9a\u306e\u30bf\u30b9\u30af\u306b\u7279\u5316\u3057\u3066\u8a2d\u8a08\u3055\u308c\u305f\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u3069\u3061\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3082\u91cd\u8981\u3067\u3042\u308a\u3001\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u76f8\u4e57\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u4e21\u8005\u306e\u7279\u5fb4\u3092\u6bd4\u8f03\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p class=\"p1\">\n<table id=\"tablepress-7\" class=\"tablepress tablepress-id-7 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\">\u751f\u6210 AI<\/th><th class=\"column-3\">\u4e88\u6e2c AI<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><strong>\u76ee\u6a19<\/strong><\/td><td class=\"column-2\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3068\u30a2\u30a4\u30c7\u30a2\u306e\u5275\u51fa<\/td><td class=\"column-3\">\u7d50\u679c\u306e\u63a8\u6e2c\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u9078\u629e<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><strong>\u5165\u529b\u30c7\u30fc\u30bf\u306e\u30bf\u30a4\u30d7<\/strong><\/td><td class=\"column-2\">\u30d7\u30ed\u30f3\u30d7\u30c8\u3001\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3001\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3001\u9759\u6b62\u753b\uff0f\u52d5\u753b<\/td><td class=\"column-3\">\u30a4\u30d9\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30ed\u30b0\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3001\u30ab\u30bf\u30ed\u30b0\u304a\u3088\u3073\u4fa1\u683c\u306e\u30c7\u30fc\u30bf\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><strong>\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8<\/strong><\/td><td class=\"column-2\">\u9759\u6b62\u753b\u3001\u52d5\u753b\u3001\u30c0\u30a4\u30a2\u30ed\u30b0\u30d5\u30ed\u30fc\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u8981\u7d04<\/td><td class=\"column-3\">\u30b9\u30b3\u30a2\u3001\u5165\u672d\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3001\u30da\u30fc\u30b9\u914d\u5206\u3084\u5272\u308a\u5f53\u3066<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><strong>\u5e83\u544a\u3067\u306e\u7528\u9014<\/strong><\/td><td class=\"column-2\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u5275\u51fa\u3001\u30a2\u30bb\u30c3\u30c8\u306e\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u5e83\u544a\u3001\u5730\u57df\u306b\u5408\u308f\u305b\u305f\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3<\/td><td class=\"column-3\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u5165\u672d\u3001DCO\u3001\u4e88\u7b97\u3068\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-7 from cache --><\/p>\n<h2 class=\"p2\"><b>AI \u3092\u5e83\u544a\u306b\u6d3b\u7528\u3059\u308b\u4ed5\u7d44\u307f<\/b><\/h2>\n<p class=\"p1\">ChatGPT \u3084 Claude\u3001Gemini \u306a\u3069\u306e AI \u30c4\u30fc\u30eb\u306b\u8a73\u3057\u3044\u65b9\u3067\u3082\u3001\u5e83\u544a\u9818\u57df\u306b\u305d\u306e\u307e\u307e\u7f6e\u304d\u63db\u3048\u3066\u8003\u3048\u308b\u306e\u306f\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001\u5e83\u544a\u306b\u304a\u3051\u308bAI\u306e\u4ed5\u7d44\u307f\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u5927\u307e\u304b\u306b\u8a00\u3048\u3070\u3001\u591a\u304f\u306e AI \u30b7\u30b9\u30c6\u30e0\u306f\u4ee5\u4e0b\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u6cbf\u3063\u3066\u52d5\u4f5c\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u30c7\u30fc\u30bf\u30b7\u30b0\u30ca\u30eb <i>\u2192 <\/i>\u7279\u5fb4\u91cf\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0 <i>\u2192 <\/i>\u30e2\u30c7\u30eb\u306e\u5b66\u7fd2 <i>\u2192 <\/i>\u5e02\u5834\u306b\u304a\u3051\u308b\u610f\u601d\u6c7a\u5b9a <i>\u2192 <\/i>\u6e2c\u5b9a <i>\u2192 <\/i>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7<\/p>\n<p class=\"p1\">\u3053\u3053\u307e\u3067\u306f\u524d\u63d0\u3068\u306a\u308b\u6982\u8981\u3092\u8aac\u660e\u3057\u307e\u3057\u305f\u304c\u3001\u7d9a\u3044\u3066\u305d\u306e\u88cf\u5074\u3067\u3069\u306e\u3088\u3046\u306a\u51e6\u7406\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u306e\u304b\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li class=\"p1\"><b>\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a<\/b>\u4e0a\u8a18\u306e\u300c\u30c7\u30fc\u30bf\u30b7\u30b0\u30ca\u30eb\u300d\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u4e0a\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3001\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306e\u5c5e\u6027\u3001\u5728\u5eab\u3084\u4fa1\u683c\u60c5\u5831\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304a\u3088\u3073\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3001\u3055\u3089\u306b\u533f\u540d\u5316\u3055\u308c\u305f\u5e83\u544a\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u660e\u767d\u306a\u540c\u610f\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30fb\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u9ad8\u54c1\u8cea\u3067\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u30b7\u30b0\u30ca\u30eb\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<li class=\"p1\"><b>\u30e2\u30c7\u30eb\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\uff1a<\/b> AI \u306f\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3001\u300c\u8ab0\u304c\u8cb7\u3044\u305d\u3046\u304b\u300d\u300c\u3069\u3093\u306a\u5e83\u544a\u306b\u53cd\u5fdc\u3057\u3084\u3059\u3044\u304b\u300d\u3068\u3044\u3063\u305f\u5e83\u544a\u306b\u91cd\u8981\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3057\u307e\u3059\u3002\u753b\u50cf\u3084\u6587\u7ae0\u3068\u3044\u3063\u305f\u8907\u96d1\u306a\u60c5\u5831\u306f\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u304c\u5f97\u610f\u3067\u3001\u6570\u5b57\u4e2d\u5fc3\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u52fe\u914d\u30d6\u30fc\u30b9\u30c6\u30a3\u30f3\u30b0\u6728\uff08\u6761\u4ef6\u3092\u5206\u3051\u3066\u5224\u65ad\u3059\u308b\u624b\u6cd5\uff09\u3084\u30ed\u30b8\u30b9\u30c6\u30a3\u30c3\u30af\u56de\u5e30\u304c\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/li>\n<li class=\"p1\"><b>\u81ea\u52d5\u5316\u3068\u6700\u9069\u5316\uff1a<\/b>\u3053\u306e\u3088\u3046\u306a\u30e2\u30c7\u30eb\u306f\u81ea\u52d5\u5165\u672d\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3084\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u9078\u5b9a\u3001\u4e88\u7b97\u914d\u5206\u3092\u63a8\u9032\u3057\u307e\u3059\u3002\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c6\u30b9\u30c8\u3084\u5b66\u7fd2\u3001\u518d\u5272\u308a\u5f53\u3066\u3092\u884c\u3046\u305f\u3081\u3001\u3069\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3082\u3001\u305d\u306e\u5f8c\u306e\u3088\u308a\u826f\u3044\u30c1\u30e3\u30f3\u30b9\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<div class=\"pcta funnel-stage_mofu post-id_25204 term-tax_criteo-technology term-slug_ai-engine\"><div class=\"pcta-term\"><a href=\"https:\/\/www.criteo.com\/jp\/tag\/technology\/ai-engine\/\">AI\u30a8\u30f3\u30b8\u30f3<\/a><\/div><div class=\"pcta-title\">Criteo AI \u30a8\u30f3\u30b8\u30f3\u306b\u3064\u3044\u3066<\/div><p>Criteo \u306e AI \u30a8\u30f3\u30b8\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p><a class='icon-thin-arrow-right has-arrow'   href='https:\/\/www.criteo.com\/jp\/technology\/commerce-ai\/' ><button class='button pt-st-5 pb-st-5 pl-st-6 pr-st-6 button__default'><span>\u8a73\u3057\u304f\u898b\u308b<\/span><span class='arrow-2023'><\/span><\/button><\/a><\/div>\n<h2 class=\"p2\"><b>\u5e83\u544a\u306b\u304a\u3051\u308b AI \u306e\u6d3b\u7528\u4e8b\u4f8b<\/b><\/h2>\n<p class=\"p1\">AI\u3092\u5e83\u544a\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u3092\u7406\u89e3\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u6b21\u306f\u300c\u306a\u305c\u6d3b\u7528\u3059\u3079\u304d\u306a\u306e\u304b\u300d\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u4e00\u898b\u3059\u308b\u3068\u30b7\u30f3\u30d7\u30eb\u306a\u554f\u3044\u306e\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u5b9f\u969b\u306b\u306f\u3001\u305d\u306e\u80cc\u666f\u306b\u306f\u60f3\u50cf\u4ee5\u4e0a\u306b\u8907\u96d1\u306a\u8981\u7d20\u304c\u6f5c\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><b>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u9069\u5207\u306a\u9867\u5ba2\u306e\u7279\u5b9a\uff09<br \/>\n<\/b>\u4e88\u6e2c\u30e2\u30c7\u30eb\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u3001\u8cfc\u5165\u610f\u5411\u3092\u793a\u3059\u30b7\u30b0\u30ca\u30eb\u3001\u5546\u54c1\u3068\u306e\u89aa\u548c\u6027\u306a\u3069\u3092\u3082\u3068\u306b\u6700\u9069\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30d7\u30f3\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5168\u4f53\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u3084\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u5c64\u3078\u52b9\u7387\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u5b9f\u969b\u306e\u6d3b\u7528\u4f8b\uff1a<a href=\"https:\/\/www.criteo.com\/jp\/success-stories\/sephora\/\"><span class=\"s1\">Sephora \u306f Criteo \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30de\u30c3\u30c1 \u3068\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/span><\/a>\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3067 ROI \u3092725%\u5411\u4e0a\u3055\u305b\u308b\u6210\u679c\u3092\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p1\"><b>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30aa\u30d7\u30c6\u30a3\u30de\u30bc\u30fc\u30b7\u30e7\u30f3\uff08DCO\uff09\uff08\u9069\u5207\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\uff09<br \/>\n<\/b>DCO \u306f\u4e88\u6e2c\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3068\u30e2\u30b8\u30e5\u30e9\u30fc\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff08\u52d5\u7684\u306b\u751f\u6210\u3055\u308c\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u4ed5\u7d44\u307f\u3067\u3059\u3002\u30b7\u30b9\u30c6\u30e0\u306f\u6d88\u8cbb\u8005\u306e\u72b6\u6cc1\u3084\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5408\u308f\u305b\u3066\u898b\u51fa\u3057\u30fb\u9759\u6b62\u753b\u30fb\u5546\u54c1\u30fb\u4fa1\u683c\u3092\u81ea\u52d5\u7684\u306b\u9078\u5b9a\u3057\u307e\u3059\u3002Criteo \u306e DCO \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u6570\u5341\u5104\u4ef6\u306b\u304a\u3088\u3076\u8cfc\u5165\u610f\u56f3\u30b7\u30b0\u30ca\u30eb\u304b\u3089\u62bd\u51fa\u3057\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u57fa\u6e96\u3092\u5b88\u308a\u306a\u304c\u3089\u3001\u5e83\u544a\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6700\u9069\u5316\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u5b9f\u969b\u306e\u6d3b\u7528\u4f8b\uff1aCriteo \u306e\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3068\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306b\u3088\u308a\u3001<a href=\"https:\/\/www.criteo.com\/jp\/success-stories\/shopify\/\"><span class=\"s1\">Shopify \u304c\u3069\u306e\u3088\u3046\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3057\u305f\u306e\u304b<\/span><\/a>\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><b>\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u5e83\u544a\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u4f53\u9a13<br \/>\n<\/b>\u751f\u6210 AI \u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306f\u4f1a\u8a71\u5f62\u5f0f\u3067\u8cea\u554f\u3057\u305f\u308a\u3001\u5546\u54c1\u3092\u6bd4\u8f03\u3057\u305f\u308a\u3001\u5e83\u544a\u30e6\u30cb\u30c3\u30c8\u5185\u3067\u30ac\u30a4\u30c9\u4ed8\u304d\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u95b2\u89a7\u3092\u3057\u305f\u308a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b Criteo \u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u63a2\u3057\u3001\u597d\u307f\u306e\u5546\u54c1\u3068\u51fa\u4f1a\u3046\u30d7\u30ed\u30bb\u30b9\u305d\u306e\u3082\u306e\u3092\u5909\u9769\u3059\u308b\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u958b\u767a\u306b\u3082\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.criteo.com\/blog\/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era\/\">Criteo \u306e\u30c1\u30fc\u30d5\u30d7\u30ed\u30c0\u30af\u30c8\u30aa\u30d5\u30a3\u30b5\u30fc\uff08CPO\uff09\u3067\u3042\u308b Todd Parsons \u304c\u8a9e\u308b\u201c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u306a\u672a\u6765\u201d\uff08\u82f1\u8a9e\uff09\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u304b\u3089\u8a73\u7d30\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002 <\/a><\/span>\u00a0<i><\/i><\/p>\n<h2 class=\"p2\"><b>AI \u3092\u5e83\u544a\u6226\u7565\u3067\u53d6\u308a\u5165\u308c\u308b\u306b\u306f<\/b><\/h2>\n<p class=\"p1\">AI \u306e\u9032\u5316\u306f\u76ee\u3092\u898b\u5f35\u308b\u307b\u3069\u65e9\u304f\u3001\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u3044\u308b\u9593\u306b\u3082\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u3084\u30c4\u30fc\u30eb\u304c\u6b21\u3005\u3068\u767b\u5834\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002AI \u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u305f\u3081\u3001\u65e5\u3005\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a08\u753b\u306b\u53d6\u308a\u5165\u308c\u308b\u3079\u304d&#8221;\u57fa\u672c\u306e\u8981\u7d20\u201d\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p1\">\u8cb4\u793e\u306e\u6226\u7565\u3092\u8ecc\u9053\u306b\u4e57\u305b\u308b\u306b\u306f\u3001\u307e\u305a\u306f\u4ee5\u4e0b\u306e4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u53d6\u308a\u7d44\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li class=\"p1\"><b>\u30b9\u30c6\u30c3\u30d71\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u3092\u5b9a\u3081\u308b\u3002<\/b>\u58f2\u4e0a\u3084\u65b0\u898f\u30d6\u30e9\u30f3\u30c9\u8cfc\u5165\u8005\u3001\u8cea\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3001\u30a2\u30d7\u30ea\u306e LTV \u306a\u3069\u3001\u5177\u4f53\u7684\u306a KPI \u3068\u6e2c\u5b9a\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u6c7a\u3081\u307e\u3059\u3002\u76ee\u6a19\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u6700\u9069\u5316\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u30e2\u30c7\u30eb\u306b\u6b63\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li class=\"p1\"><b>\u30b9\u30c6\u30c3\u30d72\uff1a\u9069\u5207\u306a AI \u30c4\u30fc\u30eb\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b\u3002<\/b>\u30e6\u30cb\u30fc\u30af\u306a\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u6d3b\u304b\u3057\u3001\u5f37\u529b\u306a\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u8fc5\u901f\u306b\u958b\u59cb\u3057\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3057\u305f\u3044\u5834\u5408\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/\"><span class=\"s1\">Criteo \u306e GO \u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/span><\/a>\u306e\u3088\u3046\u306a\u81ea\u52d5\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u6d3b\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/li>\n<li class=\"p1\"><b>\u30b9\u30c6\u30c3\u30d73\uff1a\u5c0f\u898f\u6a21\u3067\u30c6\u30b9\u30c8\u3057\u3001\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3002<\/b>\u307e\u305a\u306f\u3001\u52b9\u679c\u3092\u304d\u3061\u3093\u3068\u6e2c\u5b9a\u3067\u304d\u308b\u5c0f\u3055\u306a\u30d1\u30a4\u30ed\u30c3\u30c8\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u3001\u5e83\u544a\u306b\u63a5\u89e6\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u3068\u63a5\u89e6\u3057\u3066\u3044\u306a\u3044\u30b0\u30eb\u30fc\u30d7\u3092\u5206\u3051\u3066\u3001\u3069\u308c\u3060\u3051\u8ffd\u52a0\u52b9\u679c\u304c\u3042\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff08 DCO \u306e\u5834\u5408\u306f\u30e2\u30b8\u30e5\u30fc\u30eb\uff09\u306f\u5c11\u6570\u306b\u7d5e\u308a\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u30ce\u30a4\u30ba\u306a\u304f\u5b66\u7fd2\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li class=\"p1\"><b>\u30b9\u30c6\u30c3\u30d74\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u5168\u4f53\u306b\u7d44\u307f\u8fbc\u3080<\/b> \u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30fc\u30bf\u9023\u643a\u306e\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u3092\u5f97\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3084 CDP \u30fb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30fb\u30a4\u30d9\u30f3\u30c8\u3092 Criteo \u306b\u9023\u643a\u3057\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3001\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306f\u6bce\u65e5\u66f4\u65b0\u3057\u3066\u5e38\u306b\u6700\u65b0\u306e\u72b6\u614b\u3092\u4fdd\u3061\u3001\u30a6\u30a7\u30d6\u3068\u30a2\u30d7\u30ea\u306e\u4e21\u65b9\u3067\u30c7\u30fc\u30bf\u30b7\u30b0\u30ca\u30eb\u304c\u4e00\u8cab\u3059\u308b\u3088\u3046\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 API \u3092\u63a5\u7d9a\u3057\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001 ROAS \u30fb\u00a0 CPA \u30fb\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306a\u3069\u306e\u6307\u6a19\u306b\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u3001\u76ee\u6a19\u30d9\u30fc\u30b9\u306e\u8a2d\u5b9a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5165\u672d\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u914d\u4fe1\u6700\u9069\u5316\u306f AI \u306b\u4efb\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2 class=\"p1\"><b>\u3053\u3053\u307e\u3067\u306e\u30dd\u30a4\u30f3\u30c8<\/b><\/h2>\n<p class=\"p1\">\u5e83\u544a\u306b\u304a\u3051\u308b AI \u306f\u3001\u4e00\u5143\u5316\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u306e\u4e2d\u3067\u3053\u305d\u3001\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u4e88\u6e2c\u30e2\u30c7\u30eb\u304c\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u5c4a\u3051\u308b\u3079\u304d\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5224\u65ad\u3057\u3001\u751f\u6210\u30e2\u30c7\u30eb\u304c\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u914d\u4fe1\u7d50\u679c\u3092\u5b66\u7fd2\u306b\u6d3b\u304b\u3059\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u304c\u50cd\u304f\u3053\u3068\u3067\u3001\u4f7f\u3048\u3070\u4f7f\u3046\u307b\u3069\u6210\u679c\u304c\u9ad8\u307e\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p4\"><span class=\"s3\">AI <\/span>\u3084\u6a5f\u68b0\u5b66\u7fd2\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3092\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001<span class=\"s3\">Criteo <\/span>\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/ai-for-performance-marketers\/\"><span class=\"s1\">\u300c<\/span><span class=\"s4\">AI<\/span><span class=\"s1\">\u3067\u9032\u5316\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a<\/span> <span class=\"s1\">\u6210\u679c\u3092\u751f\u3080\u6d3b\u7528\u6cd5\u3068\u306f\uff1f\u300d<\/span><\/a>\u3092\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3084\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u691c\u8a0e\u4e2d\u306e\u65b9\u306f\u3001\u3053\u308c\u3089\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u6b21\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u6d3b\u304b\u3059\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001<span class=\"s3\">Criteo<\/span>\u30c1\u30fc\u30e0\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0AI \u304c\u753b\u671f\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u305f\u306e\u306f\u3001\u3064\u3044\u6570\u5e74\u524d\u306e\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4eca\u3067\u306f\u5e83\u544a\u306e\u6210\u679c\u3092\u5de6\u53f3 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":25216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719],"coauthors":[663],"class_list":{"0":"post-25204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"criteo-business-small-and-medium","9":"criteo-business-agency","10":"criteo-technology-ai-engine"},"acf":{"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"enable_slide-in":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u5e83\u544a\u696d\u754c\u3067\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3068\u306a\u3063\u305fAI\u3002\u81a8\u5927\u306a\u60c5\u5831\u306e\u4e2d\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f55\u304b\u3089\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u5e83\u544a\u696d\u754c\u3067\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3068\u306a\u3063\u305fAI\u3002\u81a8\u5927\u306a\u60c5\u5831\u306e\u4e2d\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f55\u304b\u3089\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T16:17:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T10:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/09\/Finalized_GettyImages-1400563623.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rob Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Rob Taylor\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db\"\n\t            },\n\t            \"headline\": \"\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9\",\n\t            \"datePublished\": \"2026-04-02T16:17:13+00:00\",\n\t            \"dateModified\": \"2026-04-20T10:11:26+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/\"\n\t            },\n\t            \"wordCount\": 76,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/09\/Finalized_GettyImages-1400563623.jpg\",\n\t            \"articleSection\": [\n\t                \"Commerce AI\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/09\/Finalized_GettyImages-1400563623.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/09\/Finalized_GettyImages-1400563623.jpg\",\n\t            \"width\": 1200,\n\t            \"height\": 800,\n\t            \"caption\": \"\u30d1\u30bd\u30b3\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u4eba\u306e\u624b\u5143\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db\",\n\t            \"name\": \"Rob Taylor\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/0fae95c034d61c50541349bab404b3c5\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/10\/RobTaylorAuthorPhoto-min-96x96.png\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/10\/RobTaylorAuthorPhoto-min-96x96.png\",\n\t                \"caption\": \"Rob Taylor\"\n\t            },\n\t            \"description\": \"Based in the sporadically sunny climes of London, UK, Rob is Global Content Manager and a Criteo AI Champion. With 12 years' experience in the ad tech industry, he's passionate about making tech make sense. Rob leads Criteo's AI-assisted editorial program, contributing content on topics including generative AI, deep learning, and responsible AI use. He holds a BA (Hons) degree in English &amp; Journalism from the University of Lincoln, along with multiple certifications including a Content Marketing certification from the CIM. When not tackling taxing tech topics, he can be found buried in a good book or spending time with his wife, young son, and two dogs.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/rob-taylor-b42b1327\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/robtaylor\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9 | JP - Criteo.com","description":"\u5e83\u544a\u696d\u754c\u3067\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3068\u306a\u3063\u305fAI\u3002\u81a8\u5927\u306a\u60c5\u5831\u306e\u4e2d\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f55\u304b\u3089\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/","og_locale":"ja_JP","og_type":"article","og_title":"\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9 | JP - Criteo.com","og_description":"\u5e83\u544a\u696d\u754c\u3067\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3068\u306a\u3063\u305fAI\u3002\u81a8\u5927\u306a\u60c5\u5831\u306e\u4e2d\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f55\u304b\u3089\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/","og_site_name":"JP - Criteo.com","article_published_time":"2026-04-02T16:17:13+00:00","article_modified_time":"2026-04-20T10:11:26+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/09\/Finalized_GettyImages-1400563623.jpg","type":"image\/jpeg"}],"author":"Rob Taylor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rob Taylor","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/"},"author":{"name":"Rob Taylor","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db"},"headline":"\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9","datePublished":"2026-04-02T16:17:13+00:00","dateModified":"2026-04-20T10:11:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/"},"wordCount":76,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/09\/Finalized_GettyImages-1400563623.jpg","articleSection":["Commerce AI"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/09\/Finalized_GettyImages-1400563623.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2025\/09\/Finalized_GettyImages-1400563623.jpg","width":1200,"height":800,"caption":"\u30d1\u30bd\u30b3\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u4eba\u306e\u624b\u5143"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/ai-in-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b AI \u6d3b\u7528\u8853\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8aad\u30ac\u30a4\u30c9"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db","name":"Rob Taylor","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/0fae95c034d61c50541349bab404b3c5","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/10\/RobTaylorAuthorPhoto-min-96x96.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/10\/RobTaylorAuthorPhoto-min-96x96.png","caption":"Rob Taylor"},"description":"Based in the sporadically sunny climes of London, UK, Rob is Global Content Manager and a Criteo AI Champion. With 12 years' experience in the ad tech industry, he's passionate about making tech make sense. Rob leads Criteo's AI-assisted editorial program, contributing content on topics including generative AI, deep learning, and responsible AI use. He holds a BA (Hons) degree in English &amp; Journalism from the University of Lincoln, along with multiple certifications including a Content Marketing certification from the CIM. When not tackling taxing tech topics, he can be found buried in a good book or spending time with his wife, young son, and two dogs.","sameAs":["https:\/\/www.linkedin.com\/in\/rob-taylor-b42b1327"],"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/robtaylor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/25204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=25204"}],"version-history":[{"count":16,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/25204\/revisions"}],"predecessor-version":[{"id":25312,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/25204\/revisions\/25312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/25216"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=25204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=25204"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=25204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}