{"id":25255,"date":"2026-04-14T12:17:13","date_gmt":"2026-04-14T16:17:13","guid":{"rendered":"https:\/\/www.criteo.com\/?p=415203"},"modified":"2026-04-14T23:08:50","modified_gmt":"2026-04-15T03:08:50","slug":"deep-learning-vs-machine-learning-a-marketers-cheat-sheet","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/deep-learning-vs-machine-learning-a-marketers-cheat-sheet\/","title":{"rendered":"\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u9055\u3044\u3068\u306f\uff1f\uff5c\u4ed5\u7d44\u307f\u30fb\u6d3b\u7528\u30bf\u30a4\u30df\u30f3\u30b0\u30fb\u4f7f\u3044\u5206\u3051\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3002\u4ed5\u7d44\u307f\u306e\u7279\u5fb4\u3084\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u307e\u3067\u307e\u3068\u3081\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u5c11\u3057\u524d\u307e\u3067 AI \u306f\u3001\u307e\u3060 SF \u306e\u4e16\u754c\u306b\u3057\u304b\u5b58\u5728\u3057\u306a\u3044\u3068\u601d\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u308c\u304c\u4eca\u3067\u306f\u3001<a href=\"https:\/\/www.ama.org\/marketing-news\/generative-ai-takes-off-with-marketers\/\" target=\"_blank\" rel=\"noopener\">\u7c73\u56fd\u3067\u6d3b\u8e8d\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u304a\u3088\u305d90%<\/a>\u304c\u3059\u3067\u306b\u751f\u6210 AI \u30c4\u30fc\u30eb\u3092\u4ed5\u4e8b\u306b\u53d6\u308a\u5165\u308c\u3001\u3055\u3089\u306b19%\u306f\u65e5\u5e38\u7684\u306b\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30a6\u30b6\u306e\u30bf\u30d6\u3092\u5e38\u306b ChatGPT \u306b\u56fa\u5b9a\u3057\u3066\u3044\u308b\u4eba\u306b\u3068\u3063\u3066\u306f\u9a5a\u304f\u8a71\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u306e\u88cf\u3067\u52d5\u3044\u3066\u3044\u308b\u91d1\u984d\u3092\u805e\u3051\u3070\u3001\u304d\u3063\u3068\u8ab0\u3082\u304c\u9a5a\u304f\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>eMarketer \u306b\u3088\u308c\u3070\u3001AI \u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u691c\u7d22\u3078\u306e\u4eca\u5e74\u306e\u652f\u51fa\u306f10\u5104\u30c9\u30eb\u8d85\u3067\u3059\u304c\u30012029\u5e74\u306b\u306f\u7d04260\u5104\u30c9\u30eb\u898f\u6a21\u307e\u3067<a href=\"https:\/\/www.ama.org\/marketing-news\/generative-ai-takes-off-with-marketers\/\" target=\"_blank\" rel=\"noopener\">\u6025\u4e0a\u6607\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059<\/a>\u3002<\/p>\n<p>\u3053\u308c\u307b\u3069\u652f\u51fa\u304c\u4e0a\u6607\u3059\u308b\u7406\u7531\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u308c\u306f\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u601d\u308f\u305a\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u624b\u3092\u6b62\u3081\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u4f5c\u6210\u307e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u3042\u3089\u3086\u308b\u5de5\u7a0b\u3092 AI \u304c\u727d\u5f15\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3089\u3067\u3059\u3002\u3064\u307e\u308a\u3001AI \u306e\u5229\u7528\u306f\u3082\u306f\u3084\u5358\u306a\u308b\u201d\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u201d\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u69cb\u9020\u7684\u306a\u5f37\u307f\u3078\u3068\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u6a5f\u68b0\u5b66\u7fd2\u3068\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306e\u9055\u3044\u3068\u306f\uff1f<\/h2>\n<p>AI \u304c\u3042\u3089\u3086\u308b\u696d\u754c\u3067\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u3066\u3044\u308b\u3053\u3068\u306f\u5e83\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u4ed5\u7d44\u307f\u3084\u57fa\u76e4\u3092\u304d\u3061\u3093\u3068\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u3069\u308c\u307b\u3069\u3044\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u751f\u6210 AI 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\u5171\u6709 ID \u304c\u306a\u304f\u3066\u3082\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30c6\u30ec\u30d3\u3001\u30d1\u30bd\u30b3\u30f3\u306a\u3069\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u74b0\u5883\u306b\u307e\u305f\u304c\u308b\u30cf\u30c3\u30b7\u30e5\u5316\u3055\u308c\u305f\u30b7\u30b0\u30ca\u30eb\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u3001\u4e00\u8cab\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u7406\u89e3\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306f\u3001\u753b\u50cf\u30fb\u97f3\u58f0\u30fb\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u306e\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u51e6\u7406\u3092\u5f97\u610f\u3068\u3057\u3001\u3088\u308a\u6df1\u307f\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u81a8\u5927\u306a\u8a08\u7b97\u30ea\u30bd\u30fc\u30b9\u3084\u5927\u91cf\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30fb\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306b\u306a\u308b\u307b\u304b\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u8ab2\u984c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"pcta funnel-stage_mofu post-id_25255 term-tax_criteo-technology term-slug_ai-engine\"><div class=\"pcta-term\"><a href=\"https:\/\/www.criteo.com\/jp\/tag\/technology\/ai-engine\/\">AI\u30a8\u30f3\u30b8\u30f3<\/a><\/div><div class=\"pcta-title\">Criteo AI \u30a8\u30f3\u30b8\u30f3\u306b\u3064\u3044\u3066<\/div><p>Criteo \u306e AI \u30a8\u30f3\u30b8\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p><a class='icon-thin-arrow-right has-arrow'   href='https:\/\/www.criteo.com\/jp\/technology\/commerce-ai\/' ><button class='button pt-st-5 pb-st-5 pl-st-6 pr-st-6 button__default'><span>\u8a73\u3057\u304f\u898b\u308b<\/span><span class='arrow-2023'><\/span><\/button><\/a><\/div>\n<h2>\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u9055\u3044\u3068\u306f\uff1a\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u4e3b\u306a\u9055\u3044<\/h2>\n<p>\u6d3b\u7528\u4f8b\u306b\u5165\u308b\u524d\u306b\u3001\u6280\u8853\u7684\u306a\u7d30\u90e8\u306f\u4e00\u65e6\u8107\u306b\u7f6e\u304d\u3001\u3069\u306e\u3088\u3046\u306a\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u304c\u5b58\u5728\u3059\u308b\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n<table id=\"tablepress-8\" class=\"tablepress tablepress-id-8 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">\u6a5f\u80fd<\/th><th class=\"column-2\">\u6a5f\u68b0\u5b66\u7fd2<\/th><th class=\"column-3\">\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\u5fc5\u8981\u306a\u30c7 \u30fc\u30bf<\/td><td class=\"column-2\">\u6570\u5343\u306e\u30e9\u30d9\u30eb\u4ed8\u3051\u3055\u308c\u305f\u884c<\/td><td class=\"column-3\">\u6570\u767e\u4e07\u3082\u306e\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u4fe1\u53f7<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">\u4e00\u822c\u7684\u306a \u30a4\u30f3\u30d7\u30c3 \u30c8<\/td><td class=\"column-2\">\u8868\u5f62\u5f0f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6307\u6a19\uff08\u30af\u30ea\u30c3\u30af\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306a\u3069\uff09<\/td><td class=\"column-3\">\u753b\u50cf\u3001\u52d5\u753b\u3001\u30c6\u30ad\u30b9\u30c8\u3001\u884c\u52d5\u306e\u30b7\u30b0\u30ca\u30eb<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\u30c8\u30ec\u30fc\u30cb \u30f3\u30b0\u6642\u9593<\/td><td class=\"column-2\">\u6570\u5206\uff5e\u6570\u6642\u9593<\/td><td class=\"column-3\">\u6570\u6642\u9593\uff5e\u6570\u9031\u9593<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\u30cf\u30fc\u30c9\u30a6 \u30a7\u30a2<\/td><td class=\"column-2\">CPU \u307e\u305f\u306f\u8efd\u91cf\u306a GPU<\/td><td class=\"column-3\">GPU \/ TPU \u30af\u30e9\u30b9\u30bf<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">\u6700\u9069\u306a\u7528 \u9014<\/td><td class=\"column-2\">\u62e1\u5f35\u6027\u306e\u3042\u308b\u81ea\u52d5\u5316\u3001\u5165\u672d\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/td><td class=\"column-3\">\u8907\u96d1\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-8 from cache -->\n<p>\u3053\u306e\u8868\u304b\u3089\u5206\u304b\u308b\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f<strong>\u6a5f\u68b0\u5b66\u7fd2<\/strong>\u306f\u3001\u5165\u672d\u3084\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u51e6\u7406\u3092\u307e\u3068\u3081\u3066\u6700\u9069\u5316\u3059\u308b\u7528\u9014\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u9ad8\u5ea6\u306b\u7d30\u5206\u5316\u3055\u308c\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001<strong>\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0<\/strong>\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.criteo.com\/jp\/technology\/commerce-ai\/\">\u4e21\u65b9\uff08\u304a\u3088\u3073\u8c4a\u5bcc\u306a\u8ffd\u52a0\u6a5f\u80fd\uff09\u3092\u642d\u8f09\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u3001\u3082\u3061\u308d\u3093\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2 class=\"P68B1DB1-Normal8\"><span lang=\"ZH-CN\">\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b <\/span><span lang=\"EN-US\">AI <\/span><span lang=\"ZH-CN\">\u6d3b\u7528\u306e\u5b9f\u4f8b<\/span><\/h2>\n<p>\u4f53\u7cfb\u7684\u306a\u77e5\u8b58\u3092\u62bc\u3055\u3048\u305f\u3068\u3053\u308d\u3067\u3001\u3053\u3053\u304b\u3089\u306f\u5b9f\u4f8b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>KPI 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\u3068 Instagram \u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u9023\u643a\u3057\u3001\u30aa\u30fc\u30eb\u30a6\u30a7\u30a4\u30ba\u30aa\u30f3\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u8c61\u3092Meta 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