{"id":25346,"date":"2026-04-30T03:31:49","date_gmt":"2026-04-30T07:31:49","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=25346"},"modified":"2026-04-30T04:14:55","modified_gmt":"2026-04-30T08:14:55","slug":"predict-or-perish-why-performance-marketing-must-evolve-with-ai-in-2026","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/predict-or-perish-why-performance-marketing-must-evolve-with-ai-in-2026\/","title":{"rendered":"\u300c\u4e88\u6e2c\u300d\u304c\u660e\u6697\u3092\u5206\u3051\u308b\uff1a2026\u5e74\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u5c90\u70b9"},"content":{"rendered":"<p class=\"p1\"><em>\u672c\u8a18\u4e8b\u306f\u3001<span class=\"s1\">Criteo <\/span>\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d71\u62ec\u3059\u308b\u30b7\u30cb\u30a2\u30fb\u30d0\u30a4\u30b9\u30fb\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3001 <span class=\"s1\">Wilfried Schobeiri <\/span>\u304c <span class=\"s1\">AdExchanger <\/span>\u306b\u5bc4\u7a3f\u3057\u305f\u8a18\u4e8b\u3092\u57fa\u306b\u518d\u69cb\u6210\u3057\u305f\u3082\u306e\u3067\u3059\u3002<span class=\"s1\">\u82f1\u6587\u306e\u539f\u6587\u306f<\/span> <a href=\"https:\/\/www.adexchanger.com\/content-studio\/predict-or-perish-why-performance-marketing-must-evolve-with-ai-in-2026\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">\u300c<\/span><span class=\"s3\">Predict Or Perish: Why Performance Marketing Must Evolve With AI In 2026<\/span><span class=\"s2\">\u300d<\/span><\/a> <span class=\"s1\">\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/span><\/em><\/p>\n<p class=\"p1\">\u3053\u308c\u307e\u3067\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3084\u30ab\u30fc\u30c8\u3078\u306e\u8ffd\u52a0\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u3068\u3044\u3063\u305f\u660e\u78ba\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u5f85\u3063\u3066\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u8907\u96d1\u5316\u3057\u305f\u73fe\u4ee3\u3067\u306f\u3001\u305d\u3046\u3057\u305f\u30b7\u30b0\u30ca\u30eb\u3092\u5f85\u3063\u3066\u3044\u3066\u306f\u624b\u9045\u308c\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u306f\u3001\u8ffd\u8de1\u53ef\u80fd\u306a\u884c\u52d5\u3092\u8d77\u3053\u3059\u524d\u304b\u3089\u8907\u6570\u306e\u753b\u9762\u3092\u884c\u304d\u6765\u3057\u3001\u30ea\u30c6\u30fc\u30e9\u30fc\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u3001\u9759\u304b\u306b\u691c\u8a0e\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<b>\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u305d\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u6349\u3048\u305f\u9803\u306b\u306f\u3001\u3059\u3067\u306b\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u307b\u307c\u56fa\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/b><b><\/b><\/p>\n<p class=\"p1\">Criteo \u3067\u306f\u3001 AI \u3068\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u3001\u3053\u3046\u3057\u305f\u30ae\u30e3\u30c3\u30d7\u304c\u3069\u306e\u3088\u3046\u306b\u57cb\u3081\u3089\u308c\u3064\u3064\u3042\u308b\u306e\u304b\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u4eca\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u6226\u7565\u3001\u3055\u3089\u306b\u306f\u6210\u679c\u3092\u751f\u307f\u51fa\u3059\u4ed5\u7d44\u307f\u305d\u306e\u3082\u306e\u3092\u5909\u3048\u308b\u3001\u3088\u308a\u5927\u304d\u306a\u5909\u5316\u304c\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p2\">\u3053\u306e\u5909\u5316\u306e\u4e2d\u5fc3\u306b\u3042\u308b\u306e\u304c\u300c\u4e88\u6e2c\u300d\u3067\u3059\u3002\u8cfc\u5165\u610f\u6b32\u304c\u660e\u78ba\u306b\u306a\u308b\u306e\u3092\u5f85\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u5146\u3057\u3092\u6349\u3048\u3001\u5148\u56de\u308a\u3057\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u3053\u3068\u304c\u3001\u3053\u308c\u304b\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 class=\"p1\"><b>\u8cfc\u5165\u610f\u6b32\u306e\u5146\u3057\u3092\u6349\u3048\u308b<\/b><b><\/b><\/h2>\n<p class=\"p1\">\u9069\u5207\u306a\u30c7\u30fc\u30bf\u30b7\u30b0\u30ca\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5148\u3092\u898b\u636e\u3048\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u518d\u95b2\u89a7\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u307e\u308a\u3001\u3055\u3089\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u306e\u5909\u5316\u306a\u3069\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u521d\u671f\u6bb5\u968e\u306b\u73fe\u308c\u308b\u30b5\u30a4\u30f3\u3092\u6349\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u4e88\u6e2c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6d88\u8cbb\u8005\u306e\u597d\u5947\u5fc3\u304c\u9ad8\u307e\u3063\u305f\u77ac\u9593\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u304c\u5177\u4f53\u7684\u306a\u55dc\u597d\u3078\u3068\u5909\u5316\u3059\u308b\u524d\u3001\u3042\u308b\u3044\u306f\u95a2\u5fc3\u304c\u8584\u308c\u3066\u3057\u307e\u3046\u524d\u306b\u3001\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u5f62\u6210\u3055\u308c\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u305d\u3063\u3068\u6d88\u8cbb\u8005\u306e\u80cc\u4e2d\u3092\u62bc\u3057\u3001\u81ea\u7136\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p2\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u5927\u898f\u6a21\u306a\u884c\u52d5\u30c7\u30fc\u30bf\u304b\u3089\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u8aad\u307f\u89e3\u304d\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53cd\u5fdc\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u3059\u3079\u3066\u306e<span class=\"s1\"> AI\u00a0 <\/span>\u304c\u305d\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u900f\u660e\u6027\u3084\u67d4\u8edf\u6027\u306b\u4e4f\u3057\u3044\u5358\u4e00\u30e2\u30c7\u30eb\u306b\u4f9d\u5b58\u3057\u305f\u8a2d\u8a08\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e88\u6e2c\u306b\u57fa\u3065\u3044\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u8907\u6570\u306e<span class=\"s1\"> AI <\/span>\u30ec\u30a4\u30e4\u30fc\u304c\u9023\u643a\u3059\u308b\u30d5\u30eb\u30b9\u30bf\u30c3\u30af\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u308c\u305e\u308c\u306e\u30ec\u30a4\u30e4\u30fc\u304c\u3001\u6b21\u306e\u3088\u3046\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">\u6570\u5341\u5104\u898f\u6a21\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u51e6\u7406\u3057\u3001\u5927\u898f\u6a21\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u51fa\u3059\u6a5f\u68b0\u5b66\u7fd2<\/li>\n<li class=\"li1\">\u95b2\u89a7\u884c\u52d5\u3060\u3051\u3067\u306f\u898b\u3048\u306b\u304f\u3044\u3001\u8907\u96d1\u306a\u8cfc\u8cb7\u610f\u6b32\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0<\/li>\n<li class=\"li1\">\u5546\u54c1\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u751f\u6210AI<\/li>\n<li class=\"li1\"><a href=\"https:\/\/www.criteo.com\/jp\/blog\/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">DeepKNN <\/span><\/a>\u306e\u3088\u3046\u306b\u3001\u6d88\u8cbb\u8005\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3092\u7d50\u3073\u4ed8\u3051\u308b <span class=\"s3\">Criteo <\/span>\u72ec\u81ea\u306e\u6280\u8853<\/li>\n<\/ul>\n<p class=\"p1\">\u3053\u308c\u3089\u306f\u3001\u30b3\u30de\u30fc\u30b9\u306e\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u5b9f\u904b\u7528\u30ec\u30d9\u30eb\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u305d\u306e\u57fa\u76e4\u3068\u306a\u308b\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u304c\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u8cfc\u8cb7\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u7406\u89e3\u3057\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u5165\u672d\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u4e00\u3064\u3072\u3068\u3064\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 class=\"p1\"><b>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5b66\u7fd2\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/b><b><\/b><\/h2>\n<p class=\"p1\">\u4e88\u6e2c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8cfc\u5165\u610f\u6b32\u304c\u5f62\u6210\u3055\u308c\u308b\u524d\u306b\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b\u3060\u3051\u3067\u306f\u7d42\u308f\u308a\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u308b\u304b\u3092\u5224\u65ad\u3057\u3001\u4e88\u6e2c\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u30a8\u30f3\u30b8\u30f3\u306e\u4e00\u90e8\u3068\u3057\u3066\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6d3b\u7528\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p class=\"p1\">\u30b9\u30ef\u30a4\u30d7\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u30b9\u30ad\u30c3\u30d7\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306f\u3001\u3069\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u304b\u3092\u793a\u3059\u91cd\u8981\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3067\u3059\u3002\u9ad8\u5ea6\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u753b\u50cf\u3084\u30b3\u30d4\u30fc\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u52d5\u753b\u306e\u69cb\u6210\u3092\u7d44\u307f\u66ff\u3048\u305f\u6570\u5343\u3082\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u540c\u6642\u306b\u691c\u8a3c\u3057\u3001\u5404\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6700\u3082\u52b9\u679c\u7684\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p2\">\u3055\u3089\u306b\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u91cd\u306d\u308b\u3054\u3068\u306b\u9032\u5316\u3059\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u304b\u3064\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u4e88\u6e2c\u304c\u76f8\u4e92\u306b\u4f5c\u7528\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>2026<\/b><\/span><b>\u5e74\u3001\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u306e\u306f<\/b><b> <\/b><b>\u300c\u4e88\u6e2c\u3067\u304d\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u300d<\/b><b><\/b><\/h2>\n<p class=\"p1\">\u3053\u308c\u307e\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u5206\u65ad\u3055\u308c\u3001\u53d7\u52d5\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u5f93\u6765\u306e\u624b\u6cd5\u306f\u3001\u6025\u901f\u306b\u9650\u754c\u3092\u8fce\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><strong>\u3053\u308c\u304b\u3089\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u306e\u306f\u3001\u4e88\u6e2c\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u8ef8\u306b\u3001\u30c7\u30fc\u30bf\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u914d\u4fe1\u3001\u5165\u672d\u306e\u5404\u30ec\u30a4\u30e4\u30fc\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/strong>\u3064\u307e\u308a\u3001\u65e9\u3044\u6bb5\u968e\u3067\u5146\u3057\u3092\u6349\u3048\u3001\u6b63\u78ba\u306b\u4e88\u6e2c\u3057\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6210\u679c\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u3053\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u554f\u3044\u76f4\u3059\u3079\u304d\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u304c\u300c\u6b21\u306b\u8d77\u3053\u308b\u3053\u3068\u3092\u4e88\u6e2c\u3067\u304d\u308b\u306e\u304b\u300d\u3001\u305d\u308c\u3068\u3082\u300c\u8d77\u304d\u305f\u3053\u3068\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u3060\u3051\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n<p class=\"p1\">\u4e88\u6e2c\u578b\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002\u4eca\u3053\u305d\u3001\u6b21\u306e\u4e00\u624b\u3092\u5148\u53d6\u308a\u3059\u308b\u6642\u3067\u3059\u3002Criteo \u306e AI\u00a0 \u3068\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f<a href=\"https:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">\u3053\u3061\u3089\u304b\u3089\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><em><span class=\"s1\">Wilfried Schobeiri <\/span>\u306b\u3088\u308b\u4ed6\u306e\u8a18\u4e8b\u306f<a href=\"https:\/\/www.adexchanger.com\/tag\/wilfried-schobeiri\/\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089\u304b\u3089\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/a><\/em><b><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u8a18\u4e8b\u306f\u3001Criteo \u3067\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d71\u62ec\u3059\u308b\u30b7\u30cb\u30a2\u30fb\u30d0\u30a4\u30b9\u30fb\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3001 Wilfried [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719],"coauthors":[611],"class_list":{"0":"post-25346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"criteo-business-small-and-medium","9":"criteo-business-agency","10":"criteo-business-enterprise","11":"criteo-technology-ai-engine","12":"criteo-topic-ai-innovation"},"acf":{"enable_slide-in":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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