{"id":25482,"date":"2026-05-19T00:40:19","date_gmt":"2026-05-19T04:40:19","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=25482"},"modified":"2026-05-19T00:40:19","modified_gmt":"2026-05-19T04:40:19","slug":"how-rising-costs-are-changing-consumer-behavior","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/how-rising-costs-are-changing-consumer-behavior\/","title":{"rendered":"\u201c\u7bc0\u7d04\u201d\u3060\u3051\u3067\u306f\u8aad\u307f\u89e3\u3051\u306a\u3044\u3001\u7269\u4fa1\u9ad8\u6642\u4ee3\u306e\u6d88\u8cbb\u884c\u52d5\u3068\u306f\uff1f\u00a0"},"content":{"rendered":"<h2 class=\"p1\"><b>\u7d9a\u304f\u7269\u4fa1\u4e0a\u6607\u3002\u6d88\u8cbb\u8005\u306f<\/b><span class=\"s1\"><b>\u201c<\/b><\/span><b>\u614e\u91cd\u30e2\u30fc\u30c9<\/b><span class=\"s1\"><b>\u201d<\/b><\/span><b>\u3078<\/b><span class=\"s1\">\u00a0<\/span><\/h2>\n<p class=\"p1\">\u7269\u4fa1\u9ad8\u304c\u9577\u671f\u5316\u3059\u308b\u4e2d\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u3082\u5909\u5316\u304c\u898b\u3048\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.tdb.co.jp\/resource\/files\/assets\/d4b8e8ee91d1489c9a2abd23a4bb5219\/ead795687e2449379a83909e358323d0\/20260430_%E4%BE%A1%E6%A0%BC%E6%94%B9%E5%AE%9A%E5%8B%95%E5%90%91%E8%AA%BF%E6%9F%BB%EF%BC%882026%E5%B9%B45%E6%9C%88%EF%BC%89.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">\u5e1d\u56fd\u30c7\u30fc\u30bf\u30d0\u30f3\u30af\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u30012025\u5e74\u306e\u98f2\u98df\u6599\u54c1\u5024\u4e0a\u3052\u306f\u7d2f\u8a082\u4e07609\u54c1\u76ee\u3068\u306a\u308a\u30012\u5e74\u3076\u308a\u306b2\u4e07\u54c1\u76ee\u3092\u8d85\u3048\u307e\u3057\u305f\u30022026\u5e74\u306f\u524d\u5e74\u3088\u308a\u843d\u3061\u7740\u3044\u305f\u30da\u30fc\u30b9\u3067\u63a8\u79fb\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u30011\u301c9\u6708\u7d2f\u8a08\u3067\u3059\u3067\u306b6290\u54c1\u76ee\u306e\u5024\u4e0a\u3052\u304c\u4e88\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p 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rel=\"noopener\">\u300c\u6d88\u8cbb\u610f\u6b32\u6307\u6570\u300d<\/a>\u3067\u3082\u30012026\u5e744\u6708\u306e\u6307\u6570\u306f44.8\u70b9\u3068\u3001\u904e\u53bb10\u5e74\u9593\u306e\u540c\u6708\u6700\u4f4e\u5024\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u7269\u4fa1\u9ad8\u306e\u5f71\u97ff\u304c\u518d\u3073\u5f37\u307e\u308a\u3001\u300c\u30e2\u30ce\u3092\u8cb7\u3044\u305f\u3044\u300d\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u610f\u6b32\u305d\u306e\u3082\u306e\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u73fe\u5728\u306e\u6d88\u8cbb\u884c\u52d5\u3092\u5358\u7d14\u306a\u201c\u7bc0\u7d04\u5fd7\u5411\u201d\u3060\u3051\u3067\u6349\u3048\u308b\u306e\u306f\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p 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class=\"p1\"><b>\u5bcc\u88d5\u5c64\u306b\u3082\u5e83\u304c\u308b\u300c\u30e1\u30ea\u30cf\u30ea\u6d88\u8cbb\u300d<\/b><span class=\"s1\">\u00a0<\/span><\/h2>\n<p class=\"p1\">\u30c7\u30ed\u30a4\u30c8\u00a0\u30c8\u30fc\u30de\u30c4\u00a0\u30b0\u30eb\u30fc\u30d7\u304c\u3001\u5168\u56fd20\u301c79\u6b73\u3001\u4e16\u5e2f\u5e74\u53ce2,000\u4e07\u5186\u4ee5\u4e0a\u306e\u7537\u59731,835\u4eba\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f<a href=\"https:\/\/www.deloitte.com\/jp\/ja\/Industries\/consumer-products\/research\/wealthyconsumer-behavior-survey.html\" target=\"_blank\" rel=\"noopener\">\u300c2025\u5e74\u5ea6\u3000\u56fd\u5185\u5bcc\u88d5\u5c64\u610f\u8b58\u30fb\u8cfc\u8cb7\u884c\u52d5\u8abf\u67fb\u300d<\/a>\u306e\u7d50\u679c\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u8abf\u67fb\u306b\u5bc4\u305b\u3089\u308c\u305f\u56de\u7b54\u306e\u4e2d\u3067\u3001\u7279\u5fb4\u7684\u3060\u3063\u305f\u306e\u304c\u300c\u7bc0\u7d04\u3068\u8d05\u6ca2\u306e\u30e1\u30ea\u30cf\u30ea\u3092\u3064\u3051\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300d\u3068\u3044\u3046\u56de\u7b54\u3067\u3059\u3002\u5bcc\u88d5\u5c64\u30fb\u4e00\u822c\u6d88\u8cbb\u8005\u3068\u3082\u306b<span class=\"s1\">3<\/span>\u5272\u3092\u8d85\u3048\u3001\u3044\u305a\u308c\u306e\u5c64\u3067\u3082\u6700\u3082\u9ad8\u3044\u56de\u7b54\u3068\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u5bcc\u88d5\u5c64\u306e\u307b\u3046\u304c\u3088\u308a\u305d\u306e\u50be\u5411\u304c\u5f37\u304f\u898b\u3089\u308c\u307e\u3057\u305f\u3002<span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25486 size-full\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-01-1.jpg\" alt=\"Wealthy Consumer Survey1\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-01-1.jpg 1200w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-01-1-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-01-1-1024x683.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-01-1-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-01-1-630x420.jpg 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u56f3\uff1a\u51fa\u5178\uff1a<a href=\"https:\/\/www.deloitte.com\/jp\/ja\/Industries\/consumer-products\/research\/wealthyconsumer-behavior-survey.html\" target=\"_blank\" rel=\"noopener\">\u30c7\u30ed\u30a4\u30c8<span class=\"s1\">\u00a0<\/span>\u30c8\u30fc\u30de\u30c4<\/a><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\">\u4e00\u822c\u6d88\u8cbb\u8005\u3067\u306f\u300c\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300d\u300c\u3088\u308a\u4f4e\u4fa1\u683c\u306a\u3082\u306e\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300d\u3068\u3044\u3046\u56de\u7b54\u304c\u76ee\u7acb\u3064\u4e00\u65b9\u3001\u5bcc\u88d5\u5c64\u3067\u306f\u300c\u5065\u5eb7\u3092\u610f\u8b58\u3057\u305f\u751f\u6d3b\u3092\u9001\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300d\u300c\u5730\u5143\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u5411\u3051\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300d\u3068\u3044\u3063\u305f\u56de\u7b54\u3082\u9ad8\u3044\u5272\u5408\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u3064\u307e\u308a\u5bcc\u88d5\u5c64\u306f\u3001\u5358\u7d14\u306b\u4fa1\u683c\u3084\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u512a\u5148\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5fc5\u8981\u306a\u5834\u9762\u3067\u306f\u7bc0\u7d04\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3082\u3001\u54c1\u8cea\u3084\u793e\u4f1a\u7684\u4fa1\u5024\u3001\u4f53\u9a13\u4fa1\u5024\u3092\u611f\u3058\u3089\u308c\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u7a4d\u6975\u7684\u306b\u652f\u51fa\u3059\u308b\u2015\u2015\u3002<br \/>\n\u305d\u3046\u3057\u305f<span class=\"s1\">\u201c<\/span>\u4fa1\u5024\u91cd\u8996\u578b<span class=\"s1\">\u201d<\/span>\u306e\u6d88\u8cbb\u884c\u52d5\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<span class=\"s1\">\u00a0<\/span><\/p>\n<h2 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class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25490\" src=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-02.jpg\" alt=\"Wealthy Consumer Behavior Survey 2\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-02.jpg 1200w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-02-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-02-1024x683.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-02-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2026\/05\/\u3010BLOG5\u6708\u3011wealthyconsumer-behavior-survey-02-630x420.jpg 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p1\">\u56f3\uff1a\u51fa\u5178\uff1a<a href=\"https:\/\/www.deloitte.com\/jp\/ja\/Industries\/consumer-products\/research\/wealthyconsumer-behavior-survey.html\" target=\"_blank\" rel=\"noopener\">\u30c7\u30ed\u30a4\u30c8<span class=\"s1\">\u00a0<\/span>\u30c8\u30fc\u30de\u30c4<\/a><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\">\u3053\u306e\u50be\u5411\u306f\u3001\u4ed6\u306e\u8abf\u67fb\u7d50\u679c\u3068\u3082\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070JTB\u7dcf\u5408\u7814\u7a76\u6240\u306e<a href=\"https:\/\/www.tourism.jp\/tourism-database\/survey\/2025\/05\/extraordinary\/\" target=\"_blank\" 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